Arthur Chen
@arthurchen.co
💼 Influencer Marketing Systems Builder
🎯 I Build Influencer Marketing Systems for Performance and Lifestyle Brands in the Gaming Industry.
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📧 arthur@arthurchen.co
🌐 https://www.arthurchen.co
🎯 I Build Influencer Marketing Systems for Performance and Lifestyle Brands in the Gaming Industry.
-
📧 arthur@arthurchen.co
🌐 https://www.arthurchen.co
It really is a bit unsettling to see the dead internet theory play out over on Twitter/X, in particular on the business side.
Every reply is either auto-generated or so generic and value-lacking ("Best list of tools!" or "Thanks for sharing!", etc).
What happened to genuine conversations?
Every reply is either auto-generated or so generic and value-lacking ("Best list of tools!" or "Thanks for sharing!", etc).
What happened to genuine conversations?
February 26, 2025 at 6:21 PM
It really is a bit unsettling to see the dead internet theory play out over on Twitter/X, in particular on the business side.
Every reply is either auto-generated or so generic and value-lacking ("Best list of tools!" or "Thanks for sharing!", etc).
What happened to genuine conversations?
Every reply is either auto-generated or so generic and value-lacking ("Best list of tools!" or "Thanks for sharing!", etc).
What happened to genuine conversations?
How to RUIN your company's reputation in 23 minutes.
And it's 100% preventable.
🧵
And it's 100% preventable.
🧵
December 24, 2024 at 12:00 AM
How to RUIN your company's reputation in 23 minutes.
And it's 100% preventable.
🧵
And it's 100% preventable.
🧵
Celebrity influencers are costing you a ton of money!
And it's not just my opinion. NP Digital's research backs this up.
Celebrities: -59% ROI
Micro-Influencers: +37% ROI
Talk about a big disparity in both audience size and ROI!
But, why is that? 🧵
And it's not just my opinion. NP Digital's research backs this up.
Celebrities: -59% ROI
Micro-Influencers: +37% ROI
Talk about a big disparity in both audience size and ROI!
But, why is that? 🧵
December 17, 2024 at 1:19 AM
Celebrity influencers are costing you a ton of money!
And it's not just my opinion. NP Digital's research backs this up.
Celebrities: -59% ROI
Micro-Influencers: +37% ROI
Talk about a big disparity in both audience size and ROI!
But, why is that? 🧵
And it's not just my opinion. NP Digital's research backs this up.
Celebrities: -59% ROI
Micro-Influencers: +37% ROI
Talk about a big disparity in both audience size and ROI!
But, why is that? 🧵
Last year, I watched a brand blow $10M on an influencer campaign that generated lackluster sales.
They hired one of the biggest names in pop culture, crossing their fingers that it'd work.
It didn't.
🧵
They hired one of the biggest names in pop culture, crossing their fingers that it'd work.
It didn't.
🧵
December 9, 2024 at 10:49 PM
Last year, I watched a brand blow $10M on an influencer campaign that generated lackluster sales.
They hired one of the biggest names in pop culture, crossing their fingers that it'd work.
It didn't.
🧵
They hired one of the biggest names in pop culture, crossing their fingers that it'd work.
It didn't.
🧵
If attention is the new modern form of currency,
then does that mean influencers are the richest in society? 🤔
then does that mean influencers are the richest in society? 🤔
December 7, 2024 at 9:40 PM
If attention is the new modern form of currency,
then does that mean influencers are the richest in society? 🤔
then does that mean influencers are the richest in society? 🤔
Here's what I love about BlueSky (although ironically haven't really participated in it...yet!)
This platform loves genuine conversations and interactions over robotic profiles that regurgitate template after template of clickbait posts.
"But Arthur, you LITERALLY did that same thing last month?!"
This platform loves genuine conversations and interactions over robotic profiles that regurgitate template after template of clickbait posts.
"But Arthur, you LITERALLY did that same thing last month?!"
December 3, 2024 at 12:41 AM
Here's what I love about BlueSky (although ironically haven't really participated in it...yet!)
This platform loves genuine conversations and interactions over robotic profiles that regurgitate template after template of clickbait posts.
