Doc Norton
@docondev.bsky.social
Founder: https://www.docondev.com
Author: https://www.docondev.com/escape-velocity
Grandfather, Fitness Enthusiast, Software Product Excellence Enabler
Author: https://www.docondev.com/escape-velocity
Grandfather, Fitness Enthusiast, Software Product Excellence Enabler
January 8, 2026 at 6:06 PM
Not every story needs to be delivered.
Not every feature needs to be built.
Solving the right problem matters more than completing the backlog.
#KnowTheProblemYouAreSolving #SoftwareDevelopment
Not every feature needs to be built.
Solving the right problem matters more than completing the backlog.
#KnowTheProblemYouAreSolving #SoftwareDevelopment
Know the problem you are solving — Doc Norton & Associates
“Know the problem you are solving” is about knowing the specific problem and for whom this problem exists. It isn't about knowing what solution a persona lacks but about truly understanding a…
buff.ly
January 6, 2026 at 6:06 PM
Not every story needs to be delivered.
Not every feature needs to be built.
Solving the right problem matters more than completing the backlog.
#KnowTheProblemYouAreSolving #SoftwareDevelopment
Not every feature needs to be built.
Solving the right problem matters more than completing the backlog.
#KnowTheProblemYouAreSolving #SoftwareDevelopment
No trust, no candor.
No candor, no clarity.
No clarity, no progress.
Start with psychological safety.
buff.ly/2eIINmb
#WorkTogether #Trust
No candor, no clarity.
No clarity, no progress.
Start with psychological safety.
buff.ly/2eIINmb
#WorkTogether #Trust
Work Together — Doc Norton & Associates
When I say, “work together”, I mean just that. Do the actual work together. Every aspect of the product lifecycle is an opportunity for collaboration - Identifying problems to solve, user and market…
buff.ly
January 5, 2026 at 6:06 PM
No trust, no candor.
No candor, no clarity.
No clarity, no progress.
Start with psychological safety.
buff.ly/2eIINmb
#WorkTogether #Trust
No candor, no clarity.
No clarity, no progress.
Start with psychological safety.
buff.ly/2eIINmb
#WorkTogether #Trust
Reposted by Doc Norton
Doc Norton, author of ESCAPE VELOCITY, covers several ways that organizations are not using the metric Velocity in a useful way.
Doc can be contacted on LinkedIN or @DocOnDev.bsky.social.
agilenoir.biz/en/agilethou...
Doc can be contacted on LinkedIN or @DocOnDev.bsky.social.
agilenoir.biz/en/agilethou...
January 3, 2026 at 3:28 PM
Doc Norton, author of ESCAPE VELOCITY, covers several ways that organizations are not using the metric Velocity in a useful way.
Doc can be contacted on LinkedIN or @DocOnDev.bsky.social.
agilenoir.biz/en/agilethou...
Doc can be contacted on LinkedIN or @DocOnDev.bsky.social.
agilenoir.biz/en/agilethou...
Better conversations create better systems. #WorkTogether
Work Together — Doc Norton & Associates
When I say, “work together”, I mean just that. Do the actual work together. Every aspect of the product lifecycle is an opportunity for collaboration - Identifying problems to solve, user and market...
buff.ly
January 2, 2026 at 6:06 PM
Better conversations create better systems. #WorkTogether
Your architecture is what you’ve implemented - not what you label it, not what the autocrat of architecture put on paper, not what the magistrate of methods mandated, but whatever was actually done in the code.
December 30, 2025 at 6:06 PM
Your architecture is what you’ve implemented - not what you label it, not what the autocrat of architecture put on paper, not what the magistrate of methods mandated, but whatever was actually done in the code.
The behaviors you promote set expectations.
The behaviors you ignore set the culture.
#Leadership #Excellence
The behaviors you ignore set the culture.
#Leadership #Excellence
December 29, 2025 at 6:06 PM
The behaviors you promote set expectations.
The behaviors you ignore set the culture.
#Leadership #Excellence
The behaviors you ignore set the culture.
#Leadership #Excellence
Empowerment isn’t about gathering opinions before deciding.
It’s about giving the team the authority to decide for themselves.
#Leadership #Autonomy
It’s about giving the team the authority to decide for themselves.
#Leadership #Autonomy
December 26, 2025 at 6:06 PM
Empowerment isn’t about gathering opinions before deciding.
It’s about giving the team the authority to decide for themselves.
#Leadership #Autonomy
It’s about giving the team the authority to decide for themselves.
#Leadership #Autonomy
Waiting to deliver means waiting to learn.
And the longer you wait, the bigger the risk.
#SoftwareDevelopment #CreateSimpleThingsInSmallSteps #ReleaseRidiculouslyOften
buff.ly/jbxYO0Y
And the longer you wait, the bigger the risk.
#SoftwareDevelopment #CreateSimpleThingsInSmallSteps #ReleaseRidiculouslyOften
buff.ly/jbxYO0Y
December 25, 2025 at 6:06 PM
Waiting to deliver means waiting to learn.
And the longer you wait, the bigger the risk.
#SoftwareDevelopment #CreateSimpleThingsInSmallSteps #ReleaseRidiculouslyOften
buff.ly/jbxYO0Y
And the longer you wait, the bigger the risk.
