Jessica Scott-Reid
@jesslsr.bsky.social
Journalist for the animals and planet. Sentient, Toronto Star, Globe and Mail, Winnipeg Free Press, Corporate Knights Magazine, Vox, etc.
Ground squirrels need further reprieve from city’s cruel plan. My latest for @winnipegfreepress.com:
www.winnipegfreepress.com/opinion/anal...
www.winnipegfreepress.com/opinion/anal...
Opinion: Ground squirrels need further reprieve from city plan
Do you remember last year, when the City of Winnipeg wanted to gas ground squirrels to death in their homes because they dig holes in parks and fields?
www.winnipegfreepress.com
January 23, 2026 at 3:24 PM
Ground squirrels need further reprieve from city’s cruel plan. My latest for @winnipegfreepress.com:
www.winnipegfreepress.com/opinion/anal...
www.winnipegfreepress.com/opinion/anal...
Sounds legit. meatingplace.com/newly-releas...
Newly Released Dietary Guidelines Praised by Meat, Poultry Industry
Meat industry leaders welcomed USDA’s release of the Dietary Guidelines for Americans 2025-2030, which encourages consumers to “prioritize protein at every meal.” The guidelines — which Health and Hum...
meatingplace.com
January 7, 2026 at 9:52 PM
Sounds legit. meatingplace.com/newly-releas...
Cards against nutritional science?
January 7, 2026 at 9:51 PM
Cards against nutritional science?
Reposted by Jessica Scott-Reid
Though Veganuary is for just one month, the potential for impact is not insignificant – especially at a time when American culture and politics around meat-eating have shifted in favor of meat. @jesslsr.bsky.social explains:
Veganuary Hopes You’ll Resolve to Ditch Meat, at Least for One Month
The month-long challenge gives millions a chance to try out veganism.
buff.ly
January 6, 2026 at 2:00 PM
Though Veganuary is for just one month, the potential for impact is not insignificant – especially at a time when American culture and politics around meat-eating have shifted in favor of meat. @jesslsr.bsky.social explains:
Canadian here with a Nutritional Guidelines palate cleanser.
January 7, 2026 at 5:33 PM
Canadian here with a Nutritional Guidelines palate cleanser.
Reposted by Jessica Scott-Reid
Eulogies for veganism tend to downplay this critical point: taking on the meat industry — a monster machine with unparalleled lobbying and marketing resources — was never a fair fight. @jesslsr.bsky.social reports:
Critics Declared Veganism Dead in 2025. Here’s What Those Obituaries Are Missing.
The massive scale and influence of the meat industry shouldn’t be underestimated.
buff.ly
December 31, 2025 at 2:01 PM
Eulogies for veganism tend to downplay this critical point: taking on the meat industry — a monster machine with unparalleled lobbying and marketing resources — was never a fair fight. @jesslsr.bsky.social reports:
Don’t fall for the manufactured fall of veganism. The science and the benefits haven’t changed. Industrial animal agriculture is cruel and unsustainable. Give Veganuary a go. My latest for @thestar.com:
www.thestar.com/opinion/cont...
www.thestar.com/opinion/cont...
Why veganism is not fading: Embracing Veganuary for a healthier planet and personal well-being
While plant-based brands including Beyond Meat have been facing slumping sales, and Yves Veggie Cuisine is no more, these developments do not reflect genuine consumer rejection, but rather years of
www.thestar.com
January 2, 2026 at 6:13 PM
Don’t fall for the manufactured fall of veganism. The science and the benefits haven’t changed. Industrial animal agriculture is cruel and unsustainable. Give Veganuary a go. My latest for @thestar.com:
www.thestar.com/opinion/cont...
www.thestar.com/opinion/cont...
Reposted by Jessica Scott-Reid
@jesslsr.bsky.social: "The words and imagery in this story on meat and dairy advertising profoundly illuminate the stark contrast between what these industries try to sell to consumers, versus reality and what the animals and environment truly experience."
buff.ly/12GaWel
buff.ly/12GaWel
How Ads for Meat, Milk and Eggs Sell You a Fantasy
A side-by-side comparison of marketing myths with reality.
sentientmedia.org
December 30, 2025 at 9:45 PM
@jesslsr.bsky.social: "The words and imagery in this story on meat and dairy advertising profoundly illuminate the stark contrast between what these industries try to sell to consumers, versus reality and what the animals and environment truly experience."
buff.ly/12GaWel
buff.ly/12GaWel
Reposted by Jessica Scott-Reid
Going into 2026, political and influencer messaging could continue framing meat as more natural and beneficial, despite climate and public health concerns. @jesslsr.bsky.social reports:
How Meat Became Cool Again in 2025
Going into 2026, political and influencer messaging could continue framing meat as more natural and beneficial, despite climate and public health concerns.
buff.ly
December 29, 2025 at 2:01 PM
Going into 2026, political and influencer messaging could continue framing meat as more natural and beneficial, despite climate and public health concerns. @jesslsr.bsky.social reports:
Reposted by Jessica Scott-Reid
The link between masculinity and meat has long shaped men’s identities. Could redefining these norms help reduce greenhouse gas emissions? @jesslsr.bsky.social reports:
Can Men Help the Climate by Eating Less Meat?
