Marcus Bösch
@boesch.bsky.social
Researcher & Consultant. Exploring Postdigital Propaganda, AI Slop & TikTok Tactics. Free Newsletter http://understanding-tiktok.com 🦑
...whirled out of my private feedback loop into some larger, untraceable orbit. robhorning.substack.com/p/the-songs-...
The songs remain the same
Into the universe of posthistorical music
robhorning.substack.com
November 14, 2025 at 7:10 AM
...whirled out of my private feedback loop into some larger, untraceable orbit. robhorning.substack.com/p/the-songs-...
𝔻𝕖𝕖𝕡 𝕃𝕠𝕣𝕖 – "If deepfakes are about deception, deep lore is about affective world-building – an emotional atmospheres that shape how people interpret reality" argues @zeaszebeni.bsky.social peripheralpolitics.substack.com/p/are-deepfa...
Are deepfakes a distraction?
How AI disinformation works through lore-building, not deception
peripheralpolitics.substack.com
November 13, 2025 at 7:59 PM
𝔻𝕖𝕖𝕡 𝕃𝕠𝕣𝕖 – "If deepfakes are about deception, deep lore is about affective world-building – an emotional atmospheres that shape how people interpret reality" argues @zeaszebeni.bsky.social peripheralpolitics.substack.com/p/are-deepfa...
Nick Land is "back" spikeartmagazine.com/articles/use...
November 13, 2025 at 7:48 PM
Nick Land is "back" spikeartmagazine.com/articles/use...
Charli XCX + John Cale itscharlibb.substack.com/p/running-on...
Running on the spot in a dream.
This feels good right now...
itscharlibb.substack.com
November 13, 2025 at 7:31 PM
Charli XCX + John Cale itscharlibb.substack.com/p/running-on...
Can Sydney Sweeney survive leaning into becoming an avatar for the culture war? Why is every viral moment now a referendum on politics? www.usermag.co/p/how-sydney...
How Sydney Sweeney Lost The Culture War
+ Certified Bangers, the Great Yassification, Nike’s non-binary furry, UES mama meltdown, the forehead kiss of doom and despair, human safari hunting trips, and the secret radical history of Santacon
www.usermag.co
November 13, 2025 at 10:36 AM
Can Sydney Sweeney survive leaning into becoming an avatar for the culture war? Why is every viral moment now a referendum on politics? www.usermag.co/p/how-sydney...
"Younger creatives are responding with discipline, not panic. Many are adding 'prompt practice' to their daily routines" www.creativebloq.com/ai/gen-z-is-...
Gen Z’s AI obsession is changing design faster than anyone expected
New survey reveals who's really using AI for art.
www.creativebloq.com
November 13, 2025 at 9:45 AM
"Younger creatives are responding with discipline, not panic. Many are adding 'prompt practice' to their daily routines" www.creativebloq.com/ai/gen-z-is-...
"Marcus is quite a conversationalist and his research (soon to drop) is important." Oh, thx. sic.substack.com/p/sic-371-gi...
[SIC] 371: Giant Grime
Vol 8, No. 11. Tiktok Researcher Marcus Bösch on HIP REPLACEMENT, a little help from my friends, linkies
sic.substack.com
November 13, 2025 at 8:44 AM
"Marcus is quite a conversationalist and his research (soon to drop) is important." Oh, thx. sic.substack.com/p/sic-371-gi...
I'm finally giving a seminar on memes. And I'm already very happy with my reference slide
November 12, 2025 at 4:05 PM
I'm finally giving a seminar on memes. And I'm already very happy with my reference slide
"We don’t always just make art for numbers" ... me, next time when... afterschool.substack.com/p/beast-land...
Beast Land and Christiancore
“we don’t always just make art for numbers”
afterschool.substack.com
November 12, 2025 at 7:29 AM
"We don’t always just make art for numbers" ... me, next time when... afterschool.substack.com/p/beast-land...
Got invited to talk TikTok on HIP REPLACEMENT with Kyle Raymond Fitzpatrick & Ben Dietz.
We discuss: Alt TikTok Aesthetics, WarTok and Thirst Trap Propaganda,The Future of US TikTok and the Mamdani Campaign
open.spotify.com/show/1sjICEi...