"But Arthur, you LITERALLY did that same thing last month?!"
This platform loves genuine conversations and interactions over robotic profiles that regurgitate template after template of clickbait posts.
"But Arthur, you LITERALLY did that same thing last month?!"
30 Days. 30 Posts. 3 Platforms.
And more conversations than I have fingers to count.
When I started this 30 Day Value-Share challenge, I wasn't sure what to expect.
What I found was a community full of incredible founders, marketers, and creators; that's what made this journey so remarkable.
👇
And more conversations than I have fingers to count.
When I started this 30 Day Value-Share challenge, I wasn't sure what to expect.
What I found was a community full of incredible founders, marketers, and creators; that's what made this journey so remarkable.
👇
November 30, 2024 at 11:49 PM
30 Days. 30 Posts. 3 Platforms.
And more conversations than I have fingers to count.
When I started this 30 Day Value-Share challenge, I wasn't sure what to expect.
What I found was a community full of incredible founders, marketers, and creators; that's what made this journey so remarkable.
👇
And more conversations than I have fingers to count.
When I started this 30 Day Value-Share challenge, I wasn't sure what to expect.
What I found was a community full of incredible founders, marketers, and creators; that's what made this journey so remarkable.
👇
STOP treating influencers like they're your sales reps.
I see this mistake all the time.
Companies hand creators a brief full of required talking points about product features, discount codes, and even company achievements.
Then they wonder why the campaign underperformed...
Here's the reality 🧵
I see this mistake all the time.
Companies hand creators a brief full of required talking points about product features, discount codes, and even company achievements.
Then they wonder why the campaign underperformed...
Here's the reality 🧵
November 29, 2024 at 11:54 PM
STOP treating influencers like they're your sales reps.
I see this mistake all the time.
Companies hand creators a brief full of required talking points about product features, discount codes, and even company achievements.
Then they wonder why the campaign underperformed...
Here's the reality 🧵
I see this mistake all the time.
Companies hand creators a brief full of required talking points about product features, discount codes, and even company achievements.
Then they wonder why the campaign underperformed...
Here's the reality 🧵
Happy Thanksgiving!! 🦃🍂
(And a happy week/weekend to those that don't celebrate 😁)
It's been tough this year for a lot of people, but today is a day to remind us all of the positives that have come along, as well; both big and small.
🧵
(And a happy week/weekend to those that don't celebrate 😁)
It's been tough this year for a lot of people, but today is a day to remind us all of the positives that have come along, as well; both big and small.
🧵
November 28, 2024 at 8:31 PM
Happy Thanksgiving!! 🦃🍂
(And a happy week/weekend to those that don't celebrate 😁)
It's been tough this year for a lot of people, but today is a day to remind us all of the positives that have come along, as well; both big and small.
🧵
(And a happy week/weekend to those that don't celebrate 😁)
It's been tough this year for a lot of people, but today is a day to remind us all of the positives that have come along, as well; both big and small.
🧵
"No."
That's all you see, when an influencer declines your campaign.
It's just business. Nothing personal...but it kind of feels that way, doesn't it?
It felt like you poured everything into that campaign.
🧵
That's all you see, when an influencer declines your campaign.
It's just business. Nothing personal...but it kind of feels that way, doesn't it?
It felt like you poured everything into that campaign.
🧵
November 27, 2024 at 10:58 PM
"No."
That's all you see, when an influencer declines your campaign.
It's just business. Nothing personal...but it kind of feels that way, doesn't it?
It felt like you poured everything into that campaign.
🧵
That's all you see, when an influencer declines your campaign.
It's just business. Nothing personal...but it kind of feels that way, doesn't it?
It felt like you poured everything into that campaign.
🧵
I have educational books of varying topics stacked practically up to the ceiling.
Unfortunately, most of them are a waste of time or bore me to death.
But these 4 books are vastly different: 👇
Unfortunately, most of them are a waste of time or bore me to death.
But these 4 books are vastly different: 👇
November 27, 2024 at 12:28 AM
I have educational books of varying topics stacked practically up to the ceiling.
Unfortunately, most of them are a waste of time or bore me to death.
But these 4 books are vastly different: 👇
Unfortunately, most of them are a waste of time or bore me to death.
