Kev Brown
@kevbrown.co.uk
Serial start up builder. Founder @FanCircles.com the superfan platform that lets artists take back control of fan data, stream music directly with, live video broadcasts, sell tix and merch & generate substantial revenue https://www.fancircles.com
Pinned
Kev Brown
@kevbrown.co.uk
· Nov 24
I wanted to introduce what I do. I run @fancircles.com & we create artist branded #superfan apps.
We've been doing this for a while, and a bit like @bsky.app, we were early.
But, this year things have changed and we now have over 1m people over 70 artist apps generating artists $100k per 1,000 fans.
We've been doing this for a while, and a bit like @bsky.app, we were early.
But, this year things have changed and we now have over 1m people over 70 artist apps generating artists $100k per 1,000 fans.
Every brand wants reach. But the brands that grow consistently all have something far stronger. They have fandom.
November 15, 2025 at 1:36 AM
Every brand wants reach. But the brands that grow consistently all have something far stronger. They have fandom.
Would you rather have 100,000 followers
OR
1,000 real fans?
OR
1,000 real fans?
October 5, 2025 at 11:22 PM
Would you rather have 100,000 followers
OR
1,000 real fans?
OR
1,000 real fans?
We’re live with our new platform for any size influencer and music artists.
A quick click on a link or QR code and you own that relationship with your fan directly and can send mobile notifications to them when YOU want, on YOUR terms and link fans to anywhere.
It’s short form messaging and works
A quick click on a link or QR code and you own that relationship with your fan directly and can send mobile notifications to them when YOU want, on YOUR terms and link fans to anywhere.
It’s short form messaging and works
Big news: FanCircles PushPass is LIVE.
🚨 It’s official: PushPass is live.
📲 Direct push notifications
❌ No app required
💡 Your brand, your audience
Start now 👉 https://www.fancircles.com/mobile-wallet-pass-push-notifications/
🚨 It’s official: PushPass is live.
📲 Direct push notifications
❌ No app required
💡 Your brand, your audience
Start now 👉 https://www.fancircles.com/mobile-wallet-pass-push-notifications/
September 28, 2025 at 10:57 AM
We’re live with our new platform for any size influencer and music artists.
A quick click on a link or QR code and you own that relationship with your fan directly and can send mobile notifications to them when YOU want, on YOUR terms and link fans to anywhere.
It’s short form messaging and works
A quick click on a link or QR code and you own that relationship with your fan directly and can send mobile notifications to them when YOU want, on YOUR terms and link fans to anywhere.
It’s short form messaging and works
The issue with Spotify is that of course they don’t pay enough to music creators.
But the model was never meant to be fair to artists either. It was meant to favor the majors with their back catalogs that were sitting on shelves doing nothing.
But the model was never meant to be fair to artists either. It was meant to favor the majors with their back catalogs that were sitting on shelves doing nothing.
September 15, 2025 at 8:01 PM
The issue with Spotify is that of course they don’t pay enough to music creators.
But the model was never meant to be fair to artists either. It was meant to favor the majors with their back catalogs that were sitting on shelves doing nothing.
But the model was never meant to be fair to artists either. It was meant to favor the majors with their back catalogs that were sitting on shelves doing nothing.
Reposted by Kev Brown
You can have millions of followers and still fail, but a dedicated fanbase can build a lasting business. Our CEO, Kevin Brown, shares his insights on why the creator economy needs to shift focus
#CreatorEconomy #FanCircles #Monetization #SocialMedia #Creators
bit.ly/4mNym7t
#CreatorEconomy #FanCircles #Monetization #SocialMedia #Creators
bit.ly/4mNym7t
Fans Vs. Followers: Inside FanCircles’ Creator Monetization System
Kevin Brown, who founded and sold one of Europe’s largest affiliate networks, Affiliate Window (now Awin.com), and later managed arena tours for acts such as the Australian Pink Floyd Show, identifies a flaw in the creator economy. Too many creators, he argues, are platform-dependent and don’t control their most valuable asset: their direct relationship with […]
bit.ly
September 5, 2025 at 10:55 AM
You can have millions of followers and still fail, but a dedicated fanbase can build a lasting business. Our CEO, Kevin Brown, shares his insights on why the creator economy needs to shift focus
#CreatorEconomy #FanCircles #Monetization #SocialMedia #Creators
bit.ly/4mNym7t
#CreatorEconomy #FanCircles #Monetization #SocialMedia #Creators
bit.ly/4mNym7t
Reposted by Kev Brown
What if you could reach 100% of your audience with 22% clicking through to your content?
