Greg Zakowicz
@gregzakowicz.com
📈 Marketer | Consultant | Speaker | Podcaster | 20 year #EmailGeek
🛒 Ecommerce & Retail
🚀 MarTech, B2B, SaaS
👨🍼 Dad who ❤️ Bills, Sabres, Red Sox, astrophysics
ℹ️ Posts are a mix of business & sports
👉 www.GregZakowicz.com
🛒 Ecommerce & Retail
🚀 MarTech, B2B, SaaS
👨🍼 Dad who ❤️ Bills, Sabres, Red Sox, astrophysics
ℹ️ Posts are a mix of business & sports
👉 www.GregZakowicz.com
From one week ago:
Worked well last drive. They should do more of this!
Worked well last drive. They should do more of this!
I wish the Bills would do more hurry-up in an attempt to force the D into more base, give WRs simpler roles, and get Allen into better rhythm.
#buffalobills #bills
#buffalobills #bills
November 9, 2025 at 8:24 PM
From one week ago:
Worked well last drive. They should do more of this!
Worked well last drive. They should do more of this!
November 9, 2025 at 6:12 PM
Don’t like the run up the middle with 8 guys in the box on first down.
Really didn’t like the play call in second.
They look so good and then go into questionable mode.
#buffalobills #bills
Really didn’t like the play call in second.
They look so good and then go into questionable mode.
#buffalobills #bills
November 3, 2025 at 12:04 AM
Don’t like the run up the middle with 8 guys in the box on first down.
Really didn’t like the play call in second.
They look so good and then go into questionable mode.
#buffalobills #bills
Really didn’t like the play call in second.
They look so good and then go into questionable mode.
#buffalobills #bills
Another defensive timeout, another big play given up immediately after. I broke down these numbers last year and they weren’t good.
Aye aye aye Bills
Aye aye aye Bills
November 2, 2025 at 11:56 PM
Another defensive timeout, another big play given up immediately after. I broke down these numbers last year and they weren’t good.
Aye aye aye Bills
Aye aye aye Bills
I wish the Bills would do more hurry-up in an attempt to force the D into more base, give WRs simpler roles, and get Allen into better rhythm.
#buffalobills #bills
#buffalobills #bills
November 2, 2025 at 8:28 PM
I wish the Bills would do more hurry-up in an attempt to force the D into more base, give WRs simpler roles, and get Allen into better rhythm.
#buffalobills #bills
#buffalobills #bills
YouTubeTV vs. ESPN: Customers no longer matter.
ESPN doesn't care about the blackout. They want to push people to an ESPN Unlimited subscription. This is one way to do that.
If they can go two weeks before agreeing, they will drive signups, some of whom will never cancel.
#ESPN #YOUTUBETV #YOUTUBE
ESPN doesn't care about the blackout. They want to push people to an ESPN Unlimited subscription. This is one way to do that.
If they can go two weeks before agreeing, they will drive signups, some of whom will never cancel.
#ESPN #YOUTUBETV #YOUTUBE
October 31, 2025 at 2:11 PM
YouTubeTV vs. ESPN: Customers no longer matter.
ESPN doesn't care about the blackout. They want to push people to an ESPN Unlimited subscription. This is one way to do that.
If they can go two weeks before agreeing, they will drive signups, some of whom will never cancel.
#ESPN #YOUTUBETV #YOUTUBE
ESPN doesn't care about the blackout. They want to push people to an ESPN Unlimited subscription. This is one way to do that.
If they can go two weeks before agreeing, they will drive signups, some of whom will never cancel.
#ESPN #YOUTUBETV #YOUTUBE
October 26, 2025 at 5:42 PM
I played with ChatGPT Atlas today from an ecommerce perspective. Here are 4 initial takeaways.
www.gregzakowicz.com/blog/chatgpt...
#ecommerce #Atlas #chatgpt #retail
www.gregzakowicz.com/blog/chatgpt...
#ecommerce #Atlas #chatgpt #retail
ChatGPT Atlas — Initial Impressions and Takeaways — Greg Zakowicz
Discover four key takeaways from using ChatGPT Atlas and how it compares to Google when shopping for products.
www.gregzakowicz.com
October 21, 2025 at 8:30 PM
I played with ChatGPT Atlas today from an ecommerce perspective. Here are 4 initial takeaways.
www.gregzakowicz.com/blog/chatgpt...
#ecommerce #Atlas #chatgpt #retail
www.gregzakowicz.com/blog/chatgpt...
#ecommerce #Atlas #chatgpt #retail
Just the tip of the iceberg. As people link their loyalty/rewards memberships to these platforms, it will likely skew the results, making organic competition via agentic commerce agents harder.
www.nbcnews.com/business/con...
#agenticcommerce #AgenticAI #Ecommerce #walmart #chatgpt
www.nbcnews.com/business/con...
