The False Consensus Effect in Marketing. You’re not your audience. So when you say “I like it” or “I don’t like it,” you’re projecting aesthetic bias, not evaluating effectiveness.
open.substack.com/pub/datadada...
open.substack.com/pub/datadada...
The False Consensus Effect in Marketing
The dangerous truth about creative decisions (and why your taste might be sabotaging your campaigns)
open.substack.com
October 7, 2025 at 11:05 AM
The False Consensus Effect in Marketing. You’re not your audience. So when you say “I like it” or “I don’t like it,” you’re projecting aesthetic bias, not evaluating effectiveness.
open.substack.com/pub/datadada...
open.substack.com/pub/datadada...
🦋 Data Dadaism News - September 19, 2025
📊 Important updates from Google Ads worth monitoring • Key question: Which changes impact your campaigns most?
#DigitalAdvertising #PPC #MarketingNews 🧵
📊 Important updates from Google Ads worth monitoring • Key question: Which changes impact your campaigns most?
#DigitalAdvertising #PPC #MarketingNews 🧵
September 19, 2025 at 3:29 PM
🦋 Data Dadaism News - September 19, 2025
📊 Important updates from Google Ads worth monitoring • Key question: Which changes impact your campaigns most?
#DigitalAdvertising #PPC #MarketingNews 🧵
📊 Important updates from Google Ads worth monitoring • Key question: Which changes impact your campaigns most?
#DigitalAdvertising #PPC #MarketingNews 🧵
🦋 Data Dadaism News - September 12, 2025
📊 Important updates from Google Ads worth monitoring • Technical changes ahead - check your integrations • Key question: Do your APIs and tracking need updates?
#DigitalAdvertising #PPC #MarketingNews 🧵
📊 Important updates from Google Ads worth monitoring • Technical changes ahead - check your integrations • Key question: Do your APIs and tracking need updates?
#DigitalAdvertising #PPC #MarketingNews 🧵
September 12, 2025 at 9:12 AM
🦋 Data Dadaism News - September 12, 2025
📊 Important updates from Google Ads worth monitoring • Technical changes ahead - check your integrations • Key question: Do your APIs and tracking need updates?
#DigitalAdvertising #PPC #MarketingNews 🧵
📊 Important updates from Google Ads worth monitoring • Technical changes ahead - check your integrations • Key question: Do your APIs and tracking need updates?
#DigitalAdvertising #PPC #MarketingNews 🧵
Google Ads AI Max: 25 Years of Search Advertising Evolution Unveiled
open.substack.com/pub/datadada...
open.substack.com/pub/datadada...
Google Ads AI Max: 25 Years of Search Advertising Evolution Unveiled
Why the latest “smart” ad update matters, and how it caps a quarter‑century of Google reshaping digital marketing.
open.substack.com
September 10, 2025 at 2:06 PM
Google Ads AI Max: 25 Years of Search Advertising Evolution Unveiled
open.substack.com/pub/datadada...
open.substack.com/pub/datadada...
🦋 Data Dadaism News - September 07, 2025
🔥 9 high-impact changes detected across Meta Ads, Google Ads • Technical changes ahead - check your integrations • Key question: Should you redistribute budget between Google and Meta?
#DigitalAdvertising #PPC #MarketingNews 🧵
🔥 9 high-impact changes detected across Meta Ads, Google Ads • Technical changes ahead - check your integrations • Key question: Should you redistribute budget between Google and Meta?
#DigitalAdvertising #PPC #MarketingNews 🧵
September 7, 2025 at 6:23 PM
🦋 Data Dadaism News - September 07, 2025
🔥 9 high-impact changes detected across Meta Ads, Google Ads • Technical changes ahead - check your integrations • Key question: Should you redistribute budget between Google and Meta?
#DigitalAdvertising #PPC #MarketingNews 🧵
🔥 9 high-impact changes detected across Meta Ads, Google Ads • Technical changes ahead - check your integrations • Key question: Should you redistribute budget between Google and Meta?
