Michael Rübcke
@michaelruebcke.bsky.social
🌱 Digital Growth Marketer | Sustainable SEO 🍃 | Data Analytics 📊 | Storytelling 🚀 | Work & Learn Hard | Have Fun | Make a Difference ♻ | Optimist ❤️ | Surfer & Kitesurfer🏄♂️
https://www.michaelruebcke.de/ 🎯
https://www.michaelruebcke.de/ 🎯
🚀 Experiment (US): Google Introducing AI Mode 🤖
This marks a major shift:
✅ Understand user intent 🎯
✅ Create high-quality, comprehensive content 📝
✅ Optimize for natural language & conversational search 💬
✅ Leverage multimodal content 🖼️🎥
✅ Implement proper structured data 🏗️
#SEO #AIMode
This marks a major shift:
✅ Understand user intent 🎯
✅ Create high-quality, comprehensive content 📝
✅ Optimize for natural language & conversational search 💬
✅ Leverage multimodal content 🖼️🎥
✅ Implement proper structured data 🏗️
#SEO #AIMode
Expanding AI Overviews and introducing AI Mode
AI Mode is a new generative AI experiment in Google Search.
blog.google
March 7, 2025 at 6:20 AM
🚨 Google now detects AI-generated content and evaluates it through E-E-A-T standards. AI content isn’t banned, but low-quality material is penalized. Focus on user-first, high-value content, audit your AI output, and stay updated to maintain visibility! 🌟 #SEO #ContentMarketing #AIContent #EEAT
Michael Rübcke on LinkedIn: #seo #contentmarketing #googleupdates #aicontent #e
🚨 "Google Detects AI-Generated Content: What You Need to Know for SEO in 2025" 🚨
📣 Attention, website owners, content creators, influencersm and SEO…
www.linkedin.com
January 27, 2025 at 7:51 AM
🚨 Google now detects AI-generated content and evaluates it through E-E-A-T standards. AI content isn’t banned, but low-quality material is penalized. Focus on user-first, high-value content, audit your AI output, and stay updated to maintain visibility! 🌟 #SEO #ContentMarketing #AIContent #EEAT
🚀 Conceptual Models + SEO + AI for Growth 🌍🤖
Conceptual models map ideas, enabling AI & search to process content better.
✅ Map entities (e.g., "Paris" → "Eiffel Tower").
✅ Create structured, rich content with Schema.org.
✅ Align with conversational queries.
💡 Future-proof SEO with AI synergies!
Conceptual models map ideas, enabling AI & search to process content better.
✅ Map entities (e.g., "Paris" → "Eiffel Tower").
✅ Create structured, rich content with Schema.org.
✅ Align with conversational queries.
💡 Future-proof SEO with AI synergies!
January 20, 2025 at 7:01 AM
🚀 Conceptual Models + SEO + AI for Growth 🌍🤖
Conceptual models map ideas, enabling AI & search to process content better.
✅ Map entities (e.g., "Paris" → "Eiffel Tower").
✅ Create structured, rich content with Schema.org.
✅ Align with conversational queries.
💡 Future-proof SEO with AI synergies!
Conceptual models map ideas, enabling AI & search to process content better.
✅ Map entities (e.g., "Paris" → "Eiffel Tower").
✅ Create structured, rich content with Schema.org.
✅ Align with conversational queries.
💡 Future-proof SEO with AI synergies!
