Origen Story
@origenstory.com
We create films and interactive media that illuminate global challenges through the ethical use of AI in visual storytelling. Enhancing rather than replacing human creativity. Newsletter@ https://www.origenstory.com/
A wild 48 hours at Freepik's #UpscaleConf in Malaga last week.
Origen Story founder, @mattford.media, pored through his notes and compiled his main takeaways, tips and tricks.
Take a look and subscribe!
www.origenstory.com/were-all-cre...
#GenAI #CreativeTech #Freepik #upscaleconf
Origen Story founder, @mattford.media, pored through his notes and compiled his main takeaways, tips and tricks.
Take a look and subscribe!
www.origenstory.com/were-all-cre...
#GenAI #CreativeTech #Freepik #upscaleconf
We're All Creative Directors Now: 10 Takeaways from Freepik's Upscale Conf
Last week, I attended the two-day Upscale Conf in Málaga, Spain, hosted by Freepik.
Freepik has completely reinvented itself over the past year; with its clean interface and access to leading models,...
www.origenstory.com
November 11, 2025 at 3:56 PM
A wild 48 hours at Freepik's #UpscaleConf in Malaga last week.
Origen Story founder, @mattford.media, pored through his notes and compiled his main takeaways, tips and tricks.
Take a look and subscribe!
www.origenstory.com/were-all-cre...
#GenAI #CreativeTech #Freepik #upscaleconf
Origen Story founder, @mattford.media, pored through his notes and compiled his main takeaways, tips and tricks.
Take a look and subscribe!
www.origenstory.com/were-all-cre...
#GenAI #CreativeTech #Freepik #upscaleconf
Today we launch a new AI generated climate change video series: "Wouldn't it be cool?"
The series will tackle the more complex aspects of climate science through the fun and whimsy of generative AI.
youtu.be/htkq7fLkqYE?...
#WouldntItBeCool #ClimateSolutions #GenerativeAI #AIArt #Solarpunk #Video
The series will tackle the more complex aspects of climate science through the fun and whimsy of generative AI.
youtu.be/htkq7fLkqYE?...
#WouldntItBeCool #ClimateSolutions #GenerativeAI #AIArt #Solarpunk #Video
Imagining a better climate future (Wouldn’t it be cool? Ep. 1)
YouTube video by Origen Story
youtu.be
October 29, 2025 at 10:16 AM
Today we launch a new AI generated climate change video series: "Wouldn't it be cool?"
The series will tackle the more complex aspects of climate science through the fun and whimsy of generative AI.
youtu.be/htkq7fLkqYE?...
#WouldntItBeCool #ClimateSolutions #GenerativeAI #AIArt #Solarpunk #Video
The series will tackle the more complex aspects of climate science through the fun and whimsy of generative AI.
youtu.be/htkq7fLkqYE?...
#WouldntItBeCool #ClimateSolutions #GenerativeAI #AIArt #Solarpunk #Video
We brought Antoni Gaudí to life speaking his native Catalan! We experimented with voice generation, character consistency, and "oner" camera moves. Watch the video and read the full "how-it-was-made" breakdown in our newsletter: www.origenstory.com/animating-th... #AIart #GenAI #Gaudi #Filmmaking
Animating Gaudí: A Generative AI Experiment in Catalan
YouTube video by Origen Story
youtu.be
September 30, 2025 at 8:08 AM
We brought Antoni Gaudí to life speaking his native Catalan! We experimented with voice generation, character consistency, and "oner" camera moves. Watch the video and read the full "how-it-was-made" breakdown in our newsletter: www.origenstory.com/animating-th... #AIart #GenAI #Gaudi #Filmmaking
Ever wonder how we'll distinguish real from AI-generated content in the future?
Our latest newsletter discusses digital provenance, the C2PA, content credentials and the work going into proving the origins and veracity of online content.
Plus actionable advice on how to get started with the C2PA!
