Garvescope
@garvescope.bsky.social
Turning small business and startup data into big growth for entrepreneurs. Let your data set your direction. garvescope.com
Pinned
Please excuse the pivot, but we're leveling-up. We're offering full-scale digital growth intelligence for small businesses and startups, helping them make decisions that drive their growth. Wish us luck! 🤞
I think every brand should be taking this "be a storyteller" movement seriously. That could be for virality , stickiness, or even just product placement. www.marketingbrew.com/stories/2025...
How Tower 28 is using scripted comedy to break through on social
Alex Kalatzis, director of marketing and communications at Tower 28, shared how the beauty brand strategically uses skits to drive results.
www.marketingbrew.com
November 12, 2025 at 7:14 PM
I think every brand should be taking this "be a storyteller" movement seriously. That could be for virality , stickiness, or even just product placement. www.marketingbrew.com/stories/2025...
Even Google is fine with 404s if they're for the right reasons. www.searchenginejournal.com/google-warns...
Google Warns Against Relying On SEO Audit Tool Scores
Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal.
www.searchenginejournal.com
November 12, 2025 at 4:57 PM
Even Google is fine with 404s if they're for the right reasons. www.searchenginejournal.com/google-warns...
Bragging about a 35,000% increase is neat, but let's be super clear: pivoting to vertical video on LinkedIn won't work if your content isn't geared toward a professional audience. blog.hubspot.com/marketing/th... #linkedin
The tactical shift that led to 35,000% higher visibility on LinkedIn
HubSpot's Head of Social for The Hustle shares how she boosted impressions through a tactical content shift. Plus learn the takeaways you can apply today.
blog.hubspot.com
November 12, 2025 at 2:09 PM
Bragging about a 35,000% increase is neat, but let's be super clear: pivoting to vertical video on LinkedIn won't work if your content isn't geared toward a professional audience. blog.hubspot.com/marketing/th... #linkedin
"We have 5 subscriptions of the same software because nobody talks to each other." This Reddit post isn't even the worst business/department silo story I've heard, let alone experienced. Share your horror stories in the comments. www.reddit.com/r/smallbusin...
From the smallbusiness community on Reddit
Explore this post and more from the smallbusiness community
www.reddit.com
November 12, 2025 at 12:14 PM
"We have 5 subscriptions of the same software because nobody talks to each other." This Reddit post isn't even the worst business/department silo story I've heard, let alone experienced. Share your horror stories in the comments. www.reddit.com/r/smallbusin...
Wow. This is a wild paper from Stanford on how small business ownership could impact your political ideologies. My personal experience is that it's made me more moderate, but definitely not conservative. www.gsb.stanford.edu/insights/clo... #smallbusiness
A Closer Look at Small Business Owners Reveals Their Political Preferences
New research finds that small business owners represent a distinct, Republican-leaning constituency.
www.gsb.stanford.edu
November 12, 2025 at 10:42 AM
Wow. This is a wild paper from Stanford on how small business ownership could impact your political ideologies. My personal experience is that it's made me more moderate, but definitely not conservative. www.gsb.stanford.edu/insights/clo... #smallbusiness
I've been warning you. Remember keyword stuffing? 1000s of businesses went bankrupt overnight. They'd built their funnel on a hacky "quick win." No different than companies making blog and social content out of AI. Protect yourself by making authentic content. martech.org/if-the-ai-bu... #aicontent
If the AI bubble bursts, marketing could take the first hit | MarTech
Marketers love AI, but the sector's growing debt and shaky foundations, means they could be the first to suffer if the hype-driven boom turns into a bust.
martech.org
November 12, 2025 at 4:09 AM
I've been warning you. Remember keyword stuffing? 1000s of businesses went bankrupt overnight. They'd built their funnel on a hacky "quick win." No different than companies making blog and social content out of AI. Protect yourself by making authentic content. martech.org/if-the-ai-bu... #aicontent
This is a good "how-to" resource for anyone facing issues with their YouTube channel, from falling viewership to copyright issues and penalties. vidiq.com/blog/post/re... #youtube
Recovering from YouTube Issues: Strikes, Hacks, and Slumps
Dealing with YouTube problems? Learn how to recover from strikes, hacks, and view drops—and protect your channel from future issues.
