Tim Smits
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timsmitstim.bsky.social
Tim Smits
@timsmitstim.bsky.social

Full professor of persuasion and marketing communication, Leuven university @miplab.bsky.social Research on food communication. Vice dean of education

Psychology 28%
Business 18%

Publication alert. First publication by @hannahboen.bsky.social. A scoping review on digital food environment attributes (e.g. characteristics of influencer post or supermarket apps) that shape consumers’ sustainability perceptions and other outcomes. ijbnpa.biomedcentral.com/articles/10....

Publication from our lab (dr. Lotte Hallez as lead author). "Message in a bottle", on a large fields experiment studying whether packaging material and claims shape perceptions of food sustainability. Contrary to other effects in our studies we found little effect www.tandfonline.com/doi/full/10....
Message in a bottle: how sustainable packaging shapes consumers’ food perceptions and non-hypothetical choices
Brands are increasingly modifying their packaging to meet the growing demands from policymakers and consumers for eco-friendly solutions. This shift involves using sustainable materials, minimizing...
www.tandfonline.com

Volgens mij hebben we net voor redding gezorgd.

Maar wordt de toren hoog genoeg om een stuk autostrade te zien waar geen file is? De ironie is namelijk dat er op "de parking" wel gereden wordt terwijl de boerentoren vooral goed uitzicht geeft over het stilleven van het verkeersinfarct.

🚨publication alert🚨 First article by @louiseglenisson.bsky.social. A massive systematic review (summarizing 290 articles) on the psychological states driving individuals' sustainable food behavior. Open access at www.sciencedirect.com/science/arti...
@miplab.bsky.social
“Thought for food”: A systematic review of how psychological state factors affect sustainable food outcomes
Given the harmful environmental, social, and economic impacts of our current food system, it is essential to develop a comprehensive understanding of …
www.sciencedirect.com

Reposted by Tim Smits

Just wrapped up our presentation at #ICA2025 on our study of health communication on social media!
@miplab.bsky.social @timsmitstim.bsky.social

A true pleasure and honour to be a jury member for the @kuleuvenuniversity.bsky.social #fallingwalls contest. Good luck to all contestants in their research!

View = 💯

Looking forward to my short research stay this week @uniklagenfurt.bsky.social as a mentor in their great young scientists mentoring programme.

So, we pay publication fees to have *fancy academic hosting* of our research articles, but we get so much service in return...? @elsevierconnect.bsky.social it is really disappointing that you are apparently still recycling the same old mails. Google+ was discontinued 6 years ago.

Food sustainability is a hot topic and many at least have some beliefs about it. Those beliefs not necessarily match the objective sustainability. We therefore developed PENSUS, a scale to measure food sustainability perceptions. Open access www.sciencedirect.com/science/arti...

Reposted by Tim Smits

Onderzoekers aan KU Leuven ontwikkelden een schaal om percepties over ecologische duurzaamheid van voeding te meten bij jongeren: www.sciencedirect.com/science/arti...

Vers van de pers, door dr. Lotte Hallez, dra. @kabivanwinkelen.bsky.social, prof. Filip Boen en prof. @timsmitstim.bsky.social.

Reposted by Tim Smits

#Obesity: More than half of all adults and a third of children, teenagers and young adults are predicted to be #overweight or obese by 2050 worldwide

Study published in @thelancet.bsky.social journal, covering more than 200 countries.

“a monumental societal failure,"

www.bbc.com/news/article...
More than 50% of adults predicted to be obese by 2050 worldwide
Levels look set to accelerate rapidly, particularly in lower-income countries.
www.bbc.com

New research by @pauliendecorte.bsky.social on the socialization agents of emerging adults' recipe choices. www.tandfonline.com/doi/full/10....

Our FEAST project feast2030.eu systematic review on digital media behavioral change techniques for sustainable food consumption. Presented at #etmaal2025 by @kabivanwinkelen.bsky.social

Already in the first two session blocks at #etmaal2025 our team gave a couple of great presentations. On food waste, drivers of sustainable food consumption, behavioral change techniques for sustainable foods, an experiment on social media food exposure and a content analysis of health messages.

