Caleb Kramer
@calebkramer.bsky.social
Brand experience strategist ∙ Ex-AKQA, Vice, et al
Exploring the next economy ∙ Design × tech × biz
Currently LA-based ∙ 🇺🇸 born, 🇹🇼 raised
https://linktr.ee/calebkramer
Exploring the next economy ∙ Design × tech × biz
Currently LA-based ∙ 🇺🇸 born, 🇹🇼 raised
https://linktr.ee/calebkramer
What better way to spend a rainy Friday night in Los Angeles than hanging with the homies @profgalloway.com @karaswisher.bsky.social
November 15, 2025 at 7:37 PM
What better way to spend a rainy Friday night in Los Angeles than hanging with the homies @profgalloway.com @karaswisher.bsky.social
Recently came across Collingwood-Norris and her 'visible creative mending'. Creating beauty out of imperfection is so wabi sabi. Love it.
November 3, 2025 at 1:57 PM
Recently came across Collingwood-Norris and her 'visible creative mending'. Creating beauty out of imperfection is so wabi sabi. Love it.
With everything going on, catastrophe preparedness that's fun feels like a growing market opportunity.
Judy was the first brand to catch my eye. Now SafeTaiwan is selling emergency kits for pets, in case you know who tries something.
Judy was the first brand to catch my eye. Now SafeTaiwan is selling emergency kits for pets, in case you know who tries something.
November 2, 2025 at 11:05 PM
With everything going on, catastrophe preparedness that's fun feels like a growing market opportunity.
Judy was the first brand to catch my eye. Now SafeTaiwan is selling emergency kits for pets, in case you know who tries something.
Judy was the first brand to catch my eye. Now SafeTaiwan is selling emergency kits for pets, in case you know who tries something.
This World Series really was theatrical. A win-win for me. You know Nike had a version of this locked and loaded for the Blue Jays too. Congrats to both teams for giving us baseball greatness.
November 2, 2025 at 2:23 PM
This World Series really was theatrical. A win-win for me. You know Nike had a version of this locked and loaded for the Blue Jays too. Congrats to both teams for giving us baseball greatness.
This sounds an awful lot like the decision-making process that led HBO to rebrand as Max. Brand naming and architecture aren't as obvious or unimportant as some leaders seem to think.
Apple exec on Apple TV rebranding: ‘let’s just do it’
Eddy Cue says he doesn’t think having multiple products named Apple TV will be a problem.
www.theverge.com
October 31, 2025 at 5:13 PM
This sounds an awful lot like the decision-making process that led HBO to rebrand as Max. Brand naming and architecture aren't as obvious or unimportant as some leaders seem to think.
Task could be my show of the year. It's a little like Infernal Affairs set in rural Pennsylvania. Youse should watch it.
Opinion | This HBO Mini-Series Gets Rural America Right
www.nytimes.com
October 31, 2025 at 2:33 PM
Task could be my show of the year. It's a little like Infernal Affairs set in rural Pennsylvania. Youse should watch it.
Are you humanizing your brand or are you humanwashing?
via nstlgiaxpress
via nstlgiaxpress
October 31, 2025 at 12:28 AM
Are you humanizing your brand or are you humanwashing?
via nstlgiaxpress
via nstlgiaxpress
Withings has a new smart urine analyzer that borrows a page from the Brita filter playbook.
This must've been something to work on, from consumer research to business model design to copywriting.
This must've been something to work on, from consumer research to business model design to copywriting.
October 30, 2025 at 8:58 PM
Withings has a new smart urine analyzer that borrows a page from the Brita filter playbook.
This must've been something to work on, from consumer research to business model design to copywriting.
This must've been something to work on, from consumer research to business model design to copywriting.
Here in LA, where KCRW runs like fluoride in tap water, this is tectonic news.
October 24, 2025 at 9:45 PM
Here in LA, where KCRW runs like fluoride in tap water, this is tectonic news.
