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“Marketing is the art of meaningful differentiation.” – John Lederer.

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#MarketingStrategy

#NewEraBlog

www.newerafi.co.uk/docs/differe...
Differentiation and our USP - New Era Financial Introductions
Differentiation and our USP. Harvard research defines differentiation as one of the most important strategic activities for businesses
www.newerafi.co.uk
January 21, 2025 at 5:13 PM
richard-nefi.bsky.social
Everything starts with a cold approach.

No matter whether it’s a personal or professional relationship we’re looking to strike up.

Continued....

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#NewEraBlog #LeadGeneration

www.newerafi.co.uk/docs/cold-ap...
The cold approach - New Era Financial Introductions
If there's something friendly and approachable in the words we use, people are going to respond positively to them.
www.newerafi.co.uk
January 8, 2025 at 2:04 PM
richard-nefi.bsky.social
Understand the value of what you are offering.....

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#MarketingCommunication

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www.newerafi.co.uk/docs/quality...
Quality versus quantity - New Era Financial Introductions
The key to marketing quality versus quantity always starts with mindset. Your offering will need to be a great fit for clients.
www.newerafi.co.uk
January 20, 2025 at 4:58 PM
richard-nefi.bsky.social
Win over new customers by great use of clear marketing communication.

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#NewEraBlog
#RelationshipBuilding

www.newerafi.co.uk/docs/your-cl...
Clear marketing message - New Era Financial Introductions
Win over new customers by great use of a clear marketing message. Follow AIDA’s rules: Attention, Interest, Desire, Action.
www.newerafi.co.uk
January 14, 2025 at 5:00 PM
richard-nefi.bsky.social
Looking for new clients. Your market is probably bigger than you think.

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#MarketingCommunication

#NewEraBlog

www.newerafi.co.uk/docs/looking...
Looking for new clients - New Era Financial Introductions
Here, marketing communication and relationship building will be important elements for your lead generation activity.
www.newerafi.co.uk
January 10, 2025 at 3:50 PM
richard-nefi.bsky.social
“Instead of using technology to automate processes, think about using technology to enhance human interaction.” - Tony Zambito.

Giving a tech boost to our businesses.

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newerafi.co.uk/docs/giving-...

#MarketingCommunication

#NewEraBlog
The wonders of technology - New Era Financial Introductions
Giving a tech boost to our businesses: via our online marketing, we can personalise our marketing communication for potential buyers.
newerafi.co.uk
January 30, 2025 at 3:55 PM
richard-nefi.bsky.social
“When someone tells you they are too busy, it’s not a reflection of their schedule, it’s a reflection of your spot on their schedule.” – Steve Maraboli

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#NewEraBlog

#MarketingStrategy

www.newerafi.co.uk/docs/competi...
Competing priorities - New Era Financial Introductions
We all have competing priorities: personal, financial or business. The Bell Curve of Marketing segments potential buyers into five categories
www.newerafi.co.uk
January 13, 2025 at 5:05 PM
richard-nefi.bsky.social
“The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.” – Leo Burnett

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#NewEraBlog
#BusinessDevelopment

www.newerafi.co.uk/docs/being-r...
Being remembered - New Era Financial Introductions
If the phone is in your toolkit for new business generation, a pure cold call relies on your prospect being in your zone at the time you call
www.newerafi.co.uk
January 9, 2025 at 4:59 PM