#KnowTheProblemYouAreSolving
It could be just me, but I find it challenging when discussions about organizational performance over-index on departmental and individual performance with little discussion of the larger system.

#KnowTheProblemYouAreSolving
February 4, 2025 at 6:06 PM
The entire team benefits from knowing and understanding the persona(s) they're creating solutions for. Better still - they could meet and speak with actual users.

https://buff.ly/4hgiZ4q

#KnowTheProblemYouAreSolving #SoftwareDevelopment #WorkTogether
Work Together — Doc Norton & Associates
When I say, “work together”, I mean just that. Do the actual work together. Every aspect of the product lifecycle is an opportunity for collaboration - Identifying problems to solve, user and market…
buff.ly
January 30, 2025 at 6:06 PM
What worked before isn’t always what works best.
When you find a better approach, embrace it.

#KnowTheProblemYouAreSolving #SoftwareDevelopment
Know the problem you are solving — Doc Norton & Associates
“Know the problem you are solving” is about knowing the specific problem and for whom this problem exists. It isn't about knowing what solution a persona lacks but about truly understanding a…
buff.ly
March 25, 2025 at 5:06 PM
"All software is created to satisfy a human need or desire. Know who they are and seek to understand the need form their perspective. It will help immensely.“

#KnowTheProblemYouAreSolving

@pbousan.rocks quoting Doc Norton at #DWX2025
July 1, 2025 at 1:12 PM
Understanding the problem is the first step toward crafting effective solutions.

buff.ly/V8vg06k

#KnowTheProblemYouAreSolving
Know the problem you are solving — Doc Norton & Associates
“Know the problem you are solving” is about knowing the specific problem and for whom this problem exists. It isn't about knowing what solution a persona lacks but about truly understanding a…
buff.ly
October 13, 2025 at 5:06 PM
Outcomes over outputs matters for the entire journey. Know what measures need to move as you discover the path. Task completion is not a sufficient measure of progress.

https://buff.ly/4fIJfE2

#KnowTheProblemYouAreSolving #ValidateBeforeDuringAndAfter
Validate Before, During, and After — Doc Norton & Associates
To validate is to confirm something has the quality of being well-grounded or correct. Validate before, during, and after is a reminder that teams should be confirming along the way.
buff.ly
December 10, 2024 at 6:06 PM
November 20, 2024 at 6:13 PM
Pay less attention to
whether or not what you are doing
is true to the process framework.

Pay more attention to
whether or not what you are doing
is producing the desired outcomes.

https://buff.ly/42FvBhB

#KnowTheProblemYouAreSolving
Know the problem you are solving — Doc Norton & Associates
“Know the problem you are solving” is about knowing the specific problem and for whom this problem exists. It isn't about knowing what solution a persona lacks but about truly understanding a…
buff.ly
February 13, 2025 at 6:16 PM
Even when you absolutely know what you need to build, breaking it down into tiny steps helps you validate you're still on the right path.

buff.ly/3QCcT2U

#CreateSimpleThingsInSmallSteps #KnowTheProblemYouAreSolving #ReleaseRidiculouslyOften #SoftwareDevelopment
Create simple things in small steps — Doc Norton & Associates
Simple Things When I say simple, I don’t necessarily mean easy. And I certainly do not mean crude in form or incomplete. Simple indicates something that does not have superfluous parts or multiple…
buff.ly
March 2, 2025 at 6:06 PM
Certainty is a trap. Even when you know what to build, taking small steps ensures you’re still solving the right problem in the right way.

buff.ly/sk1BL11

#CreateSimpleThingsInSmallSteps #KnowTheProblemYouAreSolving #ReleaseRidiculouslyOften #SoftwareDevelopment
March 7, 2025 at 6:06 PM
Even when the destination is clear, small steps keep you from wandering off course. Validate as you go, not when it’s too late.

buff.ly/PhF51Qz

#CreateSimpleThingsInSmallSteps #KnowTheProblemYouAreSolving #ValidateBeforeDuringAndAfter #SoftwareDevelopment
Validate Before, During, and After — Doc Norton & Associates
To validate is to confirm something has the quality of being well-grounded or correct. Validate before, during, and after is a reminder that teams should be confirming along the way.
buff.ly
March 30, 2025 at 5:06 PM
Here's a little secret - it is perfectly acceptable if all of the stories in a feature, epic, theme, or initiative never get delivered.

