Gareth Kane
@garethkane.bsky.social
Sustainable/Net Zero Business Advisor: strategy, engagement & CPD, author of 5 books (http://amzn.to/1ReaAwl) & podcaster (https://bit.ly/3Rpc4KQ).
Pinned
Gareth Kane
@garethkane.bsky.social
· Jun 17
Net Zero for Business
Why it is essential your organisation embraces Net Zero, and how to develop and implement a Net Zero strategy
www.udemy.com
Just uploaded a second case study to our "Net Zero for Business" course on Udemy www.udemy.com/course/every...
Sustainability at #PMQs (first for a while, please give us some substance edition) - my monthly round up of any environmental content at the UK Parliament's big weekly set piece. Annoyances get a 🛎️
November 12, 2025 at 12:02 PM
Sustainability at #PMQs (first for a while, please give us some substance edition) - my monthly round up of any environmental content at the UK Parliament's big weekly set piece. Annoyances get a 🛎️
I'd kind of hoped that "Sustainability is a balance between..." had been consigned to the dustbin, but apparently not...
www.terrainfirma.co.uk/sustainabili...
www.terrainfirma.co.uk/sustainabili...
No, Sustainability isn't "a balance" - Terra Infirma
At least twice in the last couple of weeks, I have heard Sustainability described as “a balance between environment, economy and society”. No it isn’t. “A balance” means trade-offs are seen as a viabl...
www.terrainfirma.co.uk
November 12, 2025 at 9:31 AM
I'd kind of hoped that "Sustainability is a balance between..." had been consigned to the dustbin, but apparently not...
www.terrainfirma.co.uk/sustainabili...
www.terrainfirma.co.uk/sustainabili...
😘
Flatlining CO2 emissions in China foreshadows that global emissions will peak
Not fast enough, and the fall may not be steep enough. But at least the peak is is sight
www.carbonbrief.org/analysis-chi...
Not fast enough, and the fall may not be steep enough. But at least the peak is is sight
www.carbonbrief.org/analysis-chi...
November 11, 2025 at 12:20 PM
😘
This month, The Low Carbon Agenda is all about the "perfection fallacy" – those annoying anti-Net Zero arguments that try to pick holes in the solutions we are developing to the world's biggest challenge. I give some examples, rebuttals and other tactics.
us19.campaign-archive.com?u=d9f19eeeab...
us19.campaign-archive.com?u=d9f19eeeab...
Debunking Insidious Sustainability Fallacies | TLCA#210
us19.campaign-archive.com
November 11, 2025 at 10:37 AM
This month, The Low Carbon Agenda is all about the "perfection fallacy" – those annoying anti-Net Zero arguments that try to pick holes in the solutions we are developing to the world's biggest challenge. I give some examples, rebuttals and other tactics.
us19.campaign-archive.com?u=d9f19eeeab...
us19.campaign-archive.com?u=d9f19eeeab...
As COP30 opens, some reflections on what global negotiations can and cannot deliver, and why I don't think I'll ever attend one.
www.terrainfirma.co.uk/i-aint-going...
www.terrainfirma.co.uk/i-aint-going...
I ain't going to COP-a - Terra Infirma
I’ve never been to a COP meeting. Nobody has ever invited me (can you hear the violins?), I’ve never spotted a role for me to play and I’m not one to turn up just to be seen there – “here’s me outside...
www.terrainfirma.co.uk
November 10, 2025 at 10:36 AM
As COP30 opens, some reflections on what global negotiations can and cannot deliver, and why I don't think I'll ever attend one.
www.terrainfirma.co.uk/i-aint-going...
www.terrainfirma.co.uk/i-aint-going...
This week on the pod, I'd joined by the erudite Philip Fjeld, CEO of Refuels, who supplies biogas to decarbonise logistics using HGVs. We talk technology, economics and the challenges of bringing low carbon infrastructure online. Enjoy!
www.terrainfirma.co.uk/truckin-on-b...
www.terrainfirma.co.uk/truckin-on-b...
Truckin' on (bio)Gas with Philip Fjeld, CEO of ReFuels - Terra Infirma
What do my morning paper, the laptop I’m typing this on and my lunch have in common? They’ve all been on at least one truck, almost certainly quite a few trucks, before I saw them. While much of the t...
www.terrainfirma.co.uk
November 7, 2025 at 9:43 AM
This week on the pod, I'd joined by the erudite Philip Fjeld, CEO of Refuels, who supplies biogas to decarbonise logistics using HGVs. We talk technology, economics and the challenges of bringing low carbon infrastructure online. Enjoy!
www.terrainfirma.co.uk/truckin-on-b...
www.terrainfirma.co.uk/truckin-on-b...
