Luca Cian
@lucacian.bsky.social
Professor of social sciences -- working on consumer psychology, AI, sensory marketing, and social identity at University of Virginia, Darden School of Business
Grateful to Andrea Coali for inviting me to speak at Cerved on AI psychology! 🧠
Key insights: People overgeneralize AI failures (algorithmic transference) but resist AI for hedonic choices (word-of-machine effect).
Understanding psychology is as critical as the tech itself. 🇮🇹
#AI #Psychology
Key insights: People overgeneralize AI failures (algorithmic transference) but resist AI for hedonic choices (word-of-machine effect).
Understanding psychology is as critical as the tech itself. 🇮🇹
#AI #Psychology
October 23, 2025 at 3:49 PM
Grateful to Andrea Coali for inviting me to speak at Cerved on AI psychology! 🧠
Key insights: People overgeneralize AI failures (algorithmic transference) but resist AI for hedonic choices (word-of-machine effect).
Understanding psychology is as critical as the tech itself. 🇮🇹
#AI #Psychology
Key insights: People overgeneralize AI failures (algorithmic transference) but resist AI for hedonic choices (word-of-machine effect).
Understanding psychology is as critical as the tech itself. 🇮🇹
#AI #Psychology
Reposted by Luca Cian
What effect does climate change have on the flora of our nation's capital? Quite a lot actually. Melanie Choukas-Bradley, author of CITY OF TREES: THE COMPLETE GUIDE TO THE TREES OF WASHINGTON D.C., talks to the Washington Post.
www.washingtonpost.com/dc-md-va/int...
www.washingtonpost.com/dc-md-va/int...
It’s hard to be a maple: How climate change is remaking D.C.’s treescape
Decisions being made now about what trees to plant in place of dying ones will change how the city looks and feels.
www.washingtonpost.com
October 20, 2025 at 3:30 PM
What effect does climate change have on the flora of our nation's capital? Quite a lot actually. Melanie Choukas-Bradley, author of CITY OF TREES: THE COMPLETE GUIDE TO THE TREES OF WASHINGTON D.C., talks to the Washington Post.
www.washingtonpost.com/dc-md-va/int...
www.washingtonpost.com/dc-md-va/int...
A paper where I was one of the (many) co-authors just won the 2025 Robert B. Cialdini Prize from the Society for Personality and Social Psychology! 🏆
This award is given to field research demonstrating psychology's real-world relevance
What did we study?
This award is given to field research demonstrating psychology's real-world relevance
What did we study?
Addressing climate change with behavioral science: A global intervention tournament in 63 countries
Climate interventions increase beliefs, policy support, and willingness to share information but not higher effort action.
www.science.org
October 20, 2025 at 9:23 PM
A paper where I was one of the (many) co-authors just won the 2025 Robert B. Cialdini Prize from the Society for Personality and Social Psychology! 🏆
This award is given to field research demonstrating psychology's real-world relevance
What did we study?
This award is given to field research demonstrating psychology's real-world relevance
What did we study?
AI designed to speed up shopping is actually slowing it down—and consumers love it.
Why? They know their bot is watching. Urgency fades. Confidence rises.
The future of retail psychology: news.darden.virginia.edu/2025/09/23/a...
#AI #ConsumerBehavior
Why? They know their bot is watching. Urgency fades. Confidence rises.
The future of retail psychology: news.darden.virginia.edu/2025/09/23/a...
#AI #ConsumerBehavior
Artificial Intelligence Turns Amazon Prime Day into a Strategy Game – Darden Report Online
September 23, 2025 Americans spent $24.1 billion online over just four days that coincided this summer with Amazon Prime Day. Behind the headline were equally big changes in how people shopped. –
news.darden.virginia.edu
September 24, 2025 at 2:17 PM
AI designed to speed up shopping is actually slowing it down—and consumers love it.
Why? They know their bot is watching. Urgency fades. Confidence rises.
The future of retail psychology: news.darden.virginia.edu/2025/09/23/a...
#AI #ConsumerBehavior
Why? They know their bot is watching. Urgency fades. Confidence rises.
The future of retail psychology: news.darden.virginia.edu/2025/09/23/a...
#AI #ConsumerBehavior
Reposted by Luca Cian
Always good to remember.
July 15, 2025 at 8:36 PM
Always good to remember.
"AI in marketing is characterized by automation, data processing, and predictive capabilities."
See the AmericanReporter's piece on how AI is transforming consumer behavior.
The key? Moving from interruption to anticipation.
www.theamericanreporter.com/the-ai-revol...
#Marketing #AI
See the AmericanReporter's piece on how AI is transforming consumer behavior.
The key? Moving from interruption to anticipation.
www.theamericanreporter.com/the-ai-revol...
#Marketing #AI
The AI Revolution in Marketing: How Technology is Reshaping Consumer Behavior
Artificial intelligence is transforming how companies connect with their audiences. In marketing, AI-powered tools are becoming essential. From personalized ads
www.theamericanreporter.com
July 16, 2025 at 6:30 PM
"AI in marketing is characterized by automation, data processing, and predictive capabilities."
See the AmericanReporter's piece on how AI is transforming consumer behavior.
The key? Moving from interruption to anticipation.
www.theamericanreporter.com/the-ai-revol...
#Marketing #AI
See the AmericanReporter's piece on how AI is transforming consumer behavior.
The key? Moving from interruption to anticipation.
www.theamericanreporter.com/the-ai-revol...
#Marketing #AI
Artificial intelligence is becoming a trusted advisor, a filter, and in many cases, the first voice they consult. Nearly 60% of consumers say they’ve used AI to help them shop.
Almost half trust AI more than a friend when it comes to choosing what to wear
news.darden.virginia.edu/2025/06/17/n...
Almost half trust AI more than a friend when it comes to choosing what to wear
news.darden.virginia.edu/2025/06/17/n...
Nearly 60% Use AI to Shop — Here’s What That Means for Brands and Buyers – Darden Report Online
June 17, 2025 Almost half trust AI more than a friend when it comes to choosing what to wear, according to recent consumer surveys conducted by Bloomreach on AI’s influence on consumer behavior. At th...
news.darden.virginia.edu
June 17, 2025 at 3:55 PM
Artificial intelligence is becoming a trusted advisor, a filter, and in many cases, the first voice they consult. Nearly 60% of consumers say they’ve used AI to help them shop.
Almost half trust AI more than a friend when it comes to choosing what to wear
news.darden.virginia.edu/2025/06/17/n...
Almost half trust AI more than a friend when it comes to choosing what to wear
news.darden.virginia.edu/2025/06/17/n...
Rankings are always imperfect, but when they are all positive, something is working well. I am very proud that Forbes named University of Virginia the "new Ivy" and that U.S. News ranked Darden the No. 1 public school in America, tied with the Berkeley.
Links Below
#UVA #Darden
Links Below
#UVA #Darden
U.S. News Gives UVA Schools of Law, Business, Education and Nursing Superior Marks
The School of Law ranks No. 4 nationally and, for the first time, the Darden School of Business ties for No. 1 among public business schools.
news.virginia.edu
April 9, 2025 at 11:05 AM
In a quasi-experimental survey with 59,508 participants across 63 countries, we tested 11 behavioral interventions designed to promote climate change mitigation. Our goal was to understand which interventions were most effective at encouraging climate-friendly behaviors—on a country-by-country basis
February 28, 2025 at 6:52 PM
In a quasi-experimental survey with 59,508 participants across 63 countries, we tested 11 behavioral interventions designed to promote climate change mitigation. Our goal was to understand which interventions were most effective at encouraging climate-friendly behaviors—on a country-by-country basis