#DigitalAdvertising #PPC #MarketingNews 🧵
I wasn’t and didn’t intend to make a quick response to Google Marketing Live 2025. But I didn’t just suspect, it was obvious to me that GML2025 opened with a sense of urgency. Aside from my urgency to make a total career switch, ASAP.
GML 2025 AI, Antitrust, and Google’s New Ads World
I wasn’t and didn’t intend to make a quick response to Google Marketing Live 2025.
open.substack.com
May 26, 2025 at 3:03 AM
I wasn’t and didn’t intend to make a quick response to Google Marketing Live 2025. But I didn’t just suspect, it was obvious to me that GML2025 opened with a sense of urgency. Aside from my urgency to make a total career switch, ASAP.
The future proof success factor brand-building is traded for bid adjustments, optimizing for what algorithms value instead of human truths. Algorithms don’t buy products—people do (and they’re gloriously unpredictable). Read my article:
The Performancification of Marketing and the Rise of the Dashboard Marketer
On a crowded Athens bus some days ago, I overheard a woman say:
medium.com
April 24, 2025 at 6:27 AM
The future proof success factor brand-building is traded for bid adjustments, optimizing for what algorithms value instead of human truths. Algorithms don’t buy products—people do (and they’re gloriously unpredictable). Read my article:
“After all, if everyone has access to the same AI, true originality might just become the ultimate competitive advantage.”
Generative AI: Enhancing Creativity or Flattening Originality?
Generative AI: Enhancing Creativity or Flattening Originality? The short and easy answer is "both," of course, or "it depends," but let's unpack a list of recent research and a dash of existential dre...
www.linkedin.com
April 9, 2025 at 8:36 PM
“After all, if everyone has access to the same AI, true originality might just become the ultimate competitive advantage.”
Do we and should we trust the ad platforms to spot, correct and communicate their ML algorithm biases? It was a university research team that revealed the gender bias in job ads, not Facebook’s own engineers. www.wordstream.com/blog/ws/2023...
7 Serious Risks You Face Using AI for Marketing | WordStream
These seven risks of AI for marketing could land you in hot water. Learn how to spot and avoid them here.
www.wordstream.com
April 6, 2025 at 6:25 PM
Do we and should we trust the ad platforms to spot, correct and communicate their ML algorithm biases? It was a university research team that revealed the gender bias in job ads, not Facebook’s own engineers. www.wordstream.com/blog/ws/2023...
Nice move Duckduckgo! www.searchenginejournal.com/duckduckgo-e...
DuckDuckGo Enters The AI Race With DuckAssist
DuckDuckGo launches DuckAssist, a new AI-assisted feature that generates natural language answers using Wikipedia.
www.searchenginejournal.com
March 7, 2025 at 6:01 AM
Nice move Duckduckgo! www.searchenginejournal.com/duckduckgo-e...
We needed automation in period of time when context was not as necessary to drive attention, but just personalisation. Now we need more context thankfully and this requires literacy #digitalmarketing #social-science searchengineland.com/in-2025-the-...
In 2025, the AI-infused world will require humans bring strategy and judgement
The new marketer is “Position-less” empowered to achieve unprecedented levels of efficiency, execution, and personalization.
searchengineland.com
December 13, 2024 at 8:42 PM
We needed automation in period of time when context was not as necessary to drive attention, but just personalisation. Now we need more context thankfully and this requires literacy #digitalmarketing #social-science searchengineland.com/in-2025-the-...
This has been so obvious the last 12 months, I keep saying it to our clients every month, now it’s officially stated searchengineland.com/google-searc...
Google CEO Sundar Pichai: Search will profoundly change in 2025
Pichai thinks we'll all be surprised in early 2025 about the newer things that search can do compared to where it is today.
searchengineland.com
December 6, 2024 at 11:10 PM
This has been so obvious the last 12 months, I keep saying it to our clients every month, now it’s officially stated searchengineland.com/google-searc...
