Every company has a mission statement.
The difference between saying it and living it is whether that mission shows up in your communications.
#StrategicComms
The difference between saying it and living it is whether that mission shows up in your communications.
#StrategicComms
November 5, 2025 at 7:46 PM
Every company has a mission statement.
The difference between saying it and living it is whether that mission shows up in your communications.
#StrategicComms
The difference between saying it and living it is whether that mission shows up in your communications.
#StrategicComms
Are you a charity, union or social impact organisation looking to sharpen your messaging to make real impact? Get smarter, stronger comms — subscribe to our newsletter now: your-agenda.com/late...
#CharityComms #StrategicComms #Unions #ThirdSector #SettingTheAgenda #Charities #SocialComms
#CharityComms #StrategicComms #Unions #ThirdSector #SettingTheAgenda #Charities #SocialComms
November 4, 2025 at 11:15 AM
Are you a charity, union or social impact organisation looking to sharpen your messaging to make real impact? Get smarter, stronger comms — subscribe to our newsletter now: your-agenda.com/late...
#CharityComms #StrategicComms #Unions #ThirdSector #SettingTheAgenda #Charities #SocialComms
#CharityComms #StrategicComms #Unions #ThirdSector #SettingTheAgenda #Charities #SocialComms
The clocks went back and we got an extra hour in October: we’ve put it to good use with another busy month supporting great causes. Read our monthly round-up: your-agenda.com/late...
#SettingTheAgenda #PR #Unions #CharityComms #Membership #StrategicComms #Leadership #DigitalComms #IFC2025
#SettingTheAgenda #PR #Unions #CharityComms #Membership #StrategicComms #Leadership #DigitalComms #IFC2025
November 3, 2025 at 3:03 PM
The clocks went back and we got an extra hour in October: we’ve put it to good use with another busy month supporting great causes. Read our monthly round-up: your-agenda.com/late...
#SettingTheAgenda #PR #Unions #CharityComms #Membership #StrategicComms #Leadership #DigitalComms #IFC2025
#SettingTheAgenda #PR #Unions #CharityComms #Membership #StrategicComms #Leadership #DigitalComms #IFC2025
Want to get your hands on some top tips, ideas and advice on everything comms? We've collated our ‘how to’ guides into a one-stop-resource ready for you to use, for free: your-agenda.com/late...
#StrategicComms #SettingTheAgenda #FreeCommsResources #FreeResources #CommsGuides
#StrategicComms #SettingTheAgenda #FreeCommsResources #FreeResources #CommsGuides
October 24, 2025 at 10:00 AM
Want to get your hands on some top tips, ideas and advice on everything comms? We've collated our ‘how to’ guides into a one-stop-resource ready for you to use, for free: your-agenda.com/late...
#StrategicComms #SettingTheAgenda #FreeCommsResources #FreeResources #CommsGuides
#StrategicComms #SettingTheAgenda #FreeCommsResources #FreeResources #CommsGuides
Are you a charity, union or social impact organisation looking to sharpen your messaging to make real impact? Get smarter, stronger comms — subscribe to our newsletter now: your-agenda.com/late...
#CharityComms #StrategicComms #Unions #ThirdSector #SettingTheAgenda #Charities #SocialComms
#CharityComms #StrategicComms #Unions #ThirdSector #SettingTheAgenda #Charities #SocialComms
October 23, 2025 at 10:00 AM
Are you a charity, union or social impact organisation looking to sharpen your messaging to make real impact? Get smarter, stronger comms — subscribe to our newsletter now: your-agenda.com/late...
#CharityComms #StrategicComms #Unions #ThirdSector #SettingTheAgenda #Charities #SocialComms
#CharityComms #StrategicComms #Unions #ThirdSector #SettingTheAgenda #Charities #SocialComms
Public relations is about strategy, storytelling, and showing up when it matters most.
At Alta, we make sure your message cuts through the noise, because reputation — It’s kind of a big deal. 😉 #PRLife #StrategicComms #AltaPR
At Alta, we make sure your message cuts through the noise, because reputation — It’s kind of a big deal. 😉 #PRLife #StrategicComms #AltaPR
October 22, 2025 at 5:54 PM
Public relations is about strategy, storytelling, and showing up when it matters most.
At Alta, we make sure your message cuts through the noise, because reputation — It’s kind of a big deal. 😉 #PRLife #StrategicComms #AltaPR
At Alta, we make sure your message cuts through the noise, because reputation — It’s kind of a big deal. 😉 #PRLife #StrategicComms #AltaPR
I realised I live in a bubble.
A global research leader told me, “I don’t even know what my comms team does.”
He didn’t see how storytelling, PR, and targeted content attract partners, donors, investors, and talent.
That’s why we must always show our value and impact. 📈
#StrategicComms
A global research leader told me, “I don’t even know what my comms team does.”
He didn’t see how storytelling, PR, and targeted content attract partners, donors, investors, and talent.
That’s why we must always show our value and impact. 📈
#StrategicComms
October 15, 2025 at 10:09 AM
I realised I live in a bubble.
A global research leader told me, “I don’t even know what my comms team does.”
He didn’t see how storytelling, PR, and targeted content attract partners, donors, investors, and talent.
That’s why we must always show our value and impact. 📈
#StrategicComms
A global research leader told me, “I don’t even know what my comms team does.”
He didn’t see how storytelling, PR, and targeted content attract partners, donors, investors, and talent.
That’s why we must always show our value and impact. 📈
#StrategicComms
You’ve written your communications plan – but how do you make it stick? We’ve pulled together some practical tips so your plan creates real change. Read the full article: your-agenda.com/late...
#CommsStrategy #SettingTheAgenda #StrategicComms #DigitalComms #Strategy #CommsPlan
#CommsStrategy #SettingTheAgenda #StrategicComms #DigitalComms #Strategy #CommsPlan
October 15, 2025 at 10:00 AM
You’ve written your communications plan – but how do you make it stick? We’ve pulled together some practical tips so your plan creates real change. Read the full article: your-agenda.com/late...
#CommsStrategy #SettingTheAgenda #StrategicComms #DigitalComms #Strategy #CommsPlan
#CommsStrategy #SettingTheAgenda #StrategicComms #DigitalComms #Strategy #CommsPlan
New science communications job with @ilri.org 🐐
Team leader, Strategic Communications and outreach
📍 Nairobi, Kenya
💡 8+ years of experience
🗓️ Deadline November 8, 2025
www.ilri.org/join-us/jobs...
#CommunicationsJobs #StrategicComms #Jobs
Team leader, Strategic Communications and outreach
📍 Nairobi, Kenya
💡 8+ years of experience
🗓️ Deadline November 8, 2025
www.ilri.org/join-us/jobs...
#CommunicationsJobs #StrategicComms #Jobs
JOBS & careers
iFrameResize({checkOrigin:false,messageCallback:function(messageData){if(messageData.message){document.body.style.display='none';location.href=messageData…
www.ilri.org
October 10, 2025 at 9:04 AM
New science communications job with @ilri.org 🐐
Team leader, Strategic Communications and outreach
📍 Nairobi, Kenya
💡 8+ years of experience
🗓️ Deadline November 8, 2025
www.ilri.org/join-us/jobs...
#CommunicationsJobs #StrategicComms #Jobs
Team leader, Strategic Communications and outreach
📍 Nairobi, Kenya
💡 8+ years of experience
🗓️ Deadline November 8, 2025
www.ilri.org/join-us/jobs...
#CommunicationsJobs #StrategicComms #Jobs
Want to know more about Agenda’s Comms Lab research? Read how we helped NASUWT reframe its positioning: your-agenda.com/our-...
#PR #StrategicComms #Journalists #Media #SettingTheAgenda #ThirdSector #NotForProfit
#PR #StrategicComms #Journalists #Media #SettingTheAgenda #ThirdSector #NotForProfit
October 9, 2025 at 10:00 AM
Want to know more about Agenda’s Comms Lab research? Read how we helped NASUWT reframe its positioning: your-agenda.com/our-...
#PR #StrategicComms #Journalists #Media #SettingTheAgenda #ThirdSector #NotForProfit
#PR #StrategicComms #Journalists #Media #SettingTheAgenda #ThirdSector #NotForProfit
When it comes to influencing politicians, the facts alone rarely change minds. Read our case study on how our Comms Lab approach helped NASUWT turn insight into influence: your-agenda.com/our-...
#StrategicComms #Journalists #ThirdSector #NotForProfit #Comms #SettingTheAgenda #Influencing
#StrategicComms #Journalists #ThirdSector #NotForProfit #Comms #SettingTheAgenda #Influencing
October 7, 2025 at 9:00 AM
When it comes to influencing politicians, the facts alone rarely change minds. Read our case study on how our Comms Lab approach helped NASUWT turn insight into influence: your-agenda.com/our-...
#StrategicComms #Journalists #ThirdSector #NotForProfit #Comms #SettingTheAgenda #Influencing
#StrategicComms #Journalists #ThirdSector #NotForProfit #Comms #SettingTheAgenda #Influencing
We packed a lot into September – working at conferences, running events, helping clients with day-to-day comms, PR and long-term digital projects. Read our monthly round-up: your-agenda.com/late...
#SettingTheAgenda #PR #Unions #CharityComms #StrategicComms #Leadership #DigitalComms
#SettingTheAgenda #PR #Unions #CharityComms #StrategicComms #Leadership #DigitalComms
October 3, 2025 at 10:00 AM
We packed a lot into September – working at conferences, running events, helping clients with day-to-day comms, PR and long-term digital projects. Read our monthly round-up: your-agenda.com/late...
#SettingTheAgenda #PR #Unions #CharityComms #StrategicComms #Leadership #DigitalComms
#SettingTheAgenda #PR #Unions #CharityComms #StrategicComms #Leadership #DigitalComms
I posted every day for a month about #StrategicComms. What did I learn?
1️⃣ The no. 1 post showed why comms shouldn't work in silos.
2️⃣ The algorithm really does reward regularity.
3️⃣ Being consistent attracts like-minded connections.
4️⃣ I learned a great deal for the SCMP, so it was a win-win!
1️⃣ The no. 1 post showed why comms shouldn't work in silos.
2️⃣ The algorithm really does reward regularity.
3️⃣ Being consistent attracts like-minded connections.
4️⃣ I learned a great deal for the SCMP, so it was a win-win!
October 3, 2025 at 9:56 AM
I posted every day for a month about #StrategicComms. What did I learn?
1️⃣ The no. 1 post showed why comms shouldn't work in silos.
2️⃣ The algorithm really does reward regularity.
3️⃣ Being consistent attracts like-minded connections.
4️⃣ I learned a great deal for the SCMP, so it was a win-win!
1️⃣ The no. 1 post showed why comms shouldn't work in silos.
2️⃣ The algorithm really does reward regularity.
3️⃣ Being consistent attracts like-minded connections.
4️⃣ I learned a great deal for the SCMP, so it was a win-win!
Most unions make assumptions about what members want. But what if you could hear from thousands of members at scale? Join us for ‘Using AI to understand your members’ needs at scale’: unions21.fillout.com...
#AI #Membership #SettingTheAgenda #StrategicComms #DigitalComms #TradeUnions
#AI #Membership #SettingTheAgenda #StrategicComms #DigitalComms #TradeUnions
October 1, 2025 at 10:00 AM
Most unions make assumptions about what members want. But what if you could hear from thousands of members at scale? Join us for ‘Using AI to understand your members’ needs at scale’: unions21.fillout.com...
#AI #Membership #SettingTheAgenda #StrategicComms #DigitalComms #TradeUnions
#AI #Membership #SettingTheAgenda #StrategicComms #DigitalComms #TradeUnions
Segmentation is about using data to tailor communication to the individual level.
An example of personalisation is Spotify’s annual Wrapped campaign.
With today's tools, using a mix of data analytics and AI, we can truly create personalised campaigns at scale.
#StrategicComms
An example of personalisation is Spotify’s annual Wrapped campaign.
With today's tools, using a mix of data analytics and AI, we can truly create personalised campaigns at scale.
#StrategicComms
September 30, 2025 at 7:56 AM
Segmentation is about using data to tailor communication to the individual level.
An example of personalisation is Spotify’s annual Wrapped campaign.
With today's tools, using a mix of data analytics and AI, we can truly create personalised campaigns at scale.
#StrategicComms
An example of personalisation is Spotify’s annual Wrapped campaign.
With today's tools, using a mix of data analytics and AI, we can truly create personalised campaigns at scale.
#StrategicComms
Audience segmentation is about understanding what truly matters to each group and tailoring communication that meets them where they are.
For example, Dove's #RealBeauty resonated across generations and sectors by designing distinct communication strategies for each audience.
#StrategicComms
For example, Dove's #RealBeauty resonated across generations and sectors by designing distinct communication strategies for each audience.
#StrategicComms
September 29, 2025 at 6:56 AM
Audience segmentation is about understanding what truly matters to each group and tailoring communication that meets them where they are.
For example, Dove's #RealBeauty resonated across generations and sectors by designing distinct communication strategies for each audience.
#StrategicComms
For example, Dove's #RealBeauty resonated across generations and sectors by designing distinct communication strategies for each audience.
#StrategicComms
When used strategically, a press release can influence narratives.
For example, @gpforeducation.bsky.social worked w/ @apnews.com to create a suite of photo & video assets. This way, their press release was part of a campaign that engaged, persuaded, and inspired action.
📷 GPE/AP
#StrategicComms
For example, @gpforeducation.bsky.social worked w/ @apnews.com to create a suite of photo & video assets. This way, their press release was part of a campaign that engaged, persuaded, and inspired action.
📷 GPE/AP
#StrategicComms
September 28, 2025 at 9:56 AM
When used strategically, a press release can influence narratives.
For example, @gpforeducation.bsky.social worked w/ @apnews.com to create a suite of photo & video assets. This way, their press release was part of a campaign that engaged, persuaded, and inspired action.
📷 GPE/AP
#StrategicComms
For example, @gpforeducation.bsky.social worked w/ @apnews.com to create a suite of photo & video assets. This way, their press release was part of a campaign that engaged, persuaded, and inspired action.
📷 GPE/AP
#StrategicComms
Corporate comms shouldn't work in silos.
This year, Unilever merged its corporate affairs, sustainability, and communications functions. By bringing these functions under one umbrella, Unilever positions communication as a primary driver of corporate reputation and brand purpose.
#StrategicComms
This year, Unilever merged its corporate affairs, sustainability, and communications functions. By bringing these functions under one umbrella, Unilever positions communication as a primary driver of corporate reputation and brand purpose.
#StrategicComms
September 27, 2025 at 9:56 AM
Corporate comms shouldn't work in silos.
This year, Unilever merged its corporate affairs, sustainability, and communications functions. By bringing these functions under one umbrella, Unilever positions communication as a primary driver of corporate reputation and brand purpose.
#StrategicComms
This year, Unilever merged its corporate affairs, sustainability, and communications functions. By bringing these functions under one umbrella, Unilever positions communication as a primary driver of corporate reputation and brand purpose.
#StrategicComms
Change communication is about guiding people through uncertainty with clarity and purpose.
Yet when Twitter rebranded to “X” in 2023, the transition was abrupt and poorly explained. The comms should have anticipated challenges and shaped narratives to help define the new branding.
#StrategicComms
Yet when Twitter rebranded to “X” in 2023, the transition was abrupt and poorly explained. The comms should have anticipated challenges and shaped narratives to help define the new branding.
#StrategicComms
September 26, 2025 at 9:56 AM
Change communication is about guiding people through uncertainty with clarity and purpose.
Yet when Twitter rebranded to “X” in 2023, the transition was abrupt and poorly explained. The comms should have anticipated challenges and shaped narratives to help define the new branding.
#StrategicComms
Yet when Twitter rebranded to “X” in 2023, the transition was abrupt and poorly explained. The comms should have anticipated challenges and shaped narratives to help define the new branding.
#StrategicComms
With the 2025 Labour Party conference kicking off this Sunday, Agenda co-directors Vic Barlow and Becky Slack are nearly packed and ready to go. Find out what goes on behind the scenes of such a huge event 👉 your-agenda.com/late...
#SettingTheAgenda #StrategicComms #LabourConference
#SettingTheAgenda #StrategicComms #LabourConference
September 26, 2025 at 9:23 AM
With the 2025 Labour Party conference kicking off this Sunday, Agenda co-directors Vic Barlow and Becky Slack are nearly packed and ready to go. Find out what goes on behind the scenes of such a huge event 👉 your-agenda.com/late...
#SettingTheAgenda #StrategicComms #LabourConference
#SettingTheAgenda #StrategicComms #LabourConference
Communication succeeds when it is aligned with other functions.
The Climate KIC website redesign project was a comprehensive effort requiring internal and external collaboration. It was successful only because everyone was part of the project, right from the start.
#StrategicComms
The Climate KIC website redesign project was a comprehensive effort requiring internal and external collaboration. It was successful only because everyone was part of the project, right from the start.
#StrategicComms
September 25, 2025 at 3:16 PM
Communication succeeds when it is aligned with other functions.
The Climate KIC website redesign project was a comprehensive effort requiring internal and external collaboration. It was successful only because everyone was part of the project, right from the start.
#StrategicComms
The Climate KIC website redesign project was a comprehensive effort requiring internal and external collaboration. It was successful only because everyone was part of the project, right from the start.
#StrategicComms
Our job as communicators is to make complex ideas resonate at a human level.
At @undp-gpcg.bsky.social, we’re exploring ways to tell our story differently.
By focusing on real-world examples, we can show why governance is essential to building a fairer, more sustainable world. 🌍
#StrategicComms
At @undp-gpcg.bsky.social, we’re exploring ways to tell our story differently.
By focusing on real-world examples, we can show why governance is essential to building a fairer, more sustainable world. 🌍
#StrategicComms
September 24, 2025 at 12:21 PM
Our job as communicators is to make complex ideas resonate at a human level.
At @undp-gpcg.bsky.social, we’re exploring ways to tell our story differently.
By focusing on real-world examples, we can show why governance is essential to building a fairer, more sustainable world. 🌍
#StrategicComms
At @undp-gpcg.bsky.social, we’re exploring ways to tell our story differently.
By focusing on real-world examples, we can show why governance is essential to building a fairer, more sustainable world. 🌍
#StrategicComms
Does your union really know what members care about? In our free webinar 'Using AI to understand your members’ needs at scale', we’ll show how cutting-edge AI techniques can give you greater insights - book now: unions21.fillout.com...
#AI #SettingTheAgenda #StrategicComms #DigitalComms
#AI #SettingTheAgenda #StrategicComms #DigitalComms
September 24, 2025 at 12:21 PM
Does your union really know what members care about? In our free webinar 'Using AI to understand your members’ needs at scale', we’ll show how cutting-edge AI techniques can give you greater insights - book now: unions21.fillout.com...
#AI #SettingTheAgenda #StrategicComms #DigitalComms
#AI #SettingTheAgenda #StrategicComms #DigitalComms
Employees are often the most trusted voice of an organization.
The pet food brand Chewy recognized this and encouraged employees to share their own stories about the company: buff.ly/Q00lM66
#EmployeeAdvocacy is hard work, but when done well, it can really elevate your brand!
#StrategicComms
The pet food brand Chewy recognized this and encouraged employees to share their own stories about the company: buff.ly/Q00lM66
#EmployeeAdvocacy is hard work, but when done well, it can really elevate your brand!
#StrategicComms
September 23, 2025 at 7:56 AM
Employees are often the most trusted voice of an organization.
The pet food brand Chewy recognized this and encouraged employees to share their own stories about the company: buff.ly/Q00lM66
#EmployeeAdvocacy is hard work, but when done well, it can really elevate your brand!
#StrategicComms
The pet food brand Chewy recognized this and encouraged employees to share their own stories about the company: buff.ly/Q00lM66
#EmployeeAdvocacy is hard work, but when done well, it can really elevate your brand!
#StrategicComms
Making mistakes is human. Owning up to them is courageous.
When KFC ran out of chicken in 2018, the company ran a simple, humble ad rearranging its logo to spell “FCK.”
The lesson is that, in a crisis, humour and honesty can make all the difference in your communications!
#StrategicComms
When KFC ran out of chicken in 2018, the company ran a simple, humble ad rearranging its logo to spell “FCK.”
The lesson is that, in a crisis, humour and honesty can make all the difference in your communications!
#StrategicComms
September 22, 2025 at 6:56 AM
Making mistakes is human. Owning up to them is courageous.
When KFC ran out of chicken in 2018, the company ran a simple, humble ad rearranging its logo to spell “FCK.”
The lesson is that, in a crisis, humour and honesty can make all the difference in your communications!
#StrategicComms
When KFC ran out of chicken in 2018, the company ran a simple, humble ad rearranging its logo to spell “FCK.”
The lesson is that, in a crisis, humour and honesty can make all the difference in your communications!
#StrategicComms