Author | Lightnews

Email Industries @emailindustries.com · 4d

🎙️ #InboxfortheHolidays Ep. 3 is here!

When should you fix your email deliverability before the holiday rush 🎄💌?

Join Alex Cunningham from Email Industries as he breaks down the timelines.

#EmailMarketing #Deliverability #HolidayPrep #EmailIndustries #BlackFriday

Reposted by Email Industries

Inbox Expo @inboxexpo.com · 5d

📣 Speaking Opportunity

We’re building the 2026 Inbox Expo lineup in Atlanta — and it needs voices like yours.

⭐ Share your expertise.
💬 Inspire the industry.
🎤 Apply to speak here: bit.ly/4ousHUS

#EmailGeeks #ATL

A cartoon peach with the words Email Industries and Inbox Expo.

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Email Industries @emailindustries.com · 6d

Black Friday comes early for all you #EmailGeeks

We want to help you get the most out of your Holiday sending efforts with a little promotion.

Quantities/Time limited - act now: www.emailindustries.com/email-delive...

#Deliverability

Black Friday Promotion from Email Industries:

Package 1. Authenticate for the holidays

For small teams and growing brands that need fundamentals in place before holiday sends.

SPF, DKIM, DMARC setup and technical review
Inbox placement testing
Basic deliverability monitoring
Email hygiene included
Package 2. Be prepared for the holidays

For higher volume senders that want deeper audits and stronger controls.

Technical and strategic audit for 2 domains or subdomains
Expanded inbox placement testing
Strategy session and template analysis
Larger list hygiene allowance
Implementation or remediation available as add ons

Email Industries @emailindustries.com · 7d

🎁 #InboxfortheHolidays Ep. 2 is here!
This week, Larry Heslin breaks down how deliverability is determined, and how you can measure your own inbox performance.
📬 Drop your questions in the comments. We’ll be answering below!
#EmailGeeks #Deliverability #EmailMarketing #BlackFriday #HolidaySeason

Email Industries @emailindustries.com · 8d

🎁 #InboxfortheHolidays is here!
Ep. 1 - Delivery vs. Deliverability with Larry Heslin 👇
What’s the difference, and why does it matter for your holiday campaigns? Larry breaks it down and gets you started on your email journey.
Still need help? Link in bio!
#EmailGeeks #Deliverability #BlackFriday

Email Industries @emailindustries.com · 11d

🎁 We’re launching our first mini-series: #InboxfortheHolidays!
📬 Get insider tips, deliverability tricks, & holiday-ready strategies from our experts.
💡 Follow & tell us what topics you want covered!
#EmailGeeks #EmailMarketing #Deliverability

Email Industries @emailindustries.com · 20d

You're Invited!

Inbox for the Holidays Webinar: Unwrap the Secrets to Email Success

Presented by Unspam Email & Email Industries

Register: bit.ly/Inbox_holida...

#EmailGeeks

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Email Industries @emailindustries.com · Jul 10

Missed our webinar? Catch "The Actual State of Email Deliverability" with @emailkarma.com & @larryheslin.bsky.social

✅ Gmail/Yahoo policy changes
✅ Auth & reputation tips
✅ Fix delivery issues

📺 Watch now: www.youtube.com/watch?v=iPbV...

#EmailDeliverability #Webinar #InboxPlacement

The Actual State of Email Deliverability (Free Webinar)

YouTube video by Unspam Email

www.youtube.com

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Email Industries @emailindustries.com · Jun 26

What happens when you ignore deliverability?

📉 Spam folder.
📉 Crashed open rates.
📉 Zero conversions.

Or… run a free health check and fix it.

✅ Free Email Deliverability Health Check

Fix it before it costs you.
www.emailindustries.com/email-delive...

Email Industries @emailindustries.com · Jun 16

It’s not just a wall of logos, it’s a reminder of every inbox challenge we’ve tackled together.

We’re proud of the partnerships we’ve built.

If you work in #email and want to be part of something bigger, we’d love to talk: tinyurl.com/b94a6svk

In email, no one wins alone.

