Patrick Coffee
@patrickcoffee.bsky.social
I cover marketing and AI stuff for the Wall Street Journal. Very Brooklyn dad. Ambient music listener.
https://www.wsj.com/news/author/patrick-coffee
https://www.wsj.com/news/author/patrick-coffee
Things may look bleak for the ad industry as AI slop takes over. But yesterday my son found a quarter on the ground, read the word liberty and immediately sang the liberty mutual jingle so I think we’ll be ok.
October 23, 2025 at 12:39 PM
Things may look bleak for the ad industry as AI slop takes over. But yesterday my son found a quarter on the ground, read the word liberty and immediately sang the liberty mutual jingle so I think we’ll be ok.
Reposted by Patrick Coffee
God, It's Brutal Out Here: lindseyadler.substack.com/p/god-its-br...
October 5, 2025 at 2:28 PM
God, It's Brutal Out Here: lindseyadler.substack.com/p/god-its-br...
Just turned 46 and my goal for the next year of my life is to figure out why I felt the need to finish that Miranda July book.
September 17, 2025 at 1:10 AM
Just turned 46 and my goal for the next year of my life is to figure out why I felt the need to finish that Miranda July book.
Never read the comments… until the boomer rock historian logs on
June 16, 2025 at 11:40 PM
Never read the comments… until the boomer rock historian logs on
Professional journalism is working three days to get Tom Cruise’s rep to say “no comment” about the guy who deepfakes his face on TikTok.
May 2, 2025 at 8:41 PM
Professional journalism is working three days to get Tom Cruise’s rep to say “no comment” about the guy who deepfakes his face on TikTok.
The future is already here and it’s one robot congratulating another robot for playing sia’s “unstoppable” on endless loop in every supermarket and pharmacy.
April 20, 2025 at 1:49 PM
The future is already here and it’s one robot congratulating another robot for playing sia’s “unstoppable” on endless loop in every supermarket and pharmacy.
Did the producers of america’s funniest home videos realize they’d given birth to user generated content?
April 14, 2025 at 11:01 PM
Did the producers of america’s funniest home videos realize they’d given birth to user generated content?
doing what you have to do to live that new york city middle class lifestyle every day
March 20, 2025 at 1:34 PM
doing what you have to do to live that new york city middle class lifestyle every day
AI may not take over the PR industry after all.
March 12, 2025 at 4:33 PM
AI may not take over the PR industry after all.
best subway ad of the year. not even close. now where’s the QR code??
March 7, 2025 at 1:29 PM
best subway ad of the year. not even close. now where’s the QR code??
Fitter, happier, more productive, no apparent distress
February 26, 2025 at 3:03 PM
Fitter, happier, more productive, no apparent distress
I was ready to let go and trust my algorithmic masters until Spotify categorized mazzy star as shoegaze YET AGAIN. Everyone has a line and this is mine.
February 14, 2025 at 2:24 PM
I was ready to let go and trust my algorithmic masters until Spotify categorized mazzy star as shoegaze YET AGAIN. Everyone has a line and this is mine.
I must now retract any and all criticism of modern technology and apologize to the AI ego strokers.
ChatGPT is indeed the most important evolutionary development since man discovered fire.
ChatGPT is indeed the most important evolutionary development since man discovered fire.
February 12, 2025 at 2:35 PM
I must now retract any and all criticism of modern technology and apologize to the AI ego strokers.
ChatGPT is indeed the most important evolutionary development since man discovered fire.
ChatGPT is indeed the most important evolutionary development since man discovered fire.
My son appreciates the day after the super bowl.
February 11, 2025 at 12:10 AM
My son appreciates the day after the super bowl.
Reposted by Patrick Coffee
Is it possible that we got through a whole Super Bowl without Kevin Hart in a commercial
February 10, 2025 at 3:24 AM
Is it possible that we got through a whole Super Bowl without Kevin Hart in a commercial
Things I learned from the ads this year:
-celebrities still love randomly showing up together in strange places
-AI is taking over the world but it also kind of sucks
-there’s no escaping tom brady or snoop dogg, who happen to hate each other
-celebrities still love randomly showing up together in strange places
-AI is taking over the world but it also kind of sucks
-there’s no escaping tom brady or snoop dogg, who happen to hate each other
February 10, 2025 at 3:38 AM
Things I learned from the ads this year:
-celebrities still love randomly showing up together in strange places
-AI is taking over the world but it also kind of sucks
-there’s no escaping tom brady or snoop dogg, who happen to hate each other
-celebrities still love randomly showing up together in strange places
-AI is taking over the world but it also kind of sucks
-there’s no escaping tom brady or snoop dogg, who happen to hate each other
My 10-month-old right before nap time
February 8, 2025 at 1:38 PM
My 10-month-old right before nap time
As the news cycle gets crazier every day, it’s time yet again to ask the year’s most important questions
-is it a Super Bowl ad or a SB-themed ad
-is it a national buy or a regional buy
-in which markets will it run
-will it air in-game
-is earned media your key KPI
And still the world turns.