Our latest newsletter discusses digital provenance, the C2PA, content credentials and the work going into proving the origins and veracity of online content.
Plus actionable advice on how to get started with the C2PA!
The Quiet Revolution in Digital Trust That's Reshaping Publishing and Creator Economics
The rise in sophisticated generative AI media tools and the exponential volume of content they produce is driving a paradigm shift in our societal relationship with digital information. When AI deepfa...
www.origenstory.com
September 5, 2025 at 8:01 AM
Ever wonder how we'll distinguish real from AI-generated content in the future?
Our latest newsletter discusses digital provenance, the C2PA, content credentials and the work going into proving the origins and veracity of online content.
Plus actionable advice on how to get started with the C2PA!
Our latest newsletter discusses digital provenance, the C2PA, content credentials and the work going into proving the origins and veracity of online content.
Plus actionable advice on how to get started with the C2PA!
Curious about emerging tech like NeRFs, Gaussian Splatting, and now Genie 3 that might move us beyond the traditional frame?
Our latest newsletter is a simple primer on what these tools are and what they might mean for the future of visual storytelling.
#AI #TechExplained #GenAI
Our latest newsletter is a simple primer on what these tools are and what they might mean for the future of visual storytelling.
#AI #TechExplained #GenAI
Beyond the Frame: How NeRFs, Splats, and Genie 3 are moving storytelling into new dimensions.
As most of the AI world focuses on the release of Chat GPT-5, I’ve been far more excited by the release of Genie 3 and how similar technologies might change the future of storytelling.
Why am I so ...
www.origenstory.com
August 14, 2025 at 5:13 PM
Curious about emerging tech like NeRFs, Gaussian Splatting, and now Genie 3 that might move us beyond the traditional frame?
Our latest newsletter is a simple primer on what these tools are and what they might mean for the future of visual storytelling.
#AI #TechExplained #GenAI
Our latest newsletter is a simple primer on what these tools are and what they might mean for the future of visual storytelling.
#AI #TechExplained #GenAI
The way AI warps the streets of East L.A. in the new will.i.am & Taboo video is mind-blowing. (Amazing work by Secret Level!)
This isn't just a cool effect; it's a glimpse into how immersive reality will be created. We discuss in tomorrow's newsletter.
#AI #GenAI #VFX
This isn't just a cool effect; it's a glimpse into how immersive reality will be created. We discuss in tomorrow's newsletter.
#AI #GenAI #VFX
will.i.am + Taboo - EAST LA (Official Music Video)
YouTube video by will i am
youtu.be
August 12, 2025 at 4:22 PM
The makers of general-purpose AI models are now required to meet certain obligations under the EU AI Act.
Notable exceptions include Meta, and xAI, which signed on to the safety and security chapter but not the transparency and copyright chapters.
digital-strategy.ec.europa.eu/en/policies/...
Notable exceptions include Meta, and xAI, which signed on to the safety and security chapter but not the transparency and copyright chapters.
digital-strategy.ec.europa.eu/en/policies/...
The General-Purpose AI Code of Practice
The Code of Practice helps industry comply with the AI Act legal obligations on safety, transparency and copyright of general-purpose AI models.
digital-strategy.ec.europa.eu
August 8, 2025 at 3:14 PM
The makers of general-purpose AI models are now required to meet certain obligations under the EU AI Act.
Notable exceptions include Meta, and xAI, which signed on to the safety and security chapter but not the transparency and copyright chapters.
digital-strategy.ec.europa.eu/en/policies/...
Notable exceptions include Meta, and xAI, which signed on to the safety and security chapter but not the transparency and copyright chapters.
digital-strategy.ec.europa.eu/en/policies/...
Crafting an ethical framework for fast-moving generative AI can feel like saddling a horse in full gallop.
We researched 15+ industry guidelines to build our framework. Full process in our newsletter.
Visit origenstory.com to subscribe.
