Mallie Hart
@itismalliehart.bsky.social
Content and social media marketing leader with 18+ years in the trenches. Music and mixed media art lover. Fan of micro-blogging and community built on conversation!
Pinned
Mallie Hart
@itismalliehart.bsky.social
· Jan 24
I've gone all in on many social media platforms in the past.
I've never gone all in on building my email list, despite knowing it was the smart thing to do.
That ends in 2025! Some marketing, a little music, and plenty of Mallie's hack horror stories.
nohackshere-malliehart.kit.com/60b7d02d19
I've never gone all in on building my email list, despite knowing it was the smart thing to do.
That ends in 2025! Some marketing, a little music, and plenty of Mallie's hack horror stories.
nohackshere-malliehart.kit.com/60b7d02d19
Things I wish I could say directly to the Tangerine Turd, Episode 1
"You are aware that this country was built on a foundation of protest, right?!?!?!"
"You are aware that this country was built on a foundation of protest, right?!?!?!"
June 9, 2025 at 5:33 PM
Things I wish I could say directly to the Tangerine Turd, Episode 1
"You are aware that this country was built on a foundation of protest, right?!?!?!"
"You are aware that this country was built on a foundation of protest, right?!?!?!"
You can share a dissenting or contrarian opinion without relying on ridiculous blanket statements.
That's it. That's the complete thought.
That's it. That's the complete thought.
June 9, 2025 at 1:58 PM
You can share a dissenting or contrarian opinion without relying on ridiculous blanket statements.
That's it. That's the complete thought.
That's it. That's the complete thought.
Unsolicited advice is rarely seen as nice.
And it just might get you muted or blocked.
I guess that was unsolicited advice, wasn't it?
WHOOPS!
And it just might get you muted or blocked.
I guess that was unsolicited advice, wasn't it?
WHOOPS!
June 4, 2025 at 12:51 PM
Unsolicited advice is rarely seen as nice.
And it just might get you muted or blocked.
I guess that was unsolicited advice, wasn't it?
WHOOPS!
And it just might get you muted or blocked.
I guess that was unsolicited advice, wasn't it?
WHOOPS!
"All the cool kids are doing it," is one of the things you should say to me if you want me to immediately ignore your idea.
June 3, 2025 at 5:49 PM
"All the cool kids are doing it," is one of the things you should say to me if you want me to immediately ignore your idea.
People don’t trust logos. They trust PEOPLE.
Show your face. Share your story. Be human.
Show your face. Share your story. Be human.
June 2, 2025 at 3:16 PM
People don’t trust logos. They trust PEOPLE.
Show your face. Share your story. Be human.
Show your face. Share your story. Be human.
Sometimes, an activity is just an activity.
Not a masterclass in marketing.
Go for the walk. Lift the weight. Read the book. Eat the pizza. Listen to the song.
And enjoy it. Without worrying about what it teaches you about marketing, sales, or operations.
The activity is the ENTIRE experience.
Not a masterclass in marketing.
Go for the walk. Lift the weight. Read the book. Eat the pizza. Listen to the song.
And enjoy it. Without worrying about what it teaches you about marketing, sales, or operations.
The activity is the ENTIRE experience.
March 25, 2025 at 1:06 PM
Sometimes, an activity is just an activity.
Not a masterclass in marketing.
Go for the walk. Lift the weight. Read the book. Eat the pizza. Listen to the song.
And enjoy it. Without worrying about what it teaches you about marketing, sales, or operations.
The activity is the ENTIRE experience.
Not a masterclass in marketing.
Go for the walk. Lift the weight. Read the book. Eat the pizza. Listen to the song.
And enjoy it. Without worrying about what it teaches you about marketing, sales, or operations.
The activity is the ENTIRE experience.
I'm a little late with this morning's #MusicVibe, but here it is.
Prom Zombie by stellastarr*
Let me know if you give it a listen!
#MusicSky #MusicDiscovery #IndieMusic
Prom Zombie by stellastarr*
Let me know if you give it a listen!
