Paul Bolls
@mediabrain99.bsky.social
I'm a media brain scientist and ex 80s DJ who wants life to be like an 80s dance party
WSU Coug & Murrow College of Communication Professor
Co-director, Murrow Media Mind Lab
"Brain Friendly" media is my soapbox
Original Montana boy, wannabe Cowboy
WSU Coug & Murrow College of Communication Professor
Co-director, Murrow Media Mind Lab
"Brain Friendly" media is my soapbox
Original Montana boy, wannabe Cowboy
I'm back safely at Paradise on the Palouse after my brainy inspiring creative media science adventures. I slept in 9 different cities and rode on 16 different flights but like the Coug I am, I found my way back home again to my Bolls pack.
March 29, 2025 at 2:20 PM
I'm back safely at Paradise on the Palouse after my brainy inspiring creative media science adventures. I slept in 9 different cities and rode on 16 different flights but like the Coug I am, I found my way back home again to my Bolls pack.
Firing up the last year of my 50s with an energizing workout and my morning Coug coffee. Stay tuned for the healthiest most rock n roll fun and geeky science year of life so far!
March 11, 2025 at 3:13 PM
Firing up the last year of my 50s with an energizing workout and my morning Coug coffee. Stay tuned for the healthiest most rock n roll fun and geeky science year of life so far!
Celebrating a milestone in my health and wellness journey! For the first time since 1983, I'm less than 200 pounds. A big difference from years ago being 335 pounds. Feeling fired up and energetic to do the good I can do. Here's to Spriritual Mental Physical wellness for us all.
March 10, 2025 at 2:23 AM
Celebrating a milestone in my health and wellness journey! For the first time since 1983, I'm less than 200 pounds. A big difference from years ago being 335 pounds. Feeling fired up and energetic to do the good I can do. Here's to Spriritual Mental Physical wellness for us all.
Jackpot, like all of Creation, begs us all to do our best to overcome evil with goodness. Oh, and also have a "Jackpot" style weekend. #Romans12
March 1, 2025 at 4:26 PM
Jackpot, like all of Creation, begs us all to do our best to overcome evil with goodness. Oh, and also have a "Jackpot" style weekend. #Romans12
Empirical evidence that AC/DC fires up my sympathetic arousal heading into the weekend. Hey, you can't do the science if you can't be the science.
March 1, 2025 at 3:17 AM
Empirical evidence that AC/DC fires up my sympathetic arousal heading into the weekend. Hey, you can't do the science if you can't be the science.
Brain Friendly science communication is crucial for engaging, educating, and empowering individuals in an anti-science climate. I share my view of how Neuromarketing Science can help in this webinar.
youtube.com/watch?v=Kt2R...
youtube.com/watch?v=Kt2R...
youtube.com
February 28, 2025 at 2:36 PM
Brain Friendly science communication is crucial for engaging, educating, and empowering individuals in an anti-science climate. I share my view of how Neuromarketing Science can help in this webinar.
youtube.com/watch?v=Kt2R...
youtube.com/watch?v=Kt2R...
My salute to all of us fighting to do good today. The perfect "walk up music," attitude and ear worm for the day. Take 5 min, google this classic and take a listen. Your brain will thank me. Stand up and be counted for what you are about to receive!
February 27, 2025 at 6:19 PM
My salute to all of us fighting to do good today. The perfect "walk up music," attitude and ear worm for the day. Take 5 min, google this classic and take a listen. Your brain will thank me. Stand up and be counted for what you are about to receive!
Prepping my brain for this Neuromarketing Science and Science Communication webinar. I go live at 11am Pacific time, tomorrow, Feb. 24. You don't have to be with Cooperative Extension to attend this free session. Registration link here:
extension.org/member-servi...
extension.org/member-servi...
February 23, 2025 at 11:48 PM
Prepping my brain for this Neuromarketing Science and Science Communication webinar. I go live at 11am Pacific time, tomorrow, Feb. 24. You don't have to be with Cooperative Extension to attend this free session. Registration link here:
extension.org/member-servi...
extension.org/member-servi...
T - 20 minutes till I go live with this EXCITE professional development webinar based on our WSU team's work testing vaccine messaging and my approach to Neuromarketing Science. This is a teaser for my longer Feb. 24 Extension Foundation webinar. Registration for Feb. 24 is free and still open.
February 20, 2025 at 7:45 PM
T - 20 minutes till I go live with this EXCITE professional development webinar based on our WSU team's work testing vaccine messaging and my approach to Neuromarketing Science. This is a teaser for my longer Feb. 24 Extension Foundation webinar. Registration for Feb. 24 is free and still open.
