I get a weird feeling when I see people frothing over the latest copywriting/PMM/sales etc. framework.

Frameworks in general don't sit well with me — and not because they are all useless.

There's just something to be said about coming at a problem from a place of curiosity and originality. 🤷‍♂️

Aaaaannnnddd... I'm out!

What a year. See you all on the other side.

I've posted less as I've gotten better.

Not because I'm without things to say. But because I'm usually busy. Why spend time crafting that killer LinkedIn essay when I can do client work that pays?

I posted the most when I was early, hungry, and looking for an opportunity to prove myself (for $$$).

Unpopular opinion, but I think some of the best marketers in the world aren’t always the ones posting on every channel every day.

They don’t always have a side hustle / thought leadership / sell something on the side play.

Experienced executives say more with fewer words.

They are direct. They don't qualify each statement or hedge.

Fewer filler words... more pauses.

And the best manage to still be likeable.

👆 Based on my experience of speaking to people at all levels.

The beautiful thing about communities hosted on platforms like Circle?

The community's walls keep the algos at bay. No more being presented with content you're going to click despite your best efforts.

Also...

A good product is your ticket to the show.

Marketing determines whether you're watching from the nosebleeds, headlining, or somewhere in between.

Went to the ER with my daughter (she's ok).

In and out in a couple of hours — left with a bill for $2.32 for her meds.

Canadian healthcare isn't perfect. Sometimes, it's not great.

But, I'm always grateful that "what will this cost?" isn't a question that crosses my mind when sh*t hits the fan.

Due to COVID sweeping through this house, I *might* miss my first deadline in a long time.

This is where some make the mistake of searching for the perfect excuse.

Be honest. Good clients understand we're all sacks of flesh, blessed with extra white matter, trying to do our best.

Shit happens.

An unintended consequence of having a child?

The value I put on my time has never been higher, and this is reflected on my year end tax return.

The lesson:

Sometimes making more requires getting better. Often, it requires putting a higher value on you, your time, and your work.

Random non-business related question:

Which profession do you think has the most impact on human physical and mental health?

1. Physician
2. Psychologist/Psychotherapist
3. Personal trainer
4. Nutritionist
5. Naturopath
6. Other (please specify)

Would love to hear your reasoning, too.

Note...

We are in a moment of reflection and experimentation.

We walked away from forums and communities and toward social media.

Social was captured by algorithms optimizing for attention at all costs (rage, divide, and cute kittens).

Now, we want something new — the best of the old way and social.

Bluesky...

Please help me love connecting online again.

Right now, I have:

Put-on-your-finest-suit-LinkedIn

Are-we-really-friends?-Facebook

I-get-it-you're-better-looking-and-richer-Instagram

and

OMG-WW3-PLUS-AI-WILL-TAKE-MY-JOB-Twitter

What? 300 characters without paying?

I'm in love 🥰