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faursight.bsky.social
Faur
@faursight.bsky.social
12 followers 25 following 32 posts
Progressive clarity to help you find your voice, connect & thrive through strategic communications. Born in Edinburgh, collaborating globally.

https://faur.site/
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faursight.bsky.social
A bit early for end-of-year roundups, but wanted to share what we've been building.

Since June, we've produced 12 @appliedcommsai.bsky.social articles documenting real experiments : building tools, testing platforms, creating frameworks, interviewing practitioners:

faur.site/insights/app...
Building in the Open: Applied Comms AI's First Chapter
Applied Comms AI is the practical AI testing lab we launched to document what actually works in communications.
faur.site
November 3, 2025 at 8:15 AM
Reposted by Faur
appliedcommsai.bsky.social
Most #AI content for #communications is:

❌ Breathless tech evangelism
❌ Vendor marketing disguised as insight
❌ Academic theory with no application

@AppliedCommsAI is different:

✅ Real experiments
✅ Honest reviews
✅ Practical tools

First edition: www.appliedcomms.ai/applied-comm...
Why Applied Comms AI? (And What to Expect)
I'm here to experiment, fail, learn, and share everything along the way. Think of this as your comms insider's guide to figuring out AI together.
www.appliedcomms.ai
June 25, 2025 at 7:22 AM
faursight.bsky.social
Only a few days to go ⏲️ Join us on Tuesday for a practical, insight-packed session on building your social and digital presence.

Whether you’re a CEO, director, or board member, taking the time to find your online voice (without the cringe) is never wasted.

www.eventbrite.co.uk/e/the-connec...
The Connected Leader Masterclass: Social Media Strategies 
for the C-Suite
Want to get ahead in your career? To make your mark as a leader, it is essential to have a strong online presence – find top tips here.
www.eventbrite.co.uk
June 19, 2025 at 4:54 PM
faursight.bsky.social
Exec social media in 2025 = new game, new rules.
Want to stay visible and relevant?
Read the latest Faur Sight:
Executive Influence 2025: New Rules for Social Media Leadership 


faursight.substack.com/p/executive-...
Executive Influence 2025: New Rules for Social Media Leadership
Discover the new rules of executive social media for 2025: what’s changed, why it matters, and how leaders can stand out and connect.
faursight.substack.com
June 10, 2025 at 7:44 AM
faursight.bsky.social
Leading in 2025? You need more than a LinkedIn profile.

🎤 Join us for The Connected Leader Masterclass
🗓 Tues 24 June | 11:30AM | Online
💥 Free | Practical | Judgement-free

📲 For CEOs, Trustees, C-suite execs and reluctant posters everywhere.
🔗 🎟 Register now: www.eventbrite.co.uk/e/the-connec...
The Connected Leader Masterclass: Social Media Strategies 
for the C-Suite
Want to get ahead in your career? To make your mark as a leader, it is essential to have a strong online presence – find top tips here.
www.eventbrite.co.uk
June 3, 2025 at 7:24 AM
faursight.bsky.social
Today we unveil a refreshed Faur brand – showcasing our commitment to staying ahead of the curve and moving organisations forward with clarity, creativity and measurable positive impact.

Drop us a message or visit faur.site to see how we can help you find your voice, connect and thrive.
May 19, 2025 at 3:08 PM
faursight.bsky.social
Social platforms are starting to feel like renting a damp basement from an unpredictable landlord. 2025 is the year to buy, not rent, by building your own digital community platform:
faur.site/insights/bui...

#marketing #communications #community
Avoid Social Media’s Shakiness: Why Building Your Own Digital Community May Be 2025's Smartest Move
Social platforms are starting to feel like renting a damp basement from an unpredictable landlord. 2025 is the year to buy, not rent, by building your own community platform.
faur.site
May 6, 2025 at 1:32 PM
faursight.bsky.social
Social media platforms such as #LinkedIn make you feel like you need to post more, more, more.

However, cutting digital clutter enhances clarity, builds engagement, and demonstrates value: boosting brand impact with fewer distractions.

open.substack.com/pub/faursigh...

#communications #branding
The Power of Saying Less: Simplifying Your Digital Presence
Social media platforms such as LinkedIn make you feel like you need to post more, more, more. However, cutting digital clutter enhances clarity, builds engagement, and demonstrates value.
open.substack.com
February 12, 2025 at 10:17 AM
faursight.bsky.social
Discover how AI can empower your creative #communications process—guiding, refining, and amplifying what you have to say, and helping you stand out amidst the abundant #digital noise: faur.site/insights/use...
How to use AI to strengthen your voice, not destroy it
Based in Scotland, Faur is your go-to partner for strategic digital B2B communications, helping you find your voice and stand out online.
faur.site
January 21, 2025 at 8:26 AM
faursight.bsky.social
It was lovely to receive such kind words about Faur's recent Communications Strategy for the brilliant Business Sale Basecamp.

If you're keen to kickstart your brand's #digital/#communications/#content capabilities for 2025, you know where to get in touch ☺️
January 6, 2025 at 10:43 AM
faursight.bsky.social
Join our founder @michaelmaclennan.bsky.social for a free webinar on Wednesday to discuss key business digital #communication trends to look out for in 2025, while also touching on wider #comms shifts: www.linkedin.com/events/72675...

