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Model Alliance
@modelallianceny.bsky.social
A new model for fashion. Follows ≠ endorsement.
This week, the Model Alliance community came together to celebrate the passage of the #FashionWorkersAct, our signature law that will establish essential rights and protections for models working in New York's fashion industry beginning this June.
April 24, 2025 at 4:18 PM
We invited members of our Worker Council to reflect on their journey campaigning for the #FashionWorkersAct — and to share what they hope it will mean for the future.

Video by Shaina Danziger
April 22, 2025 at 6:05 PM
We spoke with @theguardian.com yesterday about how the forthcoming protections under the #FashionWorkersAct couldn't be more timely in light of H&M's plans to use AI "digital twins" of real models.

www.theguardian.com/fashion/2025...
Calling all fashion models … now AI is coming for you
As fashion brands create AI ‘twins’ with models’ permission, some believe this is just another form of exploitation
www.theguardian.com
March 31, 2025 at 6:03 PM
On Friday, we spoke with @nytimes.com about our concerns with H&M's plans to create AI digital twins for their marketing campaigns and how our signature law, the #FashionWorkersAct, will give models greater control over their careers once it takes effect in June.

www.nytimes.com/2025/03/28/t...
Look Again: That H&M Model Showing Off a New Look May Be a Digital Clone
The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models.
www.nytimes.com
March 31, 2025 at 6:02 PM
We stand with the 1,000+ garment workers across South and Southeast Asia who are courageously showing their faces for the first time to demand the pay and recognition they deserve from Nike. #SeeUsNike
Over 1,000 garment workers are demanding Nike give them the recognition and pay they deserve. We stand with them. #SeeUsNike
March 21, 2025 at 1:58 PM
Tomorrow is #InternationalWomensDay! We’re celebrating our community of mainly young, immigrant women and girls who are courageously organizing for safer and more dignified working conditions across fashion’s supply chain – and invite you to take action:
March 7, 2025 at 4:49 PM
Last week, our ED Sara Ziff delivered the keynote address at the Federal Bar Association’s Fashion Law Conference, hosted at Dunnington Bartholow & Miller LLP in NYC.
February 20, 2025 at 6:04 PM
We joined Congressman @khanna.house.gov and reps from Google, Meta, @seiu.org and @sagaftra.org, among others, for a discussion hosted by our partner @omidyarnetwork.bsky.social in Silicon Valley about the impact of AI on the future of work.

Photo courtesy of Omidyar
February 20, 2025 at 3:54 PM
This #NYFW is the last show season models will go without basic labor rights. In June 2025, the #FashionWorkersAct will bring crucial protections to models working in New York’s fashion industry. Download our explainer of the law and subscribe to our newsletter for updates: modelalliance.org/fwa
Fashion Workers Act — Model Alliance
modelalliance.org
February 5, 2025 at 7:06 PM