The link between masculinity and meat has long shaped men’s identities. Could redefining these norms help reduce greenhouse gas emissions?
buff.ly
December 22, 2025 at 2:00 PM
The link between masculinity and meat has long shaped men’s identities. Could redefining these norms help reduce greenhouse gas emissions? @jesslsr.bsky.social reports:
Canada's Food Price Report 2026: Beef prices are up. Chicken prices set to rise. "Plant-based alternatives like tofu, beans, lentils & chickpeas could provide an affordable and comparatively price-stable way for Canadians to meet their protein needs amid the rising cost of meat."
Canada's Food Price Report 2026
www.dal.ca
December 4, 2025 at 7:40 PM
Canada's Food Price Report 2026: Beef prices are up. Chicken prices set to rise. "Plant-based alternatives like tofu, beans, lentils & chickpeas could provide an affordable and comparatively price-stable way for Canadians to meet their protein needs amid the rising cost of meat."
Until we treat animal agriculture with the same scrutiny we do oil, transportation and manufacturing, our climate coverage will remain half-told. My latest for @thestar.com, featuring analysis by @sentientmedia.org: www.thestar.com/opinion/cont...
One major contributor to climate change is being under-reported
I can’t help wonder how much longer the media can tiptoe around the cow in the room; because until we treat animal agriculture with the same scrutiny we do oil,
www.thestar.com
November 27, 2025 at 4:15 AM
Until we treat animal agriculture with the same scrutiny we do oil, transportation and manufacturing, our climate coverage will remain half-told. My latest for @thestar.com, featuring analysis by @sentientmedia.org: www.thestar.com/opinion/cont...
Reposted by Jessica Scott-Reid
Why is there soy in everything from meatballs to chicken nuggets to froot loops? sentientmedia.org/why-is-soy-i... from @jesslsr.bsky.social
Why Is There Soy in Practically Everything?
If you’re avoiding tofu and soy milk, you’re still probably eating more soy than you think.
sentientmedia.org
November 19, 2025 at 8:04 PM
Why is there soy in everything from meatballs to chicken nuggets to froot loops? sentientmedia.org/why-is-soy-i... from @jesslsr.bsky.social
You’re not avoiding “man boobs” by avoiding tofu and soy milk.
Some people are shunning well-known soy foods, like tofu, plant-based meats and soy milk. But the reality is that soy is everywhere in the American diet, including in many meat products. @jesslsr.bsky.social explains:
Why Is There Soy in Practically Everything?
If you’re avoiding tofu and soy milk, you’re still probably eating more soy than you think.
buff.ly
November 19, 2025 at 6:23 PM
You’re not avoiding “man boobs” by avoiding tofu and soy milk.
Reposted by Jessica Scott-Reid
NEW: > 300 lobbyists representing industrial agriculture have attended this year’s UN climate talks taking place in the Brazilian Amazon, where the industry is the leading cause of deforestation 1/
👇
www.desmog.com/2025/11/18/m...
👇
www.desmog.com/2025/11/18/m...
More Than 300 Lobbyists for Industrial Agriculture Attend COP30
Presence of high-polluting companies erodes trust in the UN process, say campaigners.
www.desmog.com
November 18, 2025 at 3:28 PM
NEW: > 300 lobbyists representing industrial agriculture have attended this year’s UN climate talks taking place in the Brazilian Amazon, where the industry is the leading cause of deforestation 1/
👇
www.desmog.com/2025/11/18/m...
👇
www.desmog.com/2025/11/18/m...
Reposted by Jessica Scott-Reid
Some people are shunning well-known soy foods, like tofu, plant-based meats and soy milk. But the reality is that soy is everywhere in the American diet, including in many meat products. @jesslsr.bsky.social explains:
Why Is There Soy in Practically Everything?
If you’re avoiding tofu and soy milk, you’re still probably eating more soy than you think.
buff.ly
November 19, 2025 at 2:05 PM
Some people are shunning well-known soy foods, like tofu, plant-based meats and soy milk. But the reality is that soy is everywhere in the American diet, including in many meat products. @jesslsr.bsky.social explains:
Reposted by Jessica Scott-Reid
During the height of the pandemic, Tyson used Palantir to predict Covid-19 infections among meatpacking workers down to a nearly exactly figure. But rather than using this data to increase worker protections, Tyson used it plan for labor shortages + plant closures
My latest for @sentientmedia.org
My latest for @sentientmedia.org
November 13, 2025 at 7:49 PM
During the height of the pandemic, Tyson used Palantir to predict Covid-19 infections among meatpacking workers down to a nearly exactly figure. But rather than using this data to increase worker protections, Tyson used it plan for labor shortages + plant closures
My latest for @sentientmedia.org
My latest for @sentientmedia.org
Reposted by Jessica Scott-Reid
High-protein diets are surging in popularity, based in part on a persistent fantasy of cavemen eating mostly meat. But what does the science say?