Love the concept of browsers like Comet, Atlas, and Dia. But the idea that I may be feeding the algorithm, creating a Westworld profile of myself is not good. This isn't Chrome cookies. If you're using these: how have you mitigated privacy concerns? Or should I just get over it?
October 24, 2025 at 6:31 PM
Love the concept of browsers like Comet, Atlas, and Dia. But the idea that I may be feeding the algorithm, creating a Westworld profile of myself is not good. This isn't Chrome cookies. If you're using these: how have you mitigated privacy concerns? Or should I just get over it?
ALSO, Rivian's micromobility spinoff, really nailed solarpunk branding, down to the smallest details.
That quirky mono style font, the crank arm scrolljacking moment, and the dreamy copywriting are all magic. ✨
That quirky mono style font, the crank arm scrolljacking moment, and the dreamy copywriting are all magic. ✨
October 24, 2025 at 4:00 PM
ALSO, Rivian's micromobility spinoff, really nailed solarpunk branding, down to the smallest details.
That quirky mono style font, the crank arm scrolljacking moment, and the dreamy copywriting are all magic. ✨
That quirky mono style font, the crank arm scrolljacking moment, and the dreamy copywriting are all magic. ✨
This Kith collab with George Costanza isn’t coming out of nowhere. The guy is an icon in online menswear culture.
September 24, 2025 at 6:26 PM
This Kith collab with George Costanza isn’t coming out of nowhere. The guy is an icon in online menswear culture.
Apple's new Sleep Score is being put to the test. According to Quantified Scientist, it has more in common with Oura than Whoop.
September 23, 2025 at 10:10 PM
Apple's new Sleep Score is being put to the test. According to Quantified Scientist, it has more in common with Oura than Whoop.
Where dreams meet reality
via Collin Slattery, Victoria Buchanan
via Collin Slattery, Victoria Buchanan
September 19, 2025 at 3:48 PM
Where dreams meet reality
via Collin Slattery, Victoria Buchanan
via Collin Slattery, Victoria Buchanan
Blue Bottle just dropped an ultra-premium coffee from Alishan, Taiwan, better known for the "champagne of tea."
I’ll be in the area this November, apparently this farm is super private but hoping to find one like it.
I’ll be in the area this November, apparently this farm is super private but hoping to find one like it.
September 19, 2025 at 2:56 PM
Blue Bottle just dropped an ultra-premium coffee from Alishan, Taiwan, better known for the "champagne of tea."
I’ll be in the area this November, apparently this farm is super private but hoping to find one like it.
I’ll be in the area this November, apparently this farm is super private but hoping to find one like it.
If you're into cycling, design, retail, etc. MAAP is opening its first US store in Venice tomorrow. Looks like a worthy addition to the neighborhood. Hopefully it can bring some energy to that part of Abbot Kinney.
September 11, 2025 at 10:13 PM
If you're into cycling, design, retail, etc. MAAP is opening its first US store in Venice tomorrow. Looks like a worthy addition to the neighborhood. Hopefully it can bring some energy to that part of Abbot Kinney.
If there’s one good thing to come out of Burning Man each year, it’s Tycho's annual Sunrise mix.
September 3, 2025 at 6:17 PM
If there’s one good thing to come out of Burning Man each year, it’s Tycho's annual Sunrise mix.
This is a clever reframe by Eight Sleep. Staying cool is a much more mainstream benefit than a small bump in sleep score.
August 19, 2025 at 7:19 PM
This is a clever reframe by Eight Sleep. Staying cool is a much more mainstream benefit than a small bump in sleep score.
Apple is promoting Severance so much that I'm starting to think they are Lumon.
August 18, 2025 at 2:56 PM
Apple is promoting Severance so much that I'm starting to think they are Lumon.