Finally back at my desk after a totally crazy two days of rushing from one event/meeting to another. And here's what I've learned...
www.terrainfirma.co.uk/multiple-sus...
www.terrainfirma.co.uk/multiple-sus...
Multiple Sustainability event brain dump - Terra Infirma
On Tuesday morning I was at the Clean Energy UK/Net Zero North East England conference and, after an interlude talking hedgehogs and local authority finance (separately!) in the afternoon, attended a ...
www.terrainfirma.co.uk
November 6, 2025 at 10:32 AM
Finally back at my desk after a totally crazy two days of rushing from one event/meeting to another. And here's what I've learned...
www.terrainfirma.co.uk/multiple-sus...
www.terrainfirma.co.uk/multiple-sus...
Reposted by Gareth Kane
Great speech.
November 5, 2025 at 1:53 PM
Great speech.
A debate on here last week had me paraphrasing Ronald Reagan of all people. In today's blog, I expand on what we Sustainability Professionals can learn from The Gipper. www.terrainfirma.co.uk/if-youre-caj...
In Sustainability, if you're cajoling people, you're losing - Terra Infirma
Ronald Reagan got plenty of opprobrium during his time as president (remember Spitting Image’s The President’s Brain is Missing! sketches? If not, ask your parents), but even his strongest detractors ...
www.terrainfirma.co.uk
November 3, 2025 at 10:00 AM
A debate on here last week had me paraphrasing Ronald Reagan of all people. In today's blog, I expand on what we Sustainability Professionals can learn from The Gipper. www.terrainfirma.co.uk/if-youre-caj...
This week on the pod, Alex Hilton tells me how he achieved something everybody says can't be done – retrofitting his Grade II listed 16th Century farmhouse with a heat pump, solar and batteries. Another myth busted!
www.terrainfirma.co.uk/who-says-you...
www.terrainfirma.co.uk/who-says-you...
Who says you can't put a heat pump in a 16th Century farmhouse? with Alex Hilton - Terra Infirma
I like people who do what ‘everybody’ says cannot be done. In this episode of the pod, Alex Hilton describes how he completely electrified his Grade II listed, 16th Century farmhouse – I mean you real...
www.terrainfirma.co.uk
October 31, 2025 at 10:16 AM
This week on the pod, Alex Hilton tells me how he achieved something everybody says can't be done – retrofitting his Grade II listed 16th Century farmhouse with a heat pump, solar and batteries. Another myth busted!
www.terrainfirma.co.uk/who-says-you...
www.terrainfirma.co.uk/who-says-you...
Missed #PMQs live so didn't do my usual live tweeting. Half-listened to it while working, didn't pick up any environmental content of note - disappointing.
October 29, 2025 at 3:36 PM
Missed #PMQs live so didn't do my usual live tweeting. Half-listened to it while working, didn't pick up any environmental content of note - disappointing.
Just some musings on the various calls for a Sustainability 'reset' I see on here and other media from time to time. Feel free to disagree!
www.terrainfirma.co.uk/why-we-could...
www.terrainfirma.co.uk/why-we-could...
Why we couldn't 'reset' Sustainability even if we wanted to - Terra Infirma
Every week or so, I see some commentator or other calling for a ‘reset’ on Sustainability, Net Zero, the low carbon economy or some other abstract noun. While I suspect most of the uses of ‘reset’ are...
www.terrainfirma.co.uk
October 29, 2025 at 3:23 PM
Just some musings on the various calls for a Sustainability 'reset' I see on here and other media from time to time. Feel free to disagree!
www.terrainfirma.co.uk/why-we-could...
www.terrainfirma.co.uk/why-we-could...
Registration for Net Zero Business Academy 2026 is officially open! www.terrainfirma.co.uk/nzba2026/
Net Zero Business Academy 2026: Early Bird Registration Now Open! - Terra Infirma
Net Zero Business Academy is our set of 11 unique webinar sessions designed to help you accelerate your Sustainability programme whether in your own organisation or a clients’. The contents reflect 25...
www.terrainfirma.co.uk
October 28, 2025 at 11:44 AM
Registration for Net Zero Business Academy 2026 is officially open! www.terrainfirma.co.uk/nzba2026/
Last week I started pondering on how I would update my 2014 book 'Accelerating Sustainability Using the 80:20 Rule' if I was writing a second edition today. And here are the three key points I came up with:
www.terrainfirma.co.uk/why-8020-and...
www.terrainfirma.co.uk/why-8020-and...
