Three companies launch automated programmatic guaranteed transactions for North American digital out-of-home advertising, simplifying inventory reservation.

Three companies launch automated programmatic guaranteed transactions for North American digital out-of-home advertising, simplifying inventory reservation.

Outdoor advertising, in particular Out-of-Home (OOH) and Digital Out-of-Home (DOOH), connects seasonal behaviour with advertising. Its power is that data-driven messaging synchs with Canadian behaviours, including seasonal holidays, vacation desires as well as weather! What is Out-of-Home advertising? Managing Director, Vistar Media Canada, explained, “Out-of-Home (OOH) advertising is any form of advertising that reaches people when they’re outside their homes — from traditional billboards and transit shelters to screens in places like malls, grocery stores, or gyms.

Outdoor advertising, in particular Out-of-Home (OOH) and Digital Out-of-Home (DOOH), connects seasonal behaviour with advertising. Its power is that data-driven messaging synchs with Canadian behaviours, including seasonal holidays, vacation desires as well as weather! What is Out-of-Home advertising? Managing Director, Vistar Media Canada, explained, “Out-of-Home (OOH) advertising is any form of advertising that reaches people when they’re outside their homes — from traditional billboards and transit shelters to screens in places like malls, grocery stores, or gyms.

Broadsign today announced a collaboration with marketing technology provider StackAdapt and OOH media owner Branded Cities that brings automated, in-advance digital OOH (DOOH) ad transactions to North...

JOLT, the global digital out-of-home (DOOH) and electric vehicle charging network, with operations across Australia, Canada, New Zealand and the U.K., today

Ströer positions “The Whale” as a true DooH landmark. Located in Germany’s busiest transportation hub, the screen will command attention from approximately

Ströer positions “The Whale” as a true DooH landmark. Located in Germany’s busiest transportation hub, the screen will command attention from approximately

El crecimiento orgánico cae un 0,9%, pero en DOOH sube un 7,6% y es el 41,8% de los ingresos; la compañía achaca la comparativa a JJOO y Euro 2024 y prevé estabilidad y un alza publicitaria del 1% en…

YouTube video by Reese Waters

YouTube video by Reese Waters

Nová síť digitálních venkovních obrazovek (DOOH) od BigMedia nabízí více než 650 digitálních ploch napříč republikou, které lze propojit, cílit a spravovat v reálném čase.

YouTube video by Reese Waters