#MusicSky #MusicDiscovery #IndieMusic
Prom Zombie
stellastarr* · Civilized · Song · 2009
open.spotify.com
March 13, 2025 at 12:23 PM
I'm a little late with this morning's #MusicVibe, but here it is.
Prom Zombie by stellastarr*
Let me know if you give it a listen!
#MusicSky #MusicDiscovery #IndieMusic
Prom Zombie by stellastarr*
Let me know if you give it a listen!
#MusicSky #MusicDiscovery #IndieMusic
Threads allows one hashtag per post. Yet I see SOOOO many "content creators" auto-posting their Instagram posts, full of hashtags, to Threads as is.
Shows a distinct lack of understanding about catering the content to the platform.
#ContentCreators #SocialMediaMarketing
Shows a distinct lack of understanding about catering the content to the platform.
#ContentCreators #SocialMediaMarketing
March 12, 2025 at 2:02 PM
Threads allows one hashtag per post. Yet I see SOOOO many "content creators" auto-posting their Instagram posts, full of hashtags, to Threads as is.
Shows a distinct lack of understanding about catering the content to the platform.
#ContentCreators #SocialMediaMarketing
Shows a distinct lack of understanding about catering the content to the platform.
#ContentCreators #SocialMediaMarketing
Good morning and Happy Wednesday. Here's today's #MusicVibe.
Cathedrals by Wunderhorse
Let me know if you listen! #MusicSky #MusicDiscovery #IndieMusic
Cathedrals by Wunderhorse
Let me know if you listen! #MusicSky #MusicDiscovery #IndieMusic
Cathedrals
Wunderhorse · Midas · Song · 2024
open.spotify.com
March 12, 2025 at 10:55 AM
Good morning and Happy Wednesday. Here's today's #MusicVibe.
Cathedrals by Wunderhorse
Let me know if you listen! #MusicSky #MusicDiscovery #IndieMusic
Cathedrals by Wunderhorse
Let me know if you listen! #MusicSky #MusicDiscovery #IndieMusic
You wonder why you're not getting any engagement.
But your "post" is made up of a text-based graphic with no ALT tags, and the content portion is a lengthy list of hashtags. 20+ hashtags. Nothing else.
You can stop wondering.
#DigitalMarketing #MarketingSky
But your "post" is made up of a text-based graphic with no ALT tags, and the content portion is a lengthy list of hashtags. 20+ hashtags. Nothing else.
You can stop wondering.
#DigitalMarketing #MarketingSky
March 11, 2025 at 3:04 PM
You wonder why you're not getting any engagement.
But your "post" is made up of a text-based graphic with no ALT tags, and the content portion is a lengthy list of hashtags. 20+ hashtags. Nothing else.
You can stop wondering.
#DigitalMarketing #MarketingSky
But your "post" is made up of a text-based graphic with no ALT tags, and the content portion is a lengthy list of hashtags. 20+ hashtags. Nothing else.
You can stop wondering.
#DigitalMarketing #MarketingSky
Are you ready for today's #MusicVibe?
Flipside by FLORÉS
Let me know if you add it to your playlist!
#MusicSky #MusicDiscovery #IndieMusic
Flipside by FLORÉS
Let me know if you add it to your playlist!
#MusicSky #MusicDiscovery #IndieMusic
FLIPSIDE
FLORÉS · FLIPSIDE · Song · 2025
open.spotify.com
March 11, 2025 at 11:55 AM
Are you ready for today's #MusicVibe?
Flipside by FLORÉS
Let me know if you add it to your playlist!
#MusicSky #MusicDiscovery #IndieMusic
Flipside by FLORÉS
Let me know if you add it to your playlist!
#MusicSky #MusicDiscovery #IndieMusic
Monday Morning vibe ...
Everybody's Different by Joe P
Let me know if you listen, #MusicSky.
#IndieRock #IndieMusic #MusicDiscovery
Everybody's Different by Joe P
Let me know if you listen, #MusicSky.
#IndieRock #IndieMusic #MusicDiscovery
Everybody's Different
Joe P · Garden State Vampire · Song · 2024
open.spotify.com
March 10, 2025 at 12:47 PM
Monday Morning vibe ...
Everybody's Different by Joe P
Let me know if you listen, #MusicSky.