¯¯̿̿¯̿̿'̿̿̿̿̿̿̿'̿̿'̿̿̿̿̿'̿̿̿)͇̿̿)̿̿̿̿ '̿̿̿̿̿̿\̵͇̿̿\=(•̪̀●́)=o/̵͇̿̿/'̿̿ ̿ ̿̿
We discuss: Alt TikTok Aesthetics, WarTok and Thirst Trap Propaganda,The Future of US TikTok and the Mamdani Campaign
open.spotify.com/show/1sjICEi...
¯¯̿̿¯̿̿'̿̿̿̿̿̿̿'̿̿'̿̿̿̿̿'̿̿̿)͇̿̿)̿̿̿̿ '̿̿̿̿̿̿\̵͇̿̿\=(•̪̀●́)=o/̵͇̿̿/'̿̿ ̿ ̿̿
November 11, 2025 at 9:44 AM
Got invited to talk TikTok on HIP REPLACEMENT with Kyle Raymond Fitzpatrick & Ben Dietz.
We discuss: Alt TikTok Aesthetics, WarTok and Thirst Trap Propaganda,The Future of US TikTok and the Mamdani Campaign
open.spotify.com/show/1sjICEi...
¯¯̿̿¯̿̿'̿̿̿̿̿̿̿'̿̿'̿̿̿̿̿'̿̿̿)͇̿̿)̿̿̿̿ '̿̿̿̿̿̿\̵͇̿̿\=(•̪̀●́)=o/̵͇̿̿/'̿̿ ̿ ̿̿
We discuss: Alt TikTok Aesthetics, WarTok and Thirst Trap Propaganda,The Future of US TikTok and the Mamdani Campaign
open.spotify.com/show/1sjICEi...
¯¯̿̿¯̿̿'̿̿̿̿̿̿̿'̿̿'̿̿̿̿̿'̿̿̿)͇̿̿)̿̿̿̿ '̿̿̿̿̿̿\̵͇̿̿\=(•̪̀●́)=o/̵͇̿̿/'̿̿ ̿ ̿̿
Alt-Right Pipeline for Teen Girls
Incredibly bittersweet to be published in Teen Vogue this weekend after devastating layoffs, including my editor for this piece. It’s about how beauty influencers have fallen into and become part of the alt-right pipeline targeting girls and women
www.teenvogue.com/story/womano...
www.teenvogue.com/story/womano...
The 'Womanosphere' Is Coming for Teen Girls
How beauty and wellness influencers are part of a misinformation ecosystem pushing traditional values on girls.
www.teenvogue.com
November 10, 2025 at 8:13 AM
Alt-Right Pipeline for Teen Girls
"while the creation of viral content based on memes and covers affords constant visibility, it does not result in the milestones that they desire, so they need to use different approaches....cannot simply rely on the tenets of optimization to be successful" journals.sagepub.com/doi/full/10....
Sage Journals: Discover world-class research
Subscription and open access journals from Sage, the world's leading independent academic publisher.
journals.sagepub.com
November 10, 2025 at 7:40 AM
"while the creation of viral content based on memes and covers affords constant visibility, it does not result in the milestones that they desire, so they need to use different approaches....cannot simply rely on the tenets of optimization to be successful" journals.sagepub.com/doi/full/10....
"Unlike many politicians online of late, the Mamdani campaign’s official social media presence avoided AI-generated content and the focus on popular audio trends, becoming a rare source of substance in slop-filled feeds."
www.wired.com/story/zohran...
www.wired.com/story/zohran...
November 10, 2025 at 7:11 AM
"Unlike many politicians online of late, the Mamdani campaign’s official social media presence avoided AI-generated content and the focus on popular audio trends, becoming a rare source of substance in slop-filled feeds."
www.wired.com/story/zohran...
www.wired.com/story/zohran...
"An 'alienated view of the world'! Not by, like, trying to pay rent or having an insurance claim denied—no, no, it was probably the Foucault you read in 2003."
Gerade weil die NYTimes oft als Flaggschiff & Maßstab für Qualitätsjournalismus angesehen wird, lassen sich systemische Probleme in journalistischen Praktiken an ihr besonders gut zeigen.
Und genau deshalb lohnt die Lektüre von Peter Coviellos Beitrag so sehr: lithub.com/maybe-dont-t...
