Benrmatthews
@benrmatthews.bsky.social
Co-Founder of Empower Agency: https://empower.agency
Write a little bit every now and then: https://benrmatthews.com
Write a little bit every now and then: https://benrmatthews.com
Pinned
Benrmatthews
@benrmatthews.bsky.social
· Feb 10
Climate Communicators 🌏
Join the conversation
go.bsky.app
Want to stay updated on all things climate communications? 🌍
Check out our starter pack of brilliant comms/marketing professionals working on climate and sustainability 📣
go.bsky.app/CCH5ejL
(and drop us a message to be added)
Check out our starter pack of brilliant comms/marketing professionals working on climate and sustainability 📣
go.bsky.app/CCH5ejL
(and drop us a message to be added)
A lovely opportunity to join our team 💜 with a clear progression pathway 🎯 while working from home 🏡 on amazing impact campaigns! 🌍
empower.agency/insights/car...
empower.agency/insights/car...
Job Opportunity: Senior Marketing Executive / Junior Marketing Manager (Maternity Cover)
We’re looking for someone with solid agency experience who’s ready to step up and grow with us. You’ll start as a Senior Marketing Executive but we’ll actively support your development into an Account…
empower.agency
August 1, 2025 at 1:44 PM
A lovely opportunity to join our team 💜 with a clear progression pathway 🎯 while working from home 🏡 on amazing impact campaigns! 🌍
empower.agency/insights/car...
empower.agency/insights/car...
Reposted by Benrmatthews
Will AI help or hinder our progress towards net zero?
Our Co-Founder @benrmatthews.bsky.social recently attended the event “Will AI Make or Break the Energy Transition?” at #SXSWLondon to find out.
Read his summary here 👇
empower.agency/insights/cli...
Our Co-Founder @benrmatthews.bsky.social recently attended the event “Will AI Make or Break the Energy Transition?” at #SXSWLondon to find out.
Read his summary here 👇
empower.agency/insights/cli...
Will AI Make or Break the Energy Transition? Insights from Nature and Climate House
Will AI will be a critical enabler for achieving net-zero or do its own energy demands pose a threat to energy security?
empower.agency
June 23, 2025 at 12:47 PM
Will AI help or hinder our progress towards net zero?
Our Co-Founder @benrmatthews.bsky.social recently attended the event “Will AI Make or Break the Energy Transition?” at #SXSWLondon to find out.
Read his summary here 👇
empower.agency/insights/cli...
Our Co-Founder @benrmatthews.bsky.social recently attended the event “Will AI Make or Break the Energy Transition?” at #SXSWLondon to find out.
Read his summary here 👇
empower.agency/insights/cli...
Reposted by Benrmatthews
London Climate Action Week will be a pivotal moment for accelerating climate action this year 🌍
We've compiled some of the most exciting events taking place on - and offline - here's what not to miss 👇
empower.agency/insights/cli...
#LCAW2025
We've compiled some of the most exciting events taking place on - and offline - here's what not to miss 👇
empower.agency/insights/cli...
#LCAW2025
London Climate Action Week 2025 - in person and digital highlights
“For” and “Against” the motion “The Climate Emergency Has Backfired” at Nature & Climate House during SXSW London 2025.
empower.agency
June 17, 2025 at 10:30 AM
London Climate Action Week will be a pivotal moment for accelerating climate action this year 🌍
We've compiled some of the most exciting events taking place on - and offline - here's what not to miss 👇
empower.agency/insights/cli...
#LCAW2025
We've compiled some of the most exciting events taking place on - and offline - here's what not to miss 👇
empower.agency/insights/cli...
#LCAW2025
Reposted by Benrmatthews
In 2024, the world produced 400 millions tonnes of palstic waste.
Today, on #WorldEnvironmentDay, we are joining the call to #BeatPlasticPollution - two months before countries meet in Geneva to continue negotiating the Global Plastics Treaty 🌊
Find out more: www.worldenvironmentday.global
Today, on #WorldEnvironmentDay, we are joining the call to #BeatPlasticPollution - two months before countries meet in Geneva to continue negotiating the Global Plastics Treaty 🌊
Find out more: www.worldenvironmentday.global
June 5, 2025 at 8:31 AM
In 2024, the world produced 400 millions tonnes of palstic waste.
Today, on #WorldEnvironmentDay, we are joining the call to #BeatPlasticPollution - two months before countries meet in Geneva to continue negotiating the Global Plastics Treaty 🌊
Find out more: www.worldenvironmentday.global
Today, on #WorldEnvironmentDay, we are joining the call to #BeatPlasticPollution - two months before countries meet in Geneva to continue negotiating the Global Plastics Treaty 🌊
Find out more: www.worldenvironmentday.global
Reposted by Benrmatthews
📣 Research reveals the world is spending at least $2.6 trillion a year on harmful subsidies. This is accelerating the destruction of ecosystems and species extinction.