#KnowTheProblemYouAreSolving #SoftwareDevelopment

buff.ly/ormwl5X
March 19, 2025 at 5:06 PM
If a story no longer needs to be delivered, that’s not failure—that’s learning.
Great teams adapt instead of just executing a plan.

#KnowTheProblemYouAreSolving #SoftwareDevelopment

buff.ly/iQg9fZ0
May 29, 2025 at 5:06 PM
Psssst - getting people together to create a shared understanding is usually NOT a waste of time.

#connection #KnowTheProblemYouAreSolving #WorkTogether
January 15, 2025 at 6:06 PM
The best teams know when not to build something.
The backlog isn’t a to-do list—it’s a set of hypotheses to test.

#KnowTheProblemYouAreSolving #SoftwareDevelopment
July 3, 2025 at 5:06 PM
If you start solving a problem before you truly understand it, you’re not solving—you’re guessing.

Clarity first.

buff.ly/KExUP5I

#KnowTheProblemYouAreSolving
Know the problem you are solving — Doc Norton & Associates
“Know the problem you are solving” is about knowing the specific problem and for whom this problem exists. It isn't about knowing what solution a persona lacks but about truly understanding a…
buff.ly
July 9, 2025 at 5:07 PM
“Don’t spend a dollar’s worth of time on a ten cent decision.” ~ Peter Turla

buff.ly/4k4QgBL

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Know the problem you are solving — Doc Norton & Associates
“Know the problem you are solving” is about knowing the specific problem and for whom this problem exists. It isn't about knowing what solution a persona lacks but about truly understanding a…
buff.ly
February 27, 2025 at 6:06 PM
Shipping every story isn’t the goal.
Solving the right problem is.
If half the backlog becomes irrelevant, that means you’re learning.

#KnowTheProblemYouAreSolving #SoftwareDevelopment
Know the problem you are solving — Doc Norton & Associates
“Know the problem you are solving” is about knowing the specific problem and for whom this problem exists. It isn't about knowing what solution a persona lacks but about truly understanding a…
buff.ly
October 16, 2025 at 5:06 PM
All software
is written
to satisfy a human need
or desire.
Know who they are
and seek to understand
the need from their perspective.
It will help immensely.

#KnowTheProblemYouAreSolving #SoftwareDevelopment
Know the problem you are solving — Doc Norton & Associates
“Know the problem you are solving” is about knowing the specific problem and for whom this problem exists. It isn't about knowing what solution a persona lacks but about truly understanding a…
buff.ly
March 8, 2025 at 6:06 PM
Creating software isn’t hard.
Creating the right software is.
Start by knowing the problem.

buff.ly/sLzE5eO

#KnowTheProblemYouAreSolving
Know the problem you are solving — Doc Norton & Associates
“Know the problem you are solving” is about knowing the specific problem and for whom this problem exists. It isn't about knowing what solution a persona lacks but about truly understanding a persona's...
buff.ly
July 19, 2025 at 5:06 PM
If you don’t know who you’re building for,
you don’t really know what you’re building.
Start with the humans, not the code.

#KnowTheProblemYouAreSolving #SoftwareDevelopment

buff.ly/45r9N6G
August 19, 2025 at 5:06 PM
Shipping a simple solution today means learning sooner. Waiting for a "better" solution next week means learning later. Choose wisely.

#KnowTheProblemYouAreSolving
buff.ly/41vPuq5

#CreateSimpleThingsInSmallSteps
buff.ly/3EWZeRF
Know the problem you are solving — Doc Norton & Associates
“Know the problem you are solving” is about knowing the specific problem and for whom this problem exists. It isn't about knowing what solution a persona lacks but about truly understanding a…
buff.ly
March 5, 2025 at 6:06 PM