Pete Marcus
@petemarcus.bsky.social
💻Founder at Delphi, a strategic communications consultancy in tech
🤓MSc at the Oxford Internet Institute 2022-24
🥰Tech comms, strategy, culture
🤓MSc at the Oxford Internet Institute 2022-24
🥰Tech comms, strategy, culture
Pinned
Pete Marcus
@petemarcus.bsky.social
· May 7
STORY WORK: The Role of Comms Execs in Tech Storytelling | Pete Marcus
As many of my friends and connections on here know, I recently completed a part-time Masters at the Oxford Internet Institute, University of Oxford, studying the social science of the internet.
For m...
www.linkedin.com
I've finally got round to turning my @oii.ox.ac.uk thesis (all 25k words of it) into a slide deck that I hope is a bit more fun to read 😊
It's called Story Work, and if tech, comms and storytelling are your things, then you might find it interesting.
www.linkedin.com/feed/update/...
It's called Story Work, and if tech, comms and storytelling are your things, then you might find it interesting.
www.linkedin.com/feed/update/...
"In 2024, the biggest opportunity for comms was going direct... In 2025, the edge came from winning attention... In 2026, narrative alpha will come from doing real things."
www.getflack.com/p/standing-out
www.getflack.com/p/standing-out
Standing Out
The new narrative alpha
www.getflack.com
January 7, 2026 at 8:30 AM
"In 2024, the biggest opportunity for comms was going direct... In 2025, the edge came from winning attention... In 2026, narrative alpha will come from doing real things."
www.getflack.com/p/standing-out
www.getflack.com/p/standing-out
Reposted by Pete Marcus
The author of a viral Reddit thread alleging fraud at a food delivery company tried to back up his claim by sending me AI-generated documents. Today I'm publishing those documents in the hopes that it helps other reporter see what we're up against in the age of AI www.platformer.news/fake-uber-ea...
January 6, 2026 at 1:08 AM
The author of a viral Reddit thread alleging fraud at a food delivery company tried to back up his claim by sending me AI-generated documents. Today I'm publishing those documents in the hopes that it helps other reporter see what we're up against in the age of AI www.platformer.news/fake-uber-ea...
Bit of a marmalade dropper in the UK tech world newsroom.accenture.com/news/2026/ac...
Accenture to Acquire Faculty to Scale AI Capabilities
Accenture has agreed to acquire Faculty, a leading UK-based AI native services and products business built on highly technical applied AI skills and a unique decision intelligence product that feature...
newsroom.accenture.com
January 6, 2026 at 1:43 PM
Bit of a marmalade dropper in the UK tech world newsroom.accenture.com/news/2026/ac...
Reposted by Pete Marcus
This person went on a buying spree over the past 24 hours. Fresh wallet. Only existed since Dec 27th and has only bet on Venezuela-related markets.
polymarket.com/@0x31a56e9E6...
polymarket.com/@0x31a56e9E6...
January 3, 2026 at 7:49 AM
This person went on a buying spree over the past 24 hours. Fresh wallet. Only existed since Dec 27th and has only bet on Venezuela-related markets.
polymarket.com/@0x31a56e9E6...
polymarket.com/@0x31a56e9E6...
Reposted by Pete Marcus
A US president uses his for-profit (but money losing) social media site to announce a military strike against a foreign sovereign nation and the seizure by military force of a foreign government leader. Says a lot about where things are at in the US in 2026.
January 3, 2026 at 10:22 AM
A US president uses his for-profit (but money losing) social media site to announce a military strike against a foreign sovereign nation and the seizure by military force of a foreign government leader. Says a lot about where things are at in the US in 2026.
Coining a new term to explain modern media: operafication. Like opera, the major cultural forms of the postwar era (the novel, movies, rock and roll) are in decline. New stuff is still being created, but the canon is set and most activity is about replaying key works.
December 31, 2025 at 12:48 PM
Coining a new term to explain modern media: operafication. Like opera, the major cultural forms of the postwar era (the novel, movies, rock and roll) are in decline. New stuff is still being created, but the canon is set and most activity is about replaying key works.
An excellent tour of the comms horizon from @arunsudhaman.bsky.social
www.earned-first.com/spectres-at-...
www.earned-first.com/spectres-at-...
www.earned-first.com
December 29, 2025 at 9:27 AM
An excellent tour of the comms horizon from @arunsudhaman.bsky.social
www.earned-first.com/spectres-at-...
www.earned-first.com/spectres-at-...
The average person isn't bothered by AI really
December 19, 2025 at 2:31 PM
The average person isn't bothered by AI really
Tech predictions for 2026 from @caseynewton.bsky.social www.platformer.news/2026-tech-pr...
December 19, 2025 at 9:27 AM
Tech predictions for 2026 from @caseynewton.bsky.social www.platformer.news/2026-tech-pr...
New AI tell: "quietly".
December 16, 2025 at 11:57 AM
New AI tell: "quietly".
Just getting round to reading the NYT's obit for Tom Stoppard and I'm struck once again by the brilliance of this speech from The Real Thing...
December 2, 2025 at 5:00 PM
Just getting round to reading the NYT's obit for Tom Stoppard and I'm struck once again by the brilliance of this speech from The Real Thing...
Reposted by Pete Marcus
With the cost of LiDAR plummeting, Waymo's bet to use it in their autonomous cars is looking smarter and smarter.