But these 4 books are vastly different: 👇
Reposted by Arthur Chen
Bad ideas sometimes strike great marketers. It's okay. You'll know soon enough that it didn't work.
Dust yourself off, dive back into ideation and brainstorming, and try TRY again!
Marketers often learn more from failures than they do from successes.
#MarketingSky
Dust yourself off, dive back into ideation and brainstorming, and try TRY again!
Marketers often learn more from failures than they do from successes.
#MarketingSky
November 26, 2024 at 2:39 PM
Bad ideas sometimes strike great marketers. It's okay. You'll know soon enough that it didn't work.
Dust yourself off, dive back into ideation and brainstorming, and try TRY again!
Marketers often learn more from failures than they do from successes.
#MarketingSky
Dust yourself off, dive back into ideation and brainstorming, and try TRY again!
Marketers often learn more from failures than they do from successes.
#MarketingSky
Reposted by Arthur Chen
You can hate influencers but they’re not going anywhere, more than half of Gen Z is in pursuit of becoming one or already is
November 26, 2024 at 6:25 PM
You can hate influencers but they’re not going anywhere, more than half of Gen Z is in pursuit of becoming one or already is
Want to know what's the most overlooked leverage point in negotiating long-term creator campaigns?
It's probably not what you think...
🧵
It's probably not what you think...
🧵
November 25, 2024 at 9:44 PM
Want to know what's the most overlooked leverage point in negotiating long-term creator campaigns?
It's probably not what you think...
🧵
It's probably not what you think...
🧵
Struggling to find the right creators?
Do this:
- Skip Follower count - check engagement
- Find those discussing the problem your product solves
- Study recent posts for audience fit
- Review sponsored posts
- Test small before scaling
Creators should BUILD your brand, not drain its budget.
Do this:
- Skip Follower count - check engagement
- Find those discussing the problem your product solves
- Study recent posts for audience fit
- Review sponsored posts
- Test small before scaling
Creators should BUILD your brand, not drain its budget.
November 24, 2024 at 6:14 PM
Struggling to find the right creators?
Do this:
- Skip Follower count - check engagement
- Find those discussing the problem your product solves
- Study recent posts for audience fit
- Review sponsored posts
- Test small before scaling
Creators should BUILD your brand, not drain its budget.
Do this:
- Skip Follower count - check engagement
- Find those discussing the problem your product solves
- Study recent posts for audience fit
- Review sponsored posts
- Test small before scaling
Creators should BUILD your brand, not drain its budget.
My biggest influencer marketing mistake?
No Campaign Framework.
I used to wing it.
Now, I have a process:
- Campaign Strategy
- Influencer Selection
- Outreach & Negotiation
- Preparation & Execution
- Analysis
Build a framework that’s comprehensive and repeatable.
Makes everything 10x easier.
No Campaign Framework.
I used to wing it.
Now, I have a process:
- Campaign Strategy
- Influencer Selection
- Outreach & Negotiation
- Preparation & Execution
- Analysis
Build a framework that’s comprehensive and repeatable.
Makes everything 10x easier.
November 23, 2024 at 10:42 PM
My biggest influencer marketing mistake?
No Campaign Framework.
I used to wing it.
Now, I have a process:
- Campaign Strategy
- Influencer Selection
- Outreach & Negotiation
- Preparation & Execution
- Analysis
Build a framework that’s comprehensive and repeatable.
Makes everything 10x easier.
No Campaign Framework.
I used to wing it.
Now, I have a process:
- Campaign Strategy
- Influencer Selection
- Outreach & Negotiation
- Preparation & Execution
- Analysis
Build a framework that’s comprehensive and repeatable.
Makes everything 10x easier.
Welcome to Day 22 of my 30 Day Value-Share Challenge!
---
Want to know the most overlooked way to get an influencer's attention?
Create and tag them in content that's about them BEFORE you pitch them.
But here's the key: it has to be genuine, valuable, and timely.
Here's what I mean by that. 🧵
---
Want to know the most overlooked way to get an influencer's attention?
Create and tag them in content that's about them BEFORE you pitch them.
But here's the key: it has to be genuine, valuable, and timely.
