Building trust with your target audience is crucial for the long-term success of your brand... But what makes people trust your brand in the first place? Join Lisa Urbanski as she delves into the importance of social proof and testimonials in marketing in an enlightening conversation with guest Beverly Cornell. They explore how social proof can foster trust and desirability for products and services, with Beverly sharing her firsthand experience leveraging social proof in her business and the significant value of testimonials for service-based companies. Discover effective strategies for collecting and leveraging client testimonials, including the process of conducting interviews and using AI analysis. Don't miss out on this insightful discussion that will transform the way you approach marketing for your brand or business, and learn about the crucial role of reviews in building credibility and maintaining visibility in the marketplace. 🔗 Explore more about Beverly's insightful approach to authentic branding at https://wickedlybranded.com/ 📱 Be sure to connect with Beverly Cornell on her social media platforms for more inspiring content and valuable insights! http://www.linkedin.com/in/beverlycornell