🌐 1.1 Billion Websites, but Only 17% Are Active! With SEO and AI-driven LLMs reshaping search, it’s time to focus on semantic SEO and contextual content. Optimize for speed, mobile, and security while aligning with how AI processes natural language. Future-proof your strategy today! 🌟 #SEO
January 14, 2025 at 7:26 AM
🌐 1.1 Billion Websites, but Only 17% Are Active! With SEO and AI-driven LLMs reshaping search, it’s time to focus on semantic SEO and contextual content. Optimize for speed, mobile, and security while aligning with how AI processes natural language. Future-proof your strategy today! 🌟 #SEO
FACTS Grounding: Revolutionizing AI Accuracy 🤖📊
Google DeepMind’s FACTS benchmark evaluates LLMs for factual accuracy. It helps creators ensure trustworthy content, boosts SEO, & reduces misinformation risks. Use FACTS Grounding, prioritize fact-aligned LLMs & combine AI with human oversight. 🚀 #AI
Google DeepMind’s FACTS benchmark evaluates LLMs for factual accuracy. It helps creators ensure trustworthy content, boosts SEO, & reduces misinformation risks. Use FACTS Grounding, prioritize fact-aligned LLMs & combine AI with human oversight. 🚀 #AI
January 8, 2025 at 5:57 AM
FACTS Grounding: Revolutionizing AI Accuracy 🤖📊
Google DeepMind’s FACTS benchmark evaluates LLMs for factual accuracy. It helps creators ensure trustworthy content, boosts SEO, & reduces misinformation risks. Use FACTS Grounding, prioritize fact-aligned LLMs & combine AI with human oversight. 🚀 #AI
Google DeepMind’s FACTS benchmark evaluates LLMs for factual accuracy. It helps creators ensure trustworthy content, boosts SEO, & reduces misinformation risks. Use FACTS Grounding, prioritize fact-aligned LLMs & combine AI with human oversight. 🚀 #AI
"No 2025 forecasts, just 'essentials'."
✨ I wish you:
⏳ More time for yourselves & loved ones.
❤️ Abundant health & happiness.
📱 Less screen time, more life & experiences.
🚫 Less BullShit and grumbling, more "real" value and solutions.
🍀May 2025 be filled with joy & meaning!"
✨ I wish you:
⏳ More time for yourselves & loved ones.
❤️ Abundant health & happiness.
📱 Less screen time, more life & experiences.
🚫 Less BullShit and grumbling, more "real" value and solutions.
🍀May 2025 be filled with joy & meaning!"
December 31, 2024 at 9:24 AM
"No 2025 forecasts, just 'essentials'."
✨ I wish you:
⏳ More time for yourselves & loved ones.
❤️ Abundant health & happiness.
📱 Less screen time, more life & experiences.
🚫 Less BullShit and grumbling, more "real" value and solutions.
🍀May 2025 be filled with joy & meaning!"
✨ I wish you:
⏳ More time for yourselves & loved ones.
❤️ Abundant health & happiness.
📱 Less screen time, more life & experiences.
🚫 Less BullShit and grumbling, more "real" value and solutions.
🍀May 2025 be filled with joy & meaning!"
⚠️ Google Worried: ChatGPT 🤖 Becoming the Face of AI 🚨 Google's CEO, Sundar Pichai, sounds the alarm! 🚨 ChatGPT is dominating the AI narrative, just like Google owns "search." 🔍 Pichai urges his team to focus on consumer-facing Gemini 💎 and out-innovate OpenAI. 💪 #AI #Google #ChatGPT #Innovation
December 30, 2024 at 7:16 AM
⚠️ Google Worried: ChatGPT 🤖 Becoming the Face of AI 🚨 Google's CEO, Sundar Pichai, sounds the alarm! 🚨 ChatGPT is dominating the AI narrative, just like Google owns "search." 🔍 Pichai urges his team to focus on consumer-facing Gemini 💎 and out-innovate OpenAI. 💪 #AI #Google #ChatGPT #Innovation
🚀 Your Brand = Your SEO Superpower! 🌟
Google rewards trusted brands. 🏆 Use structured data for visibility, analyze branded queries for insights, and craft unique, value-packed content. 🤝 Align SEO with PR & content for consistent messaging.
💡 Future-proof growth starts with your brand! 🌱📈 #SEO
Google rewards trusted brands. 🏆 Use structured data for visibility, analyze branded queries for insights, and craft unique, value-packed content. 🤝 Align SEO with PR & content for consistent messaging.
💡 Future-proof growth starts with your brand! 🌱📈 #SEO
December 20, 2024 at 6:25 AM
🚀 Your Brand = Your SEO Superpower! 🌟
Google rewards trusted brands. 🏆 Use structured data for visibility, analyze branded queries for insights, and craft unique, value-packed content. 🤝 Align SEO with PR & content for consistent messaging.
💡 Future-proof growth starts with your brand! 🌱📈 #SEO
Google rewards trusted brands. 🏆 Use structured data for visibility, analyze branded queries for insights, and craft unique, value-packed content. 🤝 Align SEO with PR & content for consistent messaging.