#agenticcommerce #AgenticAI #Ecommerce #walmart #chatgpt
Walmart says customers will soon be able to use ChatGPT to shop
The country's largest retailer announced a partnership with OpenAI that they say will create more personalized shopping experiences.
www.nbcnews.com
October 15, 2025 at 1:02 PM
Just the tip of the iceberg. As people link their loyalty/rewards memberships to these platforms, it will likely skew the results, making organic competition via agentic commerce agents harder.
www.nbcnews.com/business/con...
#agenticcommerce #AgenticAI #Ecommerce #walmart #chatgpt
www.nbcnews.com/business/con...
#agenticcommerce #AgenticAI #Ecommerce #walmart #chatgpt
WRs still can’t separate.
RBs still can’t cover.
What’s the saying, doing the same thing and expecting different results …
#buffalobills #billsmafia
RBs still can’t cover.
What’s the saying, doing the same thing and expecting different results …
#buffalobills #billsmafia
October 14, 2025 at 2:42 AM
WRs still can’t separate.
RBs still can’t cover.
What’s the saying, doing the same thing and expecting different results …
#buffalobills #billsmafia
RBs still can’t cover.
What’s the saying, doing the same thing and expecting different results …
#buffalobills #billsmafia
Same tonight.
The offensive game script for the Bills makes zero sense to me.
I also see:
1. Lot of WRs unable to separate.
2. Pats WRs open and Maye is missing them.
#buffalobills #billsmafia
I also see:
1. Lot of WRs unable to separate.
2. Pats WRs open and Maye is missing them.
#buffalobills #billsmafia
October 14, 2025 at 2:40 AM
Same tonight.
Let me bump this from more than 2 weeks ago.
Same issues persist.
Same issues persist.
The BIlls have a couple of serious issues they need to fix. They can get by against lesser teams, but not the top teams.
1. A WR that can separate. It looks hard for them to pass/drive consistently. If not for 17 holding the ball longer than usual just to make tight throws, they're punting.
1. A WR that can separate. It looks hard for them to pass/drive consistently. If not for 17 holding the ball longer than usual just to make tight throws, they're punting.
October 6, 2025 at 4:09 AM
Let me bump this from more than 2 weeks ago.
Same issues persist.
Same issues persist.
The offensive game script for the Bills makes zero sense to me.
I also see:
1. Lot of WRs unable to separate.
2. Pats WRs open and Maye is missing them.
#buffalobills #billsmafia
I also see:
1. Lot of WRs unable to separate.
2. Pats WRs open and Maye is missing them.
#buffalobills #billsmafia
October 6, 2025 at 1:55 AM
The offensive game script for the Bills makes zero sense to me.
I also see:
1. Lot of WRs unable to separate.
2. Pats WRs open and Maye is missing them.
#buffalobills #billsmafia
I also see:
1. Lot of WRs unable to separate.
2. Pats WRs open and Maye is missing them.
#buffalobills #billsmafia
Thanks to @marketplace.org for allowing me to share some thoughts about OpenAI's Instant Checkout.
Agentic commerce has come quicker than I thought, and it's only getting started. Lots of kinks still, but iteration wins.
www.marketplace.org/story/2025/0...
#Retail #ecommerce #AI #chatGPT
Agentic commerce has come quicker than I thought, and it's only getting started. Lots of kinks still, but iteration wins.
www.marketplace.org/story/2025/0...
#Retail #ecommerce #AI #chatGPT
Why OpenAI is rolling out "Instant Checkout"
Paid and free users of ChatGPT can hit the buy button for single Etsy or Shopify purchases without navigating out of the chat.
www.marketplace.org
October 1, 2025 at 3:03 PM
Thanks to @marketplace.org for allowing me to share some thoughts about OpenAI's Instant Checkout.
Agentic commerce has come quicker than I thought, and it's only getting started. Lots of kinks still, but iteration wins.
www.marketplace.org/story/2025/0...
#Retail #ecommerce #AI #chatGPT
Agentic commerce has come quicker than I thought, and it's only getting started. Lots of kinks still, but iteration wins.
www.marketplace.org/story/2025/0...
#Retail #ecommerce #AI #chatGPT
Gmail changes are afoot, and how email marketers can prepare.
www.gregzakowicz.com/blog/gmail-c...
#EmailMarketing #ecommerce #email #emailgeeks #retail
www.gregzakowicz.com/blog/gmail-c...
#EmailMarketing #ecommerce #email #emailgeeks #retail
Changes to the Gmail Promotions Tab and What Email Marketers Need to Know — Greg Zakowicz
Google is rolling out updates to Gmail’s Promotions tab and a new Purchases view. Learn what these changes mean for email marketers and how to adapt your strategy for better engagement.
www.gregzakowicz.com
September 22, 2025 at 4:01 PM
Gmail changes are afoot, and how email marketers can prepare.
www.gregzakowicz.com/blog/gmail-c...