Today's the dies natalis of @kuleuvenuniversity.bsky.social , and this day marks the start of the festivities for 600 years of Leuven university. And communication sciences kicks off these festivities with two days of great interactions at the @etmaal2025.bsky.social conference in Bruges

Reposted by Tim Smits

#Etmaal2025 starts tomorrow! Here’s what you need to know:
🕣Registration: from 8:30 on
🗣️Preconferences: 9:30–11:30
☕️Welcome coffee: 11:00–11:50 (Level 4)
🎤Conference kick-off (keynote): 11:50 (Auditorium)
📄Programme: https://buff.ly/4giJ0zf or app
Programme
buff.ly

In januari ook. Anders zaten we wel met een serieus probleem

I was invited for an episode of the Beetweters podcast to talk about our research on how our physical and digital food environments persuades us towards less healthy food choices and perceptions. Podcast in Dutch: open.spotify.com/episode/1E6O...
#122 Gepakt door de verpakking
Beetweters · Episode
open.spotify.com

Excited to start working on the #infoodmation project (EU funded) where our team @miplab.bsky.social will focus on mapping food media and marketing strategies and building a register of food communication examples. www.linkedin.com/feed/update/...
European Food Information Council (EUFIC) on LinkedIn: #infoodmation #foodmarketing #foodchoices
🎉 Kicking off the EU-funded project #Infoodmation!   In today’s digital world, citizens—especially children—are exposed to hours of #FoodMarketing and media…
www.linkedin.com
With #etmaal2025 just around the corner, we’re excited to introduce our new research group! 🏛️📢 As part of the Communication Science department at KU Leuven, we’re co-organizing this vibrant conference—and this is just the beginning.
Follow us for more updates on our research group!
We encourage the #Etmaal2025 community to continue our engaging discussions in a space in line with our academic values. Therefore, we will gradually switch from X to BlueSky. Up until the conference, we will cross-post all information. During the conference, we will only use Bluesky (1/2)

Short but insightful article by @kabivanwinkelen.bsky.social on some of our lab's research: how our social media feed quite literally "feeds" us. eurohealthnet-magazine.eu/how-your-fee... This taps into our involvement in the FEAST project (feast2030.eu) and CUES (cuesproject.eu)
How your feed feeds you: the hidden power of digital food marketing on your eating habits
Discover the impact of social media on food marketing and how it influences our eating habits. Find out why action is needed in today's digital age.
eurohealthnet-magazine.eu

Will certainly read this! Do you know the case of Tobacco in Indonesia? A PhD student of mine is studying this, see e.g. doi.org/10.1080/1743.... I always find this example to be telling. Within many countries people are disgusted about this case, but fail see the parallel with other CDOH
Sport CSR as a hidden marketing strategy? A study of Djarum, an Indonesian tobacco company
This paper focuses on Djarum, an Indonesian tobacco company, which actively engages in sport corporate social responsibility (SCSR) programs by giving badminton scholarships to children. The aim of...
doi.org

Reposted by Tim Smits

Huge, detailed new analysis of Mckinsey's fossil fuel clients - I know you already think it's bad but trust me, it is *worse* than that -->>

www.theguardian.com/business/202...
‘A little dirty’: inside the secret world of McKinsey, the firm hooked on fossil fuels
Interviews and analysis of court documents show how the world’s most prestigious consulting firm quietly helps fuel the climate crisis
www.theguardian.com

I'd suggest to add @emmaboyland.bsky.social and you can also add me. Thanks for the starter pack!

Fascinating research on the belief that electronic devices are listening to our IRL conversations and then use that info for personalized ads (i.e., e-eavesdropping). By @segijn.bsky.social
Across the U.S. (77.7%), Netherlands (66.5%), and Poland (52.6%) people report receiving advertisements related to personal conversations, finds Segjin et al., with implications for perceived privacy and surveillance doi.org/10.1177/2056...

Reposted by Tim Smits

Across the U.S. (77.7%), Netherlands (66.5%), and Poland (52.6%) people report receiving advertisements related to personal conversations, finds Segjin et al., with implications for perceived privacy and surveillance doi.org/10.1177/2056...