💡 Future-proof growth starts with your brand! 🌱📈 #SEO
🚀 Consistency is Key! 🌟
Align ~40 signals like canonical URLs, HTTPS, redirects, & sitemaps to avoid confusion for search engines. Optimize page speed, fix crawl errors, and use structured data for sustainable rankings & better UX. Consistency = stable SEO + traffic growth! 💡
#SEO #WebPerformance
Align ~40 signals like canonical URLs, HTTPS, redirects, & sitemaps to avoid confusion for search engines. Optimize page speed, fix crawl errors, and use structured data for sustainable rankings & better UX. Consistency = stable SEO + traffic growth! 💡
#SEO #WebPerformance
December 19, 2024 at 6:54 AM
🚀 Consistency is Key! 🌟
Align ~40 signals like canonical URLs, HTTPS, redirects, & sitemaps to avoid confusion for search engines. Optimize page speed, fix crawl errors, and use structured data for sustainable rankings & better UX. Consistency = stable SEO + traffic growth! 💡
#SEO #WebPerformance
Align ~40 signals like canonical URLs, HTTPS, redirects, & sitemaps to avoid confusion for search engines. Optimize page speed, fix crawl errors, and use structured data for sustainable rankings & better UX. Consistency = stable SEO + traffic growth! 💡
#SEO #WebPerformance
🌟 The EU Product Liability Directive holds AI providers accountable! 🛠 E-commerce businesses must audit products, clarify liability contracts, comply with EU standards, and keep logs for defect claims. 🚀 Stay ahead with tools, training, and proactive compliance to thrive! 🌍 #PLD #Data #EU
December 18, 2024 at 7:03 AM
✨ Is your website GDPR-compliant? Failure to follow EU cookie laws can mean €20M fines or lost user trust!
🔑 Key Steps:
✔ Obtain explicit consent.
✔ Provide a clear cookie policy.
✔ Enable easy withdrawal.
✔ Design: NO pre-ticked boxes!
💬 Share your cookie compliance tips!
#GDPR #DataPrivacy #EU
🔑 Key Steps:
✔ Obtain explicit consent.
✔ Provide a clear cookie policy.
✔ Enable easy withdrawal.
✔ Design: NO pre-ticked boxes!
💬 Share your cookie compliance tips!
#GDPR #DataPrivacy #EU
December 17, 2024 at 6:07 AM
✨ Is your website GDPR-compliant? Failure to follow EU cookie laws can mean €20M fines or lost user trust!
🔑 Key Steps:
✔ Obtain explicit consent.
✔ Provide a clear cookie policy.
✔ Enable easy withdrawal.
✔ Design: NO pre-ticked boxes!
💬 Share your cookie compliance tips!
#GDPR #DataPrivacy #EU
🔑 Key Steps:
✔ Obtain explicit consent.
✔ Provide a clear cookie policy.
✔ Enable easy withdrawal.
✔ Design: NO pre-ticked boxes!
💬 Share your cookie compliance tips!
#GDPR #DataPrivacy #EU
🌟 Leverage AI Without Compromising Security or Creativity🤖 AI tools like ChatGPT are powerful but demand caution! Guard Data: Avoid sharing sensitive information. Enhance Outputs: Use AI as a draft, not the final word. Balance: Blend AI with human insight for unique, secure results. #AI #Innovation
December 16, 2024 at 5:41 AM
🌟 Leverage AI Without Compromising Security or Creativity🤖 AI tools like ChatGPT are powerful but demand caution! Guard Data: Avoid sharing sensitive information. Enhance Outputs: Use AI as a draft, not the final word. Balance: Blend AI with human insight for unique, secure results. #AI #Innovation
🚀 Bing SEO in 2025 is essential! With AI tools like ChatGPT 🤖 shaping Bing’s 1.8B+ users 🌍, optimize conversational queries 🗣️, Core Web Vitals ⚡ & visual SEO 📹. Bing Ads 📊 offer low CPCs targeting a high-value audience 💼. Act now: use AI, structured data, and Microsoft tools for growth! 🌟 #bingSEO
Michael Rübcke on LinkedIn: #seo #bingseo #digitalmarketing
🚀 Mastering BING SEO in 2025: Why It's a Must & How to Dominate! 🌟
With the rise of AI-driven search and Bing's deep integration with tools like ChatGPT…
www.linkedin.com
December 13, 2024 at 7:26 AM
🚀 Bing SEO in 2025 is essential! With AI tools like ChatGPT 🤖 shaping Bing’s 1.8B+ users 🌍, optimize conversational queries 🗣️, Core Web Vitals ⚡ & visual SEO 📹. Bing Ads 📊 offer low CPCs targeting a high-value audience 💼. Act now: use AI, structured data, and Microsoft tools for growth! 🌟 #bingSEO
The EU AI Act, the first global AI regulation, sets standards like banning risky AI, imposing compliance on high-risk systems, and ensuring transparency for GPAI. Applicable to EU and global firms, violations risk heavy fines. Key provisions may take effect by 2025. Prepare now! #EUAIAct #AIUSE #ACT
December 12, 2024 at 7:24 AM
The EU AI Act, the first global AI regulation, sets standards like banning risky AI, imposing compliance on high-risk systems, and ensuring transparency for GPAI. Applicable to EU and global firms, violations risk heavy fines. Key provisions may take effect by 2025. Prepare now! #EUAIAct #AIUSE #ACT
🚀 Achieve Outstanding E-Commerce Success in 2025! 💥 Stand out with these proven strategies:
🔹 Simplify UX/UI for seamless experiences.
