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When you introduce your child to something new and they’re not sure if they should cry or fall asleep.
Photo: Joey Sackett
Photo: Joey Sackett
December 30, 2025 at 5:45 PM
When you introduce your child to something new and they’re not sure if they should cry or fall asleep.
Photo: Joey Sackett
Photo: Joey Sackett
Two weeks before a planned expedition to the Mirror Wall in Greenland, trad-climbing legend Keita Kurakami tragically passed away. The team was devastated.
A thread 🧵
A thread 🧵
December 29, 2025 at 6:40 PM
Two weeks before a planned expedition to the Mirror Wall in Greenland, trad-climbing legend Keita Kurakami tragically passed away. The team was devastated.
A thread 🧵
A thread 🧵
Soccer players understand that some of the most magical plays happen “off the ball.” Same for climbing, snowboarding and surfing. It’s the moments before and after the session, the anticipation, the satisfaction of replaying an epic line you’ll remember when you’re old.
December 27, 2025 at 10:42 PM
Soccer players understand that some of the most magical plays happen “off the ball.” Same for climbing, snowboarding and surfing. It’s the moments before and after the session, the anticipation, the satisfaction of replaying an epic line you’ll remember when you’re old.
Butt vest curious? Learn more about the DAS® Light Shorts (a.k.a. the “Butt Vest”) from Patagonia snowboard ambassador Nick Russell during his interview on the Mind The Track podcast.
https://pat.ag/B/F25/PFK
https://pat.ag/B/F25/PFK
December 26, 2025 at 8:54 PM
Butt vest curious? Learn more about the DAS® Light Shorts (a.k.a. the “Butt Vest”) from Patagonia snowboard ambassador Nick Russell during his interview on the Mind The Track podcast.
https://pat.ag/B/F25/PFK
https://pat.ag/B/F25/PFK
Pheasant Tail Flymph
Soft-hackle pattern for emerging insects.
Soft-hackle pattern for emerging insects.
December 25, 2025 at 8:36 PM
Pheasant Tail Flymph
Soft-hackle pattern for emerging insects.
Soft-hackle pattern for emerging insects.
Which would you choose, ocean or mountain? Cody Chapman and Tony Palicci go for dirt over surf in the ever-difficult California conundrum, while on a golden sunset ride above Mill Valley.
https://pat.ag/B/MTB/F25
Photo: Bryson Malone
https://pat.ag/B/MTB/F25
Photo: Bryson Malone
December 24, 2025 at 6:12 PM
Which would you choose, ocean or mountain? Cody Chapman and Tony Palicci go for dirt over surf in the ever-difficult California conundrum, while on a golden sunset ride above Mill Valley.
https://pat.ag/B/MTB/F25
Photo: Bryson Malone
https://pat.ag/B/MTB/F25
Photo: Bryson Malone
Three surfers and a whole lot of natural rubber wetsuits meet the remote coastline of British Columbia. Join Paige Alms, Moona Whyte, and Kyle Thiermann as they put our cold-water gear to the test and find some fun waves along the way. Read the story and watch the film: https://pat.ag/B/BreakYourFal
December 23, 2025 at 6:41 PM
Three surfers and a whole lot of natural rubber wetsuits meet the remote coastline of British Columbia. Join Paige Alms, Moona Whyte, and Kyle Thiermann as they put our cold-water gear to the test and find some fun waves along the way. Read the story and watch the film: https://pat.ag/B/BreakYourFal
Designed for instant warmth before and after going hard in the cold, the Retro-X® Jacket is windproof and features an upgraded liner that moves with you. Forrest Shearer and Alex Yoder keep the fire stoked all winter long, from wax on to boots off.
https://pat.ag/B/F25/RetroXFleece
https://pat.ag/B/F25/RetroXFleece
December 22, 2025 at 10:34 PM
Designed for instant warmth before and after going hard in the cold, the Retro-X® Jacket is windproof and features an upgraded liner that moves with you. Forrest Shearer and Alex Yoder keep the fire stoked all winter long, from wax on to boots off.
https://pat.ag/B/F25/RetroXFleece
https://pat.ag/B/F25/RetroXFleece
“If you like powder, come with me!”
