Tim Smits
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timsmitstim.bsky.social
Tim Smits
@timsmitstim.bsky.social
Full professor of persuasion and marketing communication, Leuven university @miplab.bsky.social Research on food communication. Vice dean of education
Publication alert. First publication by @hannahboen.bsky.social. A scoping review on digital food environment attributes (e.g. characteristics of influencer post or supermarket apps) that shape consumers’ sustainability perceptions and other outcomes. ijbnpa.biomedcentral.com/articles/10....
November 8, 2025 at 8:46 PM
Publication from our lab (dr. Lotte Hallez as lead author). "Message in a bottle", on a large fields experiment studying whether packaging material and claims shape perceptions of food sustainability. Contrary to other effects in our studies we found little effect www.tandfonline.com/doi/full/10....
Message in a bottle: how sustainable packaging shapes consumers’ food perceptions and non-hypothetical choices
Brands are increasingly modifying their packaging to meet the growing demands from policymakers and consumers for eco-friendly solutions. This shift involves using sustainable materials, minimizing...
www.tandfonline.com
November 8, 2025 at 8:39 PM
🚨publication alert🚨 First article by @louiseglenisson.bsky.social. A massive systematic review (summarizing 290 articles) on the psychological states driving individuals' sustainable food behavior. Open access at www.sciencedirect.com/science/arti...
@miplab.bsky.social
“Thought for food”: A systematic review of how psychological state factors affect sustainable food outcomes
Given the harmful environmental, social, and economic impacts of our current food system, it is essential to develop a comprehensive understanding of …
www.sciencedirect.com
June 17, 2025 at 5:36 PM
Reposted by Tim Smits
Just wrapped up our presentation at #ICA2025 on our study of health communication on social media!
@miplab.bsky.social @timsmitstim.bsky.social
June 16, 2025 at 12:26 AM
A true pleasure and honour to be a jury member for the @kuleuvenuniversity.bsky.social #fallingwalls contest. Good luck to all contestants in their research!
March 25, 2025 at 9:37 PM
Looking forward to my short research stay this week @uniklagenfurt.bsky.social as a mentor in their great young scientists mentoring programme.
March 17, 2025 at 8:39 AM
So, we pay publication fees to have *fancy academic hosting* of our research articles, but we get so much service in return...? @elsevierconnect.bsky.social it is really disappointing that you are apparently still recycling the same old mails. Google+ was discontinued 6 years ago.
March 9, 2025 at 7:56 PM
Reposted by Tim Smits
Onderzoekers aan KU Leuven ontwikkelden een schaal om percepties over ecologische duurzaamheid van voeding te meten bij jongeren: www.sciencedirect.com/science/arti...

Vers van de pers, door dr. Lotte Hallez, dra. @kabivanwinkelen.bsky.social, prof. Filip Boen en prof. @timsmitstim.bsky.social.
March 7, 2025 at 8:53 AM
Food sustainability is a hot topic and many at least have some beliefs about it. Those beliefs not necessarily match the objective sustainability. We therefore developed PENSUS, a scale to measure food sustainability perceptions. Open access www.sciencedirect.com/science/arti...
March 7, 2025 at 11:10 AM
Reposted by Tim Smits
#Obesity: More than half of all adults and a third of children, teenagers and young adults are predicted to be #overweight or obese by 2050 worldwide

Study published in @thelancet.bsky.social journal, covering more than 200 countries.

“a monumental societal failure,"

