Hazel Cheeseman
@hazelcheeseman.bsky.social
Chief Executive at UK public health charity Action on Smoking and Health (ASH) www.ash.org.uk
Pinned
My starter for 10 on tobacco control people (and those with a more general interest that overlaps). Haven't managed to find anywhere near enough of you! Let me know who I should add: go.bsky.app/JFgppAm
Reposted by Hazel Cheeseman
🚭The Tobacco and Vapes Bill will begin Report Stage on the 24th Feb.
📢 Last year, 1200 public health professionals shared their support for the Bill and urged faster progress. We are pleased that the Govt listened and the Bill is now moving much more quickly. 🎉
Now let’s get the Bill passed! 💪
📢 Last year, 1200 public health professionals shared their support for the Bill and urged faster progress. We are pleased that the Govt listened and the Bill is now moving much more quickly. 🎉
Now let’s get the Bill passed! 💪
📢 Over 1,200 public health professionals have written to health spokespeople from all parties, urging swift passage of the Tobacco & Vapes Bill - a historic chance to protect future generations. 🚭✨
✉️ Read the letter: shorturl.at/4Miyl
✉️ Read the letter: shorturl.at/4Miyl
February 12, 2026 at 12:54 PM
🚭The Tobacco and Vapes Bill will begin Report Stage on the 24th Feb.
📢 Last year, 1200 public health professionals shared their support for the Bill and urged faster progress. We are pleased that the Govt listened and the Bill is now moving much more quickly. 🎉
Now let’s get the Bill passed! 💪
📢 Last year, 1200 public health professionals shared their support for the Bill and urged faster progress. We are pleased that the Govt listened and the Bill is now moving much more quickly. 🎉
Now let’s get the Bill passed! 💪
Reposted by Hazel Cheeseman
🎗️Today is World Cancer Day.
Smoking is the leading preventable cause of cancer.
Today’s National Cancer Plan reinforces the Government’s commitment to the Tobacco and Vapes Bill and the smokefree generation policy that will ensure our children do not grow up with the cancers caused by smoking.
Smoking is the leading preventable cause of cancer.
Today’s National Cancer Plan reinforces the Government’s commitment to the Tobacco and Vapes Bill and the smokefree generation policy that will ensure our children do not grow up with the cancers caused by smoking.
February 4, 2026 at 1:23 PM
🎗️Today is World Cancer Day.
Smoking is the leading preventable cause of cancer.
Today’s National Cancer Plan reinforces the Government’s commitment to the Tobacco and Vapes Bill and the smokefree generation policy that will ensure our children do not grow up with the cancers caused by smoking.
Smoking is the leading preventable cause of cancer.
Today’s National Cancer Plan reinforces the Government’s commitment to the Tobacco and Vapes Bill and the smokefree generation policy that will ensure our children do not grow up with the cancers caused by smoking.
Tobacco industry telling the Dutch government one thing and the British government another - living up to our low expectations as ever... @wdekanter.bsky.social
Spot the difference 👀
The Dutch tobacco industry association VSK, whose members include BAT and JTI, have spoken out against proposals to raise the age of sale for tobacco and nicotine products to 21 in the Netherlands shorturl.at/i3rNf
The Dutch tobacco industry association VSK, whose members include BAT and JTI, have spoken out against proposals to raise the age of sale for tobacco and nicotine products to 21 in the Netherlands shorturl.at/i3rNf
February 3, 2026 at 2:52 PM
Tobacco industry telling the Dutch government one thing and the British government another - living up to our low expectations as ever... @wdekanter.bsky.social
Why do people support the health policies they do? Great read.
What attitudes or beliefs underpin public support for health policies - and what can we learn & apply from support for the Smokefree Gen policy? Our new briefing with @aha-uk.bsky.social & @oha-updates.bsky.social dives into polling to explore this more...
ash.org.uk/resources/vi...
ash.org.uk/resources/vi...
Scratching the surface – what factors underpin public support for public health policies? - ASH
This analysis of polling by by Public First for Action on Smoking and Health (ASH), the Obesity Health Alliance (OHA) and the Alcohol Health Alliance (AHA) explores the factors that underpin public su...
ash.org.uk
January 26, 2026 at 4:39 PM
Why do people support the health policies they do? Great read.
