Paddy Moogan
@paddymoogan.bsky.social
Founder of The New Leader: Online Training for Managers >> https://thenewleader.digital/
Coach and Advisor to Digital Agency Founders.
Aston Villa and Seattle Seahawks Fan.
Coach and Advisor to Digital Agency Founders.
Aston Villa and Seattle Seahawks Fan.
Reposted by Paddy Moogan
NEW: Our 2025 content marketing trends report is live!
• Reported traffic is (still) up
• Link building interest is down
• Interactive content use is down
• Content spend is up, but per asset is down
More: www.siegemedia.com/strategy/con...
• Reported traffic is (still) up
• Link building interest is down
• Interactive content use is down
• Content spend is up, but per asset is down
More: www.siegemedia.com/strategy/con...
8 Content Marketing Trends Shaping 2025 [New Data] - Siege Media
Our data-backed content marketing trends for 2025 cover budgets, resource allocation, AI, and strategies to succeed in modern-day SEO.
www.siegemedia.com
February 8, 2025 at 11:42 AM
NEW: Our 2025 content marketing trends report is live!
• Reported traffic is (still) up
• Link building interest is down
• Interactive content use is down
• Content spend is up, but per asset is down
More: www.siegemedia.com/strategy/con...
• Reported traffic is (still) up
• Link building interest is down
• Interactive content use is down
• Content spend is up, but per asset is down
More: www.siegemedia.com/strategy/con...
Reposted by Paddy Moogan
There's something only great marketers do. But there's no agreed-upon standard for doing it.
It's audience research.
And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA.
In this long overdue guide…
It's audience research.
And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA.
In this long overdue guide…
February 4, 2025 at 5:43 PM
There's something only great marketers do. But there's no agreed-upon standard for doing it.
It's audience research.
And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA.
In this long overdue guide…
It's audience research.
And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA.
In this long overdue guide…
The latest batch of research from the State of Digital Agencies survey is live over on the SparkToro blog.
This time, we're sharing lots of data on sales and marketing, including how effective (or ineffective) outbound sales is for agencies.
Go check it out 👇
sparktoro.com/blog/the-sta...
This time, we're sharing lots of data on sales and marketing, including how effective (or ineffective) outbound sales is for agencies.
Go check it out 👇
sparktoro.com/blog/the-sta...
January 16, 2025 at 8:57 AM
The latest batch of research from the State of Digital Agencies survey is live over on the SparkToro blog.
This time, we're sharing lots of data on sales and marketing, including how effective (or ineffective) outbound sales is for agencies.
Go check it out 👇
sparktoro.com/blog/the-sta...
This time, we're sharing lots of data on sales and marketing, including how effective (or ineffective) outbound sales is for agencies.
Go check it out 👇
sparktoro.com/blog/the-sta...
If you're an agency owner or a team manager, you should be aware that the Christmas & New Year period always means one thing: your team will be thinking hard about their career & their future.
The chances are that at least some of your team have applied for a new role over the last couple of weeks.
The chances are that at least some of your team have applied for a new role over the last couple of weeks.
January 13, 2025 at 3:28 PM
If you're an agency owner or a team manager, you should be aware that the Christmas & New Year period always means one thing: your team will be thinking hard about their career & their future.
The chances are that at least some of your team have applied for a new role over the last couple of weeks.
The chances are that at least some of your team have applied for a new role over the last couple of weeks.
If you work in SEO and / or content marketing, this is 5 mins of your time well spent...
Fill out our short content trends survey and win a free $500 gift card!
We’ve done this the last two years and we look forward to comparing the data YOY given all that’s changing in our industry.
Thanks in advance! Shares are appreciated.
2025-content-marketing-trends-survey.paperform.co
We’ve done this the last two years and we look forward to comparing the data YOY given all that’s changing in our industry.
Thanks in advance! Shares are appreciated.
2025-content-marketing-trends-survey.paperform.co
2025 Content Marketing Trends Report Survey
Help us discover the most impactful content marketing trends for 2025.
2025-content-marketing-trends-survey.paperform.co
December 19, 2024 at 8:42 AM
If you work in SEO and / or content marketing, this is 5 mins of your time well spent...
Do you want to get actionable feedback from your team?
Use the template below to send them a message before the holidays and use the responses to inform how you'll be a better manager in 2025:
Use the template below to send them a message before the holidays and use the responses to inform how you'll be a better manager in 2025:
December 17, 2024 at 10:07 AM
Do you want to get actionable feedback from your team?
Use the template below to send them a message before the holidays and use the responses to inform how you'll be a better manager in 2025:
Use the template below to send them a message before the holidays and use the responses to inform how you'll be a better manager in 2025:
What do 600+ digital agency owners and consultants think about the state of the industry right now, the impact of AI, the move to remote working and it's impact on clients?
@randfish.bsky.social and I decided to find out and you can see the first results here:
sparktoro.com/blog/the-sta...
@randfish.bsky.social and I decided to find out and you can see the first results here:
sparktoro.com/blog/the-sta...
December 10, 2024 at 12:14 PM
What do 600+ digital agency owners and consultants think about the state of the industry right now, the impact of AI, the move to remote working and it's impact on clients?
@randfish.bsky.social and I decided to find out and you can see the first results here:
sparktoro.com/blog/the-sta...
@randfish.bsky.social and I decided to find out and you can see the first results here:
sparktoro.com/blog/the-sta...
Reposted by Paddy Moogan
NEW research: sparktoro.com/blog/new-res...
We looked at:
- 332 million searches
- Over 21 months
- From ~130K mobile & desktop, Google searchers
And published:
- 13 charts & graphs
- including data on many never-before-answered Qs about how people use Google
Here's a little sample 👇
We looked at:
- 332 million searches
- Over 21 months
- From ~130K mobile & desktop, Google searchers
And published:
- 13 charts & graphs
- including data on many never-before-answered Qs about how people use Google
Here's a little sample 👇
December 3, 2024 at 6:47 AM
NEW research: sparktoro.com/blog/new-res...
We looked at:
- 332 million searches
- Over 21 months
- From ~130K mobile & desktop, Google searchers
And published:
- 13 charts & graphs
- including data on many never-before-answered Qs about how people use Google
Here's a little sample 👇
We looked at:
- 332 million searches
- Over 21 months
- From ~130K mobile & desktop, Google searchers
And published:
- 13 charts & graphs
- including data on many never-before-answered Qs about how people use Google
Here's a little sample 👇
Chill work = the way we should aim to operate in our working lives.
Chill managers = eh, not so much. Read why:
Chill managers = eh, not so much. Read why:
Despite recommending *against* chill managers, I think @paddymoogan.bsky.social makes a lot of great points in this recent piece: thenewleader.digital/why-chill-ma...
December 2, 2024 at 9:48 PM
Chill work = the way we should aim to operate in our working lives.
Chill managers = eh, not so much. Read why:
Chill managers = eh, not so much. Read why: