What's the million dollar question every entrepreneur needs to answer? It's not just about growth—it's about building a profitable business you can actually exit from. In this episode, NaRon Tillman sits down with Marcia Riner, founder of Infinite Profit, to reveal the strategies most entrepreneurs miss when it comes to true business profitability. Marcia breaks down why you should prepare your business for sale from day one (even if you never plan to sell), how incremental improvements compound into massive results, and the mindset shifts that separate struggling business owners from profitable ones. 🎯 What You'll Learn: ✅ The #1 reason businesses fail to turn a profit ✅ How to visualize your business success and work backward ✅ Why building with an exit strategy protects your future ✅ Incremental changes that drive exponential growth ✅ The importance of external support and continuous learning ⏱️ TIMESTAMPS: 00:00 Introduction: The Million Dollar Question 01:02 The Challenges of Turning a Profit 02:32 Welcome to the Walk Victory Podcast 03:18 Understanding Profitability 06:02 Building a Business with an Exit Strategy 11:01 Mindset Shifts for Profitability 16:13 Incremental Changes for Business Growth 25:46 The Importance of Continuous Learning and Team Support 28:29 Conclusion and Final Thoughts 💼 Connect with Marcia Riner: 🔗 LinkedIn: https://www.linkedin.com/in/marciariner/ 📺 YouTube: https://www.youtube.com/profitwithaplan 📸 Instagram: https://instagram.com/marciariner 👍 Facebook: https://facebook.com/marciariner 🌐 Infinite Profit: https://www.marciariner.com/ Marcia is the founder of Infinite Profit and helps entrepreneurs build sustainable, profitable businesses designed for long-term success and strategic exits.