Reposted by Hazel Cheeseman
Natalie Rak, also known as Rak, is a Poland based street artist #WomensArt
January 20, 2026 at 5:12 AM
Natalie Rak, also known as Rak, is a Poland based street artist #WomensArt
Reposted by Hazel Cheeseman
📊 ASH data shows that only 25% of adults know the truth about cigarette filters – that they provide no health benefit to people who smoke
As our CE @hazelcheeseman.bsky.social says, filters are a “marketing con to keep people smoking, protecting tobacco industry profits” 🚬
As our CE @hazelcheeseman.bsky.social says, filters are a “marketing con to keep people smoking, protecting tobacco industry profits” 🚬
Experts issue warning after study's grim discovery on cigarette filters: 'In the interests of public health'
Researchers argue that cigarette filters originated simply as a marketing ploy and may actually do more harm than good.
www.thecooldown.com
January 13, 2026 at 11:59 AM
📊 ASH data shows that only 25% of adults know the truth about cigarette filters – that they provide no health benefit to people who smoke
As our CE @hazelcheeseman.bsky.social says, filters are a “marketing con to keep people smoking, protecting tobacco industry profits” 🚬
As our CE @hazelcheeseman.bsky.social says, filters are a “marketing con to keep people smoking, protecting tobacco industry profits” 🚬
Great to join the South East Tobacco Alliance as their roadshow visited Surrey. Their region-wide campaign is telling smokers about the mental health benefits of quitting and busting the myths that smoking improves mental health. Lots more to come in the next few weeks
January 9, 2026 at 2:51 PM
Great to join the South East Tobacco Alliance as their roadshow visited Surrey. Their region-wide campaign is telling smokers about the mental health benefits of quitting and busting the myths that smoking improves mental health. Lots more to come in the next few weeks
Reposted by Hazel Cheeseman
2️⃣ASH's Chief Executive @hazelcheeseman.bsky.social’s opinion piece in the Grocer shares the opportunities that the smokefree generation presents to retailers, both for their business and community 🚭
www.thegrocer.co.uk/comment-and-...
www.thegrocer.co.uk/comment-and-...
Retailers have no need to fear new tobacco laws
The brilliance of the 'smoke-free generation' policy lies in how gradual it is - the change is seismic but the transition is slow, says Hazel Cheeseman, CEO at Action on Smoking and Health (ASH)
www.thegrocer.co.uk
January 9, 2026 at 2:28 PM
2️⃣ASH's Chief Executive @hazelcheeseman.bsky.social’s opinion piece in the Grocer shares the opportunities that the smokefree generation presents to retailers, both for their business and community 🚭
www.thegrocer.co.uk/comment-and-...
www.thegrocer.co.uk/comment-and-...
Reposted by Hazel Cheeseman
With just under a year to go until the smokefree generation takes effect, ASH CEO @hazelcheeseman.bsky.social has written to retailers to discuss what the policy means for businesses and highlight the long-term benefits of the policy for retailers and for children’s health.
January 6, 2026 at 4:16 PM
With just under a year to go until the smokefree generation takes effect, ASH CEO @hazelcheeseman.bsky.social has written to retailers to discuss what the policy means for businesses and highlight the long-term benefits of the policy for retailers and for children’s health.
Reposted by Hazel Cheeseman
Retailers themselves support the policy, and @hazelcheeseman.bsky.social has emphasised that the policy is straightforward and workable 🛒
The policy only requires an update to age-of-sale signage and routine ID checks against a fixed date of birth, making checks simple for retailers 🚭
The policy only requires an update to age-of-sale signage and routine ID checks against a fixed date of birth, making checks simple for retailers 🚭
January 6, 2026 at 4:16 PM
Retailers themselves support the policy, and @hazelcheeseman.bsky.social has emphasised that the policy is straightforward and workable 🛒
The policy only requires an update to age-of-sale signage and routine ID checks against a fixed date of birth, making checks simple for retailers 🚭
The policy only requires an update to age-of-sale signage and routine ID checks against a fixed date of birth, making checks simple for retailers 🚭
Reposted by Hazel Cheeseman
Wales has spoken with a resounding YES vote for a smokefree future🚭
The legislative consent motion for the Tobacco and Vapes Bill passed yesterday, marking a huge step towards reducing tobacco harm and creating a healthier future for Wales🎉
@ashwalescymru.bsky.social
www.gov.wales/senedd-backs...
The legislative consent motion for the Tobacco and Vapes Bill passed yesterday, marking a huge step towards reducing tobacco harm and creating a healthier future for Wales🎉
@ashwalescymru.bsky.social
www.gov.wales/senedd-backs...
December 10, 2025 at 12:10 PM
Wales has spoken with a resounding YES vote for a smokefree future🚭
The legislative consent motion for the Tobacco and Vapes Bill passed yesterday, marking a huge step towards reducing tobacco harm and creating a healthier future for Wales🎉
@ashwalescymru.bsky.social
www.gov.wales/senedd-backs...
The legislative consent motion for the Tobacco and Vapes Bill passed yesterday, marking a huge step towards reducing tobacco harm and creating a healthier future for Wales🎉
@ashwalescymru.bsky.social
www.gov.wales/senedd-backs...
