Louis Charron
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louischarron.bsky.social
Louis Charron
@louischarron.bsky.social
Designer specialized in science communication
https://www.louischarron.io
Reposted by Louis Charron
For the first time in 10 years, since Angel Hsu, PhD, founded our lab in 2016, we are introducing a new brand identity! Designed by Louis Charron, DDL’s refreshed identity expresses the centering of people in our work, transforming messy, complex datasets into clear, actionable insights.
New work! Branding and website for Data Driven EnviroLab, a research lab at UNC Chapel Hill turning complex environmental data into actionable policy.
The visual identity centers on turning messy datasets into clear insights, but with humanity at its core.
December 1, 2025 at 3:59 PM
We kept the existing icon but refreshed the wordmark. Thanks to @profangelhsu.bsky.social, the @datadrivenlab.bsky.social team, and @fromthelabbench.bsky.social for brand strategy help.
Check out the full website here: datadrivenlab.org
#branding #designforscience #environmentalpolicy #scicomm
Data-Driven EnviroLab - Data-Driven EnviroLab
datadrivenlab.org
December 1, 2025 at 2:47 PM
We used collage to layer abstract and concrete elements—showing that behind every data point are people and places. The geometric shapes are abstracted from cities the lab studies while the palette and fonts balance trustworthiness with energy.
December 1, 2025 at 2:47 PM
New work! Branding and website for Data Driven EnviroLab, a research lab at UNC Chapel Hill turning complex environmental data into actionable policy.
The visual identity centers on turning messy datasets into clear insights, but with humanity at its core.
December 1, 2025 at 2:47 PM
Super proud to support organizations protecting knowledge that belongs to all of us. Read the full story about PEDP's new identity here: screening-tools.com/blog/blog-po...
Allow Us to Reintroduce Ourselves — Data + Screening Tools
Allow us to reintroduce ourselves…
screening-tools.com
September 3, 2025 at 1:12 PM
The brand draws from traditional archival aesthetics: paper-inspired colors, layouts that recreate an archivist's desk, and a monogram that serves as an authenticity seal. Every visual element reinforces that these aren't just digital files, but essential knowledge we all rely on.
September 3, 2025 at 1:12 PM
I had the pleasure of working with the Public Environmental Data Partners to create a visual identity that transforms abstract digital preservation into something tangible and trustworthy.
September 3, 2025 at 1:12 PM
New branding work! Since January 2025, critical environmental datasets are being systematically removed from federal websites, information we all need to understand climate risks and protect public health.
September 3, 2025 at 1:12 PM
I was thrilled to support their vision by designing a small visual identity that captures the lagoon's ecological essence, helping this crucial conversation on nature's rights reach new audiences. #BiennaleArchitettura2025
May 13, 2025 at 1:43 PM
For the Venice Architecture Biennale 2025, Katja Schechtner and Alex Putzer affiliated with IDRA and Università Ca'​ Foscari Venezia are challenging us to reconsider the rights of the Venice lagoon through a thoughtful Manifesto. #rightsofnature
May 13, 2025 at 1:43 PM
I wrote a piece exploring these ideas in depth. Check it out here: medium.com/user-experie...
Get in touch if you need help finding the right metaphor for your research or innovation!
The secret of good metaphors
How do metaphors and analogies work? What makes a good metaphor?
medium.com
March 4, 2025 at 2:35 PM
For years I've used visual metaphors without truly understanding how they work. After months of exploration, I think I've gained a better sense of what makes a good metaphor and why they're crucial for communicating complex ideas. #scicomm
March 4, 2025 at 2:35 PM
Reposted by Louis Charron
You're scrolling through your feed when suddenly you stop, your eyes drawn to something fascinating!

You've got until noon ET TODAY (Feb 14) to register for the first Water Whys UA Visual SciComm Seminar speaker, freelance graphic designer @louischarron.bsky.social.

waterwhys.org/seminar/spri...
February 14, 2025 at 2:53 PM
Reposted by Louis Charron
Can't wait to learn about this today for the @waterwhysua.bsky.social Visual SciComm Seminar! It's not too late for folks to register for this free virtual talk! waterwhys.org/seminar/spri...
SPRING 2025
Spring 2025 Visual SciComm Seminar Join us for this virtual speaker series on a wide range of topics related to visual scientific communication. The Spring series will take place on Fridays (see each...
waterwhys.org
February 14, 2025 at 2:45 PM
I explored how storytelling, metaphors, and beauty transform complex science into compelling stories, blending theory with techniques developed over years of practice.
If your institution would benefit from this perspective on science communication, let's connect!
February 5, 2025 at 2:36 PM
Yesterday marked an exciting milestone: my first public lecture sharing insights from nearly a decade of design for science communication! At Quantum Creators Con at the City College of New York, I presented "How to Make Science Captivating"
#scicomm #quantumcomputing
February 5, 2025 at 2:36 PM
This marks our first venture into science communication for the humanities, and I'm grateful to @slingerland.bsky.social for trusting us with telling this story!
January 28, 2025 at 2:26 PM
We’re proud to share our latest video about the Database of Religious History, a scientific initiative that maps how religions have evolved across millennia. I wrote and produced the piece, with @narrative612.bsky.social bringing it to life through stunning animation.
youtu.be/bkTVIZAwZ4c?...
Exploring Religion's Past, Present, and Future
YouTube video by Database of Religious History
youtu.be
January 28, 2025 at 2:26 PM
How do you tell the story of a database?
First, reveal why this data matters for both scientists and the public, and second, bring it to life through beautiful animation!
#scicomm
January 28, 2025 at 2:26 PM
Looking to collaborate with more research teams! If your lab needs a fresh visual identity that communicates your work clearly and beautifully, let's connect!
January 14, 2025 at 3:01 PM
The refined palette and typography blend academic heritage with technological innovation symbolizing the work of the Lab. Check out the website here: livablecitylab.yale.edu
Livable City Lab
At Yale Livable City Lab we use large geospatial datasets and new technologies to study how the design and planning or urban environments impact human behavior and sustainability.
livablecitylab.yale.edu
January 14, 2025 at 3:01 PM
We created a dynamic logo featuring an expanding town square, brought to life through vibrant gradients. The identity incorporates abstract shapes drawn from actual city blocks studied at the Lab, creating a bridge between research and design.
January 14, 2025 at 3:01 PM
Thrilled to share one of my favorite projects from 2024: the new visual identity and website for Yale Livable City Lab!
#visualidentity #branding #sciencecommunication

👇
January 14, 2025 at 3:01 PM
If you'd like to see me chat about these topics, catch the full interview here: youtu.be/CfyxDpXwaLU?...
#scicomm #sciart #designforscience
SciComm with Style - Louis Charron designs science experiences
YouTube video by Fromthelabbench
youtu.be
November 22, 2024 at 3:43 PM
👀 Excited to share my very first interview about my work as a designer in science communication! I had a great conversation with @fromthelabbench.bsky.social we talked about the role of beauty, the importance of naivety and the power of metaphors. ↓
My inaugural blog post for “SciComm with Style,” a blog on scicommlexicon.com!

An interview with science designer Louis Charron and a discussion on why beauty, metaphors, and scientists collaborating with creatives matter.
scicommlexicon.com/blog/f/scien... #sciart #design #science #scicomm
Science Design: Beauty is Undervalued
An interview with science designer Louis Charron
scicommlexicon.com
November 22, 2024 at 3:43 PM