THE ART OF COERCION is finally out.
When do threats work? When they are perceived as credibly *conditional*. Credible and painful punishments are not enough.
Threats fail if targets feel “damned if they do and damned if they don’t.”
shorturl.at/qa4T5
THE ART OF COERCION is finally out.
When do threats work? When they are perceived as credibly *conditional*. Credible and painful punishments are not enough.
Threats fail if targets feel “damned if they do and damned if they don’t.”
shorturl.at/qa4T5
If you are interested in World War I, the origins of global economic governance, or how food shapes warfare, you'll learn something from this book.
E-book is available today, with the physical copies shipping tomorrow!
If you are interested in World War I, the origins of global economic governance, or how food shapes warfare, you'll learn something from this book.
E-book is available today, with the physical copies shipping tomorrow!
tinyurl.com/sqaf039