Reposted by Hazel Cheeseman
'Cigar mile' highlights a clear loophole in tobacco policy. Closing these gaps, via the Tobacco & Vapes Bill, is essential to protect health and deliver a Smokefree future.
New blog by @helenduffyash.bsky.social
👇
ash.org.uk/media-centre...
New blog by @helenduffyash.bsky.social
👇
ash.org.uk/media-centre...
December 9, 2025 at 9:19 AM
'Cigar mile' highlights a clear loophole in tobacco policy. Closing these gaps, via the Tobacco & Vapes Bill, is essential to protect health and deliver a Smokefree future.
New blog by @helenduffyash.bsky.social
👇
ash.org.uk/media-centre...
New blog by @helenduffyash.bsky.social
👇
ash.org.uk/media-centre...
Reposted by Hazel Cheeseman
ASH is happy to be in Cardiff today with local school children calling on members to vote for a healthier future for Wales!
December 9, 2025 at 2:00 PM
ASH is happy to be in Cardiff today with local school children calling on members to vote for a healthier future for Wales!
Reposted by Hazel Cheeseman
"Cigars have emerged as an unlikely focal point in debates as the bill passes through the House of Lords."
ASH Public Affairs Lead, @helenduffyash.bsky.social spoke to the Times about how all tobacco is harmful & how cigar lounges expose staff to second-hand smoke.
www.thetimes.com/uk/healthcar...
ASH Public Affairs Lead, @helenduffyash.bsky.social spoke to the Times about how all tobacco is harmful & how cigar lounges expose staff to second-hand smoke.
www.thetimes.com/uk/healthcar...
Ritz among cigar lounges at risk if indoor smoking loophole ends
Ministers face calls from health campaigners to end an exemption that allows patrons to smoke in upscale ‘tobacco sampling’ rooms
www.thetimes.com
December 3, 2025 at 8:12 AM
"Cigars have emerged as an unlikely focal point in debates as the bill passes through the House of Lords."
ASH Public Affairs Lead, @helenduffyash.bsky.social spoke to the Times about how all tobacco is harmful & how cigar lounges expose staff to second-hand smoke.
www.thetimes.com/uk/healthcar...
ASH Public Affairs Lead, @helenduffyash.bsky.social spoke to the Times about how all tobacco is harmful & how cigar lounges expose staff to second-hand smoke.
www.thetimes.com/uk/healthcar...
Reposted by Hazel Cheeseman
“‘Let's make it so that the only place future generations will find a cigarette is in the history books.” 👏
ASH was delighted to welcome Baroness Merron to our AGM yesterday. Her vision for a smoke-free future is inspiring and one we’re determined to achieve together.
ASH was delighted to welcome Baroness Merron to our AGM yesterday. Her vision for a smoke-free future is inspiring and one we’re determined to achieve together.
December 3, 2025 at 10:10 AM
“‘Let's make it so that the only place future generations will find a cigarette is in the history books.” 👏
ASH was delighted to welcome Baroness Merron to our AGM yesterday. Her vision for a smoke-free future is inspiring and one we’re determined to achieve together.
ASH was delighted to welcome Baroness Merron to our AGM yesterday. Her vision for a smoke-free future is inspiring and one we’re determined to achieve together.
Reposted by Hazel Cheeseman
Huge congratulations to former Chief Executive of ASH Deborah Arnott for winning the @btsrespiratory.bsky.social President's Medal last night.
As BTS said, Deborah has worked tirelessly for more than twenty years to reduce the harm caused by tobacco, and this award is very well deserved!
As BTS said, Deborah has worked tirelessly for more than twenty years to reduce the harm caused by tobacco, and this award is very well deserved!
November 27, 2025 at 11:58 AM
Huge congratulations to former Chief Executive of ASH Deborah Arnott for winning the @btsrespiratory.bsky.social President's Medal last night.
As BTS said, Deborah has worked tirelessly for more than twenty years to reduce the harm caused by tobacco, and this award is very well deserved!
As BTS said, Deborah has worked tirelessly for more than twenty years to reduce the harm caused by tobacco, and this award is very well deserved!
Reposted by Hazel Cheeseman
While there's some welcome measures in the budget, it's also a missed opportunity for further action that would have benefited both health and public finances.
ASH CE @hazelcheeseman.bsky.social responds to the Budget.
ASH CE @hazelcheeseman.bsky.social responds to the Budget.
November 26, 2025 at 5:42 PM
While there's some welcome measures in the budget, it's also a missed opportunity for further action that would have benefited both health and public finances.
ASH CE @hazelcheeseman.bsky.social responds to the Budget.