They start by avoiding ads orbsaying so at the moment searchengineland.com/openai-plans...
OpenAI has no immediate plans for ChatGPT advertising
Is OpenAI discussing plans for an ad model? Maybe. But don't expect advertising to appear in ChatGPT anytime soon.
searchengineland.com
December 2, 2024 at 8:36 PM
They start by avoiding ads orbsaying so at the moment searchengineland.com/openai-plans...
Time to re-approach our annual plans for 2025 😉
ChatGPT reportedly holds 4.33% of the search market, trailing Google at 83.54%. Analysts suggest its rapid growth could rival Google within four years if trends continue. However, some experts are skeptical about these projections. Discussion centers on its potential to disrupt the search landscape.
OpenAI ChatGPT's Search Marketing Share
Is OpenAI, its ChatGPT service, taking market share from Google? Well, maybe. Rand Fishkin of Sparktoro posted his assumptions based on a mix of data from SimilarWeb and Datos that says ChatGPT's cur...
www.seroundtable.com
November 23, 2024 at 8:56 AM
Time to re-approach our annual plans for 2025 😉
Google Ads paved the path to Generative Engine Optimisation (contextual/semantics targeting), a couple of years ago, by promoting the benefits of Broad Match keywords + Smart Bidding (contextual/semantics targeting) #generativeengineoptimization #searchengines
youtube.com/shorts/a-Vod...
youtube.com/shorts/a-Vod...
GEO was initiated by broad match keywords & smart bidding strategies #generativeengineoptimization
YouTube video by Hello, I am Dataist
youtube.com
November 22, 2024 at 5:11 PM
Google Ads paved the path to Generative Engine Optimisation (contextual/semantics targeting), a couple of years ago, by promoting the benefits of Broad Match keywords + Smart Bidding (contextual/semantics targeting) #generativeengineoptimization #searchengines
youtube.com/shorts/a-Vod...
youtube.com/shorts/a-Vod...
"We are selling the positioning of people, the social comparison" Jean-Noël Kapferer, Author, ‘Kapferer on Luxury’ luxurysociety.com/en/in-conver...
Interview: Jean-Noël Kapferer, Author, 'Kapferer on Luxury’
Jean-Noël Kapferer, brand strategist and author of ‘Kapferer on Luxury’, deciphers some key brand concerns and offers a rare insight into what lies on the horizon for the luxury set.
luxurysociety.com
October 21, 2024 at 4:05 AM
"We are selling the positioning of people, the social comparison" Jean-Noël Kapferer, Author, ‘Kapferer on Luxury’ luxurysociety.com/en/in-conver...
Bluesky now has over 10 million users, and I was #1,945,385!
October 15, 2024 at 9:14 AM
Bluesky now has over 10 million users, and I was #1,945,385!
Google bans social casino game ads in Italy from this July. More EU countries may follow suit.
Allowed: AT, BG, CZ, DK, FI, FR, DE, GR, HU, IE, LV, LT, NL, PT, RO, SK, ES, SE
#GoogleAds #SocialCasinoGames
ppc.land/italy-out-go...
Allowed: AT, BG, CZ, DK, FI, FR, DE, GR, HU, IE, LV, LT, NL, PT, RO, SK, ES, SE
#GoogleAds #SocialCasinoGames
ppc.land/italy-out-go...
Italy Out: Google Ads Ban on Social Casino Games
This update removes Italy from the list of countries permitted to advertise Social Casino Games on Google platforms.
ppc.land
June 8, 2024 at 5:40 PM
Google bans social casino game ads in Italy from this July. More EU countries may follow suit.
Allowed: AT, BG, CZ, DK, FI, FR, DE, GR, HU, IE, LV, LT, NL, PT, RO, SK, ES, SE
#GoogleAds #SocialCasinoGames
ppc.land/italy-out-go...
Allowed: AT, BG, CZ, DK, FI, FR, DE, GR, HU, IE, LV, LT, NL, PT, RO, SK, ES, SE
#GoogleAds #SocialCasinoGames
ppc.land/italy-out-go...