We need governments to step up efforts to deliver a #NaturePositive economy through #SubsidyReform.
We need governments to step up efforts to deliver a #NaturePositive economy through #SubsidyReform.
April 30, 2025 at 12:01 PM
📣 Research reveals the world is spending at least $2.6 trillion a year on harmful subsidies. This is accelerating the destruction of ecosystems and species extinction.
We need governments to step up efforts to deliver a #NaturePositive economy through #SubsidyReform.
We need governments to step up efforts to deliver a #NaturePositive economy through #SubsidyReform.
Reposted by Benrmatthews
Last week, my son lost his first tooth. Unfortunately he also swallowed it, leaving me with one just option: to get to work forging some government documents.
www.theguardian.com/lifeandstyle...
www.theguardian.com/lifeandstyle...
Will the tooth fairy pay up if the tooth has been swallowed?
As a fan of money, my son has known of the Tooth Fairy for some time, and is now discussing her rates of business – and filling in the correct paperwork
www.theguardian.com
March 16, 2025 at 10:27 AM
Last week, my son lost his first tooth. Unfortunately he also swallowed it, leaving me with one just option: to get to work forging some government documents.
www.theguardian.com/lifeandstyle...
www.theguardian.com/lifeandstyle...
Reposted by Benrmatthews
Are your Facebook ads suddenly underperforming?
🗓️ Join us on 10th April for the webinar ‘Meta Changes: Navigating the new reality for nonprofits’ to learn how you can ensure your digital campaigns remain effective amidst Meta’s latest updates.
Sign up below 👇
empower.agency/insights/eve...
🗓️ Join us on 10th April for the webinar ‘Meta Changes: Navigating the new reality for nonprofits’ to learn how you can ensure your digital campaigns remain effective amidst Meta’s latest updates.
Sign up below 👇
empower.agency/insights/eve...
March 26, 2025 at 10:23 AM
Are your Facebook ads suddenly underperforming?
🗓️ Join us on 10th April for the webinar ‘Meta Changes: Navigating the new reality for nonprofits’ to learn how you can ensure your digital campaigns remain effective amidst Meta’s latest updates.
Sign up below 👇
empower.agency/insights/eve...
🗓️ Join us on 10th April for the webinar ‘Meta Changes: Navigating the new reality for nonprofits’ to learn how you can ensure your digital campaigns remain effective amidst Meta’s latest updates.
Sign up below 👇
empower.agency/insights/eve...
Reposted by Benrmatthews
Climate comms 🤝 neurodiversity
To mark #NeurodiversityCelebrationWeek, @hannahlloyd-west.bsky.social reflected on her experience of COP27 as an autistic comms professional, and the importance of creating a truly inclusive workplace 🌎 ✨
🔗 empower.agency/insights/cli...
#NCW #ThisIsND
To mark #NeurodiversityCelebrationWeek, @hannahlloyd-west.bsky.social reflected on her experience of COP27 as an autistic comms professional, and the importance of creating a truly inclusive workplace 🌎 ✨
🔗 empower.agency/insights/cli...
#NCW #ThisIsND
Climate Action, Autism, and Navigating COP
As we prepare for COP30 in Brazil, Hannah revisits her experience of COP27 as a neurodivergent comms professional.
empower.agency
March 21, 2025 at 11:48 AM
Climate comms 🤝 neurodiversity
To mark #NeurodiversityCelebrationWeek, @hannahlloyd-west.bsky.social reflected on her experience of COP27 as an autistic comms professional, and the importance of creating a truly inclusive workplace 🌎 ✨
🔗 empower.agency/insights/cli...
#NCW #ThisIsND
To mark #NeurodiversityCelebrationWeek, @hannahlloyd-west.bsky.social reflected on her experience of COP27 as an autistic comms professional, and the importance of creating a truly inclusive workplace 🌎 ✨
🔗 empower.agency/insights/cli...
#NCW #ThisIsND
Unbelieavable. It's only just been International Women's Day, but accused sex trafficker Andrew Tate has got courses on how to traffic women available on #Spotify.
Sign the petition to have the course removed: www.change.org/p/demand-spo...
Can we also get more men sharing this petition please?
Sign the petition to have the course removed: www.change.org/p/demand-spo...
Can we also get more men sharing this petition please?
March 11, 2025 at 5:03 PM
Unbelieavable. It's only just been International Women's Day, but accused sex trafficker Andrew Tate has got courses on how to traffic women available on #Spotify.
Sign the petition to have the course removed: www.change.org/p/demand-spo...
Can we also get more men sharing this petition please?
Sign the petition to have the course removed: www.change.org/p/demand-spo...
Can we also get more men sharing this petition please?