There are local businesses that fully rebrand every few years to keep that "newly opened" effect. It might be the only way to approach cursed locations like this.
via @americanamemes.bsky.social
via @americanamemes.bsky.social
August 15, 2025 at 6:41 PM
There are local businesses that fully rebrand every few years to keep that "newly opened" effect. It might be the only way to approach cursed locations like this.
via @americanamemes.bsky.social
via @americanamemes.bsky.social
These artist-wrapped Waymos are starting to show up around West LA.
They're clearly trying to avoid the dystopian tech vibe by humanizing their vehicles.
It's a nice start. But to succeed, they'll need to go beyond cosmetics.
They're clearly trying to avoid the dystopian tech vibe by humanizing their vehicles.
It's a nice start. But to succeed, they'll need to go beyond cosmetics.
August 6, 2025 at 11:26 PM
These artist-wrapped Waymos are starting to show up around West LA.
They're clearly trying to avoid the dystopian tech vibe by humanizing their vehicles.
It's a nice start. But to succeed, they'll need to go beyond cosmetics.
They're clearly trying to avoid the dystopian tech vibe by humanizing their vehicles.
It's a nice start. But to succeed, they'll need to go beyond cosmetics.
Finally got around to watching the Hideo Kojima doc on the game design behind Death Stranding.
George Miller (Mad Max) drops some great nuggets about the experiential feeling of creative world building:
George Miller (Mad Max) drops some great nuggets about the experiential feeling of creative world building:
August 5, 2025 at 11:57 PM
Finally got around to watching the Hideo Kojima doc on the game design behind Death Stranding.
George Miller (Mad Max) drops some great nuggets about the experiential feeling of creative world building:
George Miller (Mad Max) drops some great nuggets about the experiential feeling of creative world building:
Forget Van Westendorp. Buck Mason prices products based on vibe.
“There’s a price that feels good when you hear it, and we kind of just work backwards from there.”
“There’s a price that feels good when you hear it, and we kind of just work backwards from there.”
Can Buck Mason Become the Next Great American Menswear Brand?
By reworking classics and being “relentless on quality for value,” Buck Mason has emerged as the next big brand for just about every kind of guy.
www.wsj.com
August 4, 2025 at 3:12 PM
Forget Van Westendorp. Buck Mason prices products based on vibe.
“There’s a price that feels good when you hear it, and we kind of just work backwards from there.”
“There’s a price that feels good when you hear it, and we kind of just work backwards from there.”
Google researchers just revealed SensorLM, an LLM model trained on data captured by Fitbit and Pixel Watches across 127 countries.
This could unlock a new level of personalized health insights from wearables, all presented in natural, human language.
research.google/blog/sensorl...
This could unlock a new level of personalized health insights from wearables, all presented in natural, human language.
research.google/blog/sensorl...
August 1, 2025 at 5:13 PM
Google researchers just revealed SensorLM, an LLM model trained on data captured by Fitbit and Pixel Watches across 127 countries.
This could unlock a new level of personalized health insights from wearables, all presented in natural, human language.
research.google/blog/sensorl...
This could unlock a new level of personalized health insights from wearables, all presented in natural, human language.
research.google/blog/sensorl...
Starbucks' new "secret menu" is a much more natural way to engage regulars than its Odyssey NFT program (RIP).
While formalizing it in-app loses the iykyk aspect, it makes the fun accessible to a much wider audience.
Hopefully there's a secret secret menu.
While formalizing it in-app loses the iykyk aspect, it makes the fun accessible to a much wider audience.
Hopefully there's a secret secret menu.
August 1, 2025 at 2:08 PM
Starbucks' new "secret menu" is a much more natural way to engage regulars than its Odyssey NFT program (RIP).
While formalizing it in-app loses the iykyk aspect, it makes the fun accessible to a much wider audience.
Hopefully there's a secret secret menu.
While formalizing it in-app loses the iykyk aspect, it makes the fun accessible to a much wider audience.
Hopefully there's a secret secret menu.