"A good foundation is to start by discussing the concept of cognitive load. This refers to the amount of mental effort someone uses to process information. Most often used in psychology and instructional design (e.g. corporate training and education), cognitive load affects how well people learn, solve problems, and make decisions. There are three types of cognitive load patterns, but for purposes of this writing—particularly in the context of web design—the focus will be on reducing extraneous load." Read the full essay from our CEO.

When designing websites, many assumptions are made about user scrolling behavior. We often presume others will act as we would, relying on subjective reasoning to predict actions. However, leveraging real data provides more accurate insights and helps avoid common biases. A good foundation is to start by discussing the concept of cognitive load. This refers to the amount of mental effort someone uses to process information.