Reposted by Benrmatthews
Happy #BCorpMonth from Empower!
We’re proud to have been a B Corp since 2022, joining a brilliant community with the shared belief that businesses can (and should!) have a positive and meaningful impact on people and the planet 🌏
We’re proud to have been a B Corp since 2022, joining a brilliant community with the shared belief that businesses can (and should!) have a positive and meaningful impact on people and the planet 🌏
March 4, 2025 at 4:30 PM
Happy #BCorpMonth from Empower!
We’re proud to have been a B Corp since 2022, joining a brilliant community with the shared belief that businesses can (and should!) have a positive and meaningful impact on people and the planet 🌏
We’re proud to have been a B Corp since 2022, joining a brilliant community with the shared belief that businesses can (and should!) have a positive and meaningful impact on people and the planet 🌏
Reposted by Benrmatthews
For non-profit comms professionals, finding time for learning, knowledge sharing and networking can be tricky - but it’s so worth it 💪
Check out @benrmatthews.bsky.social's list of digital charity and third-sector comms groups you might want to join 👇
empower.agency/insights/soc...
Check out @benrmatthews.bsky.social's list of digital charity and third-sector comms groups you might want to join 👇
empower.agency/insights/soc...
Digital charity and third sector comms - groups and communities you should know about
In today’s digital age, charities and organisations in the third sector are increasingly leveraging technology to amplify their impact, broaden their reach, and more.
empower.agency
February 20, 2025 at 10:53 AM
For non-profit comms professionals, finding time for learning, knowledge sharing and networking can be tricky - but it’s so worth it 💪
Check out @benrmatthews.bsky.social's list of digital charity and third-sector comms groups you might want to join 👇
empower.agency/insights/soc...
Check out @benrmatthews.bsky.social's list of digital charity and third-sector comms groups you might want to join 👇
empower.agency/insights/soc...
My love for percentage calculator websites knows no bounds 💝
February 11, 2025 at 9:27 AM
My love for percentage calculator websites knows no bounds 💝
Want to stay updated on all things climate communications? 🌍
Check out our starter pack of brilliant comms/marketing professionals working on climate and sustainability 📣
go.bsky.app/CCH5ejL
(and drop us a message to be added)
Check out our starter pack of brilliant comms/marketing professionals working on climate and sustainability 📣
go.bsky.app/CCH5ejL
(and drop us a message to be added)
Climate Communicators 🌏
Join the conversation
go.bsky.app
February 10, 2025 at 3:48 PM
Want to stay updated on all things climate communications? 🌍
Check out our starter pack of brilliant comms/marketing professionals working on climate and sustainability 📣
go.bsky.app/CCH5ejL
(and drop us a message to be added)
Check out our starter pack of brilliant comms/marketing professionals working on climate and sustainability 📣
go.bsky.app/CCH5ejL
(and drop us a message to be added)
Reposted by Benrmatthews
@jazcummins.bsky.social welcome Jaz! If you're looking to connect with climate folks, I have more than two dozen themed starter packs (click on my profile then slide to the right) and I also curate this feed of more than 4,500 scientists who study climate-related topics that you can pin:
February 5, 2025 at 4:56 PM
@jazcummins.bsky.social welcome Jaz! If you're looking to connect with climate folks, I have more than two dozen themed starter packs (click on my profile then slide to the right) and I also curate this feed of more than 4,500 scientists who study climate-related topics that you can pin:
Are you working in climate communications and active on Bluesky? 🌍🦋
@empoweragency.bsky.social are creating a starter pack of non-profit climate communicators, to help the community stay updated on the latest sustainability news and learn from each other’s successes and challenges.
@empoweragency.bsky.social are creating a starter pack of non-profit climate communicators, to help the community stay updated on the latest sustainability news and learn from each other’s successes and challenges.
February 5, 2025 at 11:41 AM
Are you working in climate communications and active on Bluesky? 🌍🦋
@empoweragency.bsky.social are creating a starter pack of non-profit climate communicators, to help the community stay updated on the latest sustainability news and learn from each other’s successes and challenges.
@empoweragency.bsky.social are creating a starter pack of non-profit climate communicators, to help the community stay updated on the latest sustainability news and learn from each other’s successes and challenges.
Reposted by Benrmatthews
⚠️ Meta recently implemented significant changes to how it tracks paid ads
These changes will primarily affect charitable organisations that work on health, social, or political issues.
⬇️ Our Co-Founder @benrmatthews.bsky.social explains how how to adapt.
empower.agency/insights/fac...
These changes will primarily affect charitable organisations that work on health, social, or political issues.
⬇️ Our Co-Founder @benrmatthews.bsky.social explains how how to adapt.
empower.agency/insights/fac...
