In today’s fast-moving digital world, hoteliers often feel a massive amount of pressure to "be everywhere." If you’ve been feeling like the push toward social media is a distraction from the fundamental work of running a hotel, you aren

Shiji, the global hospitality technology leader, announced the 400th installation of its Infrasys POS at a Hyatt hotel, marking a significant milestone in its collaboration with Hyatt that began in 2019. The install took place at the Hyatt Regency Greenville in Greenville, South Carolina, a contemporary 327 room property within walking distance of city’s vibrant dining, nightlife, and shopping scene, with a farm‑to‑table restaurant and separate lounge.

For years, social media was the top of the funnel, a place for storytelling and inspiration, not conversion. However, a recent Adtaxi study reveals just how dramatically these platforms have evolved into commerce engines, with 54% of U.S. adults seeking product or service recommendations on social media and 20% already purchasing directly within the apps.

For years, social media was the top of the funnel, a place for storytelling and inspiration, not conversion. However, a recent Adtaxi study reveals just how dramatically these platforms have evolved into commerce engines, with 54% of U.S. adults seeking product or service recommendations on social media and 20% already purchasing directly within the apps.

As part of our Thematics campaign with Shiji Group on Single Provider for Seamless Data, this article looks at one of the most transformative ideas in hotel technology today: the centralized, real-time guest profile. Integrated systems hold the promise of unlocking new guest experiences and streamlining operations, but the real challenge lies in turning that promise into everyday reality.

From the Thematics interview with Shiji Group's Ryan King during HITEC, one key message about envisioning hotel technology improvements was this:

The hospitality industry has long revolved around the "Point of Sale" – the physical location where a transaction occurs. Whether it’s a front desk, a restaurant counter, or a retail shop, guests traditionally come to us. But in an era where guest expectations are soaring and convenience is king, simply waiting for the guest to come to our point of sale is no longer sufficient. We are rapidly shifting towards the "Point of Service Hospitality" – meeting the guest wherever they are, anticipating their needs, and serving them seamlessly.

In a time when most of the world can't go more than a few...