Meet the new PowSlayer Freeride Kit, built for hunting the steepest and deepest powder.
https://pat.ag/B/F25/PFK
Meet the new PowSlayer Freeride Kit, built for hunting the steepest and deepest powder.
https://pat.ag/B/F25/PFK
December 22, 2025 at 12:38 AM
“If you like powder, come with me!”
Meet the new PowSlayer Freeride Kit, built for hunting the steepest and deepest powder.
https://pat.ag/B/F25/PFK
Meet the new PowSlayer Freeride Kit, built for hunting the steepest and deepest powder.
https://pat.ag/B/F25/PFK
What’s your go-to re-entry meal after multiple days in the backcountry? For Matthew Tufts, Tristan Kodors, and Everett Craig, after two days of serious bushwhacking in British Columbia’s Selkirk Mountains, the answer was: burrito.
Watch the full story at https://pat.ag/B/SelkirkSchwack
Watch the full story at https://pat.ag/B/SelkirkSchwack
December 20, 2025 at 8:06 PM
What’s your go-to re-entry meal after multiple days in the backcountry? For Matthew Tufts, Tristan Kodors, and Everett Craig, after two days of serious bushwhacking in British Columbia’s Selkirk Mountains, the answer was: burrito.
Watch the full story at https://pat.ag/B/SelkirkSchwack
Watch the full story at https://pat.ag/B/SelkirkSchwack
In 2022, part of Cochamó Valley and the surrounding 329,000 acres in Chile were put up for auction.
Conserva Puchegüín has been working nonstop to raise the funds and purchase the land—and with an assist from Holdfast Collective, they just did it.
Read more: https://pat.ag/B/TheGuardian/Cochamo
Conserva Puchegüín has been working nonstop to raise the funds and purchase the land—and with an assist from Holdfast Collective, they just did it.
Read more: https://pat.ag/B/TheGuardian/Cochamo
December 19, 2025 at 8:50 PM
In 2022, part of Cochamó Valley and the surrounding 329,000 acres in Chile were put up for auction.
Conserva Puchegüín has been working nonstop to raise the funds and purchase the land—and with an assist from Holdfast Collective, they just did it.
Read more: https://pat.ag/B/TheGuardian/Cochamo
Conserva Puchegüín has been working nonstop to raise the funds and purchase the land—and with an assist from Holdfast Collective, they just did it.
Read more: https://pat.ag/B/TheGuardian/Cochamo
The gift is where they’ll go with it. This holiday season, use our trusty Gift Guide to find quality gear to get them out there, and the stories will follow.
Order by Dec 22 to keep the stoke on schedule. https://pat.ag/B/25/GiftGuide
Photos: Andrew Burr, Christian Pondella, Joey Sackett
Order by Dec 22 to keep the stoke on schedule. https://pat.ag/B/25/GiftGuide
Photos: Andrew Burr, Christian Pondella, Joey Sackett
December 18, 2025 at 10:32 PM
The gift is where they’ll go with it. This holiday season, use our trusty Gift Guide to find quality gear to get them out there, and the stories will follow.
Order by Dec 22 to keep the stoke on schedule. https://pat.ag/B/25/GiftGuide
Photos: Andrew Burr, Christian Pondella, Joey Sackett
Order by Dec 22 to keep the stoke on schedule. https://pat.ag/B/25/GiftGuide
Photos: Andrew Burr, Christian Pondella, Joey Sackett
When their schedule aligns with the forecast and they get fresh tracks all day.
Give them what they need to get out there, and the stories will follow.
Check out our Gift Guide at https://pat.ag/B/25/GiftGuide
Give them what they need to get out there, and the stories will follow.
Check out our Gift Guide at https://pat.ag/B/25/GiftGuide
December 17, 2025 at 10:14 PM
When their schedule aligns with the forecast and they get fresh tracks all day.
