Our team visited WordCamp Skopje 2025, held in an interesting location — a brutalist university complex built in the 1970s, likely part of the city’s reconstruction after the devastating earthquake. The place felt both retro and futuristic at the same time, creating a unique atmosphere for around twelve talks covering a range of topics — from WordPress in enterprise, accessibility in WP, to community contributions and exciting updates like the new Abilities API that will shape the future of WordPress.

Rareview's culture is driven by passion, accountability, and high expectations. With over two decades of experience, Chuck and Rob lead the agency...

A 2023 report from ProfitWell found that customer acquisition costs (CAC) has increased by 60% over the last five years. Paid media—once a reliable growth lever—is now oversaturated and expensive, forcing brands to rethink how they engage audiences. This is where owned media comes in. Unlike paid media, where brands rent attention, owned media (e.g. blogs, newsletters, podcasts, and branded content hubs) builds long-term equity.

"A good foundation is to start by discussing the concept of cognitive load. This refers to the amount of mental effort someone uses to process information. Most often used in psychology and instructional design (e.g. corporate training and education), cognitive load affects how well people learn, solve problems, and make decisions. There are three types of cognitive load patterns, but for purposes of this writing—particularly in the context of web design—the focus will be on reducing extraneous load." Read the full essay from our CEO.

2024 Rewind. Let’s review; what a year it’s been! Here’s a look back at what we’ve achieved, what we’ve learned, the wins we celebrated.

Sergio Tacchini just aced the DTC game with a winning strategy from Rareview. Our collaborative efforts rocketed their DTC growth, and we're thrilled to add a prestigious Platinum Marcom Award to the trophy case as a testament to this success.