Reposted by Email Industries

Inbox Expo @inboxexpo.com · May 23

Team @emailindustries.com wrapping up at Inbox Expo 2025

Seven team members from Email Industries standing in front of the Inbox Expo projection screen - Austin, TX

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Reposted by Email Industries

Inbox Expo @inboxexpo.com · May 6

Join us TOMORROW at 12PM EST for a LIVE sneak peek of Inbox Expo 2025!

🎙️ "From Prompt to Product: Real-World Impact of Generative AI in Email Marketing"

Featuring: Dmytro Kudrenko (Stripo) & @emailkarma.com (@emailindustries.com)

Register: lnkd.in/ds-T3ipZ

#AI #EmailMarketing #InboxExpo2025

From Prompt to Impact: Generative AI in Email Marketing | LinkedIn

Join us live on LinkedIn for a special Pre-Event Webinar:"From Prompt to Product: Real-World Impact of Generative AI in Email Marketing” Featuring: Dmytro Kudrenko, Founder of Stripo Matthew Verhnou...

lnkd.in

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Email Industries @emailindustries.com · May 5

REMINDER: Today is the day Microsoft is implementing DMARC requirements for large senders, are you ready?

Microsoft Email Authentication Requirements: What Businesses Must Know Before May 2025

www.emailindustries.com/microsoft-em...

If you see bounces we are here to help!

#EmailGeeks #DMARC

Microsoft Email Authentication Requirements: What Businesses Must Know Before May 2025

Microsoft email authentication requirements go live in May 2025. See what’s changing, how to stay compliant, and protect your inbox placement.

www.emailindustries.com

Reposted by Email Industries

Inbox Expo @inboxexpo.com · May 2

Don't miss out on the email event of the year. We only have a handful of tickets left. Details at - inboxexpo.com

May 21-23, 2025 | Austin TX

#EmailGeeks

HorseShoe with a Cactus and banner that reads "Email Industries' Inbox Expo"

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Email Industries @emailindustries.com · Apr 25

🎉 Inbox Expo tickets are back by popular demand!

Don’t miss your chance to join the email marketing event of the year.

Only 26 days left—grab yours before they’re gone (again)!

Get Tickets: inboxexpo.com/tickets-aust...

#InboxExpo #EmailGeeks #EmailMarketing

Almost sold out... but we’ve got good news! 🎉

Due to overwhelming interest in this year’s Inbox Expo, we’ve decided to open an extra set of tickets!

This isn’t just marketing talk — we’re genuinely excited (and a little blown away) by the level of enthusiasm this year. Thank you! 🙏

If you were thinking about joining us, now’s your chance to grab a ticket before they’re gone (again).

You have only 26 days left, so hurry up!

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Email Industries @emailindustries.com · Apr 24

If you're at Deliverability Summit keep an eye out for @emailkarma.com, be sure to check out the Session on AI impact on deliverabilty with Yahoo, Seznam and Orange - Friday afternoon.

#EmailGeeks

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Email Industries @emailindustries.com · Apr 22

🌍 Your inbox could be greener! This Earth Day, tackle digital waste with better email deliverability. Clean lists = less energy waste, higher ROI, and a happier planet. Get your Free Deliverability Health Check now!

www.emailindustries.com/email-delive... #EarthDay #EmailGeeks #SustainableMarketing

Your inbox might be costing the Earth more than you think. 🌍

This Earth Day, we’re spotlighting a hidden source of digital waste: bad email deliverability.

📬 Every email to a dead inbox or spam trap = wasted energy, lost ROI, and unnecessary carbon emissions.

At Email Industries, we help fix that.
✅ Clean lists
✅ Better deliverability
✅ Less digital waste
✅ More meaningful engagement

This week only, get a Free Deliverability Health Check and take the first step toward greener, smarter marketing.
👉 https://www.emailindustries.com/email-deliverability-health-check/

Email Industries @emailindustries.com · Apr 15

🚩 Oops, did your last email campaign wave any red flags?

