Matt Ford
@mattford.media
Husband, dad, journalist, and filmmaker specializing in interactive storytelling. Working on global issues: conflict & security, migration, and climate change.
Reposted by Matt Ford
A wild 48 hours at Freepik's #UpscaleConf in Malaga last week.
Origen Story founder, @mattford.media, pored through his notes and compiled his main takeaways, tips and tricks.
Take a look and subscribe!
www.origenstory.com/were-all-cre...
#GenAI #CreativeTech #Freepik #upscaleconf
Origen Story founder, @mattford.media, pored through his notes and compiled his main takeaways, tips and tricks.
Take a look and subscribe!
www.origenstory.com/were-all-cre...
#GenAI #CreativeTech #Freepik #upscaleconf
We're All Creative Directors Now: 10 Takeaways from Freepik's Upscale Conf
Last week, I attended the two-day Upscale Conf in Málaga, Spain, hosted by Freepik.
Freepik has completely reinvented itself over the past year; with its clean interface and access to leading models,...
www.origenstory.com
November 11, 2025 at 3:56 PM
A wild 48 hours at Freepik's #UpscaleConf in Malaga last week.
Origen Story founder, @mattford.media, pored through his notes and compiled his main takeaways, tips and tricks.
Take a look and subscribe!
www.origenstory.com/were-all-cre...
#GenAI #CreativeTech #Freepik #upscaleconf
Origen Story founder, @mattford.media, pored through his notes and compiled his main takeaways, tips and tricks.
Take a look and subscribe!
www.origenstory.com/were-all-cre...
#GenAI #CreativeTech #Freepik #upscaleconf
I'm proud to finally share: "Wouldn't it be cool?" A new series I'm producing through Origen Story.
Our first episode sets the stage for a fun and whimsical exploration of our possible climate futures, brought to life using the creative power of generative AI.
#GenAI #AIStorytelling #Climate
Our first episode sets the stage for a fun and whimsical exploration of our possible climate futures, brought to life using the creative power of generative AI.
#GenAI #AIStorytelling #Climate
Today we launch a new AI generated climate change video series: "Wouldn't it be cool?"
The series will tackle the more complex aspects of climate science through the fun and whimsy of generative AI.
youtu.be/htkq7fLkqYE?...
#WouldntItBeCool #ClimateSolutions #GenerativeAI #AIArt #Solarpunk #Video
The series will tackle the more complex aspects of climate science through the fun and whimsy of generative AI.
youtu.be/htkq7fLkqYE?...
#WouldntItBeCool #ClimateSolutions #GenerativeAI #AIArt #Solarpunk #Video
Imagining a better climate future (Wouldn’t it be cool? Ep. 1)
YouTube video by Origen Story
youtu.be
October 29, 2025 at 10:19 AM
I'm proud to finally share: "Wouldn't it be cool?" A new series I'm producing through Origen Story.
Our first episode sets the stage for a fun and whimsical exploration of our possible climate futures, brought to life using the creative power of generative AI.
#GenAI #AIStorytelling #Climate
Our first episode sets the stage for a fun and whimsical exploration of our possible climate futures, brought to life using the creative power of generative AI.
#GenAI #AIStorytelling #Climate
This was a huge learning experience. The commercial lip-sync tools were unusable for Catalan with motion. Had to build a custom ComfyUI workflow to get it done, but still hit artifact issues with the upscaling. Fun experiment, lots of takeaways in the post.
We brought Antoni Gaudí to life speaking his native Catalan! We experimented with voice generation, character consistency, and "oner" camera moves. Watch the video and read the full "how-it-was-made" breakdown in our newsletter: www.origenstory.com/animating-th... #AIart #GenAI #Gaudi #Filmmaking
Animating Gaudí: A Generative AI Experiment in Catalan
YouTube video by Origen Story
youtu.be
September 30, 2025 at 8:09 AM
This was a huge learning experience. The commercial lip-sync tools were unusable for Catalan with motion. Had to build a custom ComfyUI workflow to get it done, but still hit artifact issues with the upscaling. Fun experiment, lots of takeaways in the post.
Reposted by Matt Ford
Ever wonder how we'll distinguish real from AI-generated content in the future?
Our latest newsletter discusses digital provenance, the C2PA, content credentials and the work going into proving the origins and veracity of online content.
Plus actionable advice on how to get started with the C2PA!
Our latest newsletter discusses digital provenance, the C2PA, content credentials and the work going into proving the origins and veracity of online content.
Plus actionable advice on how to get started with the C2PA!
The Quiet Revolution in Digital Trust That's Reshaping Publishing and Creator Economics
The rise in sophisticated generative AI media tools and the exponential volume of content they produce is driving a paradigm shift in our societal relationship with digital information. When AI deepfa...
www.origenstory.com
September 5, 2025 at 8:01 AM
Ever wonder how we'll distinguish real from AI-generated content in the future?
Our latest newsletter discusses digital provenance, the C2PA, content credentials and the work going into proving the origins and veracity of online content.
Plus actionable advice on how to get started with the C2PA!
Our latest newsletter discusses digital provenance, the C2PA, content credentials and the work going into proving the origins and veracity of online content.
Plus actionable advice on how to get started with the C2PA!
New project launch: I'm starting @origenstory.com —a creative studio exploring ethical #AI in visual #storytelling.