#SoftwareDevelopment #CreateSimpleThingsInSmallSteps #ReleaseRidiculouslyOften
buff.ly/jbxYO0Y
Put work on the wall and bottlenecks surface fast. #MakeWorkVisible
Make the work visible — Doc Norton & Associates
A lot of teams have a backlog of some sort and some form of Kanban board — whether it is Jira, Trello, Monday, Asana, MS Project, or a bunch of post-its on a wall. These are all ways of making the work...
buff.ly
December 23, 2025 at 6:06 PM
Put work on the wall and bottlenecks surface fast. #MakeWorkVisible
Great composition makes complexity manageable. #CompositionMatters
Be Meticulous about composition — Doc Norton & Associates
Composition refers to the way in which something is put together. Composition is a key element in many of the things humans create. Whether it be a musical piece, a painting, a garden, or a building,...
buff.ly
December 22, 2025 at 6:06 PM
Great composition makes complexity manageable. #CompositionMatters
Real leadership gives people the freedom to contribute with meaning.
December 19, 2025 at 6:06 PM
Real leadership gives people the freedom to contribute with meaning.
Incredibly, @TrigentSoftware keeps calling - no matter how often I tell them to stop calling. I have repeatedly insisted, quite vehemently in some cases, that they cease and desist. I am curious if their data shows that harassment eventually turns into business.
November 25, 2025 at 5:06 PM
Incredibly, @TrigentSoftware keeps calling - no matter how often I tell them to stop calling. I have repeatedly insisted, quite vehemently in some cases, that they cease and desist. I am curious if their data shows that harassment eventually turns into business.
Progress is easier to manage when you can see it. #MakeWorkVisible
Make the work visible — Doc Norton & Associates
A lot of teams have a backlog of some sort and some form of Kanban board — whether it is Jira, Trello, Monday, Asana, MS Project, or a bunch of post-its on a wall. These are all ways of making the work...
buff.ly
November 20, 2025 at 6:06 PM
Progress is easier to manage when you can see it. #MakeWorkVisible
Ship daily. Learn daily. Improve daily. #ReleaseOften
Release ridiculously often — Doc Norton & Associates
The seventh behavior, “Release ridiculously often,” is usually met with nods from half of the crowd and raised eyebrows from the other half. The nodders want to know why it isn’t higher on the list...
buff.ly
November 18, 2025 at 6:06 PM
Ship daily. Learn daily. Improve daily. #ReleaseOften
Small, simple wins compound into big results. #SimpleSteps
Create simple things in small steps — Doc Norton & Associates
Simple Things When I say simple, I don’t necessarily mean easy. And I certainly do not mean crude in form or incomplete. Simple indicates something that does not have superfluous parts or multiple responsibilities,...
buff.ly
November 7, 2025 at 6:06 PM
Small, simple wins compound into big results. #SimpleSteps
Smaller releases mean smaller risks. #ReleaseOften
Release ridiculously often — Doc Norton & Associates
The seventh behavior, “Release ridiculously often,” is usually met with nods from half of the crowd and raised eyebrows from the other half. The nodders want to know why it isn’t higher on the list...
buff.ly
November 6, 2025 at 6:06 PM
Smaller releases mean smaller risks. #ReleaseOften
Sprint commitments too often shift focus from solving problems to meeting promises.
November 4, 2025 at 6:06 PM
Sprint commitments too often shift focus from solving problems to meeting promises.
Before building solutions, build shared understanding of the problem.
buff.ly/LRHPKgn
#KnowTheProblemYouAreSolving
buff.ly/LRHPKgn
#KnowTheProblemYouAreSolving
Know the problem you are solving — Doc Norton & Associates
“Know the problem you are solving” is about knowing the specific problem and for whom this problem exists. It isn't about knowing what solution a persona lacks but about truly understanding a…
buff.ly
November 3, 2025 at 6:06 PM
Before building solutions, build shared understanding of the problem.
buff.ly/LRHPKgn
#KnowTheProblemYouAreSolving
buff.ly/LRHPKgn
#KnowTheProblemYouAreSolving
Most teams focus on “how much work is left.” But the real insight is in how work moves through the system. That’s where Cumulative Flow Diagrams shine. buff.ly/3XlK7HQ
#MakeTheWorkVisible
buff.ly/3D8RdZa
#MakeTheWorkVisible
buff.ly/3D8RdZa
October 20, 2025 at 5:32 PM
Most teams focus on “how much work is left.” But the real insight is in how work moves through the system. That’s where Cumulative Flow Diagrams shine. buff.ly/3XlK7HQ
#MakeTheWorkVisible
buff.ly/3D8RdZa
#MakeTheWorkVisible
buff.ly/3D8RdZa
If your strategy is just copying others,
you’re not leading—you’re following.
Differentiation requires courage, creativity, and experimentation.
#Leadership #ExperimentationMindset
you’re not leading—you’re following.
Differentiation requires courage, creativity, and experimentation.
#Leadership #ExperimentationMindset
October 17, 2025 at 5:07 PM
If your strategy is just copying others,
you’re not leading—you’re following.
Differentiation requires courage, creativity, and experimentation.
#Leadership #ExperimentationMindset
you’re not leading—you’re following.
Differentiation requires courage, creativity, and experimentation.
#Leadership #ExperimentationMindset