#2025trends #businessstrategy #b2b
Business Communications Trends for 2025 - Michael MacLennan interview | LinkedIn
2025 is set to be a transformative year for communications, driven by advancements in AI-driven storytelling, personalisation at scale, the rise of community-driven platforms, the need for trusted sou...
www.linkedin.com
November 28, 2024 at 10:06 AM
faursight.bsky.social
In the past year, artificial intelligence has accelerated from being a buzzword to becoming a backbone in digital marketing and communications.

In our latest blog, we take a look at the latest AI advancements set to transform how we connect, create, and communicate: faur.site/insights/ai-...
November 4, 2024 at 8:11 AM
faursight.bsky.social
After listening to The Verge's podcast interview with Intuit at lunchtime, we felt compelled to provide some thoughts on how to avoid such disastrous PR own goals: open.substack.com/pub/faursigh...
October 21, 2024 at 5:07 PM
faursight.bsky.social
Faur's first client was Prosper, a pioneering new international charity empowering women in remote and disadvantaged communities of Sierra Leone to escape poverty through #entrepreneurship.

We produced their ‘game-changing’ first #Communications Strategy. Find out more: faur.site/case-studies...
October 16, 2024 at 10:04 AM
faursight.bsky.social
We were delighted to speak to Ettie Bailey-King, a #communications specialist dedicated to making language more inclusive and accessible, who provided actionable advice that both businesses and individuals can put into practice starting today: faursight.substack.com/p/words-that...
September 19, 2024 at 7:28 AM
faursight.bsky.social
The recent UK far-right riots have emphasised the importance of corporate social responsibility and businesses clearly communicating their positions.

Here's our guide for #b2b #business on #ethical #digital #communications: faur.site/insights/bus...
Ethical Digital Communication for Business: A Guide to Navigating Trust, Transparency, and Responsibility
The recent UK far-right riots have emphasised the importance of corporate social responsibility and in clearly communicating where you stand.
faur.site
August 13, 2024 at 10:18 AM
faursight.bsky.social
In 2024, digital comms are more vital than ever in the B2B space for nurturing leads, building relationships & maintaining a competitive edge. Forget all the faff – here’s how you can start building a strong & compelling brand to find and engage the right audiences 🔊 📈 🎉

faur.site/insights/b2b...
Getting started with B2B Digital Communications: 10 steps you can take TODAY to reach and grow your audience
Digital communications are more vital than ever in the B2B space for nurturing leads, building relationships, and maintaining a competitive edge. Here’s how you do it.
faur.site
July 30, 2024 at 4:14 PM
faursight.bsky.social
In today's edition of Faur Sight, we lay out 10 practical steps for getting started with #B2B #Digital #Communications: faursight.substack.com/p/how-can-yo...

We’re also hosting a FREE webinar next week on this very subject. Sign up here: www.linkedin.com/events/72109...
July 4, 2024 at 8:06 AM
faursight.bsky.social
How can you win business with your #B2B #digital #communications?

Sign up to our FREE online webinar for expert advice, practical tips, and much more: bit.ly/FaurB2B
July 3, 2024 at 8:42 AM
faursight.bsky.social
Need to find your voice and reach your audience?

We are offering a free #Communications Strategy to supercharge one Scottish #startup – find out more and register your interest here: faur.site/offers/free-...
July 2, 2024 at 8:22 AM
faursight.bsky.social
As the digital landscape continues to fragment, UK B2B organisations must find their voice, reach their audience, and stay ahead of the curve. Do you have the #communications tools you need to do so?

Sign up to our FREE webinar, co-hosted with Radstone: bit.ly/FaurB2B
June 25, 2024 at 8:34 AM
faursight.bsky.social
A loyal, engaged, thriving community supports your brand, amplifies your message, and drives growth. But how can you get started?

In today’s Faur Sight newsletter, we provide 10 tips and techniques on how to create authentic audience connection: faursight.substack.com/p/building-a...
June 12, 2024 at 10:41 AM
faursight.bsky.social
Our Faur offers help organisations find their voice. We are here for all your strategic digital and communications needs – get in touch to get started today:  faur.site/contact
June 5, 2024 at 12:15 PM
faursight.bsky.social
🪜 Having a strong online presence can be key to taking the next step in your career – we provide 10 practical ways to elevate your digital personal brand as an executive leader, based on our recent webinar (which you can also watch here for free!).

open.substack.com/pub/faursigh...
10 Practical Ways To Elevate Your Digital Personal Brand As An Executive Leader
In 2024, having a strong online presence can be key to taking the next step in your career – find top tips here.
open.substack.com
May 21, 2024 at 7:57 AM
faursight.bsky.social
🗒️ In the latest edition of Faur Sight, we examine how a former Instagram and Vogue digital producer has carved out a valued niche in Scotland's capital, communicating in a way which has built a loyal audience: faursight.substack.com/p/edinburgh-...
How The Edinburgh Minute has built a successful brand through valuing local news – and putting the audience first
Here's how a former Instagram and Vogue digital producer has carved out a niche in Scotland's capital through realising the value of local news, communicating in a way which has built a loyal audience
faursight.substack.com
May 8, 2024 at 8:50 AM