#IndieRock #IndieMusic #MusicDiscovery
Everybody's Different by Joe P
Let me know if you listen, #MusicSky.
#IndieRock #IndieMusic #MusicDiscovery
This morning's #MusicVibe.
"Swell" by New Year Memorial
Let me know if you listen! And what do you think, too?
"Swell" by New Year Memorial
Let me know if you listen! And what do you think, too?
Swell
New Year Memorial · I'll See You Tonight Wherever You Are · Song · 2017
open.spotify.com
March 4, 2025 at 12:32 PM
This morning's #MusicVibe.
"Swell" by New Year Memorial
Let me know if you listen! And what do you think, too?
"Swell" by New Year Memorial
Let me know if you listen! And what do you think, too?
#5SongShuffle
1. Red Rain by Peter Gabriel
2. R.S.V.P. by Hala
3. Somebody's Baby by Mike Felumlee
4. Behemoth by Daze
5. Living In Colour by Frightened Rabbit
#MusicSky #SpotifyShuffle #RandomPlaylist
Want to play? Set your music app to shuffle and share the first five songs!
1. Red Rain by Peter Gabriel
2. R.S.V.P. by Hala
3. Somebody's Baby by Mike Felumlee
4. Behemoth by Daze
5. Living In Colour by Frightened Rabbit
#MusicSky #SpotifyShuffle #RandomPlaylist
Want to play? Set your music app to shuffle and share the first five songs!
March 3, 2025 at 7:58 PM
#5SongShuffle
1. Red Rain by Peter Gabriel
2. R.S.V.P. by Hala
3. Somebody's Baby by Mike Felumlee
4. Behemoth by Daze
5. Living In Colour by Frightened Rabbit
#MusicSky #SpotifyShuffle #RandomPlaylist
Want to play? Set your music app to shuffle and share the first five songs!
1. Red Rain by Peter Gabriel
2. R.S.V.P. by Hala
3. Somebody's Baby by Mike Felumlee
4. Behemoth by Daze
5. Living In Colour by Frightened Rabbit
#MusicSky #SpotifyShuffle #RandomPlaylist
Want to play? Set your music app to shuffle and share the first five songs!
Content that creates connection and offers an opportunity for conversation leading to building and maintaining community? NOT A HACK!
Does it require skill, strategy, creativity, and community management? If so, it's not a hack!
#NoMarketingHacks #MarketingSky
Does it require skill, strategy, creativity, and community management? If so, it's not a hack!
#NoMarketingHacks #MarketingSky
March 3, 2025 at 1:36 PM
Content that creates connection and offers an opportunity for conversation leading to building and maintaining community? NOT A HACK!
Does it require skill, strategy, creativity, and community management? If so, it's not a hack!
#NoMarketingHacks #MarketingSky
Does it require skill, strategy, creativity, and community management? If so, it's not a hack!
#NoMarketingHacks #MarketingSky
While I'm not a fan of blanket statements, I AM sharing one today.
White men, STOP responding to anything that people who are not white men say with "calm down."
It's not the flex you think it is. In fact, it just makes you look like an ignorant ass!
White men, STOP responding to anything that people who are not white men say with "calm down."
It's not the flex you think it is. In fact, it just makes you look like an ignorant ass!
February 17, 2025 at 2:56 PM
While I'm not a fan of blanket statements, I AM sharing one today.
White men, STOP responding to anything that people who are not white men say with "calm down."
It's not the flex you think it is. In fact, it just makes you look like an ignorant ass!
White men, STOP responding to anything that people who are not white men say with "calm down."
It's not the flex you think it is. In fact, it just makes you look like an ignorant ass!
Satire requires skill.
You're not particularly adept at satire if you have to repeatedly inform your community that your post was satire.
#WriteSmarter #ContentMarketing
You're not particularly adept at satire if you have to repeatedly inform your community that your post was satire.
#WriteSmarter #ContentMarketing
February 14, 2025 at 6:44 PM
Satire requires skill.
You're not particularly adept at satire if you have to repeatedly inform your community that your post was satire.