vidiq.com
November 12, 2025 at 2:14 AM
This is a good "how-to" resource for anyone facing issues with their YouTube channel, from falling viewership to copyright issues and penalties. vidiq.com/blog/post/re... #youtube
As a consumer, I haaaaaate it when brands think I want to be "friends" with them. You just want my money. I understand that. Unless you're REI, I'm not going to believe that you, with any sincerity, want to forge a friendship with me. martech.org/how-to-turn-... #marketing
How to turn holiday shoppers into loyal friends, not one-time buyers | MarTech
This holiday, skip the promo blast. See how brands like La Quinta built loyalty through care and conversation — and how you can, too.
martech.org
November 12, 2025 at 12:06 AM
As a consumer, I haaaaaate it when brands think I want to be "friends" with them. You just want my money. I understand that. Unless you're REI, I'm not going to believe that you, with any sincerity, want to forge a friendship with me. martech.org/how-to-turn-... #marketing
My favorite thing in Oprah's Favorite Things is NOT the Sneex. 🤨 www.oprahdaily.com/life/a654032... #favoritethings
Oprah’s Favorite Things 2025 List Is Here!
Gifts to help you celebrate the ones you love.
www.oprahdaily.com
November 11, 2025 at 9:26 PM
My favorite thing in Oprah's Favorite Things is NOT the Sneex. 🤨 www.oprahdaily.com/life/a654032... #favoritethings
Given that Elon Musk just scraped the entirety of Wikipedia to create an trashy and political AI copy of it, I'm not shocked the organization is now moving to protect themselves from that. #grokipedia techcrunch.com/2025/11/10/w...
Wikipedia urges AI companies to use its paid API, and stop scraping | TechCrunch
Wikipedia, the online nonprofit encyclopedia, laid out a simple plan to ensure its website continues to be supported in the AI era, despite its declining traffic.
techcrunch.com
November 11, 2025 at 7:14 PM
Given that Elon Musk just scraped the entirety of Wikipedia to create an trashy and political AI copy of it, I'm not shocked the organization is now moving to protect themselves from that. #grokipedia techcrunch.com/2025/11/10/w...
When I was a kid, Target was a DESTINATION. Popcorn, Icee, and hours of browsing. They've gotten away from what made them magical to customers. Now it's "in and out" with the exception of trying to find an employee to open a cabinet of locked up laundry detergent. www.cnbc.com/2025/11/06/t...
Target's sloppier stores are wearing on shoppers, and its turnaround could hinge on cleaning them up
The big-box retailer, which has long relied on stores as fulfillment hubs, is tweaking its approach to try to improve customers' experiences within the aisles.
www.cnbc.com
November 11, 2025 at 4:57 PM
When I was a kid, Target was a DESTINATION. Popcorn, Icee, and hours of browsing. They've gotten away from what made them magical to customers. Now it's "in and out" with the exception of trying to find an employee to open a cabinet of locked up laundry detergent. www.cnbc.com/2025/11/06/t...
I find it hard to believe that a $300 denim product from a historically discount brand has enough differentiation to warrant the spend, but the same could probably be said of Hyundai before they flexed into luxury cars. www.reuters.com/business/lev...
www.reuters.com
November 11, 2025 at 2:09 PM
I find it hard to believe that a $300 denim product from a historically discount brand has enough differentiation to warrant the spend, but the same could probably be said of Hyundai before they flexed into luxury cars. www.reuters.com/business/lev...
I can appreciate the sentiment that Google Ads are only successful when the search engine fails to do its core job. The big question? How does OpenAI do better? @googleads searchengineland.com/chatgpt-ads-...
ChatGPT ads are coming – and they won’t look like Google Ads
OpenAI CEO Sam Altman says Google’s ad model profits when search fails – and vows ChatGPT will take a different approach to ads and commerce.
searchengineland.com
November 11, 2025 at 1:00 PM
I can appreciate the sentiment that Google Ads are only successful when the search engine fails to do its core job. The big question? How does OpenAI do better? @googleads searchengineland.com/chatgpt-ads-...
I love that VidIQ breaks this down. One of the most efficient workflows for generating social video content is to film something long (like a podcast) and take vertical video chunks (Reels, TikTok, Shorts). vidiq.com/blog/post/ho... #marketing
How to Promote Your Podcast Using YouTube Shorts
Turn long podcast episodes into Shorts that boost discovery. vidIQ’s Travis shares how to grow faster with clips and AI tools.
vidiq.com
November 11, 2025 at 12:14 PM
I love that VidIQ breaks this down. One of the most efficient workflows for generating social video content is to film something long (like a podcast) and take vertical video chunks (Reels, TikTok, Shorts). vidiq.com/blog/post/ho... #marketing
A little "in the weeds" for Garvescope users, but a helpful look at the new problems coming out of how to attribute user behaviors in AI browsers, where the source can be from a user (direct), a website (referral) OR an AI recommendation (different referral). #attribution martech.org/how-ga4-reco...
How GA4 records traffic from Perplexity Comet and ChatGPT Atlas | MarTech
AI browsers disrupt how GA4 records referral data, obscuring traffic sources and discovery patterns. Find out how to track them accurately.
martech.org
November 11, 2025 at 10:42 AM
A little "in the weeds" for Garvescope users, but a helpful look at the new problems coming out of how to attribute user behaviors in AI browsers, where the source can be from a user (direct), a website (referral) OR an AI recommendation (different referral). #attribution martech.org/how-ga4-reco...
Here's a problem with trying to build something that *thinks* (overly simplified) like a human: it's going to develop our biases. We're seeing it already in how women are portrayed and what results are prioritized by search algorithms and AI tools. #sexism www.gsb.stanford.edu/insights/ai-...
AI and Online Images Are Reflecting Flawed Views of Working Women
New research traces the pervasiveness of age-related gender bias in LLMs and popular image and video sites.
www.gsb.stanford.edu
November 11, 2025 at 4:09 AM
Here's a problem with trying to build something that *thinks* (overly simplified) like a human: it's going to develop our biases. We're seeing it already in how women are portrayed and what results are prioritized by search algorithms and AI tools. #sexism www.gsb.stanford.edu/insights/ai-...
Valuable tidbit for businesses in this conversation between Google and Marques Brownlee: brand partnerships and what makes them successful. Listen to creators and empower them, versus dictating. They can read the tea leaves in a way 99% of brands can't. business.google.com/us/think/sea...
An interview with creator Marques Brownlee - Think with Google
Google’s Official Digital Marketing Publication. Hear from Marques Brownlee on his channel’s growth and the evolution of the creator economy.
business.google.com
November 11, 2025 at 2:14 AM
Valuable tidbit for businesses in this conversation between Google and Marques Brownlee: brand partnerships and what makes them successful. Listen to creators and empower them, versus dictating. They can read the tea leaves in a way 99% of brands can't. business.google.com/us/think/sea...
MrBeast plays second fiddle to a faster-growing YouTube channel this week: Vlad and Niki. www.tubefilter.com/2025/11/03/t...
Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 11/02/2025
AI is being used in a lot of different ways, some of which lead to a sloppier form of YouTube Shorts content than what the others produce.
www.tubefilter.com
November 11, 2025 at 12:06 AM
MrBeast plays second fiddle to a faster-growing YouTube channel this week: Vlad and Niki. www.tubefilter.com/2025/11/03/t...
Tesla stock has been so devastated by Musk antics in the last year...It's reminiscent of the "heave him alone" skits Seth Meyers does with John Lutz. They've lost a trillion dollars because of him, but are enough of them fanboys that'll vote to pay him? www.bbc.com/news/article...