#EmailMarketing #ecommerce #email #emailgeeks #retail
www.gregzakowicz.com/blog/gmail-c...
#EmailMarketing #ecommerce #email #emailgeeks #retail
The BIlls have a couple of serious issues they need to fix. They can get by against lesser teams, but not the top teams.
1. A WR that can separate. It looks hard for them to pass/drive consistently. If not for 17 holding the ball longer than usual just to make tight throws, they're punting.
1. A WR that can separate. It looks hard for them to pass/drive consistently. If not for 17 holding the ball longer than usual just to make tight throws, they're punting.
September 19, 2025 at 1:45 PM
The BIlls have a couple of serious issues they need to fix. They can get by against lesser teams, but not the top teams.
1. A WR that can separate. It looks hard for them to pass/drive consistently. If not for 17 holding the ball longer than usual just to make tight throws, they're punting.
1. A WR that can separate. It looks hard for them to pass/drive consistently. If not for 17 holding the ball longer than usual just to make tight throws, they're punting.
BFCM is almost here. Things to keep in mind & what they mean.
1. Prime Day on 10/7 = start of season (I expect Sept. sales)
2. Discounts = top purchase motivator. 31% = free returns
3. 57% won’t buy w/o free returns
4. 48% did more comparison shopping in 2025
chainstoreage.com/ryder-shoppe...
1/2
1. Prime Day on 10/7 = start of season (I expect Sept. sales)
2. Discounts = top purchase motivator. 31% = free returns
3. 57% won’t buy w/o free returns
4. 48% did more comparison shopping in 2025
chainstoreage.com/ryder-shoppe...
1/2
Ryder: Shoppers prioritize savings in top three holiday purchase motivators
Free shipping, holiday sales/discounts and free returns top the list of 2025 holiday purchase motivators as shoppers prioritize cost savings.
chainstoreage.com
September 17, 2025 at 1:00 PM
BFCM is almost here. Things to keep in mind & what they mean.
1. Prime Day on 10/7 = start of season (I expect Sept. sales)
2. Discounts = top purchase motivator. 31% = free returns
3. 57% won’t buy w/o free returns
4. 48% did more comparison shopping in 2025
chainstoreage.com/ryder-shoppe...
1/2
1. Prime Day on 10/7 = start of season (I expect Sept. sales)
2. Discounts = top purchase motivator. 31% = free returns
3. 57% won’t buy w/o free returns
4. 48% did more comparison shopping in 2025
chainstoreage.com/ryder-shoppe...
1/2
Of course Sean McDermott said Mike McDaniel is one of the better coaches in the league. After all, you want to say nice things about your next OC.
The biggest question: can Buffalo handle TWO McDs?
And, oh yeah, Go Bills!
#Bills #BillsMafia #BuffaloBills
The biggest question: can Buffalo handle TWO McDs?
And, oh yeah, Go Bills!
#Bills #BillsMafia #BuffaloBills
September 16, 2025 at 5:27 PM
Of course Sean McDermott said Mike McDaniel is one of the better coaches in the league. After all, you want to say nice things about your next OC.
The biggest question: can Buffalo handle TWO McDs?
And, oh yeah, Go Bills!
#Bills #BillsMafia #BuffaloBills
The biggest question: can Buffalo handle TWO McDs?
And, oh yeah, Go Bills!
#Bills #BillsMafia #BuffaloBills
Coaching staff needs to call for a review on the should’ve-been first by Allen. How did they miss that??
WRs apparently cant separate … again. Need someone!!
Dislike the O gameplan.
Bills D is banged up & it shows.
Baltimore is the best team in the AFC.
#bills #billsmafia #buffalobills
WRs apparently cant separate … again. Need someone!!
Dislike the O gameplan.
Bills D is banged up & it shows.
Baltimore is the best team in the AFC.
#bills #billsmafia #buffalobills
September 8, 2025 at 3:07 AM
Coaching staff needs to call for a review on the should’ve-been first by Allen. How did they miss that??
WRs apparently cant separate … again. Need someone!!
Dislike the O gameplan.
Bills D is banged up & it shows.
Baltimore is the best team in the AFC.
#bills #billsmafia #buffalobills
WRs apparently cant separate … again. Need someone!!
Dislike the O gameplan.
Bills D is banged up & it shows.
Baltimore is the best team in the AFC.
#bills #billsmafia #buffalobills
Let’s give this the ole bump
It’s football season. Proof: Bills have a 2nd and short and run it up the middle instead of taking a shot.
The punt was nice.
Tip: you CAN get more than 2 yds when you only need 2.
#bills #billsmafia #gobills
The punt was nice.