Join me for this webinar on Media Neuromarketing and the Communication Science of Science Communication. Brain Friendly science communication that educates and empowers individuals to make evidence-based decisions advancing human wellness is especially critical now.
extension.org/member-servi...
extension.org/member-servi...
Program Center Stage – Extension Foundation
extension.org
February 18, 2025 at 4:35 PM
Join me for this webinar on Media Neuromarketing and the Communication Science of Science Communication. Brain Friendly science communication that educates and empowers individuals to make evidence-based decisions advancing human wellness is especially critical now.
extension.org/member-servi...
extension.org/member-servi...
Throwback Thursday flex from this old 80s DJ to my best man, old 80s DJ, Dave Visscher. Vish is a friend in good, bad, and stuff in between. He sparked my health journey, during which I've lost 130 pounds. Here's wishing you a friend like that. The times require health and strength from all of us!
February 13, 2025 at 3:49 PM
Throwback Thursday flex from this old 80s DJ to my best man, old 80s DJ, Dave Visscher. Vish is a friend in good, bad, and stuff in between. He sparked my health journey, during which I've lost 130 pounds. Here's wishing you a friend like that. The times require health and strength from all of us!
That snowy Paradise on the Palouse, Saturday, Jackpot kind of feeling. This is your reminder that fighting to do good in these chaotic times also means moments of re-energizing. I realize I'm privileged to have this luxury. So, for now, enjoy the weekend if you are also blessed to get to do so.
February 9, 2025 at 12:52 AM
That snowy Paradise on the Palouse, Saturday, Jackpot kind of feeling. This is your reminder that fighting to do good in these chaotic times also means moments of re-energizing. I realize I'm privileged to have this luxury. So, for now, enjoy the weekend if you are also blessed to get to do so.
Snowy Paradise on the Palouse so a Montana Boy does what a Montana Boy does before heading to work for a day of using good Communication Science to do good. A younger Paul would've been out here in shorts, snow shovel in hand. However, getting older and wiser means I blow snow rather than shovel it.
February 5, 2025 at 8:31 PM
Snowy Paradise on the Palouse so a Montana Boy does what a Montana Boy does before heading to work for a day of using good Communication Science to do good. A younger Paul would've been out here in shorts, snow shovel in hand. However, getting older and wiser means I blow snow rather than shovel it.
As an ex 80s DJ sometimes my brain goes back to the 70s. Today's ear worm for your enjoyment, Lady Marmalade! The world is a mess, sometimes you just have to say "gitchie gitchie yaa yaa da da!" Try it... you'll feel better. Here you go:
youtu.be/t4LWIP7SAjY?...
youtu.be/t4LWIP7SAjY?...
(Patti) LaBelle - Lady Marmalade (1975) HD 0815007
YouTube video by Olga0815007
youtu.be
January 30, 2025 at 4:58 PM
As an ex 80s DJ sometimes my brain goes back to the 70s. Today's ear worm for your enjoyment, Lady Marmalade! The world is a mess, sometimes you just have to say "gitchie gitchie yaa yaa da da!" Try it... you'll feel better. Here you go:
youtu.be/t4LWIP7SAjY?...
youtu.be/t4LWIP7SAjY?...
Opportunity to hear my brain present on Neuromarketing Science and brain friendly communication! I'll highlight applying Neuromarketing to messaging about vaccination and messaging for dairy farmers about H5N1 virus. However, Neuromarketing applies across contexts.
extension.org/member-servi...
extension.org/member-servi...
Program Center Stage – Extension Foundation
extension.org
January 29, 2025 at 5:29 PM
Opportunity to hear my brain present on Neuromarketing Science and brain friendly communication! I'll highlight applying Neuromarketing to messaging about vaccination and messaging for dairy farmers about H5N1 virus. However, Neuromarketing applies across contexts.
extension.org/member-servi...
extension.org/member-servi...
Good morning from the Bolls pack and our Jackpot life. Thanks to all who gave us comfort with Lucy crossing the Rainbow Bridge. We're resting to get back to trying to do good. There's good work out there to do. Us humans are messing up, not loving each other and overcoming evil with goodness.
January 26, 2025 at 4:17 PM
Good morning from the Bolls pack and our Jackpot life. Thanks to all who gave us comfort with Lucy crossing the Rainbow Bridge. We're resting to get back to trying to do good. There's good work out there to do. Us humans are messing up, not loving each other and overcoming evil with goodness.