Why 80:20 and delivering Net Zero: how my thinking has evolved in the last decade - Terra Infirma
Many moons ago, I wrote a short book ‘Accelerating Sustainability using the 80:20 rule‘. I’m sure anybody reading this will know broadly what the 80:20 rule/Pareto principle is – the statistical pheno...
www.terrainfirma.co.uk
October 27, 2025 at 10:25 AM
Last week I started pondering on how I would update my 2014 book 'Accelerating Sustainability Using the 80:20 Rule' if I was writing a second edition today. And here are the three key points I came up with:
www.terrainfirma.co.uk/why-8020-and...
www.terrainfirma.co.uk/why-8020-and...
Rule 6: Leadership must own Sustainability. Which might seem at first glance a statement of the bleedin’ obvious, but when I say ‘own’, I mean ‘own‘ – it must be their targets and strategy, not yours.
www.terrainfirma.co.uk/why-your-lea...
www.terrainfirma.co.uk/why-your-lea...
Why your leadership must OWN Sustainability - Terra Infirma
Earlier this year, I wrote 10 Rules for Corporate Sustainability to mark the 200th edition of The Low Carbon Agenda (yes, that’s 200…). The ebook is a very short (10 page), punchy description of the 1...
www.terrainfirma.co.uk
October 24, 2025 at 12:18 PM
Rule 6: Leadership must own Sustainability. Which might seem at first glance a statement of the bleedin’ obvious, but when I say ‘own’, I mean ‘own‘ – it must be their targets and strategy, not yours.
www.terrainfirma.co.uk/why-your-lea...
www.terrainfirma.co.uk/why-your-lea...
Is individual action on climate change pointless? I may be in a minority, but I believe that this is a dangerous myth pushed to try and absolve ourselves of responsibility, bordering on a conspiracy theory. Here's why: www.terrainfirma.co.uk/individual-v...
Individual versus system change for Sustainability - Terra Infirma
I recently took part in a debate on LinkedIn triggered by a statement by new UK Green Party leader Zack Polanski that while he follows a low carbon lifestyle, it is mainly to avoid charges of hypocris...
www.terrainfirma.co.uk
October 22, 2025 at 11:15 AM
Is individual action on climate change pointless? I may be in a minority, but I believe that this is a dangerous myth pushed to try and absolve ourselves of responsibility, bordering on a conspiracy theory. Here's why: www.terrainfirma.co.uk/individual-v...
Sustainability at #PMQs: all the environmental content (if any - see last week) from the UK Parliament's big weekly set piece. Irritations get a 🛎️
October 22, 2025 at 11:05 AM
Sustainability at #PMQs: all the environmental content (if any - see last week) from the UK Parliament's big weekly set piece. Irritations get a 🛎️
I've been told by young people that I should be on insta - so here I am: www.instagram.com/gareth.kane/
Login • Instagram
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www.instagram.com
October 21, 2025 at 9:31 AM
I've been told by young people that I should be on insta - so here I am: www.instagram.com/gareth.kane/
Remember, remember, the 5th of November is the date of our Net Zero Business Academy session on Leadership covering everything from personal leadership to delivering Sustainability in a leadership vacuum (£).
www.terrainfirma.co.uk/green-academ...
www.terrainfirma.co.uk/green-academ...
Sustainability Leadership: The Difference Between the Best and the Rest - Terra Infirma
Leadership is the key success factor for corporate Sustainability. This essential webinar gives you the framework to be a successful Sustainability leader. Contents: • Why leadership matters • The 4 k...
www.terrainfirma.co.uk
October 21, 2025 at 8:28 AM
Remember, remember, the 5th of November is the date of our Net Zero Business Academy session on Leadership covering everything from personal leadership to delivering Sustainability in a leadership vacuum (£).
www.terrainfirma.co.uk/green-academ...
www.terrainfirma.co.uk/green-academ...
Another week, another conversation about not owning a car. My model of car club + public transport + active travel provides incentives for low carbon options that don't exist under car ownership - the are many examples in other areas too.
www.terrainfirma.co.uk/why-net-zero...
www.terrainfirma.co.uk/why-net-zero...