🔹 Showcase reviews & star ratings.
🔹 Go green 🌱 for customer loyalty.
🔹 Optimize shipping & pricing.
✨ The future is yours—thrive in 2025! 🏆
#SEO #UX #ECOMMERCE
🔹 Simplify UX/UI for seamless experiences.
🔹 Showcase reviews & star ratings.
🔹 Go green 🌱 for customer loyalty.
🔹 Optimize shipping & pricing.
✨ The future is yours—thrive in 2025! 🏆
#SEO #UX #ECOMMERCE
December 11, 2024 at 7:10 AM
🚀 Achieve Outstanding E-Commerce Success in 2025! 💥 Stand out with these proven strategies:
🔹 Simplify UX/UI for seamless experiences.
🔹 Showcase reviews & star ratings.
🔹 Go green 🌱 for customer loyalty.
🔹 Optimize shipping & pricing.
✨ The future is yours—thrive in 2025! 🏆
#SEO #UX #ECOMMERCE
🔹 Simplify UX/UI for seamless experiences.
🔹 Showcase reviews & star ratings.
🔹 Go green 🌱 for customer loyalty.
🔹 Optimize shipping & pricing.
✨ The future is yours—thrive in 2025! 🏆
#SEO #UX #ECOMMERCE
🚀 UX + SEO = Success! 🌟
Great UX boosts SEO, drives growth & enhances customer trust. Key actions: optimize speed, go mobile-first, use clear CTAs, leverage visuals wisely & test usability regularly. Embrace AI, adapt to trends, and prioritize customer needs for lasting success. 💡 #UX #SEO #Growth
Great UX boosts SEO, drives growth & enhances customer trust. Key actions: optimize speed, go mobile-first, use clear CTAs, leverage visuals wisely & test usability regularly. Embrace AI, adapt to trends, and prioritize customer needs for lasting success. 💡 #UX #SEO #Growth
December 10, 2024 at 6:20 AM
🚀 9.4% of the population deserves inclusion! Web accessibility is essential, ethical, and legally required (BFSG by 2025). 🌟 Benefits: better UX, SEO, legal protection & brand value. 👉 Audit sites (WCAG), optimize for assistive tech & enhance design for inclusivity. ♿ Let's act now! #accessibility
December 9, 2024 at 7:21 AM
🚀 9.4% of the population deserves inclusion! Web accessibility is essential, ethical, and legally required (BFSG by 2025). 🌟 Benefits: better UX, SEO, legal protection & brand value. 👉 Audit sites (WCAG), optimize for assistive tech & enhance design for inclusivity. ♿ Let's act now! #accessibility
🚀 Boost Rankings with Crawling Secrets! Googlebot crawls to index content, crucial for rankings. 🔑 Tips: ➡️Streamline JS/CSS, fix errors, optimize UX ➡️Use CDNs, lazy-load, compress files, green hosting 🌱 Sustainable SEO: Reduce energy use, prune low-value pages, measure impact. #SEO #Sustainability 🌟
December 6, 2024 at 6:20 AM
🚀 Boost Rankings with Crawling Secrets! Googlebot crawls to index content, crucial for rankings. 🔑 Tips: ➡️Streamline JS/CSS, fix errors, optimize UX ➡️Use CDNs, lazy-load, compress files, green hosting 🌱 Sustainable SEO: Reduce energy use, prune low-value pages, measure impact. #SEO #Sustainability 🌟
🚀 Boost engagement with Google’s Site Metrics! 🎯 Optimize first impressions, make media visible 🎥, master notifications 🔔 & track performance 📊. Build trust & thrive with user-first, sustainable design! ♻️ Will Chrome’s sale reshape the web? ⚖️💡 #SEO #Chrome #WebOptimization #Sustainability #dejanAI
Site Engagement Metrics
To access the feature in Chrome visit: chrome://site-engagement/ Google Site Engagement Metrics Framework plays a crucial role in assessing and analyzing user engagement with websites. This framework ...