Give them what they need to get out there, and the stories will follow.
Check out our Gift Guide at https://pat.ag/B/25/GiftGuide
Give them what they need to get out there, and the stories will follow.
Check out our Gift Guide at https://pat.ag/B/25/GiftGuide
Jeff Foott, climber, conservation photographer, and good friend to our company, passed away earlier this month.
A thread 🧵:
A thread 🧵:
December 16, 2025 at 9:54 PM
Jeff Foott, climber, conservation photographer, and good friend to our company, passed away earlier this month.
A thread 🧵:
A thread 🧵:
Reposted by Patagonia
What if we considered Earth to be our only shareholder?
New podcast episode with @patagonia.com CEO Ryan Gellert. On capitalism and consumerism, responsible manufacturing, and defending public lands.
Listen wherever you listen! 🎧 pod.link/1773809532
New podcast episode with @patagonia.com CEO Ryan Gellert. On capitalism and consumerism, responsible manufacturing, and defending public lands.
Listen wherever you listen! 🎧 pod.link/1773809532
December 12, 2025 at 9:43 PM
What if we considered Earth to be our only shareholder?
New podcast episode with @patagonia.com CEO Ryan Gellert. On capitalism and consumerism, responsible manufacturing, and defending public lands.
Listen wherever you listen! 🎧 pod.link/1773809532
New podcast episode with @patagonia.com CEO Ryan Gellert. On capitalism and consumerism, responsible manufacturing, and defending public lands.
Listen wherever you listen! 🎧 pod.link/1773809532
Like it or not, you gotta come up for air eventually. Mike Graves emerges from a deep dive into the white room near British Columbia’s Purcell Mountain Lodge.
Photo: Ryan Creary
#snowboarding
Photo: Ryan Creary
#snowboarding
December 12, 2025 at 9:15 PM
Like it or not, you gotta come up for air eventually. Mike Graves emerges from a deep dive into the white room near British Columbia’s Purcell Mountain Lodge.
Photo: Ryan Creary
#snowboarding
Photo: Ryan Creary
#snowboarding
For the kids who get you out there. This holiday season, use our trusty Gift Guide to find quality gear for all those good times ahead.
https://pat.ag/B/25/GiftGuide
Photos: Woods Wheatcroft, Lars Schneider, Mathieu Deline, James Q Martin
https://pat.ag/B/25/GiftGuide
Photos: Woods Wheatcroft, Lars Schneider, Mathieu Deline, James Q Martin
December 11, 2025 at 7:40 PM
For the kids who get you out there. This holiday season, use our trusty Gift Guide to find quality gear for all those good times ahead.
https://pat.ag/B/25/GiftGuide
Photos: Woods Wheatcroft, Lars Schneider, Mathieu Deline, James Q Martin
https://pat.ag/B/25/GiftGuide
Photos: Woods Wheatcroft, Lars Schneider, Mathieu Deline, James Q Martin
Your coldest moments come before and after the send—when you haven’t warmed up and when your body is cooling down.
The upgraded Retro-X® Jacket, made with toasty pile fleece and a windproof liner, is designed to help you start warm and end warm all winter long.
The upgraded Retro-X® Jacket, made with toasty pile fleece and a windproof liner, is designed to help you start warm and end warm all winter long.
December 10, 2025 at 9:28 PM
Your coldest moments come before and after the send—when you haven’t warmed up and when your body is cooling down.
The upgraded Retro-X® Jacket, made with toasty pile fleece and a windproof liner, is designed to help you start warm and end warm all winter long.
The upgraded Retro-X® Jacket, made with toasty pile fleece and a windproof liner, is designed to help you start warm and end warm all winter long.
Knowing more about the chemicals that make up the world—and the products—around us is vital to making responsible decisions.
No single company can compile all that information alone. By joining the Safer Chemistry Impact Fund, we’re working with others to close knowledge gaps across industries.
No single company can compile all that information alone. By joining the Safer Chemistry Impact Fund, we’re working with others to close knowledge gaps across industries.