Why Net Zero often seems more expensive than it really is - Terra Infirma
At the end of last week, I had another of those conversations along the lines of “how on earth do you manage without a car?” And every time I explain it, the other person shakes their head and says “I...
www.terrainfirma.co.uk
October 20, 2025 at 9:48 AM
Another week, another conversation about not owning a car. My model of car club + public transport + active travel provides incentives for low carbon options that don't exist under car ownership - the are many examples in other areas too.
www.terrainfirma.co.uk/why-net-zero...
www.terrainfirma.co.uk/why-net-zero...
Reposted by Gareth Kane
BREAKING: The US and Saudi Arabia have succeeded getting a majority of countries to postpone the decision to adopt a carbon charge on pollution by one year.
Extraordinary scenes unfolding at the global meeting to put a charge on shipping carbon emissions.
"The United States is waging war against multilateralism, UN diplomacy and climate diplomacy, at this meeting now, inside the building and outside the building."
🎁🔗 www.bloomberg.com/news/article...
"The United States is waging war against multilateralism, UN diplomacy and climate diplomacy, at this meeting now, inside the building and outside the building."
🎁🔗 www.bloomberg.com/news/article...
Singapore Proposes to Delay Key Vote on Shipping Carbon Charge
A plan to make the shipping industry pay for its carbon emissions was hanging in the balance on Friday after the US piled pressure on nations to scrap an initiative that’s been years in the making.
www.bloomberg.com
October 17, 2025 at 2:31 PM
BREAKING: The US and Saudi Arabia have succeeded getting a majority of countries to postpone the decision to adopt a carbon charge on pollution by one year.
ICYMI
This week's podcast episode is quite a remarkable story: Derrick Emsley is a multiple entrepreneur whose various businesses have planted 100,000,000 trees. www.terrainfirma.co.uk/how-we-plant...
How we planted 100 million trees, launched a clothing brand and built a nature-based solutions platform with Derrick Emsley - Terra Infirma
Some people just don’t see limits. Derrick Emsley established his first forest restoration business as teenager, then decided that a clothing brand (TenTree – ten trees planted for every item sold) wo...
www.terrainfirma.co.uk
October 18, 2025 at 4:45 PM
ICYMI
This week's podcast episode is quite a remarkable story: Derrick Emsley is a multiple entrepreneur whose various businesses have planted 100,000,000 trees. www.terrainfirma.co.uk/how-we-plant...
How we planted 100 million trees, launched a clothing brand and built a nature-based solutions platform with Derrick Emsley - Terra Infirma
Some people just don’t see limits. Derrick Emsley established his first forest restoration business as teenager, then decided that a clothing brand (TenTree – ten trees planted for every item sold) wo...
www.terrainfirma.co.uk
October 17, 2025 at 1:33 PM
This week's podcast episode is quite a remarkable story: Derrick Emsley is a multiple entrepreneur whose various businesses have planted 100,000,000 trees. www.terrainfirma.co.uk/how-we-plant...
My podcast is my CPD: last week I learnt about sustainable agriculture in Zimbabwe, today greening the UK's HGV fleet (you'll have to wait for that one). Just the prep for each episode is an education, then the interview takes it to a whole new level.
shows.acast.com/the-net-zero...
shows.acast.com/the-net-zero...
The Net Zero Business Podcast
Helping your organisation embrace Net Zero with Gareth Kane
shows.acast.com
October 15, 2025 at 2:22 PM
My podcast is my CPD: last week I learnt about sustainable agriculture in Zimbabwe, today greening the UK's HGV fleet (you'll have to wait for that one). Just the prep for each episode is an education, then the interview takes it to a whole new level.
shows.acast.com/the-net-zero...
shows.acast.com/the-net-zero...
Reposted by Gareth Kane
A small gripe in the grand scheme of things but this shows what's increasingly obvious to people attending UK party conferences
Many fringe events are not open discussion of policy & political options, but *adverts* for whoever is paying for the event
www.theguardian.com/politics/202...
Many fringe events are not open discussion of policy & political options, but *adverts* for whoever is paying for the event
www.theguardian.com/politics/202...
Academic axed from Labour conference panel for criticising energy policy
Sustainability expert was told panellists discussing North Sea oil and gas were meant to ‘agree entirely’ with each other
www.theguardian.com
October 15, 2025 at 6:00 AM
A small gripe in the grand scheme of things but this shows what's increasingly obvious to people attending UK party conferences
Many fringe events are not open discussion of policy & political options, but *adverts* for whoever is paying for the event
www.theguardian.com/politics/202...
Many fringe events are not open discussion of policy & political options, but *adverts* for whoever is paying for the event
www.theguardian.com/politics/202...