Our new billboards are going up 🐷
If you eat pork please know where your food comes from. This cruelty is the reality behind Bord Bia Quality Assured.
Please choose free range, organic, or leave off the plate altogether #PigAwareIreland
You can contribute to our campaign here 👇 bit.ly/3DlOwnn

The most important welfare indicator for pigs is an intact curly tail. 99% of Irish pigs have docked tails 🤔
The main issue is the lack of optimal enrichment.
Finland & Sweden are the only member states that adhere to the EC Pig Directive.
This is Bord Bia Approved 🐷#PigAwareIreland