Old list?
No IP warmup?
Clickbait subject line?
Purchased data? 😬

Share your score—no judgment, just inbox honesty!

We’re here to turn your red flags green.

#EmailGeeks #EmailMarketing #InboxReady

Red Flag Audit: How Risky Was Your Last Send?

Let’s be honest. We’ve all hit send and hoped for the best.

But… was your last email campaign waving any of these red flags?

→ Sent to an old list
→ Skipped IP warmup
→ Bought data (👀)
→ Clickbait subject line
→ No authentication
→ Zero segmentation
→ Ignored bounce rates

How many can you check off?
Comment with your score.
No judgement.
Just inbox honesty.

And if you’re seeing red, we know how to get you back in the green.

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Email Industries @emailindustries.com · Apr 10

🚨 Email marketing fails? We’ve got the fix!

From bad list hygiene to misleading subject lines, these mistakes tank deliverability. Alfred spots issues before they hurt your rep: alfred.email. What’s your worst email blunder? Share & let’s learn together! 😅

#EmailMarketing #EmailGeeks

Email Verification from Alfred by Email Industries

A complete email address threat detection and email verification service that's as powerful as it is easy to use.

alfred.email

Email Industries @emailindustries.com · Mar 21

For 17 years, Email Industries has been making email better, more trusted, more engaging, and more effective.

❤️ Huge thanks to our team, clients, and partners for being part of the journey.

#EmailGeeks

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Email Industries @emailindustries.com · Mar 19

March is Fraud Prevention Month—are your emails secure? 🔐

Outdated systems and unauthenticated emails put customer data at risk.

Get an email audit to spot vulnerabilities.
Strengthen security with expert guidance.

Protect your emails & your customers. Let’s talk! emailindustries.com

#EmailGeeks

𝐌𝐚𝐫𝐜𝐡 𝐢𝐬 𝐅𝐫𝐚𝐮𝐝 𝐏𝐫𝐞𝐯𝐞𝐧𝐭𝐢𝐨𝐧 𝐌𝐨𝐧𝐭𝐡 - 𝐀𝐫𝐞 𝐘𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐄𝐦𝐚𝐢𝐥𝐬 𝐒𝐞𝐜𝐮𝐫𝐞?

You might think your customer emails are safe, but they could be exposed without you realizing it.
Sending unencrypted emails or using outdated software is like leaving the door open for hackers.
One simple mistake - like forwarding an email to the wrong person, can put customer data at risk.

By the time you realize, it could be too late.

This Fraud Prevention Month, double-check your email security.
Update your systems and make sure your team knows the drill.

How to Improve Your Email Security and Deliverability:

• Email Deliverability Audit
↳We’ll help spot any vulnerabilities in your email systems.

• Guidance from Experts
↳Get a plan to address risks and improve email security.

• Support for Remediation
↳Our team will help implement fixes and keep your emails secure.
Take action now!

Speak with a deliverability expert at Email Industries and schedule your email audit.

Protect customer data and get your emails where they need to go.

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Email Industries @emailindustries.com · Mar 12

Migrating email to a new Email Platform without losing deliverability?

It’s possible! A smooth migration takes planning—don’t rush it.

✔ Clean your lists
✔ Set up SPF, DKIM & DMARC
✔ Warm up your new domain
✔ Test & monitor performance

Need help? Let’s talk. #EmailGeeks

If you’ve ever worried about losing deliverability during an email migration, We’ve got you covered.
We’ve done it, and let us tell you—it's totally possible to move without crashing your sender reputation.

Here’s the step-by-step guide to a hassle-free email migration.

