Credit to: arminhamidian TikTok has quickly become an undisputed leader in social media with millions of people visiting the site every day. Companies have realized the fact that TikTok isn’t just …

Learn how to create a social media content calendar step by step. Plan, schedule, and optimize posts to boost engagement and consistency.

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Social media advertising has become a pivotal aspect of online marketing strategies, with businesses leveraging various platforms to promote their products and reach their target audience. One crucial factor in this process is understanding the pricing structure associated with popular social media ads. Social media giants such as Facebook, Instagram, and Twitter have revolutionized online […]

Are you treating your business growth like unpredictable rain or a controlled irrigation system? 🌧️ vs 🚜. In this bonus episode, we break down why relying solely on organic social media is hurting your independent retail store and why paid Meta Ads (Facebook & Instagram) are the "spotlight" you've been missing. We reveal why "Targeting" is dead, the exact percentage of revenue you should spend on marketing, and why you should never, ever just hit "Boost". Key Takeaways: *The Budget Formula: Why successful retailers spend 5-12% of revenue on marketing. *Creative First: How your photos and videos now control who sees your ads. *The "Hellscape": When to DIY your ads and when to outsource to an agency. 🎯 What You’ll Learn: 00:00 Introduction 01:55 Why Ads are the "Spotlight" for Retailers 02:49 The Broadway Analogy: Amplification 04:02 Why Organic Reach is Unpredictable (Rain vs. Irrigation) 08:29 Success Metrics: It's Not Just About Sales 11:17 Growing Your Email List with Paid Ads 13:32 Filling Your Events with Ads 17:15 Why Detailed Targeting is Dead (Creative is King) 18:44 STOP "Boosting" Posts: Do This Instead 25:29 The Dangers of Using AI for Ad Creatives 27:05 Best Ad Types for Brick & Mortar vs. Ecommerce 30:00 Warming Up Cold Audiences 33:40 Realistic ROAS: What is a Good Return? (3x - 40x) 42:30 The Golden Rule: How Much Should You Spend? (5-12%) 50:06 DIY vs. Agency: Is Running Ads Your Superpower? 52:45 Case Study: Leaving the "Hellscape" 55:00 Next Steps: Book a Strategy Call 57:48 Outro Links: Book a Call - https://rootedinretail.com/ads Cloud Nine Pajamas Episode - https://podcasts.apple.com/ph/podcast/the-secret-to-making-money-in-your-sleep-with-miranda-heslip/id1674427424?i=1000650977842 Retail Marketing Budget Calculator - https://indera.co/calculator Meta Ads Manager - https://www.facebook.com/business/tools/ads-manager Facebook for Business - https://www.facebook.com/business Instagram for Business - https://business.instagram.com/ Join IndERA - Go to http://indera.co/prompt to access the prompt Book a Call with IndERA - https://indera.co This conversation is part of a special Pro-only coaching call, the type members usually access inside IndERA Pro. Want more deep-dive sessions like this? Use code HOLIDAY to save $503 on your yearly Pro membership. You’ll get instant access to every 2025 replay and can start saving the dates for all 2026 coaching calls! - Getting value from Rooted in Retail? Then you’ll love IndERA - the Independent Retailers Association, built from the same mission: to support, connect, and champion indie store owners. - Join for just $25/month or get found this holiday season when you join IndERA Pro to unlock access to your Get Listed done-for-you online listing management. Save $503 with the code HOLIDAY, and lock in that rate forever. JoinIndERA.com Get more traffic, more sales, and less stress. Our Facebook Ads Management service was built for independent retailers like you: https://www.indera.co/facebook-ads-management Join the Rooted in Retail Facebook Group to continue the conversation - https://www.facebook.com/groups/rootedinretail Join our weekly newsletter at https://rootedinretail.com/newsletter/ Show off your super fandom by getting your Rooted in Retail Merch! https://www.bystadium.com/us/en/stores/rooted-in-retail-30474/S820473454

As your network on Bluesky grows, so does the noise. Your main timeline, once a curated stream of insightful posts, can quickly become a chaotic firehose of memes, news, and …