At Google Marketing Live (#GML2024), Google reiterated that improving ad strength boosts conversions. However, many of us PPC pros disagree based on our data. The debate continues on LinkedIn and other platforms! I don't know if there's already a chart that justifies it #ppcchat
May 24, 2024 at 10:25 AM
At Google Marketing Live (#GML2024), Google reiterated that improving ad strength boosts conversions. However, many of us PPC pros disagree based on our data. The debate continues on LinkedIn and other platforms! I don't know if there's already a chart that justifies it #ppcchat
Well well, after the release of the closing deck of Google's antitrust trial by DOJ justice.gov/d9/2024-05/4... my favourite terms are "Black Box Marketing" and "Momiji Opportunity" (I have a momiji silhouette on my library) #adtech #transparency #digitalmarketing
May 14, 2024 at 5:49 PM
Well well, after the release of the closing deck of Google's antitrust trial by DOJ justice.gov/d9/2024-05/4... my favourite terms are "Black Box Marketing" and "Momiji Opportunity" (I have a momiji silhouette on my library) #adtech #transparency #digitalmarketing
Performance Max campaigns are audience-driven and powered by Google AI, but have been a "black box" for advertisers, providing little transparency into what's working. Google is now taking steps to give PPC pros more insights and control.
May 3, 2024 at 9:20 AM
Performance Max campaigns are audience-driven and powered by Google AI, but have been a "black box" for advertisers, providing little transparency into what's working. Google is now taking steps to give PPC pros more insights and control.
We got this mail by Google Ads to auto-pause low-activity keywords starting June 2024. Keywords with 0 imps in the last 13 months will be paused. Re-enabling may only last 3 months if still no impressions. Google says it's to help us, do you agree? 🤔#GoogleAds #PPC
May 3, 2024 at 8:50 AM
We got this mail by Google Ads to auto-pause low-activity keywords starting June 2024. Keywords with 0 imps in the last 13 months will be paused. Re-enabling may only last 3 months if still no impressions. Google says it's to help us, do you agree? 🤔#GoogleAds #PPC
So, it seems we were not crazy complaining about Google Ads’ obscurity on what is ‘eligibility’ on these eligible impressions, IS lost due to ad rank and the budget battles to get some share of voice with more SIS and this vague metric called “click share”!
x.com/ppckirk/stat...
x.com/ppckirk/stat...
April 30, 2024 at 9:32 AM
So, it seems we were not crazy complaining about Google Ads’ obscurity on what is ‘eligibility’ on these eligible impressions, IS lost due to ad rank and the budget battles to get some share of voice with more SIS and this vague metric called “click share”!
x.com/ppckirk/stat...
x.com/ppckirk/stat...
Τhe EEA's Digital Markets Act aims to increase competition for big tech, but Google has twisted it into a rationale for more automation via Cookie Consent Mode v2 - further cementing their dominance over advertisers' data flows. #DigitalMarketing #Privacy
April 27, 2024 at 7:21 AM
Τhe EEA's Digital Markets Act aims to increase competition for big tech, but Google has twisted it into a rationale for more automation via Cookie Consent Mode v2 - further cementing their dominance over advertisers' data flows. #DigitalMarketing #Privacy
The EEA's Digital Markets Act (DMA) seems so far to be accidentally benefitting those tech giants it claimed to regulate. As third-party cookies get restricted, big platforms invest big to continue even harder with black box tactics on data. youtu.be/WeCfbimBqsQ #DMA #DigitalMarketing #gatekeepers
April 20, 2024 at 7:23 PM
The EEA's Digital Markets Act (DMA) seems so far to be accidentally benefitting those tech giants it claimed to regulate. As third-party cookies get restricted, big platforms invest big to continue even harder with black box tactics on data. youtu.be/WeCfbimBqsQ #DMA #DigitalMarketing #gatekeepers