Jean Loeillet
executivedesign.bsky.social
Jean Loeillet
@executivedesign.bsky.social
Executive Design founder. Bridging board strategy and execution in the AI era. Refounding design as a C-level vision system. Ex-Lotus and McLaren designer
CEOs and founders are right to be sceptical about design.
They are also right to say that AI can now do much of the job.

Why?

Because design, especially UX, trained itself on tools and methods while forgetting the designer’s mindset.
January 22, 2026 at 10:54 AM
Agile did not fail. It was left alone.

Speed increased.
Direction disappeared.

Without a shared North Star, Agile becomes feature stacking.
Teams ship fast, but not together.

Waterfall still has one role.
Setting direction.

Vision first. Agile second.
January 20, 2026 at 10:33 AM
When function starts to drift away from form, it often indicates product maturity and a lack of true novelty.
January 16, 2026 at 5:59 PM
Welcome to 2026.
Welcome to Executive Design.

A leadership operating model that fills the gap between board strategy and execution, by refounding design as a C-level capability.

The website is now live.
executivedesign.io
Executive Design | Fill your Vision Gap
Discover how Executive Design fills the gap between corporate direction and execution, aligning product and organisational vision for coherent growth.
executivedesign.io
January 15, 2026 at 6:46 PM