Emily Gertenbach
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egcreativecontent.com
Emily Gertenbach
@egcreativecontent.com
- Freelance writer + SEO consultant who doesn't like Google
- Member, National Writer's Union
- Generative AI skeptic
- Big fan of data privacy
- Can also be found swimming, cross-stitching, reading
No Vox media clicks from me 'til the writers get the contract they're fighting for.
we’re ready to strike if we don’t get a good contract
With just over a day left until the @voxmediaunion.bsky.social contract expires, our members are preparing to do what it takes to reach a fair contract. The clock is ticking, @vox.com.

⏰ June 12 at 11:59pm ET
June 12, 2025 at 9:17 PM
I first came across Maggie Patterson (the whiz behind Staying Solo) years ago, when I was looking for resources that would validate my desire *not* to do VIP days (IYKYK).

So I was naturally delighted to be on her latest podcast series—the Staying Solo Stories: bsfreebusiness.com/solopreneur-...
June 2, 2025 at 3:04 PM
I had a truly great time talking to Jenn Edds of the Brassy Broadcast about the intersection of creativity + AI, especially when it comes to creating interest and emotion around your work.

pod.link/thebrassybro...
The Brassy Broadcast with Jen Edds
The Brassy Broadcast is an exploration of ways we create, engage, and communicate more effectively using the technology, social media, and platforms available to us. We're living through a revolution…
pod.link
May 29, 2025 at 3:03 PM
I see lots of issues with AIO & AI Mode but ya girl can get the AI to pick up content quick. It took 4 hours for an @explodingtopics.bsky.social post I wrote to land in the SERP, AI Mode, & Chat GPT. Also the ET blog is legit useful (I was a reader before I began contributing); go check it out! #seo
May 28, 2025 at 7:12 PM
I'm currently reading two AI books* so sure let's order a third!
(*Resisting AI: An Anti-Fascist Approach To Artificial Intelligence by Dan McQuillan & Empire of AI by Karen Hao)
May 28, 2025 at 7:06 PM
📣 IT'S AN ANTI-HUSTLE BUSINESS BOOK!! This is a unicorn in the world of biz books that, I swear, always assume you're a hustle bro or just starting out. Or angling to be a CEO. Or doing toothpaste arbitrage. Check out my pal Maggie's book for advice that won't make you pull your hair out:
Staying Solo: Your Guide to Building a Simple and Sustainable Service Business
Looking for practical business advice for solo service business owners? Here’s this is a must-read book for solopreneurs.
bsfreebusiness.com
April 10, 2025 at 3:00 PM
My story is in the new book Staying Solo! I had the chance to share my experience as a solopreneur, and I couldn’t be more excited for you to read this book.

It’s packed with insights on how to build a profitable, sustainable solo business.

Get your copy now: bsfreebusiness.com/book.
April 7, 2025 at 3:00 PM
Not unexpected per se from @edzitron.com but still refreshing to hear someone immediately point out that ChatGPT being "better at writing" isn't a reflection of the tool being GOOD, it's a reflection of the user's skill level with that craft. Via Better Offline: www.youtube.com/watch?v=RuG9...
April 4, 2025 at 1:39 PM
You know how sometimes the head of a big popular AI company says a lot of stuff about getting closer to AGI? Here's a fun fact: to them, AGI is just a $ level, not the stuff of sci-fi. If someone tells you we're at AGI, doubt 'em. techcrunch.com/2024/12/26/m...
March 20, 2025 at 10:02 PM
I've spent the past 15 years writing ✨actually useful✨ content that just so happens to be really good for SEO. Here's how get your content at the top of search results without extolling 1,500 words on answers to questions no actual person asks.
Introducing the Searcher's Hierarchy of Needs
B2B SEO content writing that goes beyond algorithms and connects directly with searchers in a human-focused way. Tailored for SaaS brands and platforms.
www.egcreativecontent.com
March 20, 2025 at 4:35 PM
I thought that writers were, with a few exceptions, excluded from joining trade/labor unions in the United States.

I was wrong.

I joined.
Are you a member of the National Writers Union? You can be! Join the union, join the fight! nwu.org/join
March 20, 2025 at 1:04 PM
The AI hype cycle does *not* include enough conversation about governance. It's not the magic solution to making generative AI at work a good idea...but if you're gonna use it, you gotta think about guardrails. A brief primer I wrote: www.upwork.com/resources/wh...
AI Governance: What You Need To Know in 2025
AI governance is an increasingly important part of using artificial intelligence at work in 2025—here are the top things you must know to be prepared.
www.upwork.com
February 27, 2025 at 5:13 PM