Emina Demiri-Watson (she/her)
@eminadw.bsky.social
Digital Marketing - SEO, AI, CRO, Paid and the kitchen sink. Too curious to specialise. Avid reader of fantasy. Mum, crazy cat lady, love fishing
Head of Digital at http://vixendigital.com
Head of Digital at http://vixendigital.com
Engineering use to be about building software, bridges, powergrids…. now chunking content into a arbitrary number of paragraph makes you an engineer… I guess dragging boxes Canva makes you a design engineer?
October 3, 2025 at 2:38 PM
Engineering use to be about building software, bridges, powergrids…. now chunking content into a arbitrary number of paragraph makes you an engineer… I guess dragging boxes Canva makes you a design engineer?
Spent the day wishing I could mess around with my Also Asked test workflow. Instead I was adding a DA score to a Looker dashboard… after repeatedly saying it’s not THE actual score… and I can’t even blame the poor in-house person who gave the request. Do better industry & C-suite 😵💫
September 29, 2025 at 5:56 PM
Spent the day wishing I could mess around with my Also Asked test workflow. Instead I was adding a DA score to a Looker dashboard… after repeatedly saying it’s not THE actual score… and I can’t even blame the poor in-house person who gave the request. Do better industry & C-suite 😵💫
Reposted by Emina Demiri-Watson (she/her)
Before the break, two SEO legends - Emma-Jane Stogdon and Emina Demiri (@eminadw.bsky.social) - joined Michael Chidzey and Jo Juliana Turnbull for #SEOOfficeHours.
📺 Catch the full episode now on our website, and 📅 add SEO Office Hours invites to your calendar!
📺 Catch the full episode now on our website, and 📅 add SEO Office Hours invites to your calendar!
September 19, 2025 at 11:03 AM
Before the break, two SEO legends - Emma-Jane Stogdon and Emina Demiri (@eminadw.bsky.social) - joined Michael Chidzey and Jo Juliana Turnbull for #SEOOfficeHours.
📺 Catch the full episode now on our website, and 📅 add SEO Office Hours invites to your calendar!
📺 Catch the full episode now on our website, and 📅 add SEO Office Hours invites to your calendar!
Friday, BSEO ppt submitted, time for a beverage.…
a woman with red hair is sitting at a desk in front of a map .
ALT: a woman with red hair is sitting at a desk in front of a map .
media.tenor.com
August 29, 2025 at 4:17 PM
Friday, BSEO ppt submitted, time for a beverage.…
Using clickbait will only result in more businesses buying into snake oil. Think some industry self-reflection is needed on both ends.
August 6, 2025 at 8:16 AM
Using clickbait will only result in more businesses buying into snake oil. Think some industry self-reflection is needed on both ends.
Very interesting piece but can’t get over the possible lack of credit on that ColPali visual… not sure who Arnav is but I can't see him in the original paper this appears in. Or is he using a pen name… www.morphik.ai/blog/stop-pa...
Don't bother parsing: Just use images for RAG
If search is the game, looks matter
www.morphik.ai
July 22, 2025 at 6:21 AM
Very interesting piece but can’t get over the possible lack of credit on that ColPali visual… not sure who Arnav is but I can't see him in the original paper this appears in. Or is he using a pen name… www.morphik.ai/blog/stop-pa...
A little bit of joy on my iPhone today
July 16, 2025 at 6:29 AM
A little bit of joy on my iPhone today
The website that needs to be read from top to bottom. Many times. Repeatedly. And checked regularly! metr.org
METR
METR is a research nonprofit which develops and runs cutting-edge tests of the capabilities of general-purpose AI systems.
metr.org
July 14, 2025 at 4:48 PM
The website that needs to be read from top to bottom. Many times. Repeatedly. And checked regularly! metr.org
Saw a SEJ article on using LLM share buttons…sounds interesting from UX ie. long-form content summaries. But it won’t “build memory” …Result: spent 2h reading about using Langchain for conversational memory... It was fun & I likely won’t need it, ever… oh look a shiny penny 🐇🕳️
July 9, 2025 at 7:09 AM
Saw a SEJ article on using LLM share buttons…sounds interesting from UX ie. long-form content summaries. But it won’t “build memory” …Result: spent 2h reading about using Langchain for conversational memory... It was fun & I likely won’t need it, ever… oh look a shiny penny 🐇🕳️
Let me be clear, I am NOT an EIEIO! Just curious about tech and love 🐇🕳️ Also unlocked entity optimisation!? When and where?!? And more importantly why!? #morningrant
June 25, 2025 at 6:27 AM
Let me be clear, I am NOT an EIEIO! Just curious about tech and love 🐇🕳️ Also unlocked entity optimisation!? When and where?!? And more importantly why!? #morningrant
This was so much fun to dig into!
@eminadw.bsky.social's thoroughly researched guide that unpacks:
👩⚖️ Expert testimony from the ongoing DOJ vs. Google antitrust trial
📄 Leaked internal documentation
💬 Commentary from leading voices in AI-driven search
Complete with what SEOs can do next!
www.womenintechseo.com/knowledge/de...