www.bbc.com/news/article...
More than 50% of adults predicted to be obese by 2050 worldwide
Levels look set to accelerate rapidly, particularly in lower-income countries.
www.bbc.com
March 4, 2025 at 7:07 AM
New research by @pauliendecorte.bsky.social on the socialization agents of emerging adults' recipe choices. www.tandfonline.com/doi/full/10....
February 26, 2025 at 11:24 AM
Our FEAST project feast2030.eu systematic review on digital media behavioral change techniques for sustainable food consumption. Presented at #etmaal2025 by @kabivanwinkelen.bsky.social
February 4, 2025 at 2:17 PM
Framing of de-paving initiatives and other blue-green interventions. @baldwinvangorp.bsky.social presents our research at #etmaal2025
February 4, 2025 at 11:26 AM
Already in the first two session blocks at #etmaal2025 our team gave a couple of great presentations. On food waste, drivers of sustainable food consumption, behavioral change techniques for sustainable foods, an experiment on social media food exposure and a content analysis of health messages.
February 3, 2025 at 2:39 PM
February 3, 2025 at 11:00 AM
Today's the dies natalis of @kuleuvenuniversity.bsky.social , and this day marks the start of the festivities for 600 years of Leuven university. And communication sciences kicks off these festivities with two days of great interactions at the @etmaal2025.bsky.social conference in Bruges
February 3, 2025 at 9:09 AM
Reposted by Tim Smits
#Etmaal2025 starts tomorrow! Here’s what you need to know:
🕣Registration: from 8:30 on
🗣️Preconferences: 9:30–11:30
☕️Welcome coffee: 11:00–11:50 (Level 4)
🎤Conference kick-off (keynote): 11:50 (Auditorium)
📄Programme: https://buff.ly/4giJ0zf or app
Programme
buff.ly
February 2, 2025 at 10:30 AM
I was invited for an episode of the Beetweters podcast to talk about our research on how our physical and digital food environments persuades us towards less healthy food choices and perceptions. Podcast in Dutch: open.spotify.com/episode/1E6O...
#122 Gepakt door de verpakking
Beetweters · Episode
open.spotify.com
February 1, 2025 at 9:17 AM
Excited to start working on the #infoodmation project (EU funded) where our team @miplab.bsky.social will focus on mapping food media and marketing strategies and building a register of food communication examples. www.linkedin.com/feed/update/...
European Food Information Council (EUFIC) on LinkedIn: #infoodmation #foodmarketing #foodchoices
🎉 Kicking off the EU-funded project #Infoodmation!   In today’s digital world, citizens—especially children—are exposed to hours of #FoodMarketing and media…
www.linkedin.com
January 30, 2025 at 3:21 PM
Reposted by Tim Smits
With #etmaal2025 just around the corner, we’re excited to introduce our new research group! 🏛️📢 As part of the Communication Science department at KU Leuven, we’re co-organizing this vibrant conference—and this is just the beginning.
Follow us for more updates on our research group!
January 29, 2025 at 10:33 PM
Reposted by Tim Smits
We encourage the #Etmaal2025 community to continue our engaging discussions in a space in line with our academic values. Therefore, we will gradually switch from X to BlueSky. Up until the conference, we will cross-post all information. During the conference, we will only use Bluesky (1/2)
January 8, 2025 at 11:02 AM
Short but insightful article by @kabivanwinkelen.bsky.social on some of our lab's research: how our social media feed quite literally "feeds" us. eurohealthnet-magazine.eu/how-your-fee... This taps into our involvement in the FEAST project (feast2030.eu) and CUES (cuesproject.eu)
How your feed feeds you: the hidden power of digital food marketing on your eating habits
Discover the impact of social media on food marketing and how it influences our eating habits. Find out why action is needed in today's digital age.
eurohealthnet-magazine.eu
December 2, 2024 at 8:26 PM
Reposted by Tim Smits
McKinsey……. #cdoh
November 20, 2024 at 4:40 PM
Reposted by Tim Smits
Most UK TV ads for sweets & snacks shown before 9pm—when children often watch TV—from companies that claim not to target young audiences.

www.theguardian.com/society/2024...
Most UK TV ads for sweets and snacks shown before children’s viewing watershed
Research has prompted claims firms such as Mars, Haribo and PepsiCo are in ‘flagrant’ breach of codes of behaviour
www.theguardian.com
November 14, 2024 at 7:19 PM
Fascinating research on the belief that electronic devices are listening to our IRL conversations and then use that info for personalized ads (i.e., e-eavesdropping). By @segijn.bsky.social
Across the U.S. (77.7%), Netherlands (66.5%), and Poland (52.6%) people report receiving advertisements related to personal conversations, finds Segjin et al., with implications for perceived privacy and surveillance doi.org/10.1177/2056...
November 18, 2024 at 7:15 AM