First posted article of the summer for the #APSeminarSummerReadingChallenge :
theconversation.com/why-brands-a...
theconversation.com/why-brands-a...
Why brands are embracing fantasy: The psychology behind escapist marketing in anxious times
Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from reality.
theconversation.com
July 7, 2025 at 4:37 PM
First posted article of the summer for the #APSeminarSummerReadingChallenge :
theconversation.com/why-brands-a...
theconversation.com/why-brands-a...