#WriteSmarter #ContentMarketing
You're not particularly adept at satire if you have to repeatedly inform your community that your post was satire.
#WriteSmarter #ContentMarketing
Happy Valentine's Day! Here's this morning's music vibe.
quiet thing by better joy
open.spotify.com/track/3oOQGN...
quiet thing by better joy
open.spotify.com/track/3oOQGN...
February 14, 2025 at 1:53 PM
Happy Valentine's Day! Here's this morning's music vibe.
quiet thing by better joy
open.spotify.com/track/3oOQGN...
quiet thing by better joy
open.spotify.com/track/3oOQGN...
There's no secret sauce when it comes to smart marketing. Instead there's research, connection building, community management, content creation, content repurposing, platform management, AND SO MUCH MORE. Hacks and algorithm chasing won't in in the long run. #MarketingSky #Marketing
February 13, 2025 at 2:19 PM
There's no secret sauce when it comes to smart marketing. Instead there's research, connection building, community management, content creation, content repurposing, platform management, AND SO MUCH MORE. Hacks and algorithm chasing won't in in the long run. #MarketingSky #Marketing
Some Mondays, you wake up ready to tackle the world. And other Mondays, you wake up ready to climb right back into bed. Sadly, it's the latter for me today.
#TheMondays #MondaysGonnaBeMondays
#TheMondays #MondaysGonnaBeMondays
February 10, 2025 at 2:56 PM
Some Mondays, you wake up ready to tackle the world. And other Mondays, you wake up ready to climb right back into bed. Sadly, it's the latter for me today.
#TheMondays #MondaysGonnaBeMondays
#TheMondays #MondaysGonnaBeMondays
I love what I do, but that doesn't mean every day is a picnic. Sometimes, it's a hard slog through knee-deep mud and other muck.
If you love your job, you'll never work a day in your life is ABSOLUTELY not true. You can love what you do but can't ignore the effort necessary for success!
If you love your job, you'll never work a day in your life is ABSOLUTELY not true. You can love what you do but can't ignore the effort necessary for success!
February 3, 2025 at 1:12 PM
I love what I do, but that doesn't mean every day is a picnic. Sometimes, it's a hard slog through knee-deep mud and other muck.
If you love your job, you'll never work a day in your life is ABSOLUTELY not true. You can love what you do but can't ignore the effort necessary for success!
If you love your job, you'll never work a day in your life is ABSOLUTELY not true. You can love what you do but can't ignore the effort necessary for success!
Sanctuary
Tamino, Mitski · Sanctuary · Song · 2025
open.spotify.com
January 31, 2025 at 6:08 PM
For the love of Pete, authenticity is NOT the NEW brand strategy. Authenticity across brand messaging has been discussed for years. Your customers can sniff out fake and insincere from a mile away.
#LukewarmTake #StopIt #MarketingSky
#LukewarmTake #StopIt #MarketingSky
January 28, 2025 at 6:13 PM
For the love of Pete, authenticity is NOT the NEW brand strategy. Authenticity across brand messaging has been discussed for years. Your customers can sniff out fake and insincere from a mile away.
#LukewarmTake #StopIt #MarketingSky
#LukewarmTake #StopIt #MarketingSky
All right, I'm in: 10 Days of Favorite Bass Players.
Day 3: Michael M of We Are The Physics
open.spotify.com/track/4JHHO4...
Day 3: Michael M of We Are The Physics
open.spotify.com/track/4JHHO4...
January 28, 2025 at 3:14 PM
All right, I'm in: 10 Days of Favorite Bass Players.
Day 3: Michael M of We Are The Physics
open.spotify.com/track/4JHHO4...
Day 3: Michael M of We Are The Physics
open.spotify.com/track/4JHHO4...
I've often played the role of the cobbler whose children go without shoes. But it's not the flex many think it is. It happens, but it shouldn't be celebrated. My online presence matters as someone asking other people to pay me to assist with their online presence.
January 27, 2025 at 2:46 PM
I've often played the role of the cobbler whose children go without shoes. But it's not the flex many think it is. It happens, but it shouldn't be celebrated. My online presence matters as someone asking other people to pay me to assist with their online presence.