Kristen
khoff.bsky.social
Kristen
@khoff.bsky.social
Media seller interested bringing attention to how ad buys fund disinformation.
Reposted by Kristen
“Unesco’s research found that four out of 10 creators cited the “popularity” of an online source – measured by the number of likes and views – as a key indicator of whether it was credible or not.” www.theguardian.com/media/2024/n...
Online influencers need ‘urgent’ fact-checking training, warns Unesco
Research shows six in 10 social media content creators do not verify accuracy of information before posting it
www.theguardian.com
November 27, 2024 at 3:35 PM
Reposted by Kristen
Want something other than politics to talk about over the holidays? How about strategies to avoid online scams: e.g., Never click on or cut & paste links in emails, even if they seem to be from someone you know. Open new window. Type in address from your existing contacts/address bk. #MediaLiteracy
November 25, 2024 at 6:31 PM
Another tip for staying sane: block the catastrophists just like you would trolls.

How can you tell? Ask yourself if you trust the source. Odds are you won't.
November 25, 2024 at 11:02 PM
Reposted by Kristen
Policy Director for @publicknowledge.bsky.social, Lisa Macpherson describes the transformation of advertising in the digital age, its harms to publishers and the public, and how the #DOJ’s case against #Google exemplifies the company’s role in driving and sustaining the issues.
Why the DOJ’s Google Ad Tech Case Matters to You | TechPolicy.Press
Digital ads erode privacy and hurt publishers. DOJ’s antitrust suit exemplifies Google’s role in creating and sustaining these issues, writes Lisa Macpherson.
www.techpolicy.press
November 21, 2024 at 4:16 PM
Funny thing about new media: it is funded just like traditional media. Companies buy ads to reach audiences.

Now here's the kicker: most ad buys happen in a black box. Meaning brands don't always know who they're monetizing.
November 19, 2024 at 7:18 PM
Reposted by Kristen
This blog post explains my latest research paper in more understandable terms. It examines how digital advertising fuels fake news and disinformation—and asks why digital marketing professionals seem not to notice.
www.jmmnews.com/how-digital-...
How Digital Advertising Fuels Fake News - Journal of Marketing Management
Carlos Diaz Ruiz explores how and why digital ad spending can unintentionally bankroll harmful content.
www.jmmnews.com
November 18, 2024 at 6:11 AM
We really owe it to ourselves to understand how advertising works.
New from 404 Media: Buzzfeed is using an AI-powered ad platform that recommends products based on images in its articles. That includes... ads that suggest you buy a hat of a man who died by suicide www.404media.co/ai-powered-b...
AI-Powered Buzzfeed Ads Suggest You Buy Hat of Man Who Died by Suicide
Buzzfeed is using an AI-powered ad platform that recommends products that attempts to match objects in disturbing images on its site.
www.404media.co
November 18, 2024 at 3:45 PM
To my media minded friends:

Defund misinformation. Stop working with adtech vendors who monetize sites that spread misinformation.
November 15, 2024 at 8:25 PM
We need to talk about how adtech funds disinfo.
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November 14, 2024 at 3:42 PM