dejan.ai
December 5, 2024 at 6:45 AM
🚀 Boost engagement with Google’s Site Metrics! 🎯 Optimize first impressions, make media visible 🎥, master notifications 🔔 & track performance 📊. Build trust & thrive with user-first, sustainable design! ♻️ Will Chrome’s sale reshape the web? ⚖️💡 #SEO #Chrome #WebOptimization #Sustainability #dejanAI
According to a study by #sparktoro Google's dominance grows! It's increasingly answering queries directly, especially in popular categories. Prioritize brand awareness & distribution over SEO/PPC. Search is now a tool for need fulfillment, not discovery. #googlesearch #seo #dataset #insights
New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google - SparkToro
Google is a massive presence on the modern web. They've held 90%+ of the global search market share for 15 years. Even the rise of AI tools has been
sparktoro.com
December 4, 2024 at 7:20 AM
According to a study by #sparktoro Google's dominance grows! It's increasingly answering queries directly, especially in popular categories. Prioritize brand awareness & distribution over SEO/PPC. Search is now a tool for need fulfillment, not discovery. #googlesearch #seo #dataset #insights
Wake-Up: Only 7.2% of materials are recycled, worsening climate, biodiversity & pollution issues. Global material use rose 65% in 20 years, hitting 95.1 billion tons in 2019. Food waste is also high: 13% lost post-harvest and 17% wasted by retailers and consumers that year. #change #action #climate
December 3, 2024 at 6:44 AM
Change more often arises from outside politics, driven by innovation, societal shifts, and collective action. By fostering decentralized, participatory systems, humanity can address global challenges without relying solely on politicians, empowering communities & businesses to lead. #change #action
December 1, 2024 at 5:37 PM
MERCADONA, a Spanish supermarket chain, challenges others through localized strategies, private-label products, & advanced logistics. Focused on sustainability, it emphasizes local sourcing, waste reduction & high product quality info.mercadona.es/en/who-we-ar...
#think #change #scrutinize #action
#think #change #scrutinize #action
November 29, 2024 at 5:35 AM
MERCADONA, a Spanish supermarket chain, challenges others through localized strategies, private-label products, & advanced logistics. Focused on sustainability, it emphasizes local sourcing, waste reduction & high product quality info.mercadona.es/en/who-we-ar...
#think #change #scrutinize #action
#think #change #scrutinize #action
The Divide (2017) critiques systemic forces driving global inequality, praised for its historical insight & neoliberal critique. Some solutions are seen as idealistic & impractical. Despite criticism, it urges a rethinking of global systems, prioritizing justice & sustainability over growth. #read
November 28, 2024 at 9:00 AM
The Divide (2017) critiques systemic forces driving global inequality, praised for its historical insight & neoliberal critique. Some solutions are seen as idealistic & impractical. Despite criticism, it urges a rethinking of global systems, prioritizing justice & sustainability over growth. #read
growth.design, co-founded by Dan Benoni & Louis-Xavier Lavallée, blends UX, psychology & design to create engaging user experiences. Known for interactive case studies & their Product Psychology Masterclass, they’re a must-follow. Join their valuable newsletter for insights! #ux #data #growth
Growth.Design — Better Products, Better Growth.
Level up your product skills with bite-sized tips. Learn the growth & design strategies used by the top product companies in the world.
growth.design
November 27, 2024 at 11:16 AM
growth.design, co-founded by Dan Benoni & Louis-Xavier Lavallée, blends UX, psychology & design to create engaging user experiences. Known for interactive case studies & their Product Psychology Masterclass, they’re a must-follow. Join their valuable newsletter for insights! #ux #data #growth