-is it a Super Bowl ad or a SB-themed ad
-is it a national buy or a regional buy
-in which markets will it run
-will it air in-game
-is earned media your key KPI
And still the world turns.
February 6, 2025 at 3:59 PM
As the news cycle gets crazier every day, it’s time yet again to ask the year’s most important questions
-is it a Super Bowl ad or a SB-themed ad
-is it a national buy or a regional buy
-in which markets will it run
-will it air in-game
-is earned media your key KPI
And still the world turns.
-is it a Super Bowl ad or a SB-themed ad
-is it a national buy or a regional buy
-in which markets will it run
-will it air in-game
-is earned media your key KPI
And still the world turns.
New on WSJ: if the Trump tariffs go into effect, they’d be a big hit to… the ad industry.
China-based brands like Temu—which is the #2 Meta advertiser—would have to find new biz models.
Industries like auto that rely on imports would cut their spend to counter big losses. t.co/VaZatCa8xc
China-based brands like Temu—which is the #2 Meta advertiser—would have to find new biz models.
Industries like auto that rely on imports would cut their spend to counter big losses. t.co/VaZatCa8xc
https://www.wsj.com/articles/trump-tariffs-loom-over-ad-industry-from-brands-to-digital-sellers-58af3116?st=o2btDx&reflink=article_copyURL_share
t.co
February 5, 2025 at 5:33 PM
New on WSJ: if the Trump tariffs go into effect, they’d be a big hit to… the ad industry.
China-based brands like Temu—which is the #2 Meta advertiser—would have to find new biz models.
Industries like auto that rely on imports would cut their spend to counter big losses. t.co/VaZatCa8xc
China-based brands like Temu—which is the #2 Meta advertiser—would have to find new biz models.
Industries like auto that rely on imports would cut their spend to counter big losses. t.co/VaZatCa8xc
Want to live inside a marketing campaign?
Now you can!
“Branded residences” have evolved from $33 million Upper East Side penthouses to $2400 studios in the hills of New Jersey that come pre-furnished with foldout beds and a fleet of EVs in the basement.
the brand doesn’t even earn licensing fees
Now you can!
“Branded residences” have evolved from $33 million Upper East Side penthouses to $2400 studios in the hills of New Jersey that come pre-furnished with foldout beds and a fleet of EVs in the basement.
the brand doesn’t even earn licensing fees
January 30, 2025 at 1:40 PM
Want to live inside a marketing campaign?
Now you can!
“Branded residences” have evolved from $33 million Upper East Side penthouses to $2400 studios in the hills of New Jersey that come pre-furnished with foldout beds and a fleet of EVs in the basement.
the brand doesn’t even earn licensing fees
Now you can!
“Branded residences” have evolved from $33 million Upper East Side penthouses to $2400 studios in the hills of New Jersey that come pre-furnished with foldout beds and a fleet of EVs in the basement.
the brand doesn’t even earn licensing fees
My kid has a secret dairy and every entry reads, “I didn’t like it today when the people annoyed me.”
Clearly I’ve prepared him for adulthood.
Clearly I’ve prepared him for adulthood.
January 29, 2025 at 12:42 PM
My kid has a secret dairy and every entry reads, “I didn’t like it today when the people annoyed me.”
Clearly I’ve prepared him for adulthood.
Clearly I’ve prepared him for adulthood.
deepseek can’t be a serious AI player until they make an uncanny valley ad that everyone hates on LinkedIn.
January 28, 2025 at 2:39 PM
deepseek can’t be a serious AI player until they make an uncanny valley ad that everyone hates on LinkedIn.
Reposted by Patrick Coffee
I wrote about the early years
of my career and the experience of watching your expectations die: open.substack.com/pub/lindseya...
of my career and the experience of watching your expectations die: open.substack.com/pub/lindseya...
Ten Years In A Crumbling Industry
There’s a screenshot from TikTok that recently caused me and a group of my writer friends to lose our minds.
open.substack.com
January 22, 2025 at 2:00 PM
I wrote about the early years
of my career and the experience of watching your expectations die: open.substack.com/pub/lindseya...
of my career and the experience of watching your expectations die: open.substack.com/pub/lindseya...
The best band name competition is over, we are no longer accepting entries.
January 18, 2025 at 12:43 AM
The best band name competition is over, we are no longer accepting entries.