They *said* that and they kept saying it for years after it stopped being true.
December 2, 2025 at 4:40 PM
With the cost of LiDAR plummeting, Waymo's bet to use it in their autonomous cars is looking smarter and smarter.
Good chart from @azeem.bsky.social that captures something I've noticed anecdotally: AI obsession from businesses, leaders, elites; AI suspicion from workers and consumers...
December 2, 2025 at 9:07 AM
Good chart from @azeem.bsky.social that captures something I've noticed anecdotally: AI obsession from businesses, leaders, elites; AI suspicion from workers and consumers...
Reposted by Pete Marcus
December 2, 2025 at 8:48 AM
Reposted by Pete Marcus
I just published 52 things I learned in 2025
medium.com/@tomwhitwell...
medium.com/@tomwhitwell...
52 things I learned in 2025
This year I stopped being a consultant, started a tiny company, sold hundreds of little modular synths, hosted two incredible events, and…
medium.com
December 1, 2025 at 10:57 AM
I just published 52 things I learned in 2025
medium.com/@tomwhitwell...
medium.com/@tomwhitwell...
Reposted by Pete Marcus
We just published a new report on how UK journalists are adopting AI in their work
Authored by @neilthurman.bsky.social @sinatk.bsky.social & @richardfletcher.bsky.social, it's based on a survey conducted in 2024
Read in full
reutersinstitute.politics.ox.ac.uk/ai-adoption-...
10 findings in thread
Authored by @neilthurman.bsky.social @sinatk.bsky.social & @richardfletcher.bsky.social, it's based on a survey conducted in 2024
Read in full
reutersinstitute.politics.ox.ac.uk/ai-adoption-...
10 findings in thread
November 27, 2025 at 7:45 AM
We just published a new report on how UK journalists are adopting AI in their work
Authored by @neilthurman.bsky.social @sinatk.bsky.social & @richardfletcher.bsky.social, it's based on a survey conducted in 2024
Read in full
reutersinstitute.politics.ox.ac.uk/ai-adoption-...
10 findings in thread
Authored by @neilthurman.bsky.social @sinatk.bsky.social & @richardfletcher.bsky.social, it's based on a survey conducted in 2024
Read in full
reutersinstitute.politics.ox.ac.uk/ai-adoption-...
10 findings in thread
Interesting TfL data that shows Londoners are slowly coming back the office more and WFH less (via @jim.londoncentric.media)
November 26, 2025 at 8:48 AM
Interesting TfL data that shows Londoners are slowly coming back the office more and WFH less (via @jim.londoncentric.media)
Nothing lasts forever but it’s a sad moment when agency names like Harvard (46 years old) and Good Relations (65+ years?) disappear. Was proud to play my role in 12 great years of the Harvard story.
www.provokemedia.com/latest/artic...
www.provokemedia.com/latest/artic...
VCCP Agencies Harvard, Good Relations And Teamspirit Merge
The three agencies become VCCP Roar – a 150-strong, £22m communications firm – and will be led by a team of six founders.
www.provokemedia.com
November 25, 2025 at 11:54 AM
Nothing lasts forever but it’s a sad moment when agency names like Harvard (46 years old) and Good Relations (65+ years?) disappear. Was proud to play my role in 12 great years of the Harvard story.
www.provokemedia.com/latest/artic...
www.provokemedia.com/latest/artic...
Reposted by Pete Marcus
This insight from @caseynewton.bsky.social is very good. It gets at something I've been trying to work out - the death of hypocrisy in tech, making shamelessness the most effective strategy.
November 25, 2025 at 7:35 AM
This insight from @caseynewton.bsky.social is very good. It gets at something I've been trying to work out - the death of hypocrisy in tech, making shamelessness the most effective strategy.
Public attitudes to AI, according to Edelman data. Pretty stunning.
November 24, 2025 at 9:10 AM
Public attitudes to AI, according to Edelman data. Pretty stunning.
Reposted by Pete Marcus
Not only are generations fake, they’re also something we basically invented a few decades ago. Compare when generations occurred (shaded areas) with when we settled on their names.
From this week’s newsletter: www.howtoreadthisch.art/ample-exampl...
From this week’s newsletter: www.howtoreadthisch.art/ample-exampl...
November 22, 2025 at 10:33 PM
Not only are generations fake, they’re also something we basically invented a few decades ago. Compare when generations occurred (shaded areas) with when we settled on their names.
From this week’s newsletter: www.howtoreadthisch.art/ample-exampl...
From this week’s newsletter: www.howtoreadthisch.art/ample-exampl...
Lovely idea from Nils Leonard to rebrand WPP so it stands for "we proudly present" and go all-in on creativity. Never happen though.
November 20, 2025 at 10:57 AM
Lovely idea from Nils Leonard to rebrand WPP so it stands for "we proudly present" and go all-in on creativity. Never happen though.
Atomico's new State of European Tech report is live: www.stateofeuropeantech.com
The State of European Tech 2025
www.stateofeuropeantech.com
November 19, 2025 at 9:44 AM
Atomico's new State of European Tech report is live: www.stateofeuropeantech.com
Interesting/depressing stats on AI-generated podcasts 👇
November 18, 2025 at 5:02 PM
Interesting/depressing stats on AI-generated podcasts 👇