@jesslsr.bsky.social explains.
@jesslsr.bsky.social explains.
November 11, 2025 at 5:00 PM
High-protein diets are surging in popularity, based in part on a persistent fantasy of cavemen eating mostly meat. But what does the science say?
@jesslsr.bsky.social explains.
@jesslsr.bsky.social explains.
Reposted by Jessica Scott-Reid
B.C. Ostrich Farm has deleted its website while claiming 400 diseased exotic birds in captivity are just 'pets' to dodge CFIA culling. But their own site showed the birds were sold for poultry, squeezed for oils, and pet food.
May 25, 2025 at 12:31 AM
B.C. Ostrich Farm has deleted its website while claiming 400 diseased exotic birds in captivity are just 'pets' to dodge CFIA culling. But their own site showed the birds were sold for poultry, squeezed for oils, and pet food.
As shots ring out at a BC ostrich farm, let us not forget that millions of birds have been routinely “depopulated” in horrific ways all across the country, due to being farmed for food … just as these ostriches were once, too.
www.thestar.com/opinion/cont... @thestar.com
www.thestar.com/opinion/cont... @thestar.com
Why are these big-name conservatives suddenly defending ostriches?
The fate of some 400 ostriches in B.C. is now in the hands of the Federal Appeal Court.
www.thestar.com
November 7, 2025 at 3:37 PM
As shots ring out at a BC ostrich farm, let us not forget that millions of birds have been routinely “depopulated” in horrific ways all across the country, due to being farmed for food … just as these ostriches were once, too.
www.thestar.com/opinion/cont... @thestar.com
www.thestar.com/opinion/cont... @thestar.com
As skepticism toward Big Pharma grows, we must also acknowledge that some of the industry’s most dangerous impacts aren’t found in our medicine cabinets, but on our dinner plates.
My latest for @winnipegfreepress.com
Animals and antibiotics
www.winnipegfreepress.com/opinion/anal...
My latest for @winnipegfreepress.com
Animals and antibiotics
www.winnipegfreepress.com/opinion/anal...
Opinion: Animals and antibiotics
www.winnipegfreepress.com
November 3, 2025 at 3:55 PM
As skepticism toward Big Pharma grows, we must also acknowledge that some of the industry’s most dangerous impacts aren’t found in our medicine cabinets, but on our dinner plates.
My latest for @winnipegfreepress.com
Animals and antibiotics
www.winnipegfreepress.com/opinion/anal...
My latest for @winnipegfreepress.com
Animals and antibiotics
www.winnipegfreepress.com/opinion/anal...
Reposted by Jessica Scott-Reid
Even with Americans expected to spend over $13 billion on candy for Halloween, candy companies still end up with a surplus. Some of these leftovers are sold to meat and dairy producers, who in turn add it to their animal feed. @jesslsr.bsky.social explains:
Farmers Feed Candy Waste to Animals, but There Are Better Solutions
The practice may encourage companies to keep producing more than we humans actually consume.
buff.ly
October 29, 2025 at 1:00 PM
Even with Americans expected to spend over $13 billion on candy for Halloween, candy companies still end up with a surplus. Some of these leftovers are sold to meat and dairy producers, who in turn add it to their animal feed. @jesslsr.bsky.social explains:
Reposted by Jessica Scott-Reid
Headlines say vegans have lost the battle against meat. But these eulogies for veganism are missing the point that taking on the meat industry — a monster machine with unparalleled lobbying and marketing resources — was never a fair fight.
@jesslsr.bsky.social reports.
@jesslsr.bsky.social reports.
October 28, 2025 at 4:00 PM
Headlines say vegans have lost the battle against meat. But these eulogies for veganism are missing the point that taking on the meat industry — a monster machine with unparalleled lobbying and marketing resources — was never a fair fight.
@jesslsr.bsky.social reports.
@jesslsr.bsky.social reports.
The Canadian government has denied export permits for MarineLand’s remaining whales. In 2024, I explored what could come next for these animals in captivity. sentientmedia.org/marine-parks...
When Marine Parks Close, Whales and Dolphins Face Uncertain Future
Marine sanctuaries are a critical yet costly solution.
sentientmedia.org
October 1, 2025 at 2:31 PM
The Canadian government has denied export permits for MarineLand’s remaining whales. In 2024, I explored what could come next for these animals in captivity. sentientmedia.org/marine-parks...
Reposted by Jessica Scott-Reid
To win over conservative lawmakers, some animal rights advocates are highlighting cost-cutting in their pitch. Could this strategy work for farm animals? @jesslsr.bsky.social reports:
Could the Fight Against Animal Testing Help Farm Animals? Some Advocates Are Shifting Tactics
To win over conservative lawmakers, some animal rights advocates are stressing spending cuts in their pitch.
buff.ly
September 22, 2025 at 1:00 PM
To win over conservative lawmakers, some animal rights advocates are highlighting cost-cutting in their pitch. Could this strategy work for farm animals? @jesslsr.bsky.social reports: