Garvescope
@garvescope.bsky.social
Turning small business and startup data into big growth for entrepreneurs. Let your data set your direction. garvescope.com
Pinned
Please excuse the pivot, but we're leveling-up. We're offering full-scale digital growth intelligence for small businesses and startups, helping them make decisions that drive their growth. Wish us luck! 🤞
As social platform algorithms improve, the time that you post something will matter less and less. Just an FYI. We've already seen an erosion in how much it matters on TikTok and YouTube. later.com/blog/the-sci...
The Science Behind Best Time to Post (and How We’re Making It Smarter)
Discover how Later's Best Time to Post feature can help you find optimal Instagram posting times for your unique audience using data-backed insights.
later.com
November 14, 2025 at 4:09 AM
As social platform algorithms improve, the time that you post something will matter less and less. Just an FYI. We've already seen an erosion in how much it matters on TikTok and YouTube. later.com/blog/the-sci...
Aaaaaand, thanks to Dunning-Kruger, Stage 3 leads to Stage 4: Imposter syndrome and lifelong learning. stevebizblog.com/the-three-st...
The Three Stages of Mastery Every Small Business Owner Must Walk
Mastery Doesn’t Come From Shortcuts. It’s a Process of Apprenticeship, Experimentation, and Ultimately Transcending Into New Value Creation. Every Business Owner Must Pass Through These Stages.
stevebizblog.com
November 14, 2025 at 2:14 AM
Aaaaaand, thanks to Dunning-Kruger, Stage 3 leads to Stage 4: Imposter syndrome and lifelong learning. stevebizblog.com/the-three-st...
Counting against Google, its resources, and its tendency to test and invest in disruptive technologies is probably not smart. www.producthunt.com/stories/goog...
Google Search refuses to die | Product Hunt
The king has no plans to hand up its crown, just yet
www.producthunt.com
November 14, 2025 at 12:06 AM
Counting against Google, its resources, and its tendency to test and invest in disruptive technologies is probably not smart. www.producthunt.com/stories/goog...
Really cool piece about management approaches that honor and and proactively support the needs of neurodiverse team members. I'd love to hear from the community about how accurate this is, and if they missed anything. www.allbusiness.com/managing-neu...
How to Manage Your Neurodiverse Team Effectively
Managing a neurodiverse team requires understanding, empathy, and individualized support. Celebrate differences, promote a state of flow, and be mindful of mental health. How can you create a work…
www.allbusiness.com
November 13, 2025 at 9:26 PM
Really cool piece about management approaches that honor and and proactively support the needs of neurodiverse team members. I'd love to hear from the community about how accurate this is, and if they missed anything. www.allbusiness.com/managing-neu...
Shopify is wildly off-base about fundraising even when you don't need it. They have to finish their article with a disclaimer about their own loan program. THE WORST THING YOU CAN DO AS A BUSINESS OWNER IS TAKE A LOAN WITHOUT A CLEAR PATH FOR PAYING IT OFF.
www.shopify.com/blog/start-a...
www.shopify.com/blog/start-a...
“There Was No Blueprint To Follow”: How 4 Founders Built Businesses Without Industry Experience (2025) - Shopify
Founders who started businesses with close to zero industry experience share their hard-won takeaways from building their operations.
www.shopify.com
November 13, 2025 at 7:14 PM
Shopify is wildly off-base about fundraising even when you don't need it. They have to finish their article with a disclaimer about their own loan program. THE WORST THING YOU CAN DO AS A BUSINESS OWNER IS TAKE A LOAN WITHOUT A CLEAR PATH FOR PAYING IT OFF.
www.shopify.com/blog/start-a...
www.shopify.com/blog/start-a...
"AI Can't Replace SEO Tools" yes, but also: SEO tools can't replace Google Search Console and Bing Webmaster Tools. There's value to SEO tools like SEMRush and Ahrefs, but they're not a source of truth. ahrefs.com/blog/ai-cant...
AI Can’t Replace SEO Tools. But It Can Use Them
A viral LinkedIn post claimed you could replace paid SEO tools with ChatGPT prompts. But that’s not how SEO works. Here’s why LLMs can’t “do” SEO, why real data from tools like Ahrefs still matters,…
ahrefs.com
November 13, 2025 at 4:57 PM
"AI Can't Replace SEO Tools" yes, but also: SEO tools can't replace Google Search Console and Bing Webmaster Tools. There's value to SEO tools like SEMRush and Ahrefs, but they're not a source of truth. ahrefs.com/blog/ai-cant...
If you're familiar with tar pit ideas and startup pivots, here's a wild ride for you: www.producthunt.com/stories/unwi...
Unwinding Our Clustr Fck | Product Hunt
How Clustr’s founder went from tarpit idea to pivot hell to YC in 5 months
www.producthunt.com
November 13, 2025 at 2:09 PM
If you're familiar with tar pit ideas and startup pivots, here's a wild ride for you: www.producthunt.com/stories/unwi...
Debunking more Shopify junk:
1. You should only focus on one service to start.
2. A business plan is just an excuse to not start finding clients.
3. 99% of your business will be referrals. A website isn't needed.
Shopify: great tool, but BS content.
www.shopify.com/blog/start-f...
1. You should only focus on one service to start.
2. A business plan is just an excuse to not start finding clients.
3. 99% of your business will be referrals. A website isn't needed.
Shopify: great tool, but BS content.
www.shopify.com/blog/start-f...
How To Start a Freelance Business in 2025 - Shopify
Having a freelance business can mean choosing your clients and projects, greater autonomy over your time, and the ability to work from home or around the world.
www.shopify.com
November 13, 2025 at 12:14 PM
Debunking more Shopify junk:
1. You should only focus on one service to start.
2. A business plan is just an excuse to not start finding clients.
3. 99% of your business will be referrals. A website isn't needed.
Shopify: great tool, but BS content.
www.shopify.com/blog/start-f...
1. You should only focus on one service to start.
2. A business plan is just an excuse to not start finding clients.
3. 99% of your business will be referrals. A website isn't needed.
Shopify: great tool, but BS content.
www.shopify.com/blog/start-f...
"AI Can't Taste Your Soup" is a great way to look at where AI is and where it isn't suited to disrupt. stevebizblog.com/ai-cant-tast...
stevebizblog.com
November 13, 2025 at 10:42 AM
"AI Can't Taste Your Soup" is a great way to look at where AI is and where it isn't suited to disrupt. stevebizblog.com/ai-cant-tast...
Even better than a brand that has a key differentiator from their competition? A brand who is effective a communicating that differentiator and convincing consumers that it matters.
blog.hubspot.com/marketing/br...
blog.hubspot.com/marketing/br...
6 brands that brilliantly differentiated from the competition, and how you can, too
Branding differentiation helps products stand out in a crowded market. Here's how.
blog.hubspot.com
November 13, 2025 at 4:09 AM
Even better than a brand that has a key differentiator from their competition? A brand who is effective a communicating that differentiator and convincing consumers that it matters.
blog.hubspot.com/marketing/br...
blog.hubspot.com/marketing/br...
This is a very #Florida article title.
"When do Black Friday sales start and end...?"
They start on Black Friday and end on Black Friday. Thank you for your question. #blackfriday
www.news-journalonline.com/story/shoppi...
"When do Black Friday sales start and end...?"
They start on Black Friday and end on Black Friday. Thank you for your question. #blackfriday
www.news-journalonline.com/story/shoppi...
When do Black Friday sales start and end in Florida? Here's when to go
Many retailers aren't waiting for Black Friday to offer amazing deals. Here's when the sales start.
www.news-journalonline.com
November 13, 2025 at 2:14 AM
This is a very #Florida article title.
"When do Black Friday sales start and end...?"
They start on Black Friday and end on Black Friday. Thank you for your question. #blackfriday
www.news-journalonline.com/story/shoppi...
"When do Black Friday sales start and end...?"
They start on Black Friday and end on Black Friday. Thank you for your question. #blackfriday
www.news-journalonline.com/story/shoppi...
"Carousels are the real growth hack." This Reddit user misunderstands their data. If you read the post, what they've identified is a way to listen to their data and quickly make similar-but-different content. Which is a great practice, but isn't specific to carousels. www.reddit.com/r/MarketingA...
Shopify just became the biggest company to launch a Substack newsletter
Shopify's brand-new Substack newsletter, which is called “In Stock”, debuted its first edition back on October 20.
digiday.com
November 13, 2025 at 12:06 AM
"Carousels are the real growth hack." This Reddit user misunderstands their data. If you read the post, what they've identified is a way to listen to their data and quickly make similar-but-different content. Which is a great practice, but isn't specific to carousels. www.reddit.com/r/MarketingA...
I WOULD LOVE TO HEAR FROM A SUBSTACK OWNER -- What are the things you're loving about building out on the new(ish) platform and why did you choose it?
As an engineer, they feel redundant because I know how to build and maintain a paid subscription website/newsletter.
digiday.com/media/shopif...
As an engineer, they feel redundant because I know how to build and maintain a paid subscription website/newsletter.
digiday.com/media/shopif...
Shopify just became the biggest company to launch a Substack newsletter
Shopify's brand-new Substack newsletter, which is called “In Stock”, debuted its first edition back on October 20.
digiday.com
November 12, 2025 at 9:26 PM
I WOULD LOVE TO HEAR FROM A SUBSTACK OWNER -- What are the things you're loving about building out on the new(ish) platform and why did you choose it?
As an engineer, they feel redundant because I know how to build and maintain a paid subscription website/newsletter.
digiday.com/media/shopif...
As an engineer, they feel redundant because I know how to build and maintain a paid subscription website/newsletter.
digiday.com/media/shopif...
I think every brand should be taking this "be a storyteller" movement seriously. That could be for virality , stickiness, or even just product placement. www.marketingbrew.com/stories/2025...
How Tower 28 is using scripted comedy to break through on social
Alex Kalatzis, director of marketing and communications at Tower 28, shared how the beauty brand strategically uses skits to drive results.
www.marketingbrew.com
November 12, 2025 at 7:14 PM
I think every brand should be taking this "be a storyteller" movement seriously. That could be for virality , stickiness, or even just product placement. www.marketingbrew.com/stories/2025...
Even Google is fine with 404s if they're for the right reasons. www.searchenginejournal.com/google-warns...
Google Warns Against Relying On SEO Audit Tool Scores
Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal.
www.searchenginejournal.com
November 12, 2025 at 4:57 PM
Even Google is fine with 404s if they're for the right reasons. www.searchenginejournal.com/google-warns...
Bragging about a 35,000% increase is neat, but let's be super clear: pivoting to vertical video on LinkedIn won't work if your content isn't geared toward a professional audience. blog.hubspot.com/marketing/th... #linkedin
The tactical shift that led to 35,000% higher visibility on LinkedIn
HubSpot's Head of Social for The Hustle shares how she boosted impressions through a tactical content shift. Plus learn the takeaways you can apply today.
blog.hubspot.com
November 12, 2025 at 2:09 PM
Bragging about a 35,000% increase is neat, but let's be super clear: pivoting to vertical video on LinkedIn won't work if your content isn't geared toward a professional audience. blog.hubspot.com/marketing/th... #linkedin
"We have 5 subscriptions of the same software because nobody talks to each other." This Reddit post isn't even the worst business/department silo story I've heard, let alone experienced. Share your horror stories in the comments. www.reddit.com/r/smallbusin...
From the smallbusiness community on Reddit
Explore this post and more from the smallbusiness community
www.reddit.com
November 12, 2025 at 12:14 PM
"We have 5 subscriptions of the same software because nobody talks to each other." This Reddit post isn't even the worst business/department silo story I've heard, let alone experienced. Share your horror stories in the comments. www.reddit.com/r/smallbusin...
Wow. This is a wild paper from Stanford on how small business ownership could impact your political ideologies. My personal experience is that it's made me more moderate, but definitely not conservative. www.gsb.stanford.edu/insights/clo... #smallbusiness
A Closer Look at Small Business Owners Reveals Their Political Preferences
New research finds that small business owners represent a distinct, Republican-leaning constituency.
www.gsb.stanford.edu
November 12, 2025 at 10:42 AM
Wow. This is a wild paper from Stanford on how small business ownership could impact your political ideologies. My personal experience is that it's made me more moderate, but definitely not conservative. www.gsb.stanford.edu/insights/clo... #smallbusiness
I've been warning you. Remember keyword stuffing? 1000s of businesses went bankrupt overnight. They'd built their funnel on a hacky "quick win." No different than companies making blog and social content out of AI. Protect yourself by making authentic content. martech.org/if-the-ai-bu... #aicontent
If the AI bubble bursts, marketing could take the first hit | MarTech
Marketers love AI, but the sector's growing debt and shaky foundations, means they could be the first to suffer if the hype-driven boom turns into a bust.