#CreatorEconomy #DigitalMarketing #ContentCreator #MarketingStrategy #EmailMarketing
744 million people already use this. Our research report reveals everything →
www.fancircles.com/wallet-pass-...
#CreatorEconomy #DigitalMarketing #ContentCreator #MarketingStrategy #EmailMarketing
744 million people already use this. Our research report reveals everything →
www.fancircles.com/wallet-pass-...
Wallet Pass Trends - Notifications Outperform Email, SMS & Social Media By 5–20x
Discover how Wallet Pass notifications achieve 22% CTR and near-100% deliverability—outperforming email, SMS, and social media by 5–20x.
www.fancircles.com
September 3, 2025 at 7:21 PM
What if you could reach 100% of your audience with 22% clicking through to your content?
#CreatorEconomy #DigitalMarketing #ContentCreator #MarketingStrategy #EmailMarketing
744 million people already use this. Our research report reveals everything →
www.fancircles.com/wallet-pass-...
#CreatorEconomy #DigitalMarketing #ContentCreator #MarketingStrategy #EmailMarketing
744 million people already use this. Our research report reveals everything →
www.fancircles.com/wallet-pass-...
If you’re an influencer any any platform from BlueSky to #YouTube to #Instagram this will change the way you communicate with you followers.
Direct push notifications that reach all of your followers with no algos, and you own the relationship with the follower.
You can even see opens and sales!
Direct push notifications that reach all of your followers with no algos, and you own the relationship with the follower.
You can even see opens and sales!
Have you seen what we’re building here at FanCircles?
We call this the Mailchimp of Notifications.
Push notifications directly to mobile with no app required and a VIP pass in your phone’s wallet along side your loyalty and credit cards.
Visit the site now to get on the early access list.
We call this the Mailchimp of Notifications.
Push notifications directly to mobile with no app required and a VIP pass in your phone’s wallet along side your loyalty and credit cards.
Visit the site now to get on the early access list.
June 24, 2025 at 2:12 AM
If you’re an influencer any any platform from BlueSky to #YouTube to #Instagram this will change the way you communicate with you followers.
Direct push notifications that reach all of your followers with no algos, and you own the relationship with the follower.
You can even see opens and sales!
Direct push notifications that reach all of your followers with no algos, and you own the relationship with the follower.
You can even see opens and sales!
Daniel Ek bags another $29m from Spotify share sale, cashing out close to $700m since 2023
Why is he selling?
#spotify
Why is he selling?
#spotify
a green circle with three black lines on it
ALT: a green circle with three black lines on it
media.tenor.com
March 6, 2025 at 2:55 PM
Daniel Ek bags another $29m from Spotify share sale, cashing out close to $700m since 2023
Why is he selling?
#spotify
Why is he selling?
#spotify
Use mobile notifications to send fans to any website or platform
Could be to Spotify, Youtube, Insta, ticket links, merch.
This is what the @fancircles.com Wallet Pass will power, and it works for everyone from #influencers to #music artists.
Want early access? It’s gonna be $11.99 a month.
Could be to Spotify, Youtube, Insta, ticket links, merch.
This is what the @fancircles.com Wallet Pass will power, and it works for everyone from #influencers to #music artists.
Want early access? It’s gonna be $11.99 a month.
February 18, 2025 at 12:34 AM
Use mobile notifications to send fans to any website or platform
Could be to Spotify, Youtube, Insta, ticket links, merch.
This is what the @fancircles.com Wallet Pass will power, and it works for everyone from #influencers to #music artists.
Want early access? It’s gonna be $11.99 a month.
Could be to Spotify, Youtube, Insta, ticket links, merch.
This is what the @fancircles.com Wallet Pass will power, and it works for everyone from #influencers to #music artists.
Want early access? It’s gonna be $11.99 a month.
Spotify gives YOUR royalties to the major labels.
The royalties that should be paid out to the owners of tracks on Spotify with less than 1,000 plays isn't simple kept by Spotify, it goes into a ‘distribution pot’ and is is paid out to the major record companies’.
Yea, you heard right
The royalties that should be paid out to the owners of tracks on Spotify with less than 1,000 plays isn't simple kept by Spotify, it goes into a ‘distribution pot’ and is is paid out to the major record companies’.
Yea, you heard right
February 6, 2025 at 4:30 PM
Spotify gives YOUR royalties to the major labels.