Meta Ads Tracking Changes: how to adapt to new health, social, or political issue restrictions
Here we explore new data supported tips, shared by LinkedIn, in order to create meaningful paid ads to help charities stand out and achieve their organisational goals.
empower.agency
January 24, 2025 at 4:56 PM
⚠️ Meta recently implemented significant changes to how it tracks paid ads
These changes will primarily affect charitable organisations that work on health, social, or political issues.
⬇️ Our Co-Founder @benrmatthews.bsky.social explains how how to adapt.
empower.agency/insights/fac...
These changes will primarily affect charitable organisations that work on health, social, or political issues.
⬇️ Our Co-Founder @benrmatthews.bsky.social explains how how to adapt.
empower.agency/insights/fac...
Interesting thread on Meta is ending their Facebook/Instagram fact checking program.
Meta is ending their Facebook/Instagram fact checking program and moving to X-style community notes. I'd like to emphasize something that's less noticed in Zuckerberg's announcement, yet may end up being more important to researchers and our democratic societies... 1/5
about.fb.com/news/2025/01...
about.fb.com/news/2025/01...
More Speech and Fewer Mistakes | Meta
We're ending our third party fact checking program and moving to a Community Notes model.
about.fb.com
January 8, 2025 at 11:51 AM
Interesting thread on Meta is ending their Facebook/Instagram fact checking program.
If I was planning my organisation's digital marketing strategy for 2025, here's what I'd be doing:
🤳 Platform-specific video strategies, with a focus on 7-8 second videos without voice overs for platforms like TikTok and Instagram Reels.
🤳 Platform-specific video strategies, with a focus on 7-8 second videos without voice overs for platforms like TikTok and Instagram Reels.
December 4, 2024 at 3:48 PM
If I was planning my organisation's digital marketing strategy for 2025, here's what I'd be doing:
🤳 Platform-specific video strategies, with a focus on 7-8 second videos without voice overs for platforms like TikTok and Instagram Reels.
🤳 Platform-specific video strategies, with a focus on 7-8 second videos without voice overs for platforms like TikTok and Instagram Reels.
“#Cop29 is a betrayal of both people & planet by wealthy countries who claim to take climate change seriously. Rich countries have promised to ‘mobilise’ some funds in the future, rather than provide them now. But lives in vulnerable countries are being lost now.”
www.theguardian.com/environment/...
www.theguardian.com/environment/...
Cop29 agrees $1.3tn climate finance deal but campaigners brand it a ‘betrayal’
Deep divisions remain after high-stakes talks end with agreement to help developing world shift to low-carbon economy
www.theguardian.com
November 24, 2024 at 12:46 PM
“#Cop29 is a betrayal of both people & planet by wealthy countries who claim to take climate change seriously. Rich countries have promised to ‘mobilise’ some funds in the future, rather than provide them now. But lives in vulnerable countries are being lost now.”
www.theguardian.com/environment/...
www.theguardian.com/environment/...
The great and the small, all have trampled on one another in their greed, ignorance and pursuit of power. In the end, Voltaire decided, we are left with but one solution: to cultivate our own garden.
www.theguardian.com/lifeandstyle...
www.theguardian.com/lifeandstyle...
The climate crisis and all the evil in the world drives me to despair
The world will continue to be absurd, but you, with all your passion, can still make your corner of it more bearable
www.theguardian.com
November 24, 2024 at 11:52 AM
The great and the small, all have trampled on one another in their greed, ignorance and pursuit of power. In the end, Voltaire decided, we are left with but one solution: to cultivate our own garden.
www.theguardian.com/lifeandstyle...
www.theguardian.com/lifeandstyle...
McKinsey “are serving a client portfolio that is likely on the 3 to 5 degrees warming trajectory depending on what you believe about the rest of the world’s trajectory – this portfolio contains more than half of the world’s worst polluters.”
www.theguardian.com/business/202...
www.theguardian.com/business/202...
Revealed: McKinsey clients had ‘rising share of global emissions’, internal analysis shows
Consulting giant had said it engages with clients to help them transition to cleaner energy even as it knew they were in line to exceed climate targets
www.theguardian.com
November 21, 2024 at 4:36 PM
McKinsey “are serving a client portfolio that is likely on the 3 to 5 degrees warming trajectory depending on what you believe about the rest of the world’s trajectory – this portfolio contains more than half of the world’s worst polluters.”
www.theguardian.com/business/202...
www.theguardian.com/business/202...
What the Men of the Internet Are Trying to Prove
www.theatlantic.com/culture/arch...
www.theatlantic.com/culture/arch...
What the Men of the Internet Are Trying to Prove
Jake Paul is an emblem of a generation starving for purpose while gorging on spectacle.
www.theatlantic.com
November 21, 2024 at 11:13 AM
What the Men of the Internet Are Trying to Prove
www.theatlantic.com/culture/arch...
www.theatlantic.com/culture/arch...