Tesla says Musk should be paid $1tn - will shareholders agree?
The car-maker is lobbying fiercely for the pay package, which is being voted on ahead of its AGM on Thursday.
www.bbc.com
November 10, 2025 at 9:26 PM
Tesla stock has been so devastated by Musk antics in the last year...It's reminiscent of the "heave him alone" skits Seth Meyers does with John Lutz. They've lost a trillion dollars because of him, but are enough of them fanboys that'll vote to pay him? www.bbc.com/news/article...
We'll be attending this MarketingBrew session on the 20th about how businesses can benefit from connected customer data. www.marketingbrew.com/events/all-i...
All in Sync: Building Customer Loyalty through Connected Data
Discover how smarter data strategies turn disconnected signals into seamless experiences that build lasting customer relationships.
www.marketingbrew.com
November 10, 2025 at 7:14 PM
We'll be attending this MarketingBrew session on the 20th about how businesses can benefit from connected customer data. www.marketingbrew.com/events/all-i...
Here's your weekly article on how to spot AI and deepfake videos. www.allbusiness.com/how-to-spot-...
How to Spot a Deepfake Video
Even the most sophisticated deepfakes usually contain subtle errors that reveal their true nature. Here are tips for determining if video or audio is a deepfake.
www.allbusiness.com
November 10, 2025 at 4:57 PM
Here's your weekly article on how to spot AI and deepfake videos. www.allbusiness.com/how-to-spot-...
Less than 48 hours ago I was having a conversation about how high-risk it is to found or invest in a rocket company. The reward is explosive, but so is the risk. Is your business dependent on massive overhead and few opportunities to demonstrate success? techcrunch.com/2025/11/09/b...
Blue Origin scrubs second New Glenn launch, will try again November 12 | TechCrunch
It's an important launch for Jeff Bezos' space company, which is trying to prove its rockets can be re-used while delivering its first commercial payloads.
techcrunch.com
November 10, 2025 at 2:09 PM
Less than 48 hours ago I was having a conversation about how high-risk it is to found or invest in a rocket company. The reward is explosive, but so is the risk. Is your business dependent on massive overhead and few opportunities to demonstrate success? techcrunch.com/2025/11/09/b...
Bending Spoons buys AOL, then Vimeo, adding both to a portfolio that includes Evernote, Meetup, Brightcove, and WeTransfer. They're not taking on Google directly, but they're definitely building an end-to-end ecosystem of media engagement tools for businesses. www.producthunt.com/stories/vime...
Vimeo Bought by Bending Spoons | Product Hunt
Product Hunt is a curation of the best new products, every day. Discover the latest mobile apps, websites, and technology products that everyone's talking about.
www.producthunt.com
November 10, 2025 at 12:55 PM
Bending Spoons buys AOL, then Vimeo, adding both to a portfolio that includes Evernote, Meetup, Brightcove, and WeTransfer. They're not taking on Google directly, but they're definitely building an end-to-end ecosystem of media engagement tools for businesses. www.producthunt.com/stories/vime...
What do you think about giving a "Go Fund Me" gift card that allows the recipient to invest in the campaign they want to support? techcrunch.com/2025/11/04/c...
Crowdfunding giant GoFundMe now sells gift cards | TechCrunch
GoFundMe is letting you gift nonprofit gift cards to loved ones to help them donate to their favorite organizations.
techcrunch.com
November 10, 2025 at 12:14 PM
What do you think about giving a "Go Fund Me" gift card that allows the recipient to invest in the campaign they want to support? techcrunch.com/2025/11/04/c...
It's political, but maybe they should've gotten rid of the sixth flag? people.com/six-flags-am...
Six Flags America Officially Closes After 50 Years of Operation
The Six Flags America and Hurricane Harbor amusement parks in Bowie, Md., have officially closed its gates for good. The company welcomed guests for one last time on Sunday, Nov. 2.
people.com
November 10, 2025 at 10:42 AM
It's political, but maybe they should've gotten rid of the sixth flag? people.com/six-flags-am...