The royalties that should be paid out to the owners of tracks on Spotify with less than 1,000 plays isn't simple kept by Spotify, it goes into a ‘distribution pot’ and is is paid out to the major record companies’.
Yea, you heard right
The royalties that should be paid out to the owners of tracks on Spotify with less than 1,000 plays isn't simple kept by Spotify, it goes into a ‘distribution pot’ and is is paid out to the major record companies’.
Yea, you heard right
Big changes are happening in the music industry in 2025
Musicians can take back the power of their streams
Musicians can take back the power of their streams
January 12, 2025 at 3:49 PM
Big changes are happening in the music industry in 2025
Musicians can take back the power of their streams
Musicians can take back the power of their streams
2025 is going to be the biggest shift the music industry has seen since Spotify wrecked the industry.
December 30, 2024 at 11:46 AM
2025 is going to be the biggest shift the music industry has seen since Spotify wrecked the industry.
Spotify has limited third-party developers’ access to its internal data, a move that is meant to prevent user and music data from being used to train AI models. Bit late.
#spotify
#spotify
Introducing some changes to our Web API
To increase security we are limiting access to certain Web API endpoints for new applications.
developer.spotify.com
December 3, 2024 at 7:44 PM
Spotify has limited third-party developers’ access to its internal data, a move that is meant to prevent user and music data from being used to train AI models. Bit late.
#spotify
#spotify
Live Nation just majority-acquired a Hollywood influencer management company.
Timeline – described by LN as one of Los Angeles’ “premier talent management firms”
Timeline – described by LN as one of Los Angeles’ “premier talent management firms”
December 3, 2024 at 7:37 PM
Live Nation just majority-acquired a Hollywood influencer management company.
Timeline – described by LN as one of Los Angeles’ “premier talent management firms”
Timeline – described by LN as one of Los Angeles’ “premier talent management firms”
Social media platforms like Instagram and X, rely on hate to exist.
If you allow hateful comments, people fight. When that happens it generates more ad space.
Sadly there’s more money in hateful comments and the algos accommodate this.
Social media platform revenue comes from ads.
Enough said.
If you allow hateful comments, people fight. When that happens it generates more ad space.
Sadly there’s more money in hateful comments and the algos accommodate this.
Social media platform revenue comes from ads.
Enough said.
December 3, 2024 at 12:17 AM
Social media platforms like Instagram and X, rely on hate to exist.
If you allow hateful comments, people fight. When that happens it generates more ad space.
Sadly there’s more money in hateful comments and the algos accommodate this.
Social media platform revenue comes from ads.
Enough said.
If you allow hateful comments, people fight. When that happens it generates more ad space.
Sadly there’s more money in hateful comments and the algos accommodate this.
Social media platform revenue comes from ads.
Enough said.
I'm really surprised at how nice @bsky.app feels compared to X.
a man in a white shirt is standing in a narrow alleyway and smiling .
ALT: a man in a white shirt is standing in a narrow alleyway and smiling .
media.tenor.com
November 28, 2024 at 4:34 PM
I'm really surprised at how nice @bsky.app feels compared to X.
November 28, 2024 at 3:44 PM
Reposted by Kev Brown
Today's the day. This is the cover for my forthcoming book MOOD MACHINE: The Rise of Spotify and the Costs of the Perfect Playlist, out January 7, 2025. Pre-orders are available via Greenlight Books in Brooklyn. More info here:
lizpelly.info/book
lizpelly.info/book
September 23, 2024 at 2:46 PM
Today's the day. This is the cover for my forthcoming book MOOD MACHINE: The Rise of Spotify and the Costs of the Perfect Playlist, out January 7, 2025. Pre-orders are available via Greenlight Books in Brooklyn. More info here:
lizpelly.info/book
lizpelly.info/book
Drake files ANOTHER petition accusing Universal of ‘inappropriate business practices’ to turn Kendrick Lamar diss track ‘Not Like Us’ into a mega-hit. Read the full filing here.
Drake files ANOTHER petition accusing Universal of ‘inappropriate business practices’ to turn Kendrick Lamar diss track ‘Not Like Us’ into a mega-hit. Read the full filing here. - Music Business World...