martech.org
November 12, 2025 at 4:09 AM
I've been warning you. Remember keyword stuffing? 1000s of businesses went bankrupt overnight. They'd built their funnel on a hacky "quick win." No different than companies making blog and social content out of AI. Protect yourself by making authentic content. martech.org/if-the-ai-bu... #aicontent
This is a good "how-to" resource for anyone facing issues with their YouTube channel, from falling viewership to copyright issues and penalties. vidiq.com/blog/post/re... #youtube
Recovering from YouTube Issues: Strikes, Hacks, and Slumps
Dealing with YouTube problems? Learn how to recover from strikes, hacks, and view drops—and protect your channel from future issues.
vidiq.com
November 12, 2025 at 2:14 AM
This is a good "how-to" resource for anyone facing issues with their YouTube channel, from falling viewership to copyright issues and penalties. vidiq.com/blog/post/re... #youtube
As a consumer, I haaaaaate it when brands think I want to be "friends" with them. You just want my money. I understand that. Unless you're REI, I'm not going to believe that you, with any sincerity, want to forge a friendship with me. martech.org/how-to-turn-... #marketing
How to turn holiday shoppers into loyal friends, not one-time buyers | MarTech
This holiday, skip the promo blast. See how brands like La Quinta built loyalty through care and conversation — and how you can, too.
martech.org
November 12, 2025 at 12:06 AM
As a consumer, I haaaaaate it when brands think I want to be "friends" with them. You just want my money. I understand that. Unless you're REI, I'm not going to believe that you, with any sincerity, want to forge a friendship with me. martech.org/how-to-turn-... #marketing
My favorite thing in Oprah's Favorite Things is NOT the Sneex. 🤨 www.oprahdaily.com/life/a654032... #favoritethings
Oprah’s Favorite Things 2025 List Is Here!
Gifts to help you celebrate the ones you love.
www.oprahdaily.com
November 11, 2025 at 9:26 PM
My favorite thing in Oprah's Favorite Things is NOT the Sneex. 🤨 www.oprahdaily.com/life/a654032... #favoritethings
Given that Elon Musk just scraped the entirety of Wikipedia to create an trashy and political AI copy of it, I'm not shocked the organization is now moving to protect themselves from that. #grokipedia techcrunch.com/2025/11/10/w...
Wikipedia urges AI companies to use its paid API, and stop scraping | TechCrunch
Wikipedia, the online nonprofit encyclopedia, laid out a simple plan to ensure its website continues to be supported in the AI era, despite its declining traffic.
techcrunch.com
November 11, 2025 at 7:14 PM
Given that Elon Musk just scraped the entirety of Wikipedia to create an trashy and political AI copy of it, I'm not shocked the organization is now moving to protect themselves from that. #grokipedia techcrunch.com/2025/11/10/w...
When I was a kid, Target was a DESTINATION. Popcorn, Icee, and hours of browsing. They've gotten away from what made them magical to customers. Now it's "in and out" with the exception of trying to find an employee to open a cabinet of locked up laundry detergent. www.cnbc.com/2025/11/06/t...
Target's sloppier stores are wearing on shoppers, and its turnaround could hinge on cleaning them up
The big-box retailer, which has long relied on stores as fulfillment hubs, is tweaking its approach to try to improve customers' experiences within the aisles.
www.cnbc.com
November 11, 2025 at 4:57 PM
When I was a kid, Target was a DESTINATION. Popcorn, Icee, and hours of browsing. They've gotten away from what made them magical to customers. Now it's "in and out" with the exception of trying to find an employee to open a cabinet of locked up laundry detergent. www.cnbc.com/2025/11/06/t...
I find it hard to believe that a $300 denim product from a historically discount brand has enough differentiation to warrant the spend, but the same could probably be said of Hyundai before they flexed into luxury cars. www.reuters.com/business/lev...
www.reuters.com
November 11, 2025 at 2:09 PM
I find it hard to believe that a $300 denim product from a historically discount brand has enough differentiation to warrant the spend, but the same could probably be said of Hyundai before they flexed into luxury cars. www.reuters.com/business/lev...