Display Advertising Platforms Logo plays a crucial role in the world of online advertising and digital marketing. One attention-grabbing fact about these logos is that they are specifically designed to increase brand recognition and promote customer engagement. Incorporating visually appealing elements and captivating designs, these logos help businesses establish a strong online presence and connect […]

Brand recognition reflects national identity NBC Online Tue, 07/15/2025 - 19:42

Old Mutual named Namibia’s most admired insurance brand  Namibia Economist

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Big Idea Advertising, also known as the “creative concept,” is a powerful approach used in the world of advertising to captivate audiences and drive brand recognition. This advertising strategy is characterized by its ability to create a lasting impression on consumers, often by utilizing memorable and innovative campaigns. Dating back to the early days of […]

Want to know the secret to building a loyal customer base and standing out in a crowded market? It all starts with a strong brand identity! Join host Lisa Urbanski and special guest Beverly Cornell in this enlightening episode as they dive deep into the essentiality of brand clarity and consistency in the ever-evolving digital landscape. We'll dive into what makes a brand identity so powerful and how it can help you establish a lasting connection with your audience. From consistency and authenticity to storytelling and emotional connection, we'll explore the key elements that make a brand truly unforgettable. Whether you're a seasoned business owner or just starting out, this episode is perfect for anyone looking to build a brand that resonates with their target audience. So, what are you waiting for? Let's dive in and discover the power of strong brand identity! 🔗 Explore more about Beverly's insightful approach to authentic branding at https://wickedlybranded.com/ 📱 Be sure to connect with Beverly Cornell on her social media platforms for more inspiring content and valuable insights! http://www.linkedin.com/in/beverlycornell

Niël Terblanché Despite growing optimism among African consumers, homegrown brands continue to lag in recognition, with the latest Brand Africa 100 rankings revealing that only 11 of the continent’s most admired brands are African, a historic low. The 2025 results, released at a ceremony in Addis Ababa on Friday, reflect a stark mismatch between belief in Africa’s potential and actual support for African-made products. Namibia, like many African countries, stands at a crossroads. While brands such as MTN and Dangote continue to command admiration, broader brand visibility and loyalty remain elusive. The United Nations Under-Secretary-General and Executive Secretary of the Economic Commission for Africa (ECA), Claver Gatete, spoke at the event. “We are no longer asking the world to change the narrative about Africa. We are taking charge. And we are owning the narrative,” he said. Gatete urged countries to see branding not merely as a marketing effort but as part of a broader economic and cultural agenda. “An authentic African brand must straddle the embodiment of Africa’s stories, cultures, and aspirations,” he said. He also called attention to the continent’s assets, such as over 100 UNESCO World Heritage Sites, which offer not only tourism potential but also opportunities for creative content licensing and cultural pride. The Brand Africa 100 report shows that while 68% of Africans believe in Africa’s future, a rise from 64% the previous year, this has not translated into consumer support. Foreign brands continue to dominate, with Nike ranked as the most admired brand overall for the eighth consecutive year. South Africa retained its position as the most admired national brand on the continent, while the United States, the United Kingdom, and China topped the list of most influential nations. To reverse the current trend, Gatete proposed five strategic actions: investing in youth-driven innovation, strengthening regional value chains, integrating African brands into trade and investment strategies, building real-time data systems, and creating a pan-African creative innovation fund. He added that platforms such as the African Continental Free Trade Area (AfCFTA) are key to transforming “Made in Africa” into a globally respected label. “From the creative pulse of Lagos to the tech corridors of Nairobi, Africa is building and branding. But the question remains: why do so few African brands enjoy global visibility?” Gatete asked. According to Gatete, Brand Africa will embark on a continent-wide roadshow to share insights and further the mission of a brand-led African renaissance. “The ECA will continue to work alongside governments, the African Union, and private sector actors to reshape the African narrative and unlock the continent’s branding potential,” he said. The founder and chairman of Brand Africa, Thebe Ikalafeng, called the findings a wake-up call. “It’s not enough for Africans to say they believe in the continent—they must buy made-in-Africa. For that to happen, African brands must invest in R&D, continue to innovate, deliver quality, and use authenticity as a differentiator,” he said. Ikalafeng said that while the continent prepares for upcoming forums such as the African Development Impact Forum later this year, the focus is expected to shift from rhetoric to measurable action, with Namibia among those expected to realign branding efforts with industrial, cultural, and economic development plans.

Recognition celebrates companies with exceptional commitment to the 24-million strong Asian American consumer market.