ASH CE @hazelcheeseman.bsky.social responds to the Budget.
Reposted by Hazel Cheeseman
This week ASH CE @hazelcheeseman.bsky.social is in Geneva for the WHO Framework Convention on Tobacco Control Conference of the Parties #FCTCCOP11 where the global health community comes together to progress tobacco control.
November 17, 2025 at 12:18 PM
This week ASH CE @hazelcheeseman.bsky.social is in Geneva for the WHO Framework Convention on Tobacco Control Conference of the Parties #FCTCCOP11 where the global health community comes together to progress tobacco control.
Off we go! #FCTCCOP11 plenary opens for 11th COP of the global tobacco treaty. Excited about what can be achieved in the next week
November 17, 2025 at 9:16 AM
Off we go! #FCTCCOP11 plenary opens for 11th COP of the global tobacco treaty. Excited about what can be achieved in the next week
Reposted by Hazel Cheeseman
@hazelcheeseman.bsky.social , Chief Executive of @ashorguk.bsky.social shared more on the Legislative Timetable for the Tobacco and Vapes Bill, illicit Tobacco - debunking misinformation, a call for evidence to inform policy responses and priority areas for consultation. #LTA3years
November 5, 2025 at 10:58 AM
@hazelcheeseman.bsky.social , Chief Executive of @ashorguk.bsky.social shared more on the Legislative Timetable for the Tobacco and Vapes Bill, illicit Tobacco - debunking misinformation, a call for evidence to inform policy responses and priority areas for consultation. #LTA3years
Reposted by Hazel Cheeseman
New official Gov data on smoking out this morning for 2024. It's good news - smoking rates continue to fall. Vaping is now more common than smoking, likely part of the reason for the continue drops.
November 4, 2025 at 10:44 AM
New official Gov data on smoking out this morning for 2024. It's good news - smoking rates continue to fall. Vaping is now more common than smoking, likely part of the reason for the continue drops.
Reposted by Hazel Cheeseman
ASH CE @hazelcheeseman.bsky.social said:
"Govt needs to accelerate progress, invest in what works, and support communities where smoking rates remain high. We need a new strategy, alongside the Tobacco & Vapes Bill, with clear targets and renewed ambition."
ash.org.uk/media-centre...
"Govt needs to accelerate progress, invest in what works, and support communities where smoking rates remain high. We need a new strategy, alongside the Tobacco & Vapes Bill, with clear targets and renewed ambition."
ash.org.uk/media-centre...
Fall in smoking means more people now vape than smoke - ASH
Action on Smoking and Health (ASH) is a campaigning public health charity that works to eliminate the harm caused by tobacco.
ash.org.uk
November 4, 2025 at 1:09 PM
ASH CE @hazelcheeseman.bsky.social said:
"Govt needs to accelerate progress, invest in what works, and support communities where smoking rates remain high. We need a new strategy, alongside the Tobacco & Vapes Bill, with clear targets and renewed ambition."
ash.org.uk/media-centre...
"Govt needs to accelerate progress, invest in what works, and support communities where smoking rates remain high. We need a new strategy, alongside the Tobacco & Vapes Bill, with clear targets and renewed ambition."
ash.org.uk/media-centre...
New official Gov data on smoking out this morning for 2024. It's good news - smoking rates continue to fall. Vaping is now more common than smoking, likely part of the reason for the continue drops.
November 4, 2025 at 10:44 AM
New official Gov data on smoking out this morning for 2024. It's good news - smoking rates continue to fall. Vaping is now more common than smoking, likely part of the reason for the continue drops.
Reposted by Hazel Cheeseman
"Let’s be clear about who benefits from the spin that regulating tobacco is bad for retailers: not the corner shop or the supermarket, but the multinational tobacco manufacturers"
Read @hazelcheeseman.bsky.social 's article explaining why Big Tobacco's decline is retail's opportunity🚭🛒👇
Read @hazelcheeseman.bsky.social 's article explaining why Big Tobacco's decline is retail's opportunity🚭🛒👇
Ignore Big Tobacco: its decline is retail’s opportunity
Let's be clear about who benefits from the spin that regulating tobacco is bad for retailers: not the corner shop or the supermarket but the multinational tobacco manufacturers, says Hazel Cheeseman, ...
www.thegrocer.co.uk
November 3, 2025 at 4:08 PM
"Let’s be clear about who benefits from the spin that regulating tobacco is bad for retailers: not the corner shop or the supermarket, but the multinational tobacco manufacturers"
Read @hazelcheeseman.bsky.social 's article explaining why Big Tobacco's decline is retail's opportunity🚭🛒👇
Read @hazelcheeseman.bsky.social 's article explaining why Big Tobacco's decline is retail's opportunity🚭🛒👇