This is turning into one heck of a dispute. On Monday (November 25), Drake, via his company Frozen Moments LLC, accused Universal Music Group and Spotify of artificially inflating streaming numbers…
www.musicbusinessworldwide.com
November 26, 2024 at 8:19 PM
Drake files ANOTHER petition accusing Universal of ‘inappropriate business practices’ to turn Kendrick Lamar diss track ‘Not Like Us’ into a mega-hit. Read the full filing here.
Reposted by Kev Brown
🎵 Attention Artists & Managers! FanCircles is the #1 leading fan club platform for web and mobile.
- Grow fan engagement
- Offer exclusive experiences
- Sell more merch and tickets
- Grow your community like never before. 🚀
#music #superfans #musicindustry
- Grow fan engagement
- Offer exclusive experiences
- Sell more merch and tickets
- Grow your community like never before. 🚀
#music #superfans #musicindustry
November 26, 2024 at 8:03 PM
🎵 Attention Artists & Managers! FanCircles is the #1 leading fan club platform for web and mobile.
- Grow fan engagement
- Offer exclusive experiences
- Sell more merch and tickets
- Grow your community like never before. 🚀
#music #superfans #musicindustry
- Grow fan engagement
- Offer exclusive experiences
- Sell more merch and tickets
- Grow your community like never before. 🚀
#music #superfans #musicindustry
What if you streamed your new album via your website and could earn 22x more than uploading it to Spotify?
I've been analysing the potential of a direct music distribution strategy using Google and Meta retargeting pixels to earn more than what Spotify pays out. The results are pretty interesting.🧵
I've been analysing the potential of a direct music distribution strategy using Google and Meta retargeting pixels to earn more than what Spotify pays out. The results are pretty interesting.🧵
November 26, 2024 at 6:49 PM
What if you streamed your new album via your website and could earn 22x more than uploading it to Spotify?
I've been analysing the potential of a direct music distribution strategy using Google and Meta retargeting pixels to earn more than what Spotify pays out. The results are pretty interesting.🧵
I've been analysing the potential of a direct music distribution strategy using Google and Meta retargeting pixels to earn more than what Spotify pays out. The results are pretty interesting.🧵
Pink grosses nearly $700 million from her tour & nobody blinks.
Ask most people about #Pink (unless their a fan of course), they'd probably say, "what happened to her?"
Around 11 m people follow Pink on socials
- Drakes 144m
- Taylor Swift 284m
Just shows followers don't matter. Fandom does!
Ask most people about #Pink (unless their a fan of course), they'd probably say, "what happened to her?"
Around 11 m people follow Pink on socials
- Drakes 144m
- Taylor Swift 284m
Just shows followers don't matter. Fandom does!
#Pink’s 2023-2024 global tours have grossed nearly US$700 million, becoming the second highest-grossing run of all time from a female artist after #TaylorSwift
P!nk earns second highest-grossing run from a female | IQ Magazine
The US star has ended her two-year run with a $700m gross, five million tickets sold and a raft of new records
www.iq-mag.net
November 26, 2024 at 3:22 PM
Pink grosses nearly $700 million from her tour & nobody blinks.
Ask most people about #Pink (unless their a fan of course), they'd probably say, "what happened to her?"
Around 11 m people follow Pink on socials
- Drakes 144m
- Taylor Swift 284m
Just shows followers don't matter. Fandom does!
Ask most people about #Pink (unless their a fan of course), they'd probably say, "what happened to her?"
Around 11 m people follow Pink on socials
- Drakes 144m
- Taylor Swift 284m
Just shows followers don't matter. Fandom does!
Reposted by Kev Brown
Once more. Bringing it home. This time Dublin. December 17th. Red Roses For You. 3arena.ie/events/the-p...
November 17, 2024 at 9:40 AM
Once more. Bringing it home. This time Dublin. December 17th. Red Roses For You. 3arena.ie/events/the-p...
Music artists:
When you consider a premium tier for fans on whatever platform you choose (such as Patreon or @fancircles.com) here’s the most important thing you must do.
Make subscriptions yearly. Not monthly.
When you consider a premium tier for fans on whatever platform you choose (such as Patreon or @fancircles.com) here’s the most important thing you must do.
Make subscriptions yearly. Not monthly.
November 24, 2024 at 10:12 PM
Music artists:
When you consider a premium tier for fans on whatever platform you choose (such as Patreon or @fancircles.com) here’s the most important thing you must do.
Make subscriptions yearly. Not monthly.
When you consider a premium tier for fans on whatever platform you choose (such as Patreon or @fancircles.com) here’s the most important thing you must do.
Make subscriptions yearly. Not monthly.