Tip: you CAN get more than 2 yds when you only need 2.
#bills #billsmafia #gobills
September 8, 2025 at 1:26 AM
Let’s give this the ole bump
It’s football season. Proof: Bills have a 2nd and short and run it up the middle instead of taking a shot.
The punt was nice.
Tip: you CAN get more than 2 yds when you only need 2.
#bills #billsmafia #gobills
The punt was nice.
Tip: you CAN get more than 2 yds when you only need 2.
#bills #billsmafia #gobills
September 8, 2025 at 12:52 AM
It’s football season. Proof: Bills have a 2nd and short and run it up the middle instead of taking a shot.
The punt was nice.
Tip: you CAN get more than 2 yds when you only need 2.
#bills #billsmafia #gobills
The punt was nice.
Tip: you CAN get more than 2 yds when you only need 2.
#bills #billsmafia #gobills
Who is your customer and what does he do (in a Kindergarten Cop Schwarzenegger voice)?
AI is changing the brand-customer relationship, and no one quite knows to what extent.
www.mytotalretail.com/article/how-...
#ecommerce #retail #agenticAI #AIincommerce #AIshopping
AI is changing the brand-customer relationship, and no one quite knows to what extent.
www.mytotalretail.com/article/how-...
#ecommerce #retail #agenticAI #AIincommerce #AIshopping
Agentic AI Transforms Brand-Customer Relationships
As OpenAI, Perplexity, Amazon.com, and others race to the agentic AI forefront, one thing is clear: it will transform the brand-customer relationship just as e-commerce did — maybe even more — bringin...
www.mytotalretail.com
August 27, 2025 at 1:32 PM
Who is your customer and what does he do (in a Kindergarten Cop Schwarzenegger voice)?
AI is changing the brand-customer relationship, and no one quite knows to what extent.
www.mytotalretail.com/article/how-...
#ecommerce #retail #agenticAI #AIincommerce #AIshopping
AI is changing the brand-customer relationship, and no one quite knows to what extent.
www.mytotalretail.com/article/how-...
#ecommerce #retail #agenticAI #AIincommerce #AIshopping
A lot of tools or only a select few? How might it all shake out?
www.retailtouchpoints.com/features/exe...
www.retailtouchpoints.com/features/exe...
The Future of Agentic AI Ecosystems in Retail - Retail TouchPoints
In ecommerce, we’re beginning to see agentic AI agents built and deployed to browse and buy products for people.
www.retailtouchpoints.com
August 25, 2025 at 2:12 PM
A lot of tools or only a select few? How might it all shake out?
www.retailtouchpoints.com/features/exe...
www.retailtouchpoints.com/features/exe...
Cracker Barrel rebranding: its letters and a background color.
What’s the deal? Is it just a bunch of boomers complaining because it’s “not like it used to be?”
Maybe they’re trying to attract a brief under 60.
#crackerbarrel
What’s the deal? Is it just a bunch of boomers complaining because it’s “not like it used to be?”
Maybe they’re trying to attract a brief under 60.
#crackerbarrel
August 23, 2025 at 2:36 AM
Cracker Barrel rebranding: its letters and a background color.
What’s the deal? Is it just a bunch of boomers complaining because it’s “not like it used to be?”
Maybe they’re trying to attract a brief under 60.
#crackerbarrel
What’s the deal? Is it just a bunch of boomers complaining because it’s “not like it used to be?”
Maybe they’re trying to attract a brief under 60.
#crackerbarrel
Was Ryan Trahan's "50 States in 50 Days" series (which I secretly miss) good for brands?
Here are my thoughts, including some insights from a couple of brands that participated.
www.gregzakowicz.com/blog/ryan-tr...
What do you think?
#Marketing #RyanTrahan #50statesin50days #influencers
Here are my thoughts, including some insights from a couple of brands that participated.
www.gregzakowicz.com/blog/ryan-tr...
What do you think?
#Marketing #RyanTrahan #50statesin50days #influencers
Ryan Trahan’s 50 States in 50 Days: Marketing Goldmine or Bust? — Greg Zakowicz
Ryan Trahan’s “50 States in 50 Days” YouTube series blended family entertainment, fundraisers, and marketing experiments, giving both small donors and big brands unique exposure. But did those shoutou...
www.gregzakowicz.com
August 20, 2025 at 3:46 PM
Was Ryan Trahan's "50 States in 50 Days" series (which I secretly miss) good for brands?
Here are my thoughts, including some insights from a couple of brands that participated.
www.gregzakowicz.com/blog/ryan-tr...
What do you think?
#Marketing #RyanTrahan #50statesin50days #influencers
Here are my thoughts, including some insights from a couple of brands that participated.
www.gregzakowicz.com/blog/ryan-tr...
What do you think?
#Marketing #RyanTrahan #50statesin50days #influencers