We’re close to a moment where most people, by default, won’t believe what they see. Origen Story’s first newsletter explores how to navigate this moment.
We’re close to a moment where most people, by default, won’t believe what they see. Origen Story’s first newsletter explores how to navigate this moment.
Hollywood, Murrow, Hitchcock, and Why I’m Fully Embracing AI in Fact-Based Visual Storytelling
I’m launching something new today: Origen Story, a creative studio aimed at navigating AI's impact on visual storytelling and developing ethical frameworks through hands-on, fact-based work.
To unde...
www.origenstory.com
July 15, 2025 at 1:15 PM
New project launch: I'm starting @origenstory.com —a creative studio exploring ethical #AI in visual #storytelling.
We’re close to a moment where most people, by default, won’t believe what they see. Origen Story’s first newsletter explores how to navigate this moment.
We’re close to a moment where most people, by default, won’t believe what they see. Origen Story’s first newsletter explores how to navigate this moment.
I recently wrote and produced this video to celebrate the 25th anniversary of FilmAid. Awesome animation work by Hodo&Marie and brilliantly guided by Massi at Internews. If you're not familiar with the work of FilmAid, definitely check them out. Everyone should have the chance to tell their story.
Celebrating 25 Years of Impact Through Storytelling
YouTube video by FilmAid
youtu.be
December 11, 2024 at 10:26 AM
I recently wrote and produced this video to celebrate the 25th anniversary of FilmAid. Awesome animation work by Hodo&Marie and brilliantly guided by Massi at Internews. If you're not familiar with the work of FilmAid, definitely check them out. Everyone should have the chance to tell their story.
In 2017 I had the privilege to work with Amnesty International sharing some of the countless stories of the thousands of people disappeared by the Assad regime. Each one gutted me. May the coming days reward the hope of the countless separated loved ones. tensofthousands.amnesty.org/reported-mis...
Since 2011, more than 100,000 persons have been forcibly disappeared or abducted in Syria.
Their families are forced to live in the dark, without any information about their loved ones, not even whether they are still alive or not.
tensofthousands.amnesty.org
December 8, 2024 at 9:30 AM
In 2017 I had the privilege to work with Amnesty International sharing some of the countless stories of the thousands of people disappeared by the Assad regime. Each one gutted me. May the coming days reward the hope of the countless separated loved ones. tensofthousands.amnesty.org/reported-mis...
Congrats to Aitana Bonmati on her second Ballon d'Or. Watching her leadership on and off the field turned this American girl dad into a true fútbol fan.
October 28, 2024 at 9:46 PM
Congrats to Aitana Bonmati on her second Ballon d'Or. Watching her leadership on and off the field turned this American girl dad into a true fútbol fan.
I am thrilled that the AP won the James Beard Foundation Award for Innovative Visual Storytelling for The Protein Problem. So much innovation from so many journalists in so many places on a truly complex and expansive topic. Bravo!
bsky.app/profile/matt...
bsky.app/profile/matt...
I'm proud to have worked as the interactive story editor on this Associated Press project looking at how climate change may influence the future of the food we love. Nearly 60 talented journalists across 16 locations and 10 countries poured their heart into it. projects.apnews.com/features/202...
Can we feed the world without starving the planet? | The Protein Problem
Agriculture feeds 8 billion people every day, but also threatens wild animals and plants because of the resources needed to raise our food, especially meat. The AP reported from five continents to bet...
projects.apnews.com
June 10, 2024 at 7:58 AM
I am thrilled that the AP won the James Beard Foundation Award for Innovative Visual Storytelling for The Protein Problem. So much innovation from so many journalists in so many places on a truly complex and expansive topic. Bravo!
bsky.app/profile/matt...
bsky.app/profile/matt...
Similar stresses / innovation in Barcelona right now.
apnews.com/article/sing...
apnews.com/article/sing...
In water-stressed Singapore, a search for new solutions to keep the taps flowing
Water has long been a vulnerability for the tropical island nation of Singapore.
apnews.com
February 27, 2024 at 9:49 AM
Similar stresses / innovation in Barcelona right now.
apnews.com/article/sing...
apnews.com/article/sing...
Congrats to my wife, Sophia Jones, and the HRW digital investigations lab, on the successful launch of this important investigation into Russia's devastation of Mariupol www.hrw.org/feature/russ...
Beneath the Rubble
Documenting Devastation and Loss in Mariupol
www.hrw.org
February 13, 2024 at 2:14 PM
Congrats to my wife, Sophia Jones, and the HRW digital investigations lab, on the successful launch of this important investigation into Russia's devastation of Mariupol www.hrw.org/feature/russ...
I'm proud to have worked as the interactive story editor on this Associated Press project looking at how climate change may influence the future of the food we love. Nearly 60 talented journalists across 16 locations and 10 countries poured their heart into it. projects.apnews.com/features/202...
Can we feed the world without starving the planet? | The Protein Problem
Agriculture feeds 8 billion people every day, but also threatens wild animals and plants because of the resources needed to raise our food, especially meat. The AP reported from five continents to bet...
projects.apnews.com
November 21, 2023 at 2:15 PM
I'm proud to have worked as the interactive story editor on this Associated Press project looking at how climate change may influence the future of the food we love. Nearly 60 talented journalists across 16 locations and 10 countries poured their heart into it. projects.apnews.com/features/202...