Here's what I mean by that. 🧵
November 22, 2024 at 10:39 PM
Welcome to Day 22 of my 30 Day Value-Share Challenge!
---
Want to know the most overlooked way to get an influencer's attention?
Create and tag them in content that's about them BEFORE you pitch them.
But here's the key: it has to be genuine, valuable, and timely.
Here's what I mean by that. 🧵
---
Want to know the most overlooked way to get an influencer's attention?
Create and tag them in content that's about them BEFORE you pitch them.
But here's the key: it has to be genuine, valuable, and timely.
Here's what I mean by that. 🧵
Most Popular Platforms =/= Best Platform
That's right. I said what I said. 😤
Just because a social platform is the most popular does NOT mean it's the best platform for your next influencer campaign.
Here's why: 🧵
That's right. I said what I said. 😤
Just because a social platform is the most popular does NOT mean it's the best platform for your next influencer campaign.
Here's why: 🧵
November 21, 2024 at 11:13 PM
Most Popular Platforms =/= Best Platform
That's right. I said what I said. 😤
Just because a social platform is the most popular does NOT mean it's the best platform for your next influencer campaign.
Here's why: 🧵
That's right. I said what I said. 😤
Just because a social platform is the most popular does NOT mean it's the best platform for your next influencer campaign.
Here's why: 🧵
Traditional advertising is DYING.
Influencer Marketing is GROWING.
Traditional ad spend will DROP by 2.1%.
Influencer marketing? 16% GROWTH YoY.
Traditional advertising talks AT people.
Influencer marketing talks WITH them.
What's the future of marketing?
Well...I think you get the picture. 😉
Influencer Marketing is GROWING.
Traditional ad spend will DROP by 2.1%.
Influencer marketing? 16% GROWTH YoY.
Traditional advertising talks AT people.
Influencer marketing talks WITH them.
What's the future of marketing?
Well...I think you get the picture. 😉
November 21, 2024 at 12:04 AM
Traditional advertising is DYING.
Influencer Marketing is GROWING.
Traditional ad spend will DROP by 2.1%.
Influencer marketing? 16% GROWTH YoY.
Traditional advertising talks AT people.
Influencer marketing talks WITH them.
What's the future of marketing?
Well...I think you get the picture. 😉
Influencer Marketing is GROWING.
Traditional ad spend will DROP by 2.1%.
Influencer marketing? 16% GROWTH YoY.
Traditional advertising talks AT people.
Influencer marketing talks WITH them.
What's the future of marketing?
Well...I think you get the picture. 😉
The Rule of 100 changed my life.
Most people see me as extroverted; a natural at networking.
What they didn't see was that I was terrified of asking for anything; whether for a business opportunity or just a favor.
The "no" felt personal; a rejection of my worth.
Then I found the Rule of 100. 🧵
Most people see me as extroverted; a natural at networking.
What they didn't see was that I was terrified of asking for anything; whether for a business opportunity or just a favor.
The "no" felt personal; a rejection of my worth.
Then I found the Rule of 100. 🧵
November 20, 2024 at 12:13 AM
The Rule of 100 changed my life.
Most people see me as extroverted; a natural at networking.
What they didn't see was that I was terrified of asking for anything; whether for a business opportunity or just a favor.
The "no" felt personal; a rejection of my worth.
Then I found the Rule of 100. 🧵
Most people see me as extroverted; a natural at networking.
What they didn't see was that I was terrified of asking for anything; whether for a business opportunity or just a favor.
The "no" felt personal; a rejection of my worth.
Then I found the Rule of 100. 🧵
I've never met a successful influencer marketer that wasn't empathetic.
And I don't mean in a rehearsed "I understand how you feel" PR kind of way.
I'm talking about real empathy.
The kind that tells you... 🧵
And I don't mean in a rehearsed "I understand how you feel" PR kind of way.
I'm talking about real empathy.
The kind that tells you... 🧵
November 18, 2024 at 11:26 PM
I've never met a successful influencer marketer that wasn't empathetic.
And I don't mean in a rehearsed "I understand how you feel" PR kind of way.
I'm talking about real empathy.
