Paul Baker
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museumsthinking.bsky.social
Paul Baker
@museumsthinking.bsky.social
I have a proven track record in challenging museums to think differently and be more commercially minded. I specialise in commercial reviews, strategic planning and mentoring. My website also hosts my blog. https://www.museumsthinkingdifferently.com/
Attracting loyal visitors is challenging. 'The Brand Dilemma: Visitor Attraction or Alienation?' explores how brands impact visitor perceptions and experiences. www.museumsthinkingdifferently.com/post/the-bra...
@museumsassociation.org @museumsandheritage.com @nationallottery.bsky.social
The Brand Dilemma: Museum Visitor Attraction or Alienation?
We live in an age where brands permeate every aspect of our lives. Brand loyalty and values are deeply embedded in our choices—often subconsciously. Brand development is now a finely honed art, and mu...
www.museumsthinkingdifferently.com
May 28, 2025 at 10:12 AM
Good governance requires strategic thinking and foresight, much like a game of chess. In my latest blog we delve into the strategies that make for effective governance. Discover more about these pivotal moves:
www.museumsthinkingdifferently.com/post/strateg...
Strategic Moves: Why Good Governance is a Game of Chess
Good governance is about more than just passion and commitment. I’ve had the privilege of working with many museum Boards made up of people who care deeply about their organisations, but lasting succe...
www.museumsthinkingdifferently.com
April 24, 2025 at 3:03 PM
Transform your museum's commercial offer. Discover how a strong offer strengthens your audience engagement, marketing and revenue. Explore my insights on enhancing visitor engagement beyond the exhibits. www.museumsthinkingdifferently.com/post/how-can... #museumshop #museumcafe
March 31, 2025 at 11:39 AM
The cultural sector is evolving, and my latest blog discusses how diverse workforces are contributing to the success of cultural organisations. Discover the benefits and insights here:
www.museumsthinkingdifferently.com/post/are-mus...
#neurodiverse #neurodiversity #adhd #autism
Are Museums a natural home for the neurodiverse employee?
Today's Museums Thinking Differently blog is going to venture into new territory. How familiar are you with neurodiversity? Much of what I’ve read in the context of the cultural sector concerns our d...
www.museumsthinkingdifferently.com
March 11, 2025 at 6:15 PM
Today I uploaded my 25th blog. I have another 10 ready to post and the same in development. I appreciate you taking time to read them. It feels like a milestone of sort. www.museumsthinkingdifferently.com/blog @museumsassociation.org @museumsandheritage.com
Blog | Museums Thinking
www.museumsthinkingdifferently.com
February 25, 2025 at 4:45 PM
Enhancing visitor engagement is key in the heritage sector. My blog considers the role of music in creating immersive experiences. Read here: www.museumsthinkingdifferently.com/post/how-doe... @museumsassociation.org @museumsandheritage.com @musdevnorth.bsky.social @artscouncilengland.bsky.social
February 24, 2025 at 10:40 AM
The museum I was expecting to work with over the next year are now unable to provide me with employment. See my Linkedin page for details and how I may be able to support your ambitions. Lets talk about your budget and how I might be able to help. www.linkedin.com/posts/paulba...
Paul Baker on LinkedIn: How can I help? My availability has drastically changed, and I hope this…
How can I help? My availability has drastically changed, and I hope this will mean there’s an opportunity for us to work together. I had expected to begin…
www.linkedin.com
January 22, 2025 at 10:52 AM
Are you intrigued by the current closures of museums? Please consider following my facebook page Save Our Museums (UK) where I share media stories relating to museum cuts and closure. www.facebook.com/SaveOurMuseu...
Redirecting...
www.facebook.com
January 19, 2025 at 10:13 AM
We are proud to announce the launch of our New Strategic Planning Programme at Museums Thinking Differently! This programme is designed to help organisations chart their course effectively. If you don’t have a Strategy, this IS the Strategy. Blog:

www.museumsthinkingdifferently.com/post/new-str...
New Strategic Planning Programme Launch
“If you don’t know where you’re going any road will take you there”. Lewis Carol. Museums Thinking Differently is proud to deliver the 2/5/10 Strategic Planning Programme developed by Nick Winterbotham. Nick recently retired as an acclaimed cultural consultant following many years in senior leadership positions and has bequeathed his strategic planning approach to myself and Helen Sharp.From 2025, Helen and I are delivering the Strategic Planning Programme devised by Nick. We are already busy un
www.museumsthinkingdifferently.com
January 8, 2025 at 7:48 PM
Timely reminder. Peace on Earth and Goodwill to all.
December 25, 2024 at 12:34 PM
The cultural sector is evolving, my latest blog discusses how diverse workforces are contributing to the success of museums. Discover the benefits and insights here www.museumsthinkingdifferently.com/post/are-mus... @museumsandheritage.com @museumsassociation.org @musdevnorth.bsky.social
Are Museums a natural home for the neurodiverse employee?
How familiar are you with neurodiversity? Much of what I’ve read in the context of the cultural sector concerns our desire to understand the neurodiverse audience and consider their needs. I think tha...
www.museumsthinkingdifferently.com
December 17, 2024 at 2:20 PM
Reposted by Paul Baker
‘No Way To Prevent This,’ Says Only Nation Where This Regularly Happens theonion.com/no-way-to-pr...
December 16, 2024 at 10:20 PM