April 2012 to January 2025 God gave us our Sweet Beagle Lucy Belle Sweetpea. Her spirit is back to God. What a life! The Bolls pack lives on with Jackpot and us. We are all sad now, that is all.
January 24, 2025 at 7:00 PM
April 2012 to January 2025 God gave us our Sweet Beagle Lucy Belle Sweetpea. Her spirit is back to God. What a life! The Bolls pack lives on with Jackpot and us. We are all sad now, that is all.
Today, I'm especially grateful for getting to stay focused on doing the good work that I can do through good Communication Science with my new friend and colleague from Cooperative Extension, Pamela Rose. It's a treasure having a friend who brings out the best in your character and brain.
January 20, 2025 at 8:45 PM
Today, I'm especially grateful for getting to stay focused on doing the good work that I can do through good Communication Science with my new friend and colleague from Cooperative Extension, Pamela Rose. It's a treasure having a friend who brings out the best in your character and brain.
The things I learn by having Murrow Media Mind Lab students like Sita Ganugapati. She's shifting her research to focus on psychological processes underlying interactions with AI and showed me that people can now chat with Jesus. I'm staying on my soapbox about the importance of Media Literacy!
January 18, 2025 at 1:21 AM
The things I learn by having Murrow Media Mind Lab students like Sita Ganugapati. She's shifting her research to focus on psychological processes underlying interactions with AI and showed me that people can now chat with Jesus. I'm staying on my soapbox about the importance of Media Literacy!
Neuronal Ned and I are grateful for Murrow colleagues like Ashley Gardipe, Director of Development. She not only works hard seeking support for the Murrow mission but gives our Murrow Media Mind Lab her brain for our Media Psychophysiology and Neuromarketing science!
January 16, 2025 at 6:48 PM
Neuronal Ned and I are grateful for Murrow colleagues like Ashley Gardipe, Director of Development. She not only works hard seeking support for the Murrow mission but gives our Murrow Media Mind Lab her brain for our Media Psychophysiology and Neuromarketing science!
Thanks KHQ Spokane for covering our WSU Murrow College of Communication team's H5N1 messaging work. Great interview clip by Dr. Nicole O'Donnell and I love that we got this anchor to say my favorite soapbox phrase, 'brain friendly."
January 13, 2025 at 4:58 PM
Thanks KHQ Spokane for covering our WSU Murrow College of Communication team's H5N1 messaging work. Great interview clip by Dr. Nicole O'Donnell and I love that we got this anchor to say my favorite soapbox phrase, 'brain friendly."
Back to work with Dr. Yen-i Lee, the better half of my Media Brain, at our Murrow Media Mind Lab research ranch. Sunday Science trying to wrap data collection on an interesting video advertising, emotion, and branding Neuromarketing experimment.
January 12, 2025 at 11:47 PM
Back to work with Dr. Yen-i Lee, the better half of my Media Brain, at our Murrow Media Mind Lab research ranch. Sunday Science trying to wrap data collection on an interesting video advertising, emotion, and branding Neuromarketing experimment.
I'm happy to be part of a great team developing brain friendly crisis messaging to mitigate the spread of H5N1 on dairy farms. I'm grateful to get to use my applied Neuromarketing Science expertise to participate in the Land Grant University mission of empowering communities through science.
Murrow faculty members are leading a national communication effort to educate dairy farmers on the risks H5N1 poses to livestock and farmers.
murrow.wsu.edu/murrow-leadi...
murrow.wsu.edu/murrow-leadi...
Murrow leading national H5N1 communication effort for dairy workers
As the “bird flu” virus H5N1 spreads rapidly in dairy cows, WSU researchers are part of a national effort to tailor messages to reach dairy workers to help keep them and their herds safe.
murrow.wsu.edu
January 11, 2025 at 4:45 AM
I'm happy to be part of a great team developing brain friendly crisis messaging to mitigate the spread of H5N1 on dairy farms. I'm grateful to get to use my applied Neuromarketing Science expertise to participate in the Land Grant University mission of empowering communities through science.
Good Character matters, Good Character earns tribute! Let's embrace Good Character by learning from good examples.
January 9, 2025 at 4:35 PM
Good Character matters, Good Character earns tribute! Let's embrace Good Character by learning from good examples.
Happy 2025 from Bolls 406 home! Here's to the year being as big (whatever that means to you) as the Montana big sky. A tip of my hat to your health, joy, and peace in this new year.
January 2, 2025 at 12:50 AM
Happy 2025 from Bolls 406 home! Here's to the year being as big (whatever that means to you) as the Montana big sky. A tip of my hat to your health, joy, and peace in this new year.