👩⚖️ Expert testimony from the ongoing DOJ vs. Google antitrust trial
📄 Leaked internal documentation
💬 Commentary from leading voices in AI-driven search
Complete with what SEOs can do next!
www.womenintechseo.com/knowledge/de...
June 25, 2025 at 6:23 AM
This was so much fun to dig into!
Cosine similarity - another term we’ve managed to bastardize 🙄
June 22, 2025 at 7:22 AM
Cosine similarity - another term we’ve managed to bastardize 🙄
Sarcasm is full swing today. Can’t decide if it pan out a good or a bad day. Either is possible and I might move my client meetings…
June 20, 2025 at 6:40 AM
Sarcasm is full swing today. Can’t decide if it pan out a good or a bad day. Either is possible and I might move my client meetings…
Water serpents and sleeping floofs ❤️
My cats of the day!
Credit to @eminadw.bsky.social
#seocharity #catoftheday
www.seocharity.com/upcoming-con...
Credit to @eminadw.bsky.social
#seocharity #catoftheday
www.seocharity.com/upcoming-con...
June 13, 2025 at 5:44 AM
Water serpents and sleeping floofs ❤️
That’s it I’ve signed up for n8n! See you in a couple of months 🐰🕳️
June 12, 2025 at 3:35 PM
That’s it I’ve signed up for n8n! See you in a couple of months 🐰🕳️
Spent the morning listening to my self rant on two new podcasts. Hopefully it makes for a quiet rest of the day…
June 7, 2025 at 7:27 AM
Spent the morning listening to my self rant on two new podcasts. Hopefully it makes for a quiet rest of the day…
Reposted by Emina Demiri-Watson (she/her)
Emina Demiri-Watson (@eminadw.bsky.social) believes that whether you call it SEO, SXO, or OSO (Organic Search Optimisation), it's not just about Google anymore, it's about showing up wherever your audience searches.
maj.to/4jb8dxf
maj.to/4jb8dxf
June 5, 2025 at 9:01 AM
Emina Demiri-Watson (@eminadw.bsky.social) believes that whether you call it SEO, SXO, or OSO (Organic Search Optimisation), it's not just about Google anymore, it's about showing up wherever your audience searches.
maj.to/4jb8dxf
maj.to/4jb8dxf
Yay!!! Smashed it 🎉
A short clip from #SEMantics
First talk ✅
Thank you @eminadw.bsky.social and Vixen Digital team for having me! ☺️
First talk ✅
Thank you @eminadw.bsky.social and Vixen Digital team for having me! ☺️
May 24, 2025 at 5:31 AM
Yay!!! Smashed it 🎉
Technically there are two cats but who’s counting…
May 14, 2025 at 8:12 AM
Technically there are two cats but who’s counting…
One of the best kept secrets on the internet is: what the hell does this SaaS tool actually do…
May 9, 2025 at 7:43 AM
One of the best kept secrets on the internet is: what the hell does this SaaS tool actually do…
Reposted by Emina Demiri-Watson (she/her)
SEO shortcuts gone wrong: How one site tanked – and what you can learn - via @eminadw.bsky.social #seo
SEO shortcuts gone wrong: How one site tanked – and what you can learn
Scaling SEO with AI? Beware the risks. One site’s rapid rise led to a steep crash. Here’s what went wrong and how to avoid the same fate.
searchengineland.com
May 3, 2025 at 2:54 PM
SEO shortcuts gone wrong: How one site tanked – and what you can learn - via @eminadw.bsky.social #seo
My boys supporting some serious Python nightmares. I’m casting a spell to see if that works 🤪
May 1, 2025 at 3:51 PM
My boys supporting some serious Python nightmares. I’m casting a spell to see if that works 🤪
I’ve been told I’ll eat my hat in a few months regarding GEO so just prepping over here. It might well be true, you never know
April 30, 2025 at 5:56 AM
I’ve been told I’ll eat my hat in a few months regarding GEO so just prepping over here. It might well be true, you never know
A client accidentally kicked out me instead of my AI assistant from a call. I couldn’t get back in. Hopefully she did a crap job.
April 17, 2025 at 7:25 AM
A client accidentally kicked out me instead of my AI assistant from a call. I couldn’t get back in. Hopefully she did a crap job.
Reposted by Emina Demiri-Watson (she/her)
I’ll publish an article very soon, but for those want to check my presentation out, here you go (find the spreadsheet link at the end of the presentation that will direct you to more custom event examples):
speakerdeck.com/bngsrc/custo...
2/2
speakerdeck.com/bngsrc/custo...
2/2
Custom event tracking in GA4 for SaaS
As Google Analytics 4 becomes the new standard, many SaaS professionals are eager to unlock its potential beyond basic metrics. Yet, harnessing custom e…
speakerdeck.com
April 13, 2025 at 9:03 AM
I’ll publish an article very soon, but for those want to check my presentation out, here you go (find the spreadsheet link at the end of the presentation that will direct you to more custom event examples):
speakerdeck.com/bngsrc/custo...
2/2
speakerdeck.com/bngsrc/custo...
2/2