Und genau deshalb lohnt die Lektüre von Peter Coviellos Beitrag so sehr: lithub.com/maybe-dont-t...
Maybe Don’t Talk to the New York Times About Zohran Mamdani
It’s remarkable, the people you’ll hear from. Teach for even a little while at an expensive institution—the term they tend to prefer is “elite”—and odds are that eventually someone who was a studen…
lithub.com
November 10, 2025 at 7:07 AM
"An 'alienated view of the world'! Not by, like, trying to pay rent or having an insurance claim denied—no, no, it was probably the Foucault you read in 2003."
"Don’t let the machine speak for you. Let it push you to do better. Don’t just accept what it gives. Improve it. Make it yours."
ia.net/topics/see-w...
ia.net/topics/see-w...
See What AI Wrote
Marking, tracking and spotting AI generated text
ia.net
November 8, 2025 at 2:47 PM
"Don’t let the machine speak for you. Let it push you to do better. Don’t just accept what it gives. Improve it. Make it yours."
ia.net/topics/see-w...
ia.net/topics/see-w...
open.substack.com/pub/safeonli... “The shift happened without announcement, without disclosure, without debate. And most viewers have no idea they’re watching it.”
The Synthetic Newsroom
Part 2 of The Manufactured Reality: How AI Is Rewriting What You See
open.substack.com
November 6, 2025 at 12:17 PM
open.substack.com/pub/safeonli... “The shift happened without announcement, without disclosure, without debate. And most viewers have no idea they’re watching it.”
"Honey, don't forget to grab your analog bag. WW III is finally here" {me, when the time has come}
TikTokers are packing "analog bags" to curb doomscrolling. They say it's part of a wider effort to use phones and technology more intentionally.
Tired of doomscrolling? It's time to start using an 'analog bag.'
TikTokers are packing "analog bags" to curb doomscrolling. They say it's part of a wider effort to use phones and technology more intentionally.
www.businessinsider.com
November 6, 2025 at 10:47 AM
"Honey, don't forget to grab your analog bag. WW III is finally here" {me, when the time has come}
Woke is back memes www.dazeddigital.com/life-culture...
Woke is back: The best memes about Zohran Mamdani’s win
The Democratic candidate is now the Mayor of New York, defying smear campaigns and billionaire funding to secure a huge victory for progressive politics. Here's everything you need to know, and what t...
www.dazeddigital.com
November 6, 2025 at 10:44 AM
Woke is back memes www.dazeddigital.com/life-culture...
Links. You know. Why not www.dwdl.de/magazin/1043...
TikTok setzt verstärkt auf Links: Ein Segen für Medienhäuser? - DWDL.de
Seit einigen Monaten dürfen ausgewählte Publisher externe Verzweigungen testen und erhalten so erstmals die Möglichkeit, das Publikum auf eigene Digitalangebote zu lenken. DWDL.de mit Insights zur bis...
www.dwdl.de
November 5, 2025 at 12:50 PM
Links. You know. Why not www.dwdl.de/magazin/1043...
Squeezed in between Sophie Bishop and Pierre Bourdieu together with Tom. That is how imagine my family grave to be. #FindMeInTheReferences
November 4, 2025 at 8:34 PM
Squeezed in between Sophie Bishop and Pierre Bourdieu together with Tom. That is how imagine my family grave to be. #FindMeInTheReferences
"Social-Media-Algorithmen haben Parteien an den Rändern vor der BTW25 in den Feeds junger Menschen bevorzugt, sagt eine Studie der Bertelsmann-Stiftung." Algorithmische Empfehlungssysteme basieren auf Interaktionen von Nutzer:innen. Das Fazit greift zu kurz und ignoriert partizipative Propaganda.
November 4, 2025 at 7:07 AM
"Social-Media-Algorithmen haben Parteien an den Rändern vor der BTW25 in den Feeds junger Menschen bevorzugt, sagt eine Studie der Bertelsmann-Stiftung." Algorithmische Empfehlungssysteme basieren auf Interaktionen von Nutzer:innen. Das Fazit greift zu kurz und ignoriert partizipative Propaganda.
MAGA Swifties vs. CDU Swifties
November 3, 2025 at 7:25 PM
MAGA Swifties vs. CDU Swifties