Step 1: Prep Your Lists
↳ Clean up your lists before the move
↳ Remove suppressed, unsubscribed, inactive and invalid emails to start fresh

Step 2: Back It Up
↳ Always, always back up your data
↳ You don’t want to be scrambling if something goes wrong

Step 3: Choose Your New Platform
↳ Pick a platform that’s going to meet your email requirements the best
↳ Understand that the tools can help achieve your goals

Step 4: Authenticate & Set Up
↳ Set up SPF, DKIM, and DMARC records
↳ Don’t skip this—these are your deliverability superheroes

Step 5: Warm Up Your New Domain
↳ Slowly increase your sending volume
↳ Don’t go from 0 to 100 overnight—build trust with your new email provider

Step 6: Test Your Emails
↳ Send test emails to yourself (and a few colleagues)
↳ Check for anything weird in the spam folder—adjust accordingly

Step 7: Monitor Performance
↳ Track your open rates, click rates, and bounce rates
↳ Keep an eye on deliverability to make sure you're on track

Step 8: Plan ahead
↳ Migrations can take 4 to 6 weeks, or longer depending on your list size
↳ Plane to run two email platforms for this time period

BONUS: Use an Email Monitoring Tool
↳ Need some help? Email monitoring tools can guide you through the process
↳ Look for one with built-in deliverability monitoring

That’s it! Simple steps, no stress.
If you follow these, your migration will be smooth, and your deliverability will stay strong.
Got any other migration tips?
Drop them below!
And if you found this useful, share it with your network!

Email Industries @emailindustries.com · Mar 10

Migrating email without a deliverability plan? Risky.

Without a strategy, you could end up in the spam folder.

✔ Email Industries helps brands land in inboxes—list hygiene, risk scoring, and expert consulting.

Let’s talk about protecting your email campaigns. #EmailGeeks

Reach out, we can help!

Migrating your email system without a deliverability plan is like setting sail without a map.

You might end up somewhere unexpected.
Some place dark and scary.
Like the spam folder.

Without a strategy in place, you risk damaging your sender reputation and losing engagement.

And let’s face it, no one wants that.

That’s where Email Industries comes in.

For over two decades, our team of deliverability experts has helped brands hit the inbox and stay there.

From email list hygiene to risk scoring and consulting, we provide the solutions you need to get the most out of your email marketing.

What can we do for you?
Speak with an email expert and see how we can protect your email campaigns.

Reposted by Email Industries

Matthew V - EmailKarma 🇨🇦 @emailkarma.com · Feb 27

Google Postmaster v2 seems to be acting up for several people, domain drop down is not working.

A quick hack if this is you - manually add the domain you're looking for (and have approved access to) to the URL like this:

postmaster.google.com/v2/sender_co...

#EmailGeeks

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Email Industries @emailindustries.com · Feb 11

Alt text isn’t just for accessibility—it’s essential for compliance, engagement, and deliverability. It ensures emails are readable when images don’t load, keeps readers engaged, and meets standards like ADA, EAA, and WCAG. Use it to enhance user experience and boost inbox placement. #EmailGeeks

Summarize this in 300 characters or less - no emojis:

Alt text isn’t just for accessibility; it’s a compliance requirement in many regions.

Here’s why:

➝Boosts Deliverability: Alt text ensures your emails get seen when images don’t load. It’s read by email clients and helps with inbox placement.

➝Improves Engagement: Even when images are blocked, well-written alt text keeps your readers engaged. It’s an opportunity to add context and connect with your audience.

Alt text isn’t just about describing images – it’s about enhancing user experience and meeting important accessibility standards.

Take these examples:

-“Team celebrating our new platform launch.”
- “Product features: Our latest updates in action.”

These aren’t just descriptions—they’re chances to connect and comply with accessibility laws like:

~ADA (Americans with Disabilities Act) – Ensures that digital content is accessible to individuals with disabilities in the U.S.
~EAA (European Accessibility Act) – Requires EU businesses to make digital services and products accessible to everyone, including those with disabilities.
~WCAG (Web Content Accessibility Guidelines) – A global standard for creating web content accessible to users with disabilities, including text descriptions of images.

Want better engagement, inbox placement, and compliance?

Start using effective alt text today.
_____________________________________
PS: Alt text isn’t just a luxury - it’s essential.
Comment below if you’re using alt text or need tips on how to implement it.
Repost this to help others improve their email strategy.
Follow Email Industries for more email insights.

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