Better Chemistry for People and Planet: Where We’re Heading
In the work to understand the extent of our impact on people and the planet, we’ve learned that what we don’t know is just as important as what we do. Without tracing and tracking our emissions, for e...
pat.ag
December 9, 2025 at 6:23 PM
Knowing more about the chemicals that make up the world—and the products—around us is vital to making responsible decisions.
No single company can compile all that information alone. By joining the Safer Chemistry Impact Fund, we’re working with others to close knowledge gaps across industries.
No single company can compile all that information alone. By joining the Safer Chemistry Impact Fund, we’re working with others to close knowledge gaps across industries.
That one barrel they’ll never forget. Give them what they need to paddle out there,
and the stories will follow.
Check out our gift guide at https://pat.ag/B/25/GiftGuide
and the stories will follow.
Check out our gift guide at https://pat.ag/B/25/GiftGuide
December 8, 2025 at 5:45 PM
That one barrel they’ll never forget. Give them what they need to paddle out there,
and the stories will follow.
Check out our gift guide at https://pat.ag/B/25/GiftGuide
and the stories will follow.
Check out our gift guide at https://pat.ag/B/25/GiftGuide
December 6, 2025 at 9:50 PM
Utah’s best skate park isn’t made from concrete.
Braydon Bringhurst styles a stony halfpipe on Gooseberry Mesa.
Braydon Bringhurst styles a stony halfpipe on Gooseberry Mesa.
December 5, 2025 at 8:56 PM
Utah’s best skate park isn’t made from concrete.
Braydon Bringhurst styles a stony halfpipe on Gooseberry Mesa.
Braydon Bringhurst styles a stony halfpipe on Gooseberry Mesa.
Best day ever? We design performance running gear to withstand lifetimes of them.
Vanessa Chavarriaga Posada enjoys a dreamlike fall morning above the clouds in Jackson Hole, Wyoming.
Photo: Joey Sackett
Vanessa Chavarriaga Posada enjoys a dreamlike fall morning above the clouds in Jackson Hole, Wyoming.
Photo: Joey Sackett
December 4, 2025 at 8:56 PM
Best day ever? We design performance running gear to withstand lifetimes of them.
Vanessa Chavarriaga Posada enjoys a dreamlike fall morning above the clouds in Jackson Hole, Wyoming.
Photo: Joey Sackett
Vanessa Chavarriaga Posada enjoys a dreamlike fall morning above the clouds in Jackson Hole, Wyoming.
Photo: Joey Sackett
(1/4) This Giving Tuesday, we’re teaming up with the @conservationlands.bsky.social to help them fight the largest public lands sell-off in U.S. history. Wildlife habitats, clean air and water, and access to millions of acres are at stake.
A thread 🧵
pat.ag/B/25/GivingT...
A thread 🧵
pat.ag/B/25/GivingT...
December 2, 2025 at 4:59 PM
(1/4) This Giving Tuesday, we’re teaming up with the @conservationlands.bsky.social to help them fight the largest public lands sell-off in U.S. history. Wildlife habitats, clean air and water, and access to millions of acres are at stake.
A thread 🧵
pat.ag/B/25/GivingT...
A thread 🧵
pat.ag/B/25/GivingT...
First look at Cyber Monday 2045. It’s packed with surefire 🔥 bestsellers. Our designers are always working on future seasons, but this time they went far out.
These products will take full advantage of business on a nearly dead planet.
Learn more: pat.ag/B/25/CyberMo...
These products will take full advantage of business on a nearly dead planet.
Learn more: pat.ag/B/25/CyberMo...
December 2, 2025 at 1:08 AM
First look at Cyber Monday 2045. It’s packed with surefire 🔥 bestsellers. Our designers are always working on future seasons, but this time they went far out.
These products will take full advantage of business on a nearly dead planet.
Learn more: pat.ag/B/25/CyberMo...
These products will take full advantage of business on a nearly dead planet.
Learn more: pat.ag/B/25/CyberMo...