Niels van de Ven
nielsvandeven.bsky.social
Niels van de Ven
@nielsvandeven.bsky.social
Professor (and department chair) of Marketing, Tilburg University
Envy, greed, inequality, consumer behavior, (financial) decision making.
Work can be found at: https://www.nielsvandeven.nl/
Reposted by Niels van de Ven
Want to make your research look, feel, & function like real online choices?
I'm making a tool called Experimental Realism AI to do that. Try it out! bit.ly/41YUxzk

Check out our examples at the above link (e.g., Amazon consumer choice, Netflix, ..) along with how to integrate this with Qualtrics.
September 18, 2025 at 6:24 PM
Reposted by Niels van de Ven
Fact-checking wasn’t “biased” against conservatives. Conservatives just shared more false content. If there’s a sportsball game and one team fouls four times as much, it’s not “biased” for the ref to call four times as many fouls against that team.
🚨In Nature🚨
Meta is dropping fact-checking to avoid anti-conservative bias- but is there actually evidence of bias?
We this test empirically & find that conservatives
* ARE suspended more
* BUT share more misinfo
So suspension isn't necessarily evidence of bias www.nature.com/articles/s41...
Differences in misinformation sharing can lead to politically asymmetric sanctions - Nature
We find that conservatives tend to share more low-quality news through social media than liberals, and so even if technology companies enact politically neutral anti-misinformation policies, political...
www.nature.com
January 7, 2025 at 3:27 PM
A full house for the first Dutch Consumer Behavior day! Great show of research from all over the Netherlands.
January 26, 2024 at 3:22 PM
Mooi artikel over ons onderzoek naar hoe we nudges beter kunnen maken.

www.trouw.nl/cs-b056fcba
October 28, 2023 at 2:32 PM
New paper in PNAS (with Anna Paley)! 2 contributions:
1)      People have many more subscriptions than they think they have, and if they know this they intend to cancel some
2)      We use crowdsourcing to generate and evaluate nudges, and find that they performed better than those made by experts
PNAS
Proceedings of the National Academy of Sciences (PNAS), a peer reviewed journal of the National Academy of Sciences (NAS) - an authoritative source of high-impact, original research that broadly spans...
www.pnas.org
October 24, 2023 at 7:28 AM
This is a step needed for marketing as well. Econ largely solved this reproducibility problem by requiring this.

First reproducibility, then on to replicability!
Important statement from Steve Lindsay: Society journals should ensure comptuational reproducibility of work they publish. It's a low bar: can someone else run the provided scripts on the provided data and get the same results. He proposes a pilot study: open.lnu.se/index.php/me...
October 3, 2023 at 6:12 AM
Introduction time! I'm a happy academic studying #ConsumerBehavior at the #Marketing department of #TilburgUniversity. I'll be sharing a few posts linking to my lines of research (click on this post to see them).

Other than this, I like travelling, #NACBreda, and really like all my girls at home.
September 27, 2023 at 1:10 PM