#AI #AIEthics #AIfilmmaking
We researched 15+ industry guidelines to build our framework. Full process in our newsletter.
Visit origenstory.com to subscribe.
#AI #AIEthics #AIfilmmaking
How We Built Our AI Ethics Framework (And How You Can Build Yours)
What is possible with generative AI is changing faster than many of us can keep up. Establishing an ethical framework for emerging AI tools can feel like trying to saddle a horse in full gallop.
Whil...
www.origenstory.com
July 30, 2025 at 6:35 PM
Crafting an ethical framework for fast-moving generative AI can feel like saddling a horse in full gallop.
We researched 15+ industry guidelines to build our framework. Full process in our newsletter.
Visit origenstory.com to subscribe.
#AI #AIEthics #AIfilmmaking
We researched 15+ industry guidelines to build our framework. Full process in our newsletter.
Visit origenstory.com to subscribe.
#AI #AIEthics #AIfilmmaking
Netflix just revealed their first use of generative AI on screen. The Argentine series El Eternauta. We don't typically see this kind of VFX from international productions at these budget levels.
What visually dynamic stories might we soon see from the rest of the world?
#GenerativeAI #Netflix
What visually dynamic stories might we soon see from the rest of the world?
#GenerativeAI #Netflix
Netflix Q2 2025 Earnings Interview
YouTube video by Netflix Investor Relations
www.youtube.com
July 21, 2025 at 11:24 AM
Netflix just revealed their first use of generative AI on screen. The Argentine series El Eternauta. We don't typically see this kind of VFX from international productions at these budget levels.
What visually dynamic stories might we soon see from the rest of the world?
#GenerativeAI #Netflix
What visually dynamic stories might we soon see from the rest of the world?
#GenerativeAI #Netflix
Moving to Barcelona 5 years ago, I discovered this Gaudí quote:
"L'originalitat consisteix a tornar a l'origen" - "originality consists in returning to the origin."
Gaudi innovated by building off inspiration from nature.
It inspired our name. More on what it means in practice coming soon. 🌿🎬
"L'originalitat consisteix a tornar a l'origen" - "originality consists in returning to the origin."
Gaudi innovated by building off inspiration from nature.
It inspired our name. More on what it means in practice coming soon. 🌿🎬
July 17, 2025 at 1:57 PM
Moving to Barcelona 5 years ago, I discovered this Gaudí quote:
"L'originalitat consisteix a tornar a l'origen" - "originality consists in returning to the origin."
Gaudi innovated by building off inspiration from nature.
It inspired our name. More on what it means in practice coming soon. 🌿🎬
"L'originalitat consisteix a tornar a l'origen" - "originality consists in returning to the origin."
Gaudi innovated by building off inspiration from nature.
It inspired our name. More on what it means in practice coming soon. 🌿🎬
AI can render anything we imagine in HD. Soon, most people won't believe what they see by default.
How do we build trust and maintain human intention in storytelling? Our first newsletter explores ethical AI principles for creators navigating this transformation.
#AI #Storytelling
How do we build trust and maintain human intention in storytelling? Our first newsletter explores ethical AI principles for creators navigating this transformation.
#AI #Storytelling
Hollywood, Murrow, Hitchcock, and Why I’m Fully Embracing AI in Fact-Based Visual Storytelling
I’m launching something new today: Origen Story, a creative studio aimed at navigating AI's impact on visual storytelling and developing ethical frameworks through hands-on, fact-based work.
To unde...
www.origenstory.com
July 15, 2025 at 1:10 PM
AI can render anything we imagine in HD. Soon, most people won't believe what they see by default.
How do we build trust and maintain human intention in storytelling? Our first newsletter explores ethical AI principles for creators navigating this transformation.
#AI #Storytelling
How do we build trust and maintain human intention in storytelling? Our first newsletter explores ethical AI principles for creators navigating this transformation.
#AI #Storytelling