The kind that tells you... 🧵
And I don't mean in a rehearsed "I understand how you feel" PR kind of way.
I'm talking about real empathy.
The kind that tells you... 🧵
Welcome to Day 17 of my 30 Day Value-Share Challenge
---
Some quick thoughts on a busy Sunday...
One of the riskiest moments in an influencer campaign isn't when the creator's producing the content or even when it launches.
It's when the creator hands over the draft for the brand's review.
Why? 🧵
---
Some quick thoughts on a busy Sunday...
One of the riskiest moments in an influencer campaign isn't when the creator's producing the content or even when it launches.
It's when the creator hands over the draft for the brand's review.
Why? 🧵
November 18, 2024 at 1:07 AM
Welcome to Day 17 of my 30 Day Value-Share Challenge
---
Some quick thoughts on a busy Sunday...
One of the riskiest moments in an influencer campaign isn't when the creator's producing the content or even when it launches.
It's when the creator hands over the draft for the brand's review.
Why? 🧵
---
Some quick thoughts on a busy Sunday...
One of the riskiest moments in an influencer campaign isn't when the creator's producing the content or even when it launches.
It's when the creator hands over the draft for the brand's review.
Why? 🧵
Welcome to Day 16 of my 30 Day Value-Share Challenge
---
Let's talk about yesterday's fight between Mike Tyson and Jake Paul.
Set aside who you thought should've won or whether it was all a scripted fight. Ignore all of that.
Let's focus on WHY that fight was such a big deal to begin with. 🧵
---
Let's talk about yesterday's fight between Mike Tyson and Jake Paul.
Set aside who you thought should've won or whether it was all a scripted fight. Ignore all of that.
Let's focus on WHY that fight was such a big deal to begin with. 🧵
November 17, 2024 at 12:47 AM
Welcome to Day 16 of my 30 Day Value-Share Challenge
---
Let's talk about yesterday's fight between Mike Tyson and Jake Paul.
Set aside who you thought should've won or whether it was all a scripted fight. Ignore all of that.
Let's focus on WHY that fight was such a big deal to begin with. 🧵
---
Let's talk about yesterday's fight between Mike Tyson and Jake Paul.
Set aside who you thought should've won or whether it was all a scripted fight. Ignore all of that.
Let's focus on WHY that fight was such a big deal to begin with. 🧵
Welcome to Day 15 of my Value-Share Challenge
---
With all the new friends that recently joined yesterday, I wanted to do something a bit different today.
I want to show that influencer marketing works best when both sides understand each other, so let's bridge that gap.
🧵
---
With all the new friends that recently joined yesterday, I wanted to do something a bit different today.
I want to show that influencer marketing works best when both sides understand each other, so let's bridge that gap.
🧵
November 15, 2024 at 10:33 PM
Welcome to Day 15 of my Value-Share Challenge
---
With all the new friends that recently joined yesterday, I wanted to do something a bit different today.
I want to show that influencer marketing works best when both sides understand each other, so let's bridge that gap.
🧵
---
With all the new friends that recently joined yesterday, I wanted to do something a bit different today.
I want to show that influencer marketing works best when both sides understand each other, so let's bridge that gap.
🧵
Welcome to Day 14 of my 30 Day Value-Share Challenge
---
"500 - 651"
That's the average number of unread emails in an adult American's Inbox. It's no wonder that 35% of emails are left unread.
Yet I have over 75% open rate with my influencer outreach emails, and here's how. 🧵
---
"500 - 651"
That's the average number of unread emails in an adult American's Inbox. It's no wonder that 35% of emails are left unread.
Yet I have over 75% open rate with my influencer outreach emails, and here's how. 🧵
November 14, 2024 at 10:48 PM
Welcome to Day 14 of my 30 Day Value-Share Challenge
---
"500 - 651"
That's the average number of unread emails in an adult American's Inbox. It's no wonder that 35% of emails are left unread.
Yet I have over 75% open rate with my influencer outreach emails, and here's how. 🧵
---
"500 - 651"
That's the average number of unread emails in an adult American's Inbox. It's no wonder that 35% of emails are left unread.